BRAND GUIDELINES
March 2025
STORY
Our story is about games, growth, and expansion!
We are one of the world’s leading providers of advanced casino solutions. Players enjoy the excitement, rewards, and innovative features that make our online casino games so popular.
With over 300 captivating slots, engaging table games, and an immersive Live Casino studio, our portfolio powers 2000+ operators’ websites in 35+ jurisdictions.
The latest addition to our diverse portfolio is the launch of our premium Land-based vertical in February 2024.
MISSION
We are committed to offering best-performing solutions and innovative products in gaming globally.
MASTERBRAND LOGO
Amusnet's logo is the cornerstone of our brand identity. It is carefully constructed to maintain ownable characteristics – making it instantly recognizable at all sizes and in all contexts.
There are three basic versions of the company's logo which can be implemented across different forms of communication:
PRIMARY LOGO
SECONDARY LOGO
LOGO SYMBOL
PRIMARY COLOUR VERSION SECONDARY COLOUR VERSION
MASTERBRAND PRIMARY LOGO
The horizontal lockup is the main version of Amusnet's logo. It always shall be used as a first choice.
The preferred colour version is the green logo on a dark blue background.
In cases where bigger sharpness and deep contrast of the logo are needed, the recommended option is the restricted colour version.
The Black & White versions can only be applied in materials where production possibilities are limited, such as B&W printing.
PRIMARY LOGO COLOURS
RESTRICTED-USE COLOUR VERSIONS
PMS: 375 C
CMYK: 40/0/100/0
RGB: 166/206/57
HEX: #a6ce39 AMUSNET GREEN
PMS: 282 C
CMYK: 100/85/45/60
RGB: 9/28/56
HEX: #091C38 AMUSNET DARK BLUE
DARK BLUE LOGO ON WHITE WHITE LOGO ON DARK BLUE
BLACK & WHITE VERSIONS
BLACK LOGO ON WHITE WHITE LOGO ON BLACK
GREEN LOGO ON WHITE
GREEN LOGO ON DARK BLUE
PRIMARY COLOUR VERSIONS
SECONDARY COLOUR VERSION
MASTERBRAND SECONDARY LOGO
The vertical lockup should only be used if the primary logo is inappropriate for specific applications due to size, format or design restrictions. If using the secondary logo, ensure the design contains minimal elements as the logo takes up more space.
The preferred secondary logo version is the green logo on dark blue background.
The restricted-use colour versions and the Black & White versions can be used in cases where better visibility of the logo is needed or due to production restrictions.
LOGO PROPORTIONS
RESTRICTED-USE COLOUR VERSIONS
SECONDARY LOGO COLOURS
CMYK: 40/0/100/0
RGB: 166/206/57
HEX: #a6ce39
CMYK: 100/85/45/60
RGB: 9/28/56
HEX: #091C38
DARK BLUE ON WHITE WHITE ON DARK BLUE BLACK & WHITE VERSIONS
BLACK LOGO ON WHITE WHITE LOGO ON BLACK
GREEN LOGO ON WHITE
GREEN LOGO ON DARK BLUE
PRIMARY COLOUR VERSIONS
MASTERBRAND
LOGO SYMBOL
We should use our logo symbol separately in environments familiar or already established to the audience.
In other cases, the Amusnet symbol can be used as a stand-alone graphic symbol, however, the company logo should appear in the layout to enforce brand recognition.
The preferred colour version is the green symbol on dark blue background.
The restricted colour versions and the Black & White versions can be used in cases where better visibility of the logo is needed or due to production restrictions.
RESTRICTED-USE COLOUR VERSIONS
SECONDARY COLOUR VERSION
LOGO SYMBOL COLOURS
PMS: 375 C
CMYK: 40/0/100/0
RGB: 166/206/57
HEX: #a6ce39
CMYK: 100/85/45/60
RGB: 9/28/56
HEX: #091C38
GREEN SYMBOL ON WHITE
GREEN SYMBOL ON DARK BLUE
DARK BLUE ON WHITE
BLACK ON WHITE WHITE ON BLACK WHITE ON DARK BLUE
BLACK & WHITE VERSIONS
PRIMARY LOGO CLEAR SPACE
MASTERBRAND LOGO
CLEAR SPACE & MINIMUM SIZE
CLEAR SPACE
Make sure the safe area is respected to keep the logo legible.
The letter “T” width is used to define the blank space around the primary logo.
The blank space around the secondary logo and stand-alone logo symbol is the diameter of the symbol circle.
MINIMUM SIZE
For legibility and impression, make sure the logo versions meet at least the minimum size requirements shown here.
SECONDARY LOGO & SYMBOL CLEAR SPACES
MINIMUN SIZES
MASTERBRAND LOGO
UNACCEPTABLE USAGE
These rules are necessary for maintaining the integrity of the brand. Make sure all the inappropriate uses of the logo are avoided in communication materials.
