CES 2019: WHERE THE COMPLEXITY AND RISK OF CONSUMER TECHNOLOGY MEET Consumer technology is getting incredibly complex and interconnected. Consumers are concerned about how to make their technology work, work right and work together, but it’s no easy feat. Other concerns include the security of personal data and accidentally breaking these expensive devices. The risks involved with the ever-changing world of consumer technology grows greater by the day. If something does go wrong, consumer technology brands and retailers have a responsibility to help customers, especially considering the sheer volume of costly devices sold daily. The consumer technology industry has its own conference, the extremely popular Consumer Electronics Show (CES) produced by the Consumer Technology Association. The yearly conference, held in Las Vegas, is a platform for technology leaders and innovators to connect, collaborate and propel consumer technology to the next level.