logo safe space
Safe space around the logo should be the same as the height of the logo Safe space is an invisible boundary; it should never be made visible To maintain visual clarity, the Identity must never appear to be linked to or to be crowded by text, photographs or graphic elements. Height of the Logo = X
If the height of the Logo unknown size X, then always maintain the minimum safe space of X around the Identity to preserve its integrity. Eg. As shown if the height of the Kidzee logo is 8 cm then the space around should be 8 cm on all sides.
X = minimum safe space
X = minimum safe space
Brand Identity Communication Principles / Page 015