Here are examples of some ways you should NEVER ever consider using the logo. These rules apply to all versions of Amusnet’s logo –primary, secondary and logo symbol.
This list is meant for illustrative purposes, and should not be considered an exhaustive list of mistakes.
Don’t change the original colours Don’t rearrange logo elements Don’t change proportions and alignment
Don’t use poorly reproduced logo Don't add effects
Don’t disrespect safe area
Don’t rotate the logo
Don’t distort the logo Don’t resize any part
MAIN BACKGROUNDS
MASTERBRAND LOGO
BACKGROUND COLOURS
The Amusnet logo is green, only when applied on a solid dark blue or solid white background, and exceptionally on a blue gradient background.
In cases where more contrast of the logo is needed on a dark blue or white background, its restricted colour version is used.
The masterbrand logo is restricted-use version in all other cases of background colours. Use a white logo on a darker colour background and a dark blue logo on a lighter colour background, respectively.
The Black & White version of the Amusnet logo always applies on a grayscale background.
GREEN LOGO ON DARK BLUE
WHITE LOGO ON DARK BLUE
WHITE LOGO ON DARKER BGR
WHITE LOGO ON DARK GREY
GREEN LOGO ON WHITE
GREEN LOGO ON BLUE GRADIENT
COMPANY SLOGAN
Our brand message embodies our unwavering commitment to excellence in the gaming industry.
This slogan signifies that we take charge of every aspect of our work –crafting immersive experiences, developing cutting-edge technology, ensuring compliance, nurturing strong partnerships, and fostering a vibrant community.
With a focus on mastery, we aim to elevate the standards of entertainment, ensuring we deliver top-class entertainment to players and best quality service to our partners.
At Amusnet, we lead the way, mastering the art of delivering memorable casino experiences.
PRIMARY LOGO & SLOGAN COMPOSITION
MASTERBRAND
LOGO & SLOGAN
PRIMARY COMPOSITION
The masterbrand logo and slogan can be combined in two compositions: primary (vertical) and secondary (horizontal). The preferred colour version is the composition on a dark blue background.
The black & white versions can only be applied in materials where production possibilities are limited, such as B&W printing.
In the primary logo & slogan composition, the size of the slogan must be in a specific correlation with the size of the masterbrand logo and must always be horizontally centered.
PROPORTIONS
MINIMUM SLOGAN SIZE
AMUSNET DARK BLUE COLOURS
AMUSNET GREEN
PMS: 375 C
CMYK: 40/0/100/0
RGB: 166/206/57
HEX: #a6ce39
PMS: 282 C
CMYK: 100/85/45/60
RGB: 9/28/56
HEX: #091C38
SLOGAN SIZE
BLACK & WHITE VERSIONS
LOGO & SLOGAN ON WHITE
LOGO & SLOGAN ON DARK BLUE MAXIMUM
LOGO & SLOGAN ON WHITE LOGO & SLOGAN ON BLACK
SECONDARY LOGO & SLOGAN COMPOSITION
LOGO & SLOGAN ON DARK BLUE
MASTERBRAND LOGO & SLOGAN
SECONDARY COMPOSITION
LOGO & SLOGAN ON WHITE
The masterbrand logo and slogan can be combined in two compositions: primary (vertical) and secondary (horizontal). The preferred colour version is the composition on a dark blue background.
The black & white versions can only be applied in materials where production possibilities are limited, such as B&W printing.
In the secondary logo & slogan composition, the size of the slogan must be in a specific correlation with the size of the masterbrand logo and must always be vertically aligned by the baseline.
BLACK & WHITE VERSIONS
PROPORTIONS
MINIMUM SLOGAN SIZE
MAXIMUM SLOGAN SIZE
USAGE LOGO STANDARTS
BRANDED COMMUNICATION
As a key brand element, the logo’s application on imagery requires clarity and good visibility.
To apply the masterbrand logo directly to images, the background must be homogeneous. The rule is that, whenever possible, the green logo should be applied directly to the images. In cases where the green blends with the background or there is insufficient contrast, the green logo on a “blue tab” is used, or as a last option, a white logo on a dark background.
When the image background is inhomogeneous or too busy, the logo is placed on a “blue tab”, as shown in the examples. In these cases the logo colour is only green.
BRANDED COMMUNICATION EXAMPLES
GREEN LOGO ON HORIZONTAL DARK BLUE TAB
GREEN LOGO ON VERTICAL BLUE TAB
GREEN LOGO DIRECTLY TO IMAGE GREEN LOGO ON BLUE TAB WHITE LOGO ON DARK BGR.
USAGE LOGO STANDARTS
CO-BRANDED COMMUNICATION
In co-branding communication, Amusnet's logo must be well balanced and positioned in relation to the partner’s logo, as well as precisely composed in the layout to serve the main message.
To apply the masterbrand logo directly to images, the background must be homogeneous. The rule is that, whenever possible, the green logo should be applied directly to the images. In cases where the green blends with the background or there is insufficient contrast, the green logo on a “blue tab” is used, or as a last option, a white logo on a dark background.
