welcome.
Home is more than just a place it’s where life happens. It’s where memories are made, dreams take root, and everyday moments become the stories we cherish. Whether it’s the first house you buy, the place where you raise your family, or the cozy retreat you ’ ve always imagined, a home is an extension of who you are and a foundation for what’s to come.
As your trusted real estate partner, we understand that finding or selling a home isn’t just a transaction it’s a deeply personal journey. Our mission is to guide you every step of the way with care, expertise, and dedication, ensuring your next move leads you to a place that feels truly yours. Welcome to the beginning of something extraordinary. Welcome home.
amy
anderson REALTOR
With six years of experience in the real estate industry, Amy specializes in single-family homes while also helping clients with multi-family properties, investment opportunities, and land transactions. She proudly serves buyers, sellers, and investors across Franklin, Brentwood, Columbia, Nashville, Hermitage, and Mount Juliet.
Amy’s strong background in accounting provides her with exceptional attention to financial detail, giving her clients confidence throughout every step of the process. Outside of real estate, Amy enjoys sailing, hiking, traveling, and creating abstract art, which inspire her creative and thoughtful approach to problem-solving. Her dedication to personalized service ensures a seamless and rewarding experience for all her clients.
who are we?
At The Verdei Group, our Core Focus is to empower clients by building trust, fostering meaningful relationships, and delivering innovative solutions with integrity and personalized service. We are committed to creating long-term partnerships that enhance client outcomes, using technology as a tool to support thoughtful communication and lasting connections, while setting new standards of excellence across the industry.
CORE VALUES
INSPIRE is the foundation of our core values, shaping our company ’ s culture and guiding every decision we make. These principles define how we operate and interact with clients, partners, and communities, reflecting our mission to empower, drive innovation, and build lasting relationships that ensure long-term success.
INTEGRITY
Accountability & Trust - We uphold strong ethical standards and take responsibility for our actions and decisions We ensure compliance with all regulatory, safety, and ethical guidelines, building trust through transparency and continuous improvement
NURTURE
Client-Centered Excellence - We prioritize building lasting relationships by delivering personalized, innovative solutions that meet our clients’ evolving needs We strive to raise the service standard and deliver exceptional client experiences
SOLUTIONS
Innovative Expertise - We provide comprehensive, tailored solutions to meet our clients' unique challenges We aim to raise industry standards by offering innovative strategies that challenge the status quo and deliver exceptional value
PARTNERSHIP
Collaboration & Communication - We foster open, honest communication and work collaboratively with clients, colleagues, and partners to build strong, long-term relationships in a respectful and inclusive environment
INNOVATION
Responsible Technology - We carefully select and implement technologies to enhance efficiency, service quality, and value We commit to continuous learning and the responsible adoption of new technologies while safeguarding data security and privacy
RESPONSIBILITY
Financial Stewardship & Sustainability - We manage financial resources transparently and responsibly, adding value for clients, businesses, and communities. We focus on sustainable practices that support long-term success without compromising ethical standards
ENGAGEMENT
Community Responsibility & Growth - We are committed to making a positive impact by engaging in scalable initiatives that align with our values Our efforts are focused on creating long-term benefits for communities and contributing to a sustainable business future
1 LISTING CONSULTATION
Make a Plan
2
3
PREP / STAGE HOME & SET A PRICE
PROFESSIONAL PHOTOS & VIDEO
4
5
LISTED FOR SALE Online Debut SCHEDULE SHOWINGS Open House
Our streamlined process takes the stress out of selling by handling every detail, from expert pricing and marketing to smooth negotiations and closing coordination.
7 6 p r o c e s s .
OFFER PRESENTATIONS
Negotiations UNDER CONTRACT
Contingency Period
CLOSING DAY!
consultation.
At The Verdei Group, our goal is to create a personalized, seamless experience for every client The initial consultation is where we lay the foundation for your successful real estate journey.
This meeting is all about collaboration. We’ll ask detailed questions about your goals for selling your home, along with any questions or concerns you may have about the process. To make the most of our time together, we encourage you to take a moment beforehand to consider what’s most important to you regarding the sale of your property.
