Adabi 3 BRAND STYLE GUIDE LINE

abi d a NAME MATRIC NUMBER SESSION LICTURE NAME MAJOR COMPANY NAME

: MOHAMMAD AMIRUL BIN ADNAN : 09DRG19F1019 : JUNE 2019 : PUAN NURULKUSUMA BINTI ADNAN : CORPORATE COMMUNICATION & REBRANDING : GARDENIA BAKERIES (KL) SDN BHD

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THE ADABI COMPANY Introduction Company Profile About Company Product Logo Scale Typography

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THE ADABI LOGO The Gardenia Logo Standard logo Color Rationate Primary Pallete CMYK Colour CMYK Reverse Colour Black & White Grayscale PANTONE Colour PANTONE Reverse Colour Typography Logo Usage Logo Scale Logo Grid & Balance Background Control Incorrect Use

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STATIONERY SYSTEM Business Card Letterhead Envelope Memopad Receipt Invoice Delivery Order Staff Card Uniform Items

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THE ADABI COMPANY

1.1 Introduction Adabi Consumer Industries Sdn. Bhd. (known as Adabi; stylized in the logo as adabi) is a Malaysian food manufacturing company. Established in 1984 by Dato’ Syed Manshor Syed Mahmood, the company specializing in manufacturing food products including sauces and spices. Its headquarters is located at Rawang, Selangor, Malaysia.[1] Known for its philosophy, "Sajian Istana di Zaman Silam" (Palace Dishes in the Past), the official slogan of the company is Bersih dan Asli (transl. Clean and Pure).

Adabi started out as a small trading company in 1984. From this humble beginning, we built our consumer goods company by diversifying our product offerings and moving up the value chain. We built our present manufacturing facility in 1996 to accommodate increasing consumer demand for variety and quality.

Adabi is proud to be the first Malaysian food manufacturer to receive the Halal Certification from the Islamic Affairs Division of the Prime Minister’s Department. We have also obtained HAACP certification to ensure that our products meet the highest manufacturing standards for hygiene and quality.

Our goal is to bring Malaysia’s unique taste to the world’s dining table. All Adabi products are prepared under strict quality control for freshness and great taste. Our R&D team work hard to come up with new products to satisfy the most discerning tastebuds as well as introduce innovative Adabi goods that make preparing delicious food easier than ever.

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1.2 Company Profile Company

:Adabi Consumer Industries Sdn. Bhd.

Industry

:Foods

Founded

:March 1984; 36 years ago

Founder

:Dato’ Syed Manshor Syed Mahmood

Headquarters:Rawang, Selangor, Malaysia Key people :Adrian Roslan (President) Products

:Curry products, soups, flour, mixers, sauces, canned foods, snacks etc.

Owner

:Adabi Group

Telephone

:+603-60923677

Fax

:+603-60926457

Email

:info@adabi.com

Website

:www.adabi.com

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1.3 About Company Adabi Consumer Industries Sdn. Bhd. aims to help local home-chefs by providing quality food ingredients to simplify their cooking experience in making healthy food for their families.

How do we plan to take on this endeavour? We’re working hand in hand with these home-chefs to add cheer to every household through delicious & nutritious food that keeps the tummy happy and brings the family closer.

The home-chefs who love our work are the ones who see the vision of our growing brand and our commitment to family togetherness through food. Our products are high-quality and certified halal; resulting in tasty dishes, cutting down on preparation time and easy to use too. Unlike other companies, we offer a wide range of local cuisines in addition to a growing selection of international dishes, focusing on halal and quality ingredients.

Today, Adabi has become a prominent household brand and we will continue to strive to identify and develop solutions together with our home-chefs to focus on instilling family happiness through food.

