Ascenditur recruiting Brand Collection
ASCENDITUR RECRUITING: DESIGN AND BRAND GUIDELINES YOU BUILD YOUR COMPANY; I BUILD YOUR TEAM
CONTACT Address
Phone & Fax
Online
ASCENDITUR RECRUITINGVV 182 Howard Stree #221, San Francisco, CA 94105
Phone:
+ 1 415.994.0779
Email 1: helen@interviewrightconsulting.com Website: www.interviewrightconsulting.com
Fax:
+ 1 415.994.0779
Ascenditur Recruiting Corporate Brand Guidelines Version: v1 // 2015
ASCENDITUR RECRUITING
DESIGN AND BRAND GUIDELINES TABLE OF CONTENTS SECTION 0 | INTRODUCTION
PAGE 4
SECTION 1 | CORPORATE LOGO
PAGE 6
SECTION 2 | CORPORATE TYPOGRAPHY
PAGE 10
SECTION 3 | SUMMARY AND CONTACT
PAGE 13
SECTION 0 INTRODUCTION
THE DESIGN GUIDELINES These guidelines describe the visual and verbal elements that represent ASCENDITUR RECRUITING corporate identity. This includes our name, logo and other elements such as color, type and graphics. Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company. These guidelines reflect ASCENDITUR RECRUITING commitment to quality, consitency and style. TheASCENDITUR RECRUITING brand, including the logo, name, colors and identifying elements, are valuable company assets. Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the ASCENDITUR RECRUITING name and marks.
SECTION 1 CORPORATE LOGO The Logo Introduction The Logo Application The Logo Elements Clearspace and computation Incorrect Logo Applications
Interview Right Consulting Corporate Brand Guidelines 7 // 14
LOGO INTRODUCTION Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination
of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
THE FULL LOGOTYPE ASCENDITUR RECRUITING Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image showing “A” im mountain form showing progress. It has a particular relationship with the ASCENDITUR RECRUITING name.The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters. The typeface is EXO font & has also been chosen to compliment and balance perfectly with the logo symbol.
The corporate logo is presented through the use of colour as well as shape and form. The two corporate colours are Grey and Green. It is a fresh and appealing blend of colours chosen for their strong combination - modern - classic - timeless. The Colours have been selected according to international standards as shown below and are easily implemented.
THE LOGOTYPE 1) The Logo Symbol The Logo Symbol is a powerful image showing “A” im mountain form showing progress.
2) The Logo Title The typeface is EXO font & has also been chosen to compliment and balance perfectly with the logo symbol. 1) The general Logo The main logo is the dark logo used on white or colored backround. For darker backrounds you will find an alternative below.
LOGO DARK VERSION
LOGO LIGHT VERSION
3) The Logo Dark Version will be used when the backround color ist light colored. 4) The Logo Light Version will be used when the backround color ist dark colored.
Recommended formats are: .eps | .ai | .png | .jpg | .tiff
3
4
COLORCODE: GREEN: 5CAC45 & GREY: 595A5C
Attention: Use of any stylized, animated, hand drawn or other versions of a inofficial logo is not permitted. This undermines the logo system and brand consistency. Please consult with Ascenditur Recruiting Trademark Licensing if you have any questions or need further help.
Interview Right Consulting Corporate Brand Guidelines 8 // 14
LOGO CONSTRUCTION, CLEARSPACE AND COMPUTATION It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can
be positioned in relation to the mark.of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
0.5 x 0.5 x
x
1.5 x
0.5 x
CLEARSPACE Full Logo
Definition Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
Computation To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height / 2).
/2 x
1
/2 x
1
/2 x
1
/2 x
1
/2 x
1
/2 x
/2 x
1
/2 x
1
x
CLEARSPACE Logo Symbol x
1
Text Logo
1
/2 x
1
/2 x
1
/2 x
x 1
/2 x
Interview Right Consulting Corporate Brand Guidelines 9 // 14
APPLICATION ON A BACKGROUND
LOGO A
LOGO B
LOGO C
LOGO D
Colored Version
Colored Version
Colored Version
Colored Version
MINIMUM LOGO SIZES
15 mm
Logo Symbol Minimum Size: 5 mm x 5 mm
INCORRECT LOGO APPLICATIONS
20 mm
10 mm
30 mm
10 mm
5 mm
Full Logo Minimum Size: 20mm x 3.33 mm
DONT´S
1) Do not place the logo type on 2 lines
1
2
2) Do not invert the logo symbol 3) Do not alter the logo symbol 4) Do not alter the logo type style 5) Do not change the size relationship between the logo symbol and logo type.
3
4 6) Never change the proportions of the logo vertically or horizontally or alter the appearance in any way
5
6
SECTION 2 CORPORATE TYPOGRAPHY The Corporate Fonts Primary Font
Interview Right Consulting Corporate Brand Guidelines 11 // 14
THE CORPORATE FONTS AND TYPOGRAPHY Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Interview Right Consulting communications. We have selected EXO, which
PRIMARY FONT: EXO DESIGNER : NATANAEL GAMA
-
helps inject energy and enthusiasm into the entire Interview Right Consulting communications, as the primary and secondary corporate typefaces.
E Bold
X
O
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
TYPE EXAMPLES EXO
Figures
Special Characters
0
1
2
3
4
5
6
7
8
9
0
! “ § $ % & / ( ) = ? ` ; : ¡
“
¶
¢
[
]
|
{
}
≠
¿
‘
« ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç √ ~ µ ∞ … – ≤ < > ≥ ˘ › ‹ ◊ FONT DOWNLOAD LINK
Direct Link :
http://www.1001freefonts.com/exo.font
SECTION8 SUMMARY AND CONTACT Summary Contact
Interview Right Consulting Corporate Brand Guidelines 13 // 14
A SHORT SUMMARY
CONTACT
Hire Right Consulting is a full-service boutique search and placement firm specializing in sourcing and acquiring sales, marketing and product marketing leaders for technology and technology related companies.
For further information please contact:
We provide:
E: helen@interviewrightconsulting.com P: +01.415.994.0779
Helen Chow Interview Right Consulting
INDIVIDUAL OR SHORT TERM SEARCHES We specialize in headhunting and placing all-things-sales and all-things-marketing talents. If you have one or two critical opening to fill immediately, we will help you find exactly what you are looking for.
LONG TERM RECRUITMENT NEEDS Are you looking to scale your entire company but lack immediate infrastructure to build out a recruitment team? We can work with you to create employer branding, candidate journey, interview material, as well as providing internal recruitment effort.
Link : http://www.interviewrightconsulting.com/
WWW.ASCENDITURRECRUITING.COM
ASCENDITUR RECRUITING
YOU BUILD YOUR COMPANY; I BUILD YOUR TEAM Ascenditur Recruiting zBrand Collection
CONTACT Address Interview Right Consulting 182 Howard Stree #221, San Francisco, CA 94105