CONTENT the PLANNER
You don’t need more followers. You need more focus.
CONTENT the
PLANNER
I am absolutely thrilled you ' ve got this planner in your hands – your new secret weapon, trusted guide, and personal hype-squad all rolled into one I created this for you, the visionary ready to turn passion into profit and impact, because building an online presence doesn't have to be overwhelming; it should be exhilarating! Consider this your dedicated space to brainstorm, strategize, organize, and celebrate every single win as you go from brilliant idea to thriving digital empire Remember, you have a unique voice, incredible value, and absolutely everything it takes to succeed, and I'm here to walk alongside you. Your journey starts now – you ' ve totally got this! xo, Amber
©CopyrightLuxescalePlanners.AllRightsReserved
ANN HANDLEY
Be specific enough to be believable and universal enough to be relevant.
Think of any thriving structure – whether it's a successful business or a magnificent building. Its strength and longevity come directly from the stability of its foundation. The same principle applies to your content. Investing time now to deeply understand your "why," define clear goals, pinpoint your ideal audience, and articulate your unique brand identity isn't just helpful – it's essential for sustainable growth.
This foundational phase isn't merely a checklist; it's an empowering process of self-discovery and strategic alignment It's about setting yourself up for not just short-term wins, but for enduring success and impact.
In the pages that follow, we'll guide you step-bystep through this essential work.
Approach each section with thoughtful reflection and an open mind. This clarity will be the bedrock of your content empire. You have the vision, and we ' re here to help you build it.
L A Y I N G T H E F O U N D A T I O N
WHY IS CONTENT CREATION IMPORTANT TO YOU?
WHY DO YOU FEEL GRAVITATED TOWARDS CONTENT CREATION?
Sharing a Passion/Expertise Generating Income
Building Community Drive Traffic to My Website
Creative Expression Document My Journey/Growth
Increase Visibility/Reach Other:
YOUR EXPERIENCE WITH CONTENT CREATION:
Complete Beginner Exploring/Dabbling
Inconsistent Creator Established, Seeking Growth
Experienced, Refocusing Other:
WHAT CHALLENGES HAVE YOU FACED IN CONTENT CREATION AND HOW DO YOU PLAN TO OVERCOME THEM?
CREATOR CONFESSION CHOOSING A NICHE
In the vast landscape of online content, your niche is your power It's the precise intersection of your passion, expertise, and your audience's needs By sharpening your focus, you create deeply valuable, targeted content that truly resonates, attracts dedicated followers, and establishes you as the go-to expert This isn't about limiting yourself; it's about empowering your brand to be memorable and magnetic.
SELECTING YOUR IDEAL NICHE(S)
"Early on, I tried to cover everything and my content felt scattered I realized that by trying to serve everyone, I was truly connecting with no one. The moment I laser-focused on helping beginners build profitable YouTube channels my genuine passion everything transformed. My community thrived, my content felt authentic, and my impact multiplied"
Your ideal niche sits at the exciting intersection of your unique passions, genuine expertise, and a real need within the market. From there, highlight which niche you think you could best fit in based on the following list
LIST YOUR GENUINE PASSIONS
Most Common Niches:
Lifestyle (vlogging, DITL, etc.)
Food & Cooking
Fashion & Beauty
Personal Finances & Investing
Side Hustles & Passive Income
Software/Skill Tutorials
Health, Wellness & Fitness
Travel
AUDIENCE the
Based on the niche(s) you selected, let’s build your ideal audience that will best resonate with your content. It’s okay if this gets really specific! We want your audience to feel like you ’ re speaking directly to them. The best way to do this is to not speak to everyone. Let’s break this down:
UNDERSTANDING NEEDS & GOALS
PAIN POINTS & CHALLENGES
Questions to consider: What are the common problems your audience faces?
GOALS & ASPIRATIONS
Questions to consider: What do they hope to achieve through your content?
AUDIENCE the
COMMUNICATION STRATEGIES
Think about all of the places your ideal audience hangs out or gets their information Don’t feel like you need to market everywhere all at once If your ideal audience is 70+, you may not find them scrolling through Instagram, so you won’t want to waste your efforts there. Select 2-3 channels you’d like to focus on moving forward and add to them as you expand.
Facebook Instagram
Twitter (X)
Youtube
TikTok
Clubhouse
Snapchat
Google Search
Select the content formatting that your target market will resonate with the most:
Text
Audio
Video Images Graphics Gifs & Memes
What is your ideal audience member thinking? How are they feeling?