1984 Batu Caves Light Industrial Area (Kuala Lumpur) Product Development – Fish and meat curry as well as kurma, f ollowed by other curry products 1986 Taman Kepong Light Industrial Area

2003 Anugerah Citrawangsa Malaysia 2003 2005 MIFT (2005), Highly Commendable Product for Malaysian Food Industry (Serbuk Tom Yum Putih)

1990 First Factory in Taman Ehsan Light Industrial Area

2007 The BrandLaureate: The SME’s Best Brand 2007 in Asia Pacific BestBrand Food & Beverage (Spices & Seasoning 2007)

1992 Second Factory in Taman Ehsan Light Industrial Area

2008 Trusted Brand 2008, Gold (Seasoning Product)

1996 Moved to Rawang Integrated Industrial Area until present

2014 Product Development – The launch of Powercat (Pet Food)

1997 MIFT (1997), Highly Commendable Product for Malaysian Food Industry (Perencah Nasi Goreng)

2017 Best Spices, Serbuk Kunyit, Asia Halal Brand Awards 2017, Heritage Brand Product Development – Flamitoz and Kerispi (Snacks)

1999 Anugerah Kecemerlangan Industri Anugerah Khas Pembangunan Jenama Malaysia

2018 Matrade Export Award 2018

2000 22nd International Award for Food & Beverage (New Millennium Award), France

2020 Anugerah Ibn Al-Baytar (Food & Beverage), Islamic Excellence Awards 1441H / 2020AD

2002 Superbrands Malaysia 2002

2020 Global Halal Excellence Awards: Excellence in Halal Consumer Product

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1.4 Product The company has produced more than 80 products with various food categories under the company’s corporate name.

Curry

Paste

Soup

Paste

Flour

Sauce

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1.5 Logo Scale The illustration below is an example of measuring variations that are allowed to enlarge or reduce the size of the logo. The size of the logo is unlimited whether the maximum size or minimum. The logo size should be increased to a scaling rate of 200%, while a 50% scale reduction is to a reduced level of logo size. The scale logo serves as a technical guide for logo design.

The 100% scale is commonly used in large print like billboards commonly found on the road. This scale can be expanded to the appropriate size by following the appropriate process.

At 80% scale it is used for simple print designs such as banners and signage.

The 60% scale is used in 42cm X 59cm (A2) print design. This can also be used to label larger packages or paper bags.

A 20% scale is used in the design of the main elements of the mold in the print size of 21cm X 29.7cm (A4). We can use it for labeling on smaller sized packaging for stationery and more.

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1.6 Typography Typography plays an important role in adabi companies to expand their product advertisements and also give a consistent appearance on gardenia bread every social media and promotion.

Primary Typeface - Cooper std The Cooper std font was chosen to reinforce the name on the product logo because the font represents the uniqueness of calligraphy with an attractive logo concept.

Cooper std

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%^&*()_+ {}|:â&#x20AC;?<>?[]\;â&#x20AC;&#x2122;,./=-

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2

THE ADABI LOGO

2.1 THE GARDENIA LOGO The Adabi logo is the most immediate representation of our product. It is a valuable corporate asset that must be used consistently in the proper, approved forms.

Old Logo

New Logo

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2.2 STANDARD LOGO

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Fire symbolizes spiciness in every cooked food

Pepper or chili symbolizes the spices that are seasoned in every dish

The emblem of the pot depicts the traditional cuisine that has become one of the identities of our nation

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2.3 COLOR RATIONATE

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Red

Red is assertive, daring, determined, energetic, powerful, enthusiastic, impulsive, exciting, and aggressive.

It indicates a determination to succeed but without upsetting anyone else.

Crimson

It denotes controlled and more thoughtful action.

