Opus Brand Guidelines

The logo is created using Oranienbaum font as the base of the brand identity and logo design. The logo is then adapted using tracking. The tracking and logo size is designed at font size 100pt and tracking size 100. The stroke around the logo is set to 1pt in the same colour as the logo.

SMALLEST LOGO USAGE 1.5cm 0.4775cm

This is the smallest possible size which the logo can be used without being distorted, loosing detail or becoming unreadable.

LOGO USAGE

The Opus logo can be used in several variations. These are to ensure the logo is kept consistent throughout brand design.

BRAND COLOURS The colours represent a modern and sophisticated design to show professionalism within a brand.

60CAE6 C 55 M 0 Y 7 K 0 R 96 G 202 B 230 70%

D1D2D4 C 0 M 0 Y 0 K 20 R 209 G 210 B 212

58585AB C 0 M 0 Y 0 K 80 R 88 G 88 B 91

MARBLING

TYPOGRAPHY AND FONT USAGE Considering the logo is created from a dainty and sophisticated serif font, the brand uses two fonts to create an obvious contrast to be able to offer both distinctive and subtle opportunities.

ORANIENBAUM oranienbaum ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890,./?!@#$%^&*()

DIN din DIN LIGHT

DIN MEDIUM

DIN BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890,./?!@#$%^&*()

PATTERN USAGE By giving the brand a pattern it allows for a consistent design element to flow throughout the brand. A pattern will help with making the brand recognisable and memorable to an audience.

MARBLING

The marbling allows for a subtle pattern which incorporates print and elements which textiles students work with, therefore it incorporates their work without choosing an individuals work specifically and using that as a representation of the brand. Instead it is unbiased and versatile.

TRIANGLE GEOMETRIC PATTERN The geometric triangular pattern is built up of different coloured and thicknesses of sections to create a pattern to represent Opus. The pattern is built up of the light blue, light grey, dark grey and marbled sections in order to follow the consistency and style of the brand.

The pattern is to be used subtly to create a contemporary vision for the brand. The geometric pattern can be used to fill up empty space or to exenterate the brand identity. The pattern is the visual representation of Opus. The pattern is to highlight the atmosphere of contemporary design, sophistication and professional standard.

WHY CONTEMPORARY? The brand Opus has been created to represent contemporary design. The brand is the representation of Loughborough Textiles: Innovation & Design Graduates and therefore needs to represent them. They are contemporary designers, designing for now and the future of textiles. The brand needs to follow their style of work, and to visually represent the course, the graduates and the university.