“The best way to know exactly how they’re feeling is to go on community forums, Facebook groups, the comment section of videos, etc of other creators and see what people are typing Use their exact words when crafting your marketing messages ”
AUDIENCE the
CREATE YOUR AVATAR
Utilizing all of the information you’ve gathered so far about your niche, and your ideal demographic & psychographic information, write a detailed description of your ideal audience. This should be describing ONE person who will embody the entire group of people you wish to connect with online This should be someone who you feel excited to build a community with!
Getting clear (& specific) on your ideal audience member will help you craft marketing messaging and align your business models to cater to them - and only them.
Have fun with this - find a picture of your ideal audience member, think about their favorite colors & scents, think about how they interact with you online - the sky is the limit! Get as specific as you can and don’t hold back!
AESTHETIC the
BUILDING A BRAND
Developing your brand's aesthetics involves intentionally curating visual elements like colors, fonts, imagery, and even filters to build a distinctive and memorable look that resonates with your audience
What aesthetic are you going for?
Minimalist / Simplistic Modern / Sleek Vibrant / Bold
Luxurious / Elegant
Warm / Cozy Earthy / Natural
Vintage / Retro Gritty / Edgy
COLORS
Hex #:
Hex #:
Hex #:
Hex #:
Hex #:
FONTS
HEADING FONT
SUBHEADING FONT
BODY FONT
Other:
VOICE the
Your brand voice establishes the emotional tone and personality of your content, ensuring your audience perceives you clearly and consistently. Reflect on how your niche influences your tone and your natural way of speaking or presenting to define your:
PERSONA
Friendly
Warm
Playful
Authoritive
Professional
Inspiring
Calming
Funny
PURPOSE
Entertain
Promote
Educate
Engage
Inform
Persuade
Support
Connect
Problem-Solve
Now, let's bring your brand voice to life by translating common phrases into your unique style. This will help you consistently infuse your personality into every piece of content, making your communication instantly recognizable Consider how your chosen brand tone would deliver these everyday messages
hello bye
thank you check this out
let’s getstarted you’ve got this learn more subscribe /follow
RICHARD BRANSON
Above all, you want to create something you ’ re proud of.
Alright, you ' ve laid the groundwork, defined your unique voice, and pinpointed your dream audience – amazing!
Now, it's time for the exhilarating part: transforming those brilliant insights into captivating content that truly connects.
This section is your strategic roadmap for moving from idea to execution, diving deep into structuring your content, mastering effective strategies, sparking endless inspiration, and ultimately, consistently creating high-value pieces that resonate. Get ready to turn your vision into impactful reality!
C O N T E N T
C R E A T I O N
CONTENT PILLARS the
Think of Content Pillars as the 3-4 foundational themes or broad categories that consistently support your main niche. They are the essential topics you'll return to again and again, ensuring your content is always relevant to your audience and aligned with your brand's purpose These pillars act as robust frameworks, giving structure to your ideas and making content planning infinitely easier
HOW TO IDENTIFY YOUR PILLARS
Your niche is your broad umbrella. Now, consider 3-4 core areas within that niche where you can provide the most value, share your expertise, and genuinely engage your audience These should be distinct enough to cover different aspects of your niche, but cohesive enough to feel like part of your overall brand story
FROM PILLARS TO CONTENT IDEAS
The Subtopic Breakdown Once you have your pillars, break each one down into 3-4 specific subtopics These subtopics are the precise, actionable ideas that will fuel your individual pieces of content your videos, posts, guides, and more! This systematic approach ensures you always have a wellspring of relevant content ideas flowing directly from your core strategy.
