CREATIVE PORTFOLIO
EDUCATION
Bachelor of MassCommunication & Media Studies (Major in Advertising)
Diploma of MassCommunication & Media Studies
P A G E 0 3
BRANDING.
Revitalizing SAMSPACE with a bold, modern rebrand. Focused on enhancing marketing and eCommerce creatives across key platforms. Brand colors are Black, Yellow, and White, with presence on Shopee and Lazada for seamless customer engagement.
The SAMSPACE logo embodies a minimalist design through its clean, simple typography and thoughtful use of color contrast.
The minimalist design allows the logo to be adaptable across different backgrounds and platforms (e.g., Shopee, Lazada). It retains its visual identity while maintaining a balanced aesthetic, regardless of the context.
YELLOW
FONT: Helvetica Bold/Regular and Thin
BLACK WHITE
TEMPLATE MAKER/ ECOMMERCE.
Plans and illustrates concepts by designing rough layouts of art and copy regarding arrangement, size, type size and style, and related aesthetics. Including marketing, in the design concept phase through completion of a project.
SHOPEE/LAZADA TEMPLATE
SHOPEE PAGE LAYOUT TEMPLATE
PRODUCT COVER TEMPLATE
SALES TEMPLATE
TEMPLATE MAKER/ ECOMMERCE.
TEMPLATE BANNERS SHOPEE >
TEMPLATE MAKER/ ECOMMERCE.
TEMPLATE BANNERS SHOPEE >
TEMPLATE MAKER/ CAMPAIGN.
TEMPLATE MAKER/ ECOMMERCE.
CAMPAIGN SALES TEMPLATE
APP GRID TEMPLATE
SEASONAL SALES TEMPLATE
NEWSLETTER
ONSITE LANDING PAGE BANNER
APP GRID
ACHIEVEMENTS
Retail Asia Awards 2023: ZALORA won the award for Pop-up Retail Project of the Year in Malaysia for its #ZALORAYA2023 pop-up store Asia E-commerce Awards: ZALORA won awards for eCommerce Marketplace and eRetailer of the Year, best eCommerce Campaign (B2C), and best eCommerce Fulfilment
PROJECTS LEAD
2.2 SALE
CHRISTMAST DAY
CALVIN KLEIN
UNBEATABLE THURSDAY
THANKFUL WEEK
SOCIAL MEDIA
LUXURY ITEM
ZALORA LIFESTYLE
SOCIAL MEDIA/ INSTAGRAM. PRODUCT >
COPYWRITER INSTAGRAM
MEDIA PLANNING
ACCOUNT HANDLE INSTAGRAM
ORGANIZER FEED/IGSTORY
CREATIVE WORK DESIGN POSTING
SOCIAL MEDIA/ INSTAGRAM.
SOCIAL MEDIA/ INSTAGRAM.
PRINTED ADS & LOGOS
NAMECARD
WALL STICKER
SOCIAL MEDIA/ INSTAGRAM.
INSTAGRAM POSTING
SOCIAL MEDIA CONTENT
VISUALIZE BRIEF
DESIGN ARTWORK EXECUTION
SOCIAL MEDIA/ INSTAGRAM.
L U X U R Y S E G M E N T
ADVERTISING AGENCY//TBWA
UMOBILE/TICTAC/ABBOT
I’ve been involved in all stages of campaign development, from conceptualizing the big idea to delivering highimpact visuals that resonate with target audiences. My work for UMobile included creating digital and print materials, social media assets, and promotional campaigns that aligned with the brand’s vision and objectives. By combining creativity with a strategic approach, I consistently deliver design solutions that not only enhance brand visibility but also drive results. Whether it's working within established brand guidelines or creating something entirely new, I thrive in fast-paced environments, turning concepts into captivating visual narratives.
DIGITAL
DIGITAL
YOUTUBE ADS NEWSLETTER
SOCIAL MEDIA
DIGITAL
DIGITAL
DOOH ADS
DOOH ADS
PRINT/DIGITAL
MENU FLYERS
TSHIRT DESIGN
ADVERTISING AGENCY//TBWA
SLANGBANK/ CREATIVEJUICE KL
FREELANCE
UFor JAKIM, we addressed the challenge of increasing social media presence to 1 million followers and boosting Facebook engagement. We launched the "Sebarkan Dakwah" campaign, featuring three competitions to attract and engage the target audience, encouraging them to follow and like the pages for a chance to win prizes.
Our team handled the entire process, from media planning to execution, leveraging clickbait posts and engagement strategies on Facebook and Instagram to maximize participation and visibility.
UNI PROJECTS FYP
Worked on ORIGINA’s Puasa and Raya campaigns, focusing on charity and donation initiatives through the "Share & Charity" program. We handled all creative designs, which were featured on ORIGINA’s social media platforms to drive awareness and participation.
As part of ORIGINA’s "Share & Charity" campaign, we distributed donations to targeted areas around Kuala Lumpur, ensuring its success. The campaign was amplified through social media posts on TikTok and Instagram, complemented by paid marketing featuring local actor Remy Ishak as the face of the products.
Running for three weeks from Puasa to Raya, the campaign embraced the concept "Buy more, donate more " , encouraging greater participation and contributions.
