Mercedes Benz car Showroom

Mercedes-Benz Showroom Design

Design Development Client Analysis Site Analysis Conceptual Development Early Development Stage User journey Zonal BrandPlanning Analysis Development Case Studies Materials Concept Technicals Zonal Planning Materials

FINE Studio Group participants: Gertruda B, Amsal H, Kasparas V, Jing(Phoebe) L, Katerina K

November 2020

The New form of Luxury Retail

The Future of Luxury Retail

The COCO Chanel game centre was a pop-up store in Shanghai, China.Chanel makeup products were put into bubbles in a crane game machine for customers to play. With 5 pounds, you either loose or win a chanel makeup product.

LONG TERM LETTING? VIRTUAL TRY - ON? 30 DAYS FREE TRIAL?

Site Analysis

Site Analysis

When analysing the site, we looked at what would help us with our own When the site, we looked at what would design,analysing these including circulation, entrance and exit points, parking spaces, help ouruser ownjourney design, these including circu- site, this analysis andus thewith overall before entering the interior Journey startsJourney starts ensuring that what/how we design part of the entire customer experience. lation, entrance and exit points,isparking spaces, and online online

the overall user journey before entering the interior site, this analysis ensuring that what/how we design is part of the entire customer experience.

Your Journey starts here Needs to feel like one Your Journey throughout starts here Significance of -logo Significance of logo Needs to feel like one Values Values throughout

Displaying parts of car How can it be enhanced?

Takeaway Takeaway Blakeman Motor services Motor Blakeman services

Post Post office office

Majority of homes, rather than buissnesses

Open Open land land

Homes, Homes, few few buisnesses buisnesses

of land, proposed LargeLarge areasareas of land, proposed building is easily be seen. building is easily able able to betoseen.

No No competition buisnesses. competition with with otherother buisnesses.

Ability to create a more relaxed Ability to create a more relaxed ambience, rather one is that is ambience, rather than than one that fighting for attention fighting for attention

Entrances Entrances and Exits and Exits

Parking for nonParking for nonMercedez cars Mercedez cars

Driving toward the building, your view Driving toward the building, your passes through the parked Benz cars and view passes through the parked Benz through the glazed windows into the incars and through the glazed windows terior, which also showcase the cars. This into the interior, which also showcase blurring the line between both. the cars. This blurring the line between both.

The user is able to easily park and carry on that same path into the The user is able to easily park and interior carry on that same path into the interior

Breaking the Barrier

WAITING SPACE

WORKSHOP

From the client meeting, a key value that was discussed was this need for transparency between customer, worker, and also those working at the back of house.

This being key due the emphasis on customer relationships, and that trust that is built. This being possible through that breaking of barrier between each sector, in an effective way, that would keep communication at its forefront.

WORKSHOP

Going from viewing art only from front - viewing all around it. How can it be enhanced?

Completly experiencing it through immersion, Going above and beyond WORKSHOP MASP - CASE STUDY

WORKSHOP

How we can solve the issue of exposing oil stains and noise caused when exposing workshop.

Narrative told through exposure of walls, relating this to how what is on the walls could tell the user something about what is behind it ROUGH LUXE - RABIH HAGE

What if this is part of that online - physical user experience.

If the customer has already viewed the cars online, What if coming into this space allowes a deeper understanding to the whole behind the scenes aspect, and with this they are taken on their test drive?

User Journey

Experince within a car.

From amongst all the research, we must not forget the source of what we are designing for, CARS. This whole user journey being to buy this car. From the client meeting we picked up on the importance of expressing the interior of the cars, which lead us to explore and discuss our own experiences with being inside a luxurious car.

Conversation between Phoebe(Jing L) and Amsal

Breaking Barrier for emotions Exploring the journey of comfort, risk, and ownership through the manipulation of a collection of sounds relating to elements associated with cars. Looking at how this can help us with distinguishing key zonals within the space and what experinces and emotions we would want each zone to express.

https://www.behance.net/gallery/109095497/Conceptual-sound-collage

1st floor / Mezzanine level

Zonal Planning

Showing zonals of the general arrangement plan for the 2 key spaces; The Workshop and the Showroom, with the secondary elements/requirements as part of them.

Alongside looking at the connection betweeen those spaces.

Workshop zonal

Showroom zonal

Overall zonal

Ground floor

Showroom Initial Ideas When designing the showroom, we looked at the existing showroom, here we found that it was very crowded, and the circulation for the user was difficult. Therefore within our design we wanted each stage to be slowed and each moment to be taken in, in a seamless manner, creating pause moments to allow for a greater appreciation of not only the cars but also its mechanics and history.