Together, we’ll develop a customized strategy based on your unique needs. This includes setting clear objectives for pricing, timing, and positioning your home in the market
To provide clarity and transparency, we’ll prepare essential materials for your review: an overview of our comprehensive marketing campaign, a detailed social media strategy, and a comparative market analysis (CMA)
We’ll take time to answer your questions, address concerns, and ensure you feel confident about the next steps. This is your opportunity to get clarity on anything related to the sale process, from staging to closing
This consultation is the first step toward achieving your real estate goals, and we ’ re here to guide you every step of the way Let’s make a plan that gets results!
Pricing your home correctly is the most important strategy you’ll employ when listing your house. If you list your house too high, you risk deterring potential buyers and prolonging the selling process. Conversely, pricing too low could result in leaving money on the table and not maximizing your return on investment.
At our agency, we utilize our expertise in the local real estate market to help you set a fair and competitive listing price
We begin with a thorough Comparative Market Analysis (CMA), evaluating recent sales, current listings, and market trends. During our consultation, we’ll align your goals with current market conditions and collaborate on a pricing strategy tailored to your property.
By focusing on your home’s unique features and avoiding the risks of overpricing, we ensure your home is positioned to attract buyers and aim to secure the best possible outcome for your sale With our guidance, you can feel confident that your home is priced optimally for success.
truth.
The condition and appearance of the property can have a significant impact on its sale price and the amount of time it spends on the market. Homes that are well-maintained, clean, and staged can sell for 3% - 5% more and in a shorter amount of time than homes that are in poor condition or cluttered.
home prep.
Homes perform best when they go to market on Thursday In order for your home to go to market on Thursday, all cleaning and photos need to be taken 1-3 weeks prior.
KITCHEN
Clear off all counters including paper towels, small appliances & sponges
Remove all personal accessories
Tidy Pantry
LIVING ROOM
Remove all personal accessories
Declutter, including furniture if needed
BEDROOMS
Remove 30% of all items in closets
Remove all personal accessories
Replace bright bedding with neutral tones if possible
BATHROOMS
Clear off counters of products
Remove all personal accessories
Replace bright towels and shower
curtain with neutral tones if possible
BACKYARD
Tidy all toys, pack away as many as possible
Trim bushes and mow lawn regularly
Rake any gravel
FRONT ENTRY
Sweep front porch and welcome mat
Plant/Add potted flowers
Trim bushes and mow lawn regularly
THROUGHOUT
Wipe down surfaces and blinds
Touchup any drywall or paint
Repair any visible damage
Replace any burnt out light bulbs
STAGE EACH ROOM
Each room should have a clear purpose
Ex: A spare room can be staged as a home office or workout space
You’ve probably heard the old saying, “You never get a second chance to make a first impression.” In real estate, this couldn’t be more true The first impression your home makes can mean the difference between a quick sale and a listing that lingers on the market
Most buyers start their home search online, scrolling through countless listings The very first thing they see? Photos and videos. That initial glimpse sets the tone for how they perceive the property A beautifully captured home invites buyers to imagine themselves living there, while poor-quality visuals can leave them scrolling past without a second thought.
If you want to make a lasting impression, investing in high-quality photography and video isn’t optional it’s essential. It’s your home’s first handshake, your introduction, your chance to stand out in a competitive market. Don’t leave that first impression to chance; let us help you present your property in its best light.
Because in real estate, first impressions are everything.
marketing.
Selling your home successfully requires a thoughtful approach to highlighting its best features and making it unforgettable to potential buyers. That’s why an immersive, multi-channel marketing strategy is essential By showcasing your home across various platforms whether through professional photography, virtual tours, social media campaigns, or targeted advertisements we ensure your property is seen by buyers of all generations, multiple times and in multiple ways. This comprehensive approach not only maximizes your home’s exposure but also creates a compelling narrative that resonates with buyers The result? A faster sale and the best possible price for your home.