Example:
EcoConscious Living for Busy Moms
CONTENT PILLAR
Sustainable Home Hacks
SUB-TOPICS/CONTENT IDEAS
DIY non-toxic cleaning recipes (video tutorial)
Energy-saving tips for busy homes (insta post)
Decluttering for less waste (IG Reels series)
Best non-toxic product swaps for the kitchen (downloadable guide)
CONTENT PILLARS the
CONTENT PILLARS
SUB-TOPICS/CONTENT IDEAS
CONTENT POST the
TITLE
TOPIC/CONTENT PILLAR
TITLE
POST DATE:
PURPOSE: Inspire Educate Promote Entertain
CONTENT OVERVIEW
MEDIUM
Meme/Gif
DESCRIPTION / CAPTION
LINKS / HASHTAGS
INSTAGRAM PUBLISH TO YOUTUBE FACEBOOK TIKTOK TWITTER (X) SPOTIFY
BLOG WEBSITE OTHER
TITLE
TOPIC/CONTENT PILLAR
TITLE
CONTENT POST the
POST DATE:
PURPOSE: Inspire Educate Promote Entertain
CONTENT OVERVIEW
MEDIUM
Meme/Gif
DESCRIPTION / CAPTION
LINKS / HASHTAGS
INSTAGRAM PUBLISH TO YOUTUBE FACEBOOK TIKTOK TWITTER (X) SPOTIFY
BLOG WEBSITE OTHER
VIDEO CONTENT the
TITLE
TOPIC/CONTENT PILLAR
EQUIPMENT CHECK
Camera
Microphone
Lighting
Background Setup
VIDEO IDEA/CONCEPT
PUBLISH ON:
PURPOSE: Inspire Educate Promote
SCRIPT / TALKING POINTS
CHECKLIST
Prepare Shot List
Review Script
Film
Video/Audio edited
Images/Graphics edited
Thumbnail/Cover image designe
Intro/Outro added
Background music/sound effects
Branding elements (logo, colors) applied
Description/Caption
Tags/Hashtags
Timestamps/Chapters
Captions/subtitles
Scheduled
Shared
DESCRIPTION / TAGS / LINKS
PUBLISH TO YOUTUBE YT SHORTS REELS TIKTOK OTHER
TITLE
TOPIC/CONTENT PILLAR
EQUIPMENT CHECK
Camera
Microphone
Lighting
Background Setup
VIDEO CONTENT the
VIDEO IDEA/CONCEPT
PUBLISH ON:
PURPOSE: Inspire Educate Promote
SCRIPT / TALKING POINTS
CHECKLIST
Prepare Shot List
Review Script
Film
Video/Audio edited
Images/Graphics edited
Thumbnail/Cover image designe
Intro/Outro added
Background music/sound effects
Branding elements (logo, colors) applied
Description/Caption
Tags/Hashtags
Timestamps/Chapters
Captions/subtitles
Scheduled
Shared
DESCRIPTION / TAGS / LINKS
PUBLISH TO YOUTUBE YT SHORTS REELS TIKTOK OTHER
SOCIAL MEDIA CONTENT the
POST CONCEPT
TOPIC/CONTENT PILLAR
PURPOSE: Inspire Educate Promote Entertain
Short-Form Video
Image
Graphic
Audio
Meme/Gif
HASHTAGS / LINKS
SOCIAL MEDIA CONTENT the
POST CONCEPT
TOPIC/CONTENT PILLAR
PURPOSE: Inspire Educate Promote Entertain
Short-Form Video
Image
Graphic
Audio
Meme/Gif
HASHTAGS / LINKS
SPONSORED POST the
BRAND/COMPANY
CONTACT NAME / EMAIL
SPONSORSHIP INFORMATION / DETAILS
CONTRACT REVIEW CONTRACT SIGNED
PAYMENT INFO
BRAND/COMPANY
CONTACT NAME / EMAIL
SPONSORSHIP INFORMATION / DETAILS
CONTRACT REVIEW CONTRACT SIGNED
PAYMENT INFO
SPONSORED AD OVERVIEW
SPONSORED AD OVERVIEW
BRAND/COMPANY
CONTACT NAME / EMAIL
SPONSORED POST the
SPONSORED AD OVERVIEW
SPONSORSHIP INFORMATION / DETAILS
CONTRACT REVIEW CONTRACT SIGNED
PAYMENT INFO
BRAND/COMPANY
CONTACT NAME / EMAIL
SPONSORSHIP INFORMATION / DETAILS
SPONSORED AD OVERVIEW
CONTRACT REVIEW CONTRACT SIGNED
PAYMENT INFO
BRAINDUMP the
BRAINDUMP the
CHRIS GUILLEBEAU
If plan A fails, remember there are 25 more letters.
You've harnessed your creativity, refined your ideas, and built out incredible content! Now, it's time to transform those individual pieces into a powerful, consistent stream of value for your audience.
This "Content Planning" section is where your strategy truly comes to life. By meticulously mapping out when and where your content goes live, you ensure consistent visibility, maximize your reach, and cultivate a deeply engaged community without the last-minute scramble.
Get ready to streamline your workflow and turn your creative efforts into impactful growth!
