Elevated Seller Services
Welcome
Our Vision
We are the leader in the markets we serve, recognized as the brokerage company of choice, and committed to setting the ultimate standard in luxury real estate.
Sotheby’s is one of the world’s most recognized and respected luxury brands, having served discerning auction buyers and sellers since 1744. With that rich heritage in association with the auction house, the Sotheby’s International Realty® brand is a truly global luxury real estate network representing exceptional customers and extraordinary real estate properties worldwide.
Premier Sotheby’s International Realty was founded in 1983 as a firm specializing in the markets in which we live — and that is still who we are today. A team of people who have always taken great pride in serving our friends and neighbors, we are now more than 1,400 professionals across more than 40 offices from the Gulf Coast of Florida to the High Country of North Carolina.
We will never forget who we are: the local brokerage with the global reach. The one with the enduring brand and storied heritage that began in 1744. We market the homes of the best customers in the world: you.
Chief Executive Officer President
Budge Huskey
Jackie Thiel
Your Property
PERSONALIZED STRATEGY
The attention your property deserves
At Premier Sotheby’s International Realty, we understand that each home and seller is unique. Our commitment lies in showcasing properties in an unparalleled manner. We prioritize excellence by employing the highest standards in brilliant photography, engaging video production and professional copywriting. Each aspect of our award-winning marketing presentation is meticulously curated to reflect the prestige and refinement synonymous with the Sotheby's International Realty ® brand. From captivating imagery and innovative technology to compelling narratives and an unmatched global network, we ensure that every detail contributes to elevating your property's allure to attract the attention of the most qualified buyers around the world.
YOUR PROPERTY’S JOURNEY
How we sell your home together
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INITIAL CONSULTATION We engage in comprehensive discussions to understand your goals and objectives, encompassing aspects such as your property, its locality, market dynamics, and establish an optimal price range.
PREPARE YOUR HOME We devise strategies to enhance the presentation of your property, encompassing staging techniques, enhancing curb appeal, and harnessing highdefinition video and photography, curated for the esteemed platforms of SothebysRealty.com and PremierSothebysRealty.com.
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TAILORED
MARKETING BLUEPRINT
Utilizing our masterful marketing strategies, we craft a customized marketing plan tailored to resonate with your target audience, offering an exhaustive blueprint for unparalleled global exposure, supplemented by unmatched print and digital collateral.
MARKET ENTRY The culmination of preparation leads to the grand unveiling of your property to the world through strategic dissemination via MLS, a comprehensive multi media marketing plan, our bespoke websites, and our proprietary global network comprising over 100 esteemed platforms.
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PROGRESS MONITORING We ensure you remain well-informed throughout the journey by providing pulse seller reports and refining our strategy in response to market conditions.
Utilizing our masterful marketing strategies, we craft a customized marketing plan tailored to resonate with your target audience.
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SEAMLESS COMPLETION We accompany you through every phase, from meticulous due diligence procedures to the final signing of the deed, ensuring a seamless culmination of the transaction.
Your Representation
Our Premier Global Real Estate Advisors
Premier in their pursuit to build authentic connections and unwavering dedication, our network of global real estate advisors encompasses the industry’s best professionals, providing a one-of-kind, personalized real estate experience.
At Premier Sotheby’s International Realty, each highly experienced advisor brings a proven track record and wealth of knowledge to selling your property — from market positioning and pricing to negotiations and transaction management.
Artfully uniting extraordinary homes with extraordinary lives.
Backed by an in-house support team, industry-leading resources and innovative technology, our talented advisors have the tools to unleash the full potential of your homeselling process.
Your Partner
Local Experts
We are committed to serving select markets that are most desirable to our customers. With offices strategically located in Florida and North Carolina, we can provide sellers with an elevated service experience while maximizing exposure to buyers.
Premier Sotheby’s International Realty global real estate advisors are experienced, accomplished, full-time REALTORS® who live in and actively serve your community. With a supportive team behind them, they apply their extensive area knowledge and market-specific experience to create a customized plan to sell your home.
At A Glance
Premier Sotheby’s International Realty sales professionals and employees More than 1,400 locations throughout Florida and North Carolina Over 40 Sotheby’s International Realty®
Our presence as an international brand promotes confidence.
GLOBAL CONNECTIONS
Our world is yours
Sotheby’s International Realty is the only truly global luxury real estate company with 26,100 advisors working in more than 1,100 local offices across 84 countries and territories. Our unparalleled network works together to meet your needs and expectations.
Each day, discerning consumers seek out Premier Sotheby’s International Realty for the powerful advantages and global reach our time-honored name affords. Our presence as an international brand promotes confidence. From the in-depth strategy of our global advertising program and the universal functionality of our website to our sales associates who speak over 30 languages, we are committed to excellence and prepared for global growth.
When a home is marketed by Premier Sotheby’s International Realty, it is presented to a highly qualified clientele worldwide through exclusive channels and relationships.
GLOBAL REACH
Relocation Services
Our vast network has the strength and reach to bring buyers for your home from all over the world. Premier Sotheby’s International Realty’s relocation department offers an encompassing experience for our trusted customers, whether they are moving across town or around the globe.