When the image background is inhomogeneous or too busy, the logo is placed on a blue tab.
CO-BRANDED COMMUNICATION EXAMPLES
WHITE LOGO ON DARK BGR.
GREEN LOGO ON DARK BLUE TAB
LOGO
GREEN LOGO DIRECTLY TO IMAGE PARTNER
GAMES LOGOS
UNACCEPTABLE EXECUTIONS
Here are examples of some ways you should NEVER consider using the Games Logos. Make sure all the inappropriate usage of the games logos are avoided in communication materials.
This list is meant for illustrative purposes, and should not be considered an exhaustive list of mistakes.
Don’t rotate the game logo
Don’t change the original colors
Don’t use poorly reproduced game logo
Don’t distort the game logo
Don’t create variations of the game logo
Don’t rearrange logo elements
COLOUR PALETTE
Our colour palette unites our brand and allow us to express our personality, energy and creativity.
The following section sets out colour usage rules to ensure we keep maximum recognizability.
COLOUR PALETTE
PRIMARY COLOURS SECONDARY COLOURS ADDITIONAL COLOURS
AMUSNET DARK BLUE
PMS: 282 C
CMYK: 100/85/45/60
RGB: 9/28/56
HEX: #091C38
PRIMARY COLOURS
Amusnet’s Dark Blue and Green are a key signifiers for the brand. These are the colours that make up our primary colour palette and should be used wherever possible.
Neutral White complements primary colours and is either a background colour or a type colour.
SECONDARY COLOURS
Our secondary colour palette is an extension of our primary colours and is used for graphics, illustrations and typography.
ADDITIONAL COLOURS
We give our core palettes more dimension with a set of vibrant colours that we use in illustrations, photographs and backgrounds.
AMUSNET BLUE
PMS: 541 C
CMYK: 100/85/25/10
RGB: 0/60/120
HEX: #003C78
AMUSNET TEAL
PMS: 2231 C
CMYK: 85/40/35/0
RGB: 24/125/148
HEX: #187D94
AMUSNET GREEN
PMS: 375 C
CMYK: 40/0/100/0
RGB: 166/206/57
HEX: #A6CE39
AMUSNET EMERALD
PMS: Bright Green C
CMYK: 75/10/55/0
RGB: 65/170/140
HEX: #41AA8C
PIGMENT GREEN
PMS: 2257 C
CMYK: 85/0/100/0
RGB: 29/173/81
HEX: #1DAD51
PMS:
AMUSNET GREY
PMS: 431 C CMYK: 65/50/45/20
RGB: 90/102/112
HEX: #5A6670
SKY BLUE
PMS: 637 C RGB: 92/202/230 CMYK: 56/0/8/0 HEX: #5CCAE6
TYPOGRAPHY
Typography is a powerful brand tool when used consistetly. It’s a central design element used across all channels and points of contact in order to ensure unified brand perception.
MONTSERRAT REGULAR
TYPOGRAPHY
MONTSERRAT TYPEFACE
Montserrat is our brand typeface. It’s modern geometric sans characteristics and curves create a bold and energetic feel.
Our brand communications use four main font weights: Regular, Medium, Semibold and Bold.
This allows us to flex our voice across a wide range of applications, keeping a distinct and consistent impression.
MONTSERRAT MEDIUM
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?@©™#$%&()-+”/’
MONTSERRAT SEMIBOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?@©™#$%&()-+”/’
MONTSERRAT BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?@©™#$%&()-+”/’
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?@©™#$%&()-+”/’
TYPOGRAPHY APPLICATIONS
The typography can be adapted to the requirements, context or statement of an application. Readability and contrast can be improved by adjusting the type weight.
Headlines and hero typography are set between Regular to Semibold weights, with optical kerning and usage of all caps or sentence case.
You can use font weights between Regular to Bold for subheads, applying all caps or sentence case.
Body copy is set in Montserrat Regular. Bold or Semibold can be used for more emphasis. Always default to sentence case.
Kerning should always be set to 0 optical
HEADLINES HEADLINES CAN BE
MONTSERRAT REGULAR Montserrat Meduim or
Add 0-2 pts of leading on top of type size
Set it to all caps or sentence case and don’t use end punctuation
Montserrat Semibold
Kerning should always be set to auto
SUBHEADERS FOR SUBHEADERS CAN USE ONE OF MONTSERRAT REGULAR
MONTSERRAT MEDUIM
Montserrat Semibold or Montserrat Bold and are set in all caps or sentence case
Add 2 pts of leading on top of type size
Set it to all caps or sentence case
Kerning should always be set to auto
BODY COPY Montserrat Regular is used for body copy. For more emphasis, use Montserrat Bold or Semibold Always default to sentence case.
Leave clear space between descenders & ascenders
Add 2-4 pts of leading on top of type size