C O N T E N T P L A N N I N G
JANUARY
This month, deeply research your ideal audience. Identify their top 3 biggest pain points or questions, then brainstorm how your content can solve them. Share your key findings by tagging us on Instagram! @ambersharniece
SUNDAY MONDAY TUESDAY WEDNESDAY
Deadlines / Events / Launch Dates
THURSDAY FRIDAY SATURDAY
YOUTUBE TIKTOK
TWITTER (X)
EMAIL
GOALS the
Followers
Post Interactions
Reels Interactions
Stories Interactions
YOUTUBE
Subscribers
Total Views
Watch Time (Hrs)
Click-Through Rate
Monthyl Viewers
Followers
Pin Impressions
Outbound Clicks
Notes
Page Likes/Followers
Post Interactions
Video Views
Link Clicks
Followers TIKTOK
Total Video Views
Avg Watch Time
Video Interactions
Subscribers
Net New Subscribers
Open Rate
Click-Through Rate
BRAINDUMP the
CONTENT PLAN the
WEEK 1 -
WEEK 2 -
WEEK 3 -
WEEK 4 -
TASKS / ACTIONS
TO-DO’S the
NEXT STEPS
WEEK ONE
S M T W T F S
S M T W T F S
YOUTUBE
S M T W T F S
TWITTER (X)
S M T W T F S
S M T W T F S
SNAPCHAT
S M T W T F S
SUNDAY MONDAY TUESDAY 7AM 8AM 9AM 10AM 11AM 12PM 1PM 2PM 3PM 4PM 5PM 7AM 8AM 9AM 10AM 11AM 12PM 1PM 2PM 3PM 4PM 5PM 7AM 8AM 9AM 10AM 11AM 12PM 1PM 2PM 3PM 4PM 5PM
Content Ideas:
WEDNESDAY THURSDAY
3PM 4PM 5PM 7AM 8AM 9AM 10AM 11AM 12PM 1PM 2PM 3PM 4PM 5PM Facebook Youtube TikTok Twitter (X) Pinterest Snapchat Instagram Facebook Youtube TikTok Twitter (X) Pinterest Snapchat Instagram Facebook Youtube TikTok Twitter (X) Pinterest Snapchat Instagram Facebook Youtube TikTok Twitter (X) Pinterest Snapchat
WEEK TWO
S M T W T F S
S M T W T F S
YOUTUBE
S M T W T F S
TWITTER (X)
S M T W T F S
S M T W T F S
SNAPCHAT
S M T W T F S
SUNDAY MONDAY TUESDAY 7AM 8AM 9AM 10AM 11AM 12PM 1PM 2PM 3PM 4PM 5PM 7AM 8AM 9AM 10AM 11AM 12PM 1PM 2PM 3PM 4PM 5PM 7AM 8AM 9AM 10AM 11AM 12PM 1PM 2PM 3PM 4PM 5PM
Content Ideas:
WEDNESDAY THURSDAY
3PM 4PM 5PM 7AM 8AM 9AM 10AM 11AM 12PM 1PM 2PM 3PM 4PM 5PM Facebook Youtube TikTok Twitter (X) Pinterest Snapchat Instagram Facebook Youtube TikTok Twitter (X) Pinterest Snapchat Instagram Facebook Youtube TikTok Twitter (X) Pinterest Snapchat Instagram Facebook Youtube TikTok Twitter (X) Pinterest Snapchat
WEEK
S M T W T F S
S M T W T F S
YOUTUBE
S M T W T F S
TWITTER (X)
S M T W T F S
S M T W T F S
SNAPCHAT
S M T W T F S
SUNDAY MONDAY TUESDAY 7AM 8AM 9AM 10AM 11AM 12PM 1PM 2PM 3PM 4PM 5PM 7AM 8AM 9AM 10AM 11AM 12PM 1PM 2PM 3PM 4PM 5PM 7AM 8AM 9AM 10AM 11AM 12PM 1PM 2PM 3PM 4PM 5PM
Content Ideas:
WEDNESDAY THURSDAY
3PM 4PM 5PM 7AM 8AM 9AM 10AM 11AM 12PM 1PM 2PM 3PM 4PM 5PM Facebook Youtube TikTok Twitter (X) Pinterest Snapchat Instagram Facebook Youtube TikTok Twitter (X) Pinterest Snapchat Instagram Facebook Youtube TikTok Twitter (X) Pinterest Snapchat Instagram Facebook Youtube TikTok Twitter (X) Pinterest Snapchat
WEEK FOUR posting
S M T W T F S
S M T W T F S
YOUTUBE
S M T W T F S
TWITTER (X)
S M T W T F S
S M T W T F S
SNAPCHAT
S M T W T F S
SUNDAY MONDAY TUESDAY 7AM 8AM 9AM 10AM 11AM 12PM 1PM 2PM 3PM 4PM 5PM 7AM 8AM 9AM 10AM 11AM 12PM 1PM 2PM 3PM 4PM 5PM 7AM 8AM 9AM 10AM 11AM 12PM 1PM 2PM 3PM 4PM 5PM
Content Ideas:
WEDNESDAY THURSDAY
3PM 4PM 5PM 7AM 8AM 9AM 10AM 11AM 12PM 1PM 2PM 3PM 4PM 5PM Facebook Youtube TikTok Twitter (X) Pinterest Snapchat Instagram Facebook Youtube TikTok Twitter (X) Pinterest Snapchat Instagram Facebook Youtube TikTok Twitter (X) Pinterest Snapchat Instagram Facebook Youtube TikTok Twitter (X) Pinterest Snapchat
ANGELA DAVIS
I am no longer accepting the things I cannot change. I am changing the things I cannot accept.