• We have assembled an experienced and highly credentialed team that is ready to assist throughout the process. Ensuring that families relocate in a seamless and timely manner is critical, so we offer most every resource needed to find the ideal home or list the current home.
• Our concierge support services allow us to introduce our customers to skilled associates immersed within each community.
• We strive to provide best-in-class performance and valuable solutions throughout the relocation process, making us the premier choice for a seamless relocation.
Sotheby’s International Realty is the global leader in luxury real estate. Our power lies in the ability to showcase extraordinary properties to targeted, affluent buyers around the world through an expansive international network.
Our power lies in the ability to showcase extraordinary properties to targeted, affluent buyers around the world through an expansive international network.
Sotheby’s is more than just our name
Over the last two centuries, Sotheby’s auction house has built an iconic brand with unparalleled prestige. Today, we are all one brand with the same elevated standards and exemplary service. We harness the global power of the Sotheby’s name and its proprietary database of 700,000 clients to create unique opportunities and introduce your property to the most qualified buyers all around the world.
Global sales volume in 2024
26,100 Sales associates 1,100 Offices worldwide
33 million Visits to sothebysrealty.com
No. 1
Most profiled real estate company in the news
1.2 million Engaged social media followers
65 million Videos played in 2024
1744
The year our heritage began
Your Marketing Advantage
MASTERFUL MARKETING
Marketing Power
Marketing your property is our priority; it deserves nothing less than the best. With an in-house team of 30 marketing specialists, Premier Sotheby’s International Realty provides a comprehensive suite of print, digital, social media, copywriting and public relations services tailored to promote each unique property to a targeted audience of qualified buyers.
How we market your home together
Driven by a commitment to excellence, our 30-person in-house marketing team uses a comprehensive suite of resources tailored to promote each unique property to a targeted audience of qualified buyers. Our advisors’ expert knowledge of their communities, coupled with the global resources of the Sotheby’s International Realty® brand, provide our customers with exceptional results at every price point.
MAXIMUM WEBSITE EXPOSURE
Your property featured on SIR.com, the leading luxury global real estate website, and PSIR.com for maximum exposure.
BRILLIANT PHOTOGRAPHY
Our vivid photography shows the best views of your home.
SINGLE PROPERTY WEBSITE
A unique web address dedicated to your property.
DIGITAL ADVERTISING
A customized marketing piece to share via email and/or on social media platforms.
JUST LISTED POSTCARD
An immediate announcement that your property has entered the market.
A few hours after your listing is active, the following marketing materials are created and ready to share with potential buyers.
CUSTOM PROPERTY BROCHURE
Designed to promote your property with the highest production standards using rich imagery and professional copywriting.
LOCAL ADVERTISING
Your property is featured in local print publications.
NEIGHBORHOOD TREND REPORT
Snapshot of local market activity and conditions.
SELLER REPORT
A comprehensive accounting of all marketing activity generated for your property.
RESIDE MAGAZINE REGIONAL PUBLICATIONS
Featuring properties from the markets we serve, RESIDE is distributed through multiple channels including regional newspapers and The Wall Street Journal.
Premier Sotheby’s International Realty selects the best print and digital publications in our regions.
We target publications that focus on real estate and luxury lifestyles.
Our reach brings the world to your home
We make your listing easy to find online with our acclaimed websites and fine-tuned SEO. PremierSothebysRealty.com and the award-winning SothebysRealty.com invite visitors to immerse themselves in engaging videography, impactful photography and captivating virtual tours.
Top media partners drive traffic to your listing
As soon as your property is on PremierSothebysRealty.com, it appears simultaneously on SothebysRealty.com, instantly extending its visibility across an array of premier websites worldwide. This synchronized approach ensures unparalleled reach and exposure, elevating your property's prominence to a discerning global audience.
No one can draw more eyes to your listing
We work with the best online and print publishers to drive better performance and more return for our customers.
COMMUNICATIONS
Print Marketing
Premier Sotheby’s International Realty takes great pride in producing premium print marketing pieces that showcase our best-in-class photography. Each property is elegantly showcased through meticulously designed brochures, tailored to accentuate its unique allure. Furthermore, we curate bespoke print marketing collateral, including property books and direct mail announcements, adorned with imagery depicting our most distinguished properties, epitomizing sophistication and refinement.
Premier Sotheby’s International Realty takes great pride in producing premium print marketing pieces that showcase our best-in-class photography.
Regional Media Partners
Premier Sotheby’s International Realty hand-selects the best print and digital publications in our regions. We target publications that focus on real estate and luxury lifestyles. From brand advertising to showcasing our listings and open houses, our well-established regional media partnerships allow for the most exposure across print and online platforms.
From brand advertising to showcasing our listings and open houses, our wellestablished regional media partnerships allow for the most exposure across print and online platforms.
COMMUNICATIONS
Flagship Publications
Our flagship periodical, RESIDE, is the annual company magazine produced for each region, capturing our exquisite property collections in Florida and North Carolina. RESIDE also features in-depth stories and images centered on Sotheby’s auction house and captivating editorial on affluent lifestyle topics as well as our favorite local places and exclusively curated experiences.
