Optimizing the use of apps and social media

Optimizing the use of apps and social media How can you take control?

Mark Grefhorst

Leading mobility solutions…

Traffic information

Parking administration

Traffic analysis

Traffic & parking guidance

Travel times, traffic events, historical data, traffic density, traffic jams, etc.

Capacity, opening hours, tariffs, height restrictions

Historical and real time traffic analysis

In car and via road infrastructure

C-ITS

MaaS

Logistics

Tolling

Enabling communication between infrastructure, vehicles & road users

Full-service: traffic guidance, traffic flows, intermodal route planner

Smart route planning, tracking, cost calculation, analysis, etc.

Toll Control Center for toll collection & simulation

…and communities Multimodal mobility payment

On-trip companion

Standalone or linked with management platform

SMS, web, app, in-car

> 3.2 million registered users

Transport & logistics app

> 2.3 million MAU

20.000 MAU

What to communicate to Service Providers?

Slim sturen

o Road operators struggle with standardization issues on mapping and exchange profiles o So how can this solved in a way that information is actually ‘readable’ by service providers of apps and social media? o One of the solutions; make use of (European) projects that stimulate standardization & create a shared interface

VM-IVRA

1. Determine the exact start of road works

Create a feedback loop!

(Floating Car) Data shows:

o Quality, accuracy and timeliness issues in public data o This needs to be improved to ensure usability for apps/social media o Why not use the power of these communities to improve to tackle this issue?

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No more vehicles passing

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Change in driving behaviour

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Community reporting RW

2. Monitor actual situation during road works (Floating Car) Data shows: ▪

Driving behaviour (speed etc.)

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Change in direction/routing

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Community reporting changes RW

An example; Road Works….

3. Determine the exact end of road works (Floating Car) Data shows: ▪

Vehicles passing normally

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Change in driving behaviour

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Community reporting end of RW

How to communicate? o Road operators tend to rely on their ‘standard’ physical assets to communicate o Few ways to notify travelers about the current and upcoming situation, events and routes o Apps and social media can provide 100% targeted information via a multitude of channels (virtual assets) o The next level in Traffic Management!

Partners:

Safe use of apps in traffic management…

Post-trip notifications → pre-informing drivers that there will be road closure(s) due to roadworks

…allowing road-operators to distribute traffic…

Active re-routing → guiding users individualy to the right (available) parking spot

…and make use of virtual in-car assets Virtual VMS → Dynamically informing drivers on various locations

Some success stories…

Active re-routing → guiding users individualy to the right (available) parking spot

Let’s optimize your mobility

mark.grefhorst@be-mobile.com www.be-mobile.com