UPCOMING SOCIAL MEDIA TRENDS
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CHATBOTS The world has lately turned to artificial intelligence and as marketers are now focused on storytelling, chatbots is the in-thing as a part of any social media marketing program. These virtual robots are set to break all the limits and their usage as well as sale is bound to exponentially increase in the coming year. Chatbots with platforms like Facebook and Messenger can help content marketers effectively and communicate with an audience via an enhanced customer experience. Chatbots have in-built Natural Language Processing (NLP). Some companies have already experienced success. Read more at: http://blog.locobuzz.com/upcoming-social-media-trends/
STORIES What’s common between Facebook, Instagram, WhatsApp and Snapchat? Correct! They all are equipped with the story feature. When you want to add something to your social media but don’t want it to stay forever, you add a story and these social media stories are to go to a next level in 2019. For instance, Instagram is one platform with its story feature by adding new stickers and interactive elements almost every 1 or 2 months. There are stickers for polls, prompting people to ask questions, rate something and much more. People seem to find a newer way of doing social media marketing and so, these stories and stickers are here to stay for a longer while. Read more at: http://blog.locobuzz.com/upcoming-social-media-trends/
LIVE VIDEO Instagram and Facebook have started off with a new feature, named “Go Live�. Live Video Content comes with no surprise that this is going to be a raging hit in the next year. In fact, live video content has become so popular that roughly 95% of brand executives say it will be a crucial part of their marketing strategy. Consumers love it. Research shows that 80% of audience prefer watching live video from brands as opposed to reading a blog. 82% people say they would watch live videos than social media post. As a result, most popular social media channels have implemented live streaming options. Brand marketers are taking advantage of it. This will help in maximizing the reach and generate new leads for the company in the coming year as well! Read more at: http://blog.locobuzz.com/upcoming-social-media-trends/
SOCIAL LISTENING Once online, brands have to stay cautious about their image on all the digital platforms. One wrong comment or a rumor can spoil their image which would have taken years to be built. Thus, keeping a track of the entire digital spectrum is vital to stay one step ahead and to keep disasters in control. Here, Social Listening comes into play. This technology allows the brands to keep the track of all the comments, reviews and conversations happening around their brand, all over the globe. This provides insights into the perceived brand image as well as helps the companies do effective product development.
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THANK YOU
Read more at: http://blog.locobuzz.com/upcoming-social-media-trends/