137,500
Print copies are distributed annually through multiple channels, including respected national newspapers and regional news publications in the markets we serve. Our Every Door Direct Mail (EDDM) campaigns target local buyers while the digital versions of RESIDE reach a global audience.
RESIDE also features indepth stories and images centered on Sotheby’s auction house and captivating editorial on affluent lifestyle topics as well as our favorite local places and exclusively curated experiences.
Digital Communications
Our in-house creative team produces a variety of weekly and monthly e-newsletters that showcase our listings, new development projects, real estate news, luxury lifestyle stories and local area guides. Featuring all original content, each newsletter is sent to a targeted list of prospective buyers, to engage and present our exclusive listings.
YOUR MEDIA EXPOSURE
The leading voice in luxury real estate
As the industry leader in the markets we serve, our public relations endeavors leverage enduring partnerships with premier media establishments, cultivating an esteemed level of brand recognition. We hold the distinction of being the most prominently featured luxury real estate entity in media coverage. Through the adept stewardship of our seasoned PR and communications team, we consistently secure substantial local, national, and international exposure for our most esteemed properties.
Through the adept stewardship of our seasoned PR and communications team, we consistently secure substantial local, national, and international exposure for our most esteemed properties.
PREMIER SOTHEBY’S INTERNATIONAL REALTY
Premier Sotheby’s International Realty accounted for 65% share of total voice among all local competitors in the markets we serve.***
Scan to view our Power of PR video
2024 Press Share of Voice
Sotheby’s International Realty ®
Douglas Elliman
Coldwell Banker
Compass
The Agency
Engel & Völkers
Christie’s International Real Estate
Knight Frank
Berkshire Hathaway HomeServices
Keller Williams Realty
Social Media & Blog
We harness the power of social media to connect your home with the savviest online viewers. Your property is displayed on a global stage across multiple platforms, including Facebook, Instagram and Twitter, as well as the Sotheby’s International Realty ® YouTube channel, which is ranked the No. 1 real estate channel worldwide. We also combine social media and original content to produce the Extraordinary Living blog, which explores design, market research and luxury lifestyle news — all of which drive traffic to, and generate interest in, your property.
Check out some of our most exclusive open houses taking place this weekend.
Prestigious Award Received for Brand YouTube Channel
The Sotheby’s International Realty ® brand’s YouTube channel reached an unprecedented milestone; we became the first, and only, real estate company channel to have more than 400,000 subscribers.
See the results as they unfold
We meticulously track and furnish comprehensive data about the online traction garnered by your listing, alongside the frequency of showings. This invaluable insight serves as the compass guiding our sales strategy, facilitating astute decision-making informed by real-time analytics.
Insider Intelligence: Custom reports
Our in-house analysts expertly curate current and historical data sourced from the local MLS, transforming it into visually striking, easily digestible charts and graphics that elucidate market trends, with a focus on your specific neighborhood. Our sophisticated digital platform, the Pulse Seller Report, meticulously tracks all marketing endeavors, encompassing mailers, print and digital advertisements, social media campaigns and beyond to measure the sheer impact of our marketing initiatives. The culmination of these efforts is encapsulated in a user-friendly report, offering a comprehensive overview of every facet of your property's marketing strategy and providing unparalleled insight into its market performance.
LUXURY OUTLOOK
Our high-end research delivers top-end results
The cornerstone of our proficiency in luxury residential markets lies in our unwavering dedication to research. Our annual Luxury Outlook report delivers up-to-date insights into trends and consumer dynamics across global markets. Subsequent to each quarter, we publish and distribute a companywide Quarterly Market Report, which shares meaningful data, community by community, for a fully granular and local perspective. By continually enriching our understanding of each market, we enhance our capacity to deliver unparalleled assistance to every customer.
Our annual Luxury Outlook report delivers up-to-date insights into trends and consumer dynamics across global markets.
SOTHEBY’S CONCIERGE AUCTIONS
There’s more than one way to sell luxury homes
Sotheby’s is well known for auctioning works of fine art, antiques, jewelry, watches, wine, and cars to high-net-worth individuals. But it’s also a valuable option for select properties. In fact, auctioning a property can accelerate the timing of a sale to as little as 60 days.
Extraordinary services for an elevated experience
Our comprehensive real estate services don’t stop at property representation.
With Premier Sotheby’s International Realty, you can benefit from our strategic alliances that ensure a seamless process through some of life’s biggest milestones. Aligning with our commitment to providing unparalleled white-glove service, we’ve partnered with the industry’s best to support your selling journey from beginning to end.
TITLE LLC
LUTGERT
THANK YOU
Moving Forward
The value of your home is maximized the moment our iconic blue sign is displayed. Our professional advisors are your access to the most recognized and time-honored real estate brand in the world.
Only one luxury real estate network delivers a consistent, elevated standard of service designed to showcase your property among the finest in the world. We look forward to being your trusted, personal advisor on this journey.
BECAUSE EVERY HOME IS UNIQUE. JUST LIKE YOU. JUST LIKE US.
PremierSothebysRealty.com