Contrast between materials - sense of risk between delicate and strong materials together

Seeing snipits through window, creating intrigue It can all still be opened

History is embeded within its foundation

Journey

Cars

Breaking the Barrier of:

Intrigue Pause

Cars Cars

Cars

Existing - Why we are moving its position

3

Cars

Proposed - Why we are moving its position

History and future

Risk

Intrigue

Looking at using digital screens, however what is being shown on them relating to the history/ mechanics of the buisness

Throughout the history of Mercedez it can be seen that progression is acheived through experimentation and risk.

Exploring the showroom, we looked at how people can be drawn in without feeling overwhelmed by crowded cars.

Workshop

2

1

Views from exterior into showroom

Breaking barrier between showroom and workshop

How will we enhance that area where information about the car is placed?

Can it be heard? How is it combined with the journey?

FLOORING

Workshop Materials.

WALLS WALL DECOR Manufacturer: Goldeco

Showroom Materials 1 - Walls - Surface Matter - Richlite - Grays Harbour - 2440mm x 1220mm panel 6mm thick; 2 - Flooring - Forbo - Marmoleum - Concrete - 33 m x 200 cm sheet, 3.5mm thick - R9, Slate R10; 3 - Carpet Tile - Interface - Composure - Transcribe - 50cm x 50 cm, 2.6mm thick; 4 - Upholstery - Panaz - Crackle Glaze - Ash - LRV: 21.4 - Martindale 90,000+;

4

5 - Upholstery - Panaz - Crackle Glaze - Parchment - LRV: 45.6 - Martindale 90,000+;

5

6

2 3

6 - Upholstery Panaz - Brookland - Mushroom - LRV: 10.1 - Martindale 750,000; 1

2

3

8000mm

13000mm

Back of house exits MOT BAY 73 sqm

PARTS STORAGE 71sqm

PARTS STORAGE MEZZANINE 77sqm

TOOLS STORAGE ROOM 8sqm

TANK

Note: sound system to be installed under ramp, ramp able to be disassembled, for easy installment of sound system.

Workshop

WORKSHOP CONTROL ROOM 15sqm

FEMALE CHANGING ROOM 10 sqm

Customizable car/VR area Ramp

Fridge 600 x 800

Ground Floor Plan Scale 1:200

STORE 1.92 sqm

Male Toilet

Lounge/ consultation area

W.C

Showroom

Entrance

17000mm

1 a

ELEC 2.56 sqm

FEMALE WC 14 sqm

Female Toilet

35000mm

Interactive digital screen with dimensions of 3.5m x 2m

MALE WC 19.3 sqm

Unisex Easy Access Toilet

STAFF ROOM 24 sqm

MALE CHANGING ROOM 15.5 sqm

WORKSHOP CLEANER STORE 3sqm

One car to be placed on platform Lighting placed on both sides as shown, refer to section for height.

TANK

WORKSHOP 410 sqm

5000mm

Extruded wall feature with depth of 500mm.

4600mm

Drive in service

7400mm

PARTS STORAGE MEZZANINE 77sqm

5200mm

Meeting OFFICE 29.2 sqm rooms

Ramp

Offices

2500mm

4400mm

Note: Refer to section for height of mezzanine floor.

10000mm

MEETING ROOM 22.5 sqm

MEZZANINE FLOOR OFFICE 114 sqm

Lift

Note: Coffee area, used for both staff and user.

5000mm

1 1st/Mezzanine Floor Plan b Scale 1:200

8000mm

13000mm

Back of house exits MOT BAY 73 sqm

PARTS STORAGE 71sqm

PARTS STORAGE MEZZANINE 77sqm

TOOLS STORAGE ROOM 8sqm

TANK

Note: sound system to be installed under ramp, ramp able to be disassembled, for easy installment of sound system.

Workshop

FEMALE CHANGING ROOM 10 sqm

Customizable car/VR area Ramp

2800mm

1700mm

3800mm

Light feature reaching up to 5200mm in height

VR area

Pieces of wall feature able to be pushed in by 500mm to display interior car parts

2 Section a Scale 1:200

Recycled car parts placed within openings of wooden panels behind glazing.

Offices

Platform with height of 320mm

Mezzanine Floor

Ground Floor Plan Scale 1:200

Unisex Easy Access Toilet

STORE 1.92 sqm

Male Toilet

Lounge/ consultation area

W.C

Showroom

Entrance

17000mm

1 a

ELEC 2.56 sqm

FEMALE WC 14 sqm

Female Toilet

35000mm

Interactive digital screen with dimensions of 3.5m x 2m

MALE WC 19.3 sqm

MALE CHANGING ROOM 15.5 sqm

WORKSHOP CLEANER STORE 3sqm

STAFF ROOM 24 sqm

2 a

WORKSHOP CONTROL ROOM 15sqm

Fridge 600 x 800

One car to be placed on platform Lighting placed on both sides as shown, refer to section for height.

TANK

WORKSHOP 410 sqm

5000mm

Extruded wall feature with depth of 500mm.

2 a

4600mm

Drive in service