How Social Media Listening can Improve your Online Presence Customer satisfaction is not measurable, but you can obtain a rough estimate using these methods:
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What is Social Listening? Millions of conversations, tweets, posts, comments happen on any social media platform at any given time. It is impossible to manually analyze these at once. Here, social listening is more than just what the word stands for this job; it not only listens to the conversations, but also analyses, tracks and gives insights on what key words customers are using to describe your brand.
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How it works? It’s very easy to get lost in the spiral of internet but to be able to navigate through this abyss is a gift. Social Listening aids us in wading through this clutter which is done with the help of keywords. Here, a keyword can be any word or phrase that a customer associates with a brand. For Example; A telecommunication company would rely on keywords like, “Mobile Data”, “Calling”, “Sim cards”, etc. The use of these keywords while filtering tweets, or posts will make it easy to reach your customers and to segregate the tweets and posts, in terms of positive, neutral and negative. Associating these keywords to some important terms of your brand such as your individual product names, brand names, tag lines, etc. can enhance filtration further.
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How it helps? ď ľ
Get reports instantly
Reports help in deciphering your customers thoughts. A detailed report of every possible statistic is what makes it that gives deep insights into how your brand is perceived in the market. There are many matrices to measure your brand performance through these reports. ď ľ
Always stay on top
Instant reports help you know if your customers are facing any issues or problems with your products. It helps you be one step ahead and prevent the problem from causing any hindrance to other customers. Reports can also be utilized to take understanding of the market expectations during product development or modification process. ď ľ
Easily Gain Insights
Insights are those that attract customers to a business. These insights play a vital part in being able to understand your customers. It gives you the power to immediately create responses based on what your customers are saying about your brand.
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Thank you
Read more at: http://blog.locobuzz.com/how-social-media-listening-can-improve-your-online-presence/