The annual report is one of the most important business documents assembled by a corporation or organization and consists of a primary narrative section, or a “year-in-review,” a letter/message to shareholders, as well as a sample financials section. The report is a