Here are the various platforms we use to market you home
MAILERS
Direct mail campaigns, such as postcards and brochures, target specific neighborhoods or demographics. They deliver essential details about the home and encourage recipients to explore further via open houses or a website.
SOCIAL MEDIA
Platforms like Instagram, Facebook, and LinkedIn boost visibility with high-quality images, videos, and engaging posts Paid ads ensure the home reaches people actively searching for properties in specific areas or price ranges.
OPEN HOUSES
These events provide potential buyers an opportunity to explore the home in person, helping them connect emotionally with the space When promoted effectively, they generate buzz and attract serious prospects.
SIGNS/FLYERS
Professionally designed yard signs and flyers placed at key locations catch the attention of local buyers These tools highlight key features and guide interested parties to the home’s website or upcoming open house.
TARGETED ADVERTISEMENTS
Digital ads on platforms like Google, real estate websites, and social media ensure the home reaches buyers based on location, search habits, and preferences These ads drive traffic to the listing or a dedicated website.
YOUR HOME WEBSITE
A customized website serves as a central hub for all marketing efforts. It includes professional photos, virtual tours, detailed property descriptions, and contact information Buyers can explore the home in depth, no matter where they are, and revisit details at their convenience.
Together, these tools create a well-rounded approach that keeps your home top of mind across multiple channels, ensuring it reaches the right buyers and sells quickly at the best price
Preparing your home for showings is an essential step in attracting the right buyer. A clean, welcoming atmosphere can leave a lasting impression and significantly increase your home’s appeal. Flexibility with your schedule is also crucial, as accommodating potential buyers at convenient times can make all the difference in a competitive market. With the right preparation, you can create a memorable experience that helps your home stand out.
FIRST IMPRESSIONS
The first impression sets the tone for potential buyers. Ensure your home’s exterior is inviting and well-maintained by trimming the lawn, removing clutter, and giving special attention to the front door to make it clean and welcoming.
CLEANLINESS
A clean home is essential for a successful showing. From sparkling floors to tidy bathrooms, every detail matters. Remove clutter and personal items to make your home feel more spacious and appealing to buyers.
PETS
To create a comfortable environment for buyers, arrange for your pets to stay with a friend or family member during showings, or take them for a walk This ensures buyers can focus on your home’s features without distractions.
s h o w i n g s .
OPEN HOUSES / SHOWINGS
Open houses are a powerful tool for showcasing your property to a wide range of potential buyers. By hosting one, you ’ re creating an opportunity to generate renewed interest and keep your listing visible on online platforms, which can drive even more attention to your home. It’s not just about visibility it’s about creating a space where buyers can step inside, experience the ambiance, and truly picture themselves living there.
More foot traffic means more chances for success Even casual visitors or curious neighbors could turn out to be the perfect buyers or share your home with someone who is. Open houses transform your property into a must-see destination, helping you connect with motivated buyers and secure the best possible offer.
OFFERS / NEGOTIATIONS
When an offer is received on your property, we’ll work together to carefully review it and determine the best course of action. In a multiple-offer situation, we’ll evaluate all offers at once, allowing us to compare terms side-by-side and select the one that aligns best with your goals. This strategy ensures we make the most informed decision possible.
Negotiations are a natural part of the process, whether it’s on price or other terms of the sale. With our expertise, we’ll guide you through these discussions to secure the best possible outcome, ensuring your interests are protected every step of the way.
contingency period.
Once negotiations are finalized and an offer is accepted and signed by all parties, the property officially moves “under contract.” This marks the beginning of the contingency period a critical stage in the real estate process.
A contingency is a condition included in the Purchase and Sale Agreement that must be met for the transaction to proceed. During this period, the buyer works to fulfill these contingencies, and their completion is pivotal for moving the transaction forward. As the seller, this stage might feel uncertain, but it’s a necessary process to ensure both parties are protected.
Once all contingencies are resolved and the buyer is satisfied, the deal progresses to the final stages: the title search and transfer of deed, bringing you closer to closing.