Dark Red

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2.4 COLOR - PRIMARY PALETTE

PANTONE SOLID COATED pantone P 45-8C

PANTONE SOLID COATED pantone P 49-8C

PANTONE SOLID COATED pantone P 50-8C

PANTONE SOLID UNCOATED pantone

PANTONE SOLID UNCOATED pantone

PANTONE SOLID UNCOATED pantone

CMYK C0%/M99%/Y100%/K0%

CMYK C18%/M100%/Y100%/K9%

CMYK C25%/M100%/Y100%/K25%

RGB R255/G0/B0

RGB R188/G0/B26

RGB R152/G0/B13

HEXADECIMAL #FF0000

HEXADECIMAL #BC001A

HEXADECIMAL #98000D

Red

Crimson

Dark Red

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2.5 CMYK COLOR

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C:25% M:100% Y:100% K:25%

C:18% M:100% Y:100% K:9%

C:0% M:99% Y:100% K:0%

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2.6 CMYK REVERSE COLOR

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Logo scale 50%

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2.7 COLOR - BLANK & WHITE The black logo is placed on a white background. This black logo is suitable for use with bright backgrounds such as yellow, pink, light gray, light blue and others.

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The white logo is placed on a black background. White logo with black or dark background. Dark photographic background while there is adequate contrast.

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2.8 COLOR - GRAYSCALE A gray logo is placed on the background white back.

A gray logo is placed on the background the back is black.

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C:0% M:0% Y:0% K:90%

C:0% M:0% Y:0% K:80%

C:0% M:0% Y:0% K:60%

C:0% M:0% Y:0% K:50%

C:0% M:0% Y:0% K:40%

C:0% M:0% Y:0% K:20%

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2.9 COLOR - PANTONE COLOR

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PANTONE + CMYK COATED

PANTONE P 45-8 C

PANTONE P 49-8 C

PANTONE P 50-8 C

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2.10 COLOR - PANTONE REVERSE COLOR

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PANTONE P 47-8 C

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PANTONE P 1-16 C

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PANTONE P 39-16 C

abi d a Logo Scale 50%

PANTONE P 101-16 C

PANTONE P 147-15 C

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2.11 Typography Typography plays an important role in adabi companies to expand their product advertisements and also give a consistent appearance on gardenia bread every social media and promotion.

Primary Typeface - Algerian The Algerian font was chosen to reinforce the name on the product logo because the font represents the uniqueness of calligraphy with an attractive logo concept.

Algerian

abcdefghijklmnopqrstuvwxyz 123456789 !@#$%^&*()_+ {}|:â&#x20AC;?<>?[]\;â&#x20AC;&#x2122;,./=-

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2.12 Typography - Algerian Example Algerian Regular

abcdefghijklmnopqrstuvwxyz 123456789

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2.13 LOGO GRID AND BALANCE Another factor influencing the design is the neat layout. If the layout is neatly arranged and perfect, then the view of the community will feel more comfortable and interested to see it. Also, the steps to be aware of are system grids. A grid system is a framework that helps graphic designers to design something consistent, meaningful and logical.

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4 3 2 1 0 0

1

2

3

4

5

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8

9

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The illustration shown here is the main reference and final against any such uncertainty logo usage. To ensure the logo is used always uniform and clear, grid usage is recommended as a technical guide for formation and logo layout. Any magnification or minimization should be ensured to be unused separately to avoid inconsistencies.

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2.14 Logo Scale The illustration below is an example of measuring variations that are allowed to enlarge or reduce the size of the logo. The size of the logo is unlimited whether the maximum size or minimum. The logo size should be increased to a scaling rate of 200%, while a 50% scale reduction is to a reduced level of logo size. The scale logo serves as a technical guide for logo design.

abi d a The 100% scale is commonly used in large print like billboards commonly found on the road. This scale can be expanded to the appropriate size by following the appropriate process.

abi d a At 80% scale it is used for simple print designs such as banners and signage.

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The 60% scale is used in 42cm X 59cm (A2) print design. This can also be used to label larger packages or paper bags.

A 20% scale is used in the design of the main elements of the mold in the print size of 21cm X 29.7cm (A4). We can use it for labeling on smaller sized packaging for stationery and more.

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2.15 LOGO USAGE This page is a guide for placing corporate logos among other print materials. If the vertical logo is marked as x, then 0.5 is the minimum distance for the printed or graphic material to be placed in relation to the logo, including the edge of the printed surface.

This space should be increased to allow for the most favorable signatures

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5mm

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Minitam non pernam rem laborae. Nam verspe alisit qui as as sant aut asin ped quia cupta ipsunt aut quis ea que

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2.16 BACKGROUND CONTROL The Adabi logo can be recreated in the following ways on a colored background. It should be noted that light colored boxes or white shapes are combined around the logo with a dark color background.

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2.17 INCORRECT USE Never change the adabi logo in any way. Like coloring, rotating, italicizing, or applying effects on the logo. Also, do not separate elements.

Never try to create your own logo, change the font, or resize its parts.

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ad

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5

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DONT’S 1. Don’t move “ADABI”.

2. Don’t remove “ADABI”.

3. Don’t alter the transparency of the logo.

4. Don’t rotate the logo.

5. Don’t make a pattern or texture out of the logo.

6. Don’t recolor the logo.

7. Don’t use stroke on the logo.

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3

STATIONERY SYSTEM

3.1 BUSINESS CARD Never change The Adabi logo in any way. Like coloring, rotating, italicizing, or applying effects on the logo. Also, do not separate elements.

Never try to create your own logo, change the font, or resize its parts.

9 cm

abi ad

Scale 20

Adabi Consumer Industries Sdn. Bhd.

Algerian 19 pt

5.5 cm Arial Regular 11 pt

Front TUAN SYED MAHADZIR DATOâ&#x20AC;&#x2122; SYED MANSHOR

(Chief Executive Officer)

Algerian 23 pt

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Arial Black 8 pt Arial Black 9 pt

+603-60923677

info@adabi.com

Scale 25

https://www.adabi.com/

Arial Regular 7 pt

Lot 136, Rawang Intergrated Ind Park,, Persiaran Rawang 1, Taman Industri Integrasi Rawang, 48000 Rawang, Selangor

Back

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3.2 LETTERHEAD 21 cm Algerian 12 pt

abi ad

+603-60923677

Arial Regular 3 pt

info@adabi.com

Scale 15

https://www.adabi.com/

29.7 cm

Lot 136, Rawang Intergrated Ind Park,, Persiaran Rawang 1, Taman Industri Integrasi Rawang, 48000 Rawang, Selangor

Arial Regular 7 pt

30

3.3 ENVELOPE 22.5 cm

Algerian 12 pt

Scale 15

abi ad

Adabi Consumer Industries Sdn. Bhd. Lot 136, Rawang Intergrated Ind Park,, Persiaran Rawang 1, Taman Industri Integrasi Rawang, 48000 Rawang, Selangor

Arial Bold 11 pt Arial Regular 9 pt

10.5 cm

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22.5 cm

Algerian 12 pt

Scale 15

abi ad

Adabi Consumer Industries Sdn. Bhd.

Arial Bold 11 pt Arial Regular 9 pt

Lot 136, Rawang Intergrated Ind Park,, Persiaran Rawang 1, Taman Industri Integrasi Rawang, 48000 Rawang, Selangor

10.3 cm 10.5 cm 3.5 cm

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22.5 cm

Algerian 12 pt

abi ad

Pos Berdaftar D 12345 JH

Scale 15

SULIT

10.3 cm 10.5 cm 3.5 cm Adabi Consumer Industries Sdn. Bhd. Lot 136, Rawang Intergrated Ind Park,, Persiaran Rawang 1, Taman Industri Integrasi Rawang, 48000 Rawang, Selangor

Arial Bold 11 pt Arial Regular 9 pt

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3.4 MEMO PAD Arial Bold 8 pt Arial Regular 7 pt Algerian 11 pt

Scale 12

ab ad i

Adabi Consumer Industries Sdn. Bhd. Lot 136, Rawang Intergrated Ind Park,, Persiaran Rawang 1, Taman Industri Integrasi Rawang, 48000 Rawang, Selangor

Scale 20

abi ad

10 cm

10 cm

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3.5 RECEIPT

Arial Black 9 pt

21 cm

Adabi Consumer Industries Sdn. Bhd.

ab ad i Lot 136, Rawang Intergrated Ind Park,,

+603-60923677

Persiaran Rawang 1, Taman Industri Integrasi Rawang, 48000 Rawang, Selangor

Scale 12 Arial Regular 7 pt

CUSTOMER NAME

info@adabi.com

Arial Regular 9 pt Arial Regular 3 pt

https://www.adabi.com/

REF.NO DATE INV.NO PAGE

Arial Regular 7 pt

SR

PARTICULAR

QUANTITY UNIT

RATE

AMOUNT

29.7 cm

Arial Regular 7 pt

TOTAL AMOUNT

RECEIVERâ&#x20AC;&#x2122;S SIGNATURE:

Arial Regular 7 pt

DISCOUNT FINAL AMOUNT

35

Arial Black 9 pt

21 cm

Adabi Consumer Industries Sdn. Bhd.

Adabi Consumer Industries Sdn. Bhd.

ab ad i Lot 136, Rawang Intergrated Ind Park,,

+603-60923677

Persiaran Rawang 1, Taman Industri Integrasi Rawang, 48000 Rawang, Selangor

Scale 12 Arial Regular 7 pt

CUSTOMER NAME

info@adabi.com

Arial Regular 9 pt Arial Regular 3 pt

Lot 136, Rawang Intergrated Ind Park,, Persiaran Rawang 1, Taman Industri Integrasi Rawang, 48000 Rawang, Selangor

https://www.adabi.com/

CUSTOMER NAME

REF.NO DATE INV.NO PAGE

Arial Regular 7 pt

SR

PARTICULAR

QUANTITY UNIT

+603-60923677

info@adabi.com https://www.adabi.com/

REF.NO DATE INV.NO PAGE

RATE

AMOUNT

SR

PARTICULAR

QUANTITY UNIT

RATE

AMOUNT

29.7 cm

Arial Regular 7 pt

TOTAL AMOUNT

RECEIVER’S SIGNATURE:

Arial Regular 7 pt

TOTAL AMOUNT

DISCOUNT

DISCOUNT

FINAL AMOUNT

FINAL AMOUNT

RECEIVER’S SIGNATURE:

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3.6 INVOICE Scale 10

Arial Black 9 pt

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21 cm

INVOICE

Adabi Consumer Industries Sdn. Bhd.

Lot 136, Rawang Intergrated Ind Park,, Persiaran Rawang 1, Taman Industri Integrasi Rawang, 48000 Rawang, Selangor JOB

DESCRIPTION

Arial Regular 10 pt

Arial Regular 10 pt PRICE

QTY TOTAL

29.7 cm SUBTOTAL TAX DUE UPFRONT DUE ON COMPLETION

Arial Regular 8 pt

TOTAL

Arial Italic 10 pt

Signature By

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3.7 DELIVERY ORDER Arial Black 9 pt

Scale 10

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21 cm

Adabi Consumer Industries Sdn. Bhd.

Arial Blact 8 pt

DELIVERY ORDER TEMPLATE To :

Order Number :

Address :

Date Sent : Per Invoice Number : Our Contact Person :

Attention :

Quantity Delivered

Telephone :

Description

29.7 cm

Goods received in good order

Name :

Signature :

Date :

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3.8 STAFF CARD 5.5 cm ab ad i This card should always be placed on the shirt to all staff while on duty. This card can also be used at all Gardenia Bakeries branches.

Joined Date: 6/2/2019 Expire Date: 6/2/2021

NAME:

STAFF

9 cm Adabi Consumer Industries Sdn. Bhd. Lot 136, Rawang Intergrated Ind Park,, Persiaran Rawang 1, Taman Industri Integrasi Rawang, 48000 Rawang, Selangor

ID No: 2548671097847601

Front

Back

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3.9 BRAND ATTIRE / UNIFORM

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adabi consumer industries sdn. bhd.

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3.10 ITEMS

adabi

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