You've poured your creativity into amazing content and mapped out a brilliant monthly & weekly plan – now, let's ensure all that effort translates into measurable growth and sustainable success!
This "Tracking & Growth" section is where we dive into the vital logistics of your content business. By meticulously monitoring your analytics, organizing your brand collaborations, and strategically pitching for new opportunities, you'll gain invaluable insights, make data-driven decisions, and confidently scale your impact.
T R A C K I N G & G R O W T H
STATS the
INSTA FOLLOWERS
INSTA ENAGEMENT RATE
INSTA POST INTERACTIONS
INSTA REELS INTERACTIONS
INSTA STORYINTERACTIONS
INSTA PROFILEVISITS
FB PAGE LIKES/FOLLOWERS
FB ENGAGEMENT RATE
FB POST INTERACTIONS
FBVIDEOVIEWS
FB LINK CLICKS
YT SUBSCRIBERS
YTTOTALVIEWS
YTWATCH TIME (HRS)
YTAVERAGEVIEWDURATION
YT CLICK-THROUGH RATE
TIKTOK FOLLOWERS
TIKTOKTOTALVIDEOVIEWS
TIKTOKAVG WATCH TIME
TIKTOKVIDEO INTERACTIONS
TIKTOK PROFILEVIEWS
PINTEREST MONTHLYVIEWS
PINTEREST ENAGEMENT
PINTEREST CLICKS
PINTEREST PIN IMPRESSIONS
EMAIL SUBSCRIBERS
EMAIL NEWSUBSCRIBERS
EMAILAVG OPEN RATE
EMAILAVG. CTR
EMAIL UNSUBSCRIBERS
jan feb mar apr may
sep oct nov dec jun jul aug
BRAND CAMPAIGN the
BRAND/COMPANY
CAMPAIGN OVERVIEW + DELIVERABLES DEADLINE
PAYMENT AMOUNTS + DUE DATES
NOTES
BRAND/COMPANY
CAMPAIGN OVERVIEW + DELIVERABLES DEADLINE
PAYMENT AMOUNTS + DUE DATES
NOTES
BRAND/COMPANY
BRAND CAMPAIGN the
CAMPAIGN OVERVIEW + DELIVERABLES DEADLINE
PAYMENT AMOUNTS + DUE DATES
NOTES
BRAND/COMPANY
CAMPAIGN OVERVIEW + DELIVERABLES DEADLINE
PAYMENT AMOUNTS + DUE DATES
NOTES
BRAND PITCH the
NOTES
WHY YOU CHOSE THIS BRAND
Sent Pitch Follow-Up Closed
NOTES
Sent Pitch Follow-Up Closed
WHY YOU CHOSE THIS BRAND
NOTES
Sent Pitch Follow-Up Closed
NOTES
Sent Pitch Follow-Up Closed
ABOUT THE BRAND
WHY YOU CHOSE THIS BRAND
WHY YOU CHOSE THIS BRAND
AFFILIATES the
PRODUCTS/SERVICES PROMO CODE PROMO DURATION
SALES / COMMISSION RATE
BRAND/COMPANY
PRODUCTS/SERVICES
SALES / COMMISSION RATE
PROMO CODE
PROMO DURATION
NOTES
PRODUCTS/SERVICES
SALES / COMMISSION RATE
PROMO CODE
PROMO DURATION
NOTES