As your real estate partner, I’ll guide you every step of the way Together, we’ll navigate the intricacies of the contingency period and work with industry experts to address any challenges With preparation and expertise on your side, you can confidently approach this phase of the transaction and ensure a smooth path to closing
c o n t i n g e n c i e s .
INSPECTION CONTINGENCY
This allows the buyer to hire a professional inspector to evaluate the property’s condition. If significant issues are uncovered, the buyer can negotiate repairs, request credits, or withdraw from the contract.
FINANCING CONTINGENCY
This protects the buyer in case they are unable to secure mortgage approval. It ensures the buyer can exit the agreement without penalty if financing falls through.
APPRAISAL CONTINGENCY
The lender requires an appraisal to confirm the home’s value aligns with the purchase price If the appraisal comes in lower, the buyer may renegotiate the price or have the option to walk away.
HOME SALE CONTINGENCY
This allows the buyer to make their purchase contingent upon the successful sale of their current property. If their home does not sell within the agreed timeframe, they can terminate the contract
As your closing date approaches, use this streamlined checklist to stay organized and ensure a smooth transition.
Confirm closing details
Transfer utilities out of your name
Schedule movers
Update your address
(Approximately 1-2 weeks from close date, we will provide a more detailed list of these items.)
If you have any questions or need recommendations for services, don’t hesitate to reach out. We’re here to help every step of the way!
p r ec l o s i n g c h e c k l i s t .
closing day!
Congratulations it’s closing day! The hard work is done, and now it’s time to finalize the sale of your home. While the day may involve signing a lot of paperwork, we promise to guide you through every step Here’s what to expect:
Closing day is all about paperwork. You’ll review and sign the necessary documents, ensuring all parties agree to the terms of the sale. Don’t worry we ’ ve done this many times before and will make the process as smooth as possible.
Once the signing is complete, the title company sends the deed to the county recorder’s office to be officially recorded. This step is essential because the deed isn’t a legal document until it’s recorded Recording the deed can take a few hours, so patience is key.
After recording, the lender and title company work to finalize funding While some loans fund the same day, others may take up to 48 hours. Don’t stress about this delay it’s simply part of the process. Rest assured, the funds are secure and will transfer as required
.Once confirmed, we’ll hand over the keys to the new homeowners and the transaction is complete!
Closing day is an exciting milestone. Take a deep breath, sign those documents, and get ready to celebrate you ’ re almost there!
commonly used terms.
MORTGAGE
A type of loan provided by a lender to the home buyer to finance the purchase of real estate The property serves as collateral for the mortgage loan
CLOSING COSTS
Fees and expenses associated with the purchase of a home that are typically paid at closing. These include appraisals, title searches, property taxes, and homeowner’s insurance.
ESCROW
A third-party that holds and manages funds during the real estate transaction
Once all conditions are met according to the purchase agreement, the funds are released to the appropriate party
PROPERTY DISCLOSURE
The seller's obligation to disclose the condition of the property including any known defects or issues with the property that could affect its value or safety
OFFER
A formal proposal to purchase a property
This will include the price, contingencies, and any other terms of the sale
EARNEST MONEY
A deposit of money paid by the buyer to the seller to show serious intent to purchase the property This amount is applied to the purchase of the home as long as the home successfully closes
CONTINGENCY
A condition that must be met in order for the sale to proceed, as well as, be legal and binding (See Pg 15 for Common Contingencies)
HOME INSPECTION
A thorough examination of the property’s condition by a licensed home inspector to identify any potential issues that could affect the sale or value of the property.
APPRAISAL
An assessment of the property performed by a certified appraiser to determine its fair market value.
UNDER CONTRACT
When the buyer and seller come to an agreement and a contract is signed. The sale is not finalized until all conditions have been met and the closing takes place.
CLOSING
The last step in a real estate transaction where the final documents are signed, the buyers funds are disbursed to the seller, and the seller transfers ownership
TITLE & DEED
The legal right to own and use the property, which is conveyed to the buyer at closing Title ownership is evidenced by a document called “deed”
notes