Why you need a pr agency for logistics business ----------------------------------------------How to define a logistics company target market Every company must know its public, its necessities, its pains, and its wishes. It wouldn't be different in the logistics business. But how can this be done? Today we will help you by letting you know how to define a logistics company’s target market by creating a person. GETTING YOUR CUSTOMERS TO THAT LOGISTICS TO TALK Logistics services buyers are busy people who honestly cannot put a lot of time into advertising from logistics companies. However, many pr agency for logistics business companies cannot afford to ask their customers to give evidence or participate in studies as their logistics PR strategy. Standard apologies: • "Too busy, I don't want to disturb them." • "It will not be allowed by their lawyers." • "Last week, we missed a shipment. This isn't a good time now."
It takes some work and the right approach to get customers to agree to participate in case studies, but that's good. Here are a few tips for "yes." Identify the right candidates. Right candidates. Who did you do your most exciting work with? It is good to document your work with all customers, but only the more convincing examples can interest a trade magazine editor or an organizer of a conference. Offer it as a win-win. Don't come to the customer as you ask for a favor. First, understand what is in it for the customer and offer it to benefit one another. Align with the goals of the supply chain leader. It is evident to him that the company operates a tight, effective supply chain. Align with the corporate objectives of the customer. For example, if you know that the company prioritizes environmental management, explain how the case study could draw attention to a freight strategy that resulted in significant reductions of CO2. Please put it in writing. These requests often have to be sent to the chain or the department of legal or PR. Write your contact an email that clearly explains how win-win the chance is. He can then insert this in his internal letter. List senior managers to request the application. Give the request a degree of importance. Make it more challenging to say no.