Why Marketing Communications Important for a Business

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Why Marketing Communications Important for a Business

Communication is a pillar of marketing. So much so that in the minds of the uninitiated, confusion is required.However, this is only one axis among others which are commonly, according to the famous 4Ps: product policy, distribution and price.

Marketing communication is based on "pull" strategies which consist in attracting consumers to the company's offer.

Advertising is an illustration of these approaches.

It also activates "push" type strategies . The sales promotion then takes all its justification.In this case, the objectives are much more operational and are measured by direct sales volumes following the transaction.

There are many means and tools of communication: promote an offer with a flyer campaign , to carry out sponsorship actions to make themselves known, create an external journal for prospects and customers, rely on patronage to communicate differently by supporting a noble cause, explore the subtle techniques of undercover marketing,

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Consistency: Do your various marketing communications make sense as a whole? Every message in your marketing communication mix should be part of the "bigger picture".

These messages must be related to each other, that is, in the end all your Best Marketing Communications Agency must say the same thing or have the same meaning that you want to convey.

Consistency: The messages that your clients receive through their various promotional efforts should not be contradictory and all should follow the same line and purpose of communication.

Continuity: Just as the coordination of tools and communication messages must be consistent, they must be kept in the customer's mind. They must maintain a sequence that continues in all communication channels so as not to lose attention.

Complementarity: The sum of all the parts of the 4Cs must ensure that they are integrated and complementary to each other to ensure the success of integrated marketing communication in your company.

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How to develop a comprehensive communication strategy in Marketing

For the development of a comprehensive communication and media strategy, the first thing to do is to set short, medium and long-term communication objectives.

Best Marketing Communications Agency has three essential purposes, the first is to generate brand recognition, to bring the brand to a privileged place in the minds of buyers, second to create or modify attitudes towards the brand, which is accompanied by the generation of positive attitudes. Against the same and third invite to action (Leave the data, buy to recommend or leave a comment) . It is of great importance to define at this stage of the process the objectives of the short, medium and long term.

Second: Understanding the target group. Deep understanding of the consumer is the key to achieving business objectives, at this stage of the process we must understand the relationship of the brand with the consumer:

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benefits and differentiating elements, both rational and emotional, sought in the product category. Psychographic analysis which allows knowing and deepening the aspirations, interests, opinions and feelings of consumers and the understanding of emotional ties with the category.

The psychographic analysis is accompanied by the knowledge of the lifestyle of the target where iIdentify preferences, the use of free time, sports and hobbies among many other factors See more Best Marketing Communications Agency is the transmission of a message from a sender (manufacturer, advertiser) to a receiver (target, target group) through a transmission medium (communication channels, media).

The fifth essential element within the communication elements is the feedback (Feed back of the target or communication results), where the sender is alerted if the message was received. These results can be measured in terms of visibility, recognition, engagement and action.