In Zambia, a necklace once owned by Jonathe Pohjaraon Sume (1367–1405) was said to contain a rare, powerful pink amethyst. This gem, steeped in myth, was believed to emit an energy so potent it could temporarily silence the minds of anyone who came too close. Sume, burdened by a life of hardship, met a tragic end when she was murdered by thieves desperate to claim the necklace’s power. But their efforts were in vain, the necklace refused to serve them.
The necklace resurfaced in 1991, but the amethyst was missing. Rumours claimed the gem had been sold on the black market between 1956 and 1958, possibly distributed in smaller pieces. Conspiracy theories abound, as anyone investigating the mystery seemed to abandon their efforts inexplicably. Now known as “Jetic,” the amethyst’s power and fate remain an enigma. Its current location is unknown, lost to time, leaving only questions and unease in its wake.
An underground nightclub with a spiritual touch. Taking photo’s inside is not allowed.
BRAND ESSENCE
Forget your problems.
VISION
Offering an escape from reality by pushing the boundaries of imagination.
MISSION
Creating an immersive nightclub experience where imagination and a touch of spirituality comes to life.
VALUES
Jetic is mysterious, unique and creative. Energy, imagination and a constant drive for evolution fuel Jetic.
Kills your mind.
SLOGAN
Only used in color black or white.
• Colours:
Do not use in headings, only for shadows. Main colours are pink and black from the amethyst. Then blue, then yellow. Colours are allowed to differ a little bit from originial color codes.
#e7237f, #009fe3, #e5eb40, #000000
Amethyst pink, shiny blue, negative yellow, fully black
• Textures
Use only one colour per texture. Any textures can be used, if colours are adapted. Use raw textures. See on the left.
• Gradients
Maximum of two colours. Can be used as background or in body text. Noise can be added for extra dept. See photography and next page.
Jetic talks in a powerful, uniting, confident and mysterious way.
uerrila campaign: The idea is to transform the streets of busy areas in major cities into ‘Amethyst pink’. By placing color filters over street lanterns.
To maximize impact, the campaign will focus on high-traffic areas where the visual transformation will draw the most attention. News outlets and media channels will be contacted in advance to ensure coverage. The following day, articles, videos, and photos of the striking pink streets will flood social media and news platforms.
Online content will clearly reveal the campaign’s purpose: promoting the launch of an exciting new nightclub. The main goal is generating widespread exposure.
xtra interaction: Introduce a unique card with a barcode. The card includes two free drinks that can be redeemed at Jetic.
You can also load money onto the card, allowing it to be used as a payment method. This enhances the experience by further immersing you in a world apart from everyday reality. Eventually this will be used as the only payment method.
DON’T FORGET
JETIC KILLS YOUR MIND
ALL RIGHTS RESERVED, TM , & COPYRIGHT © 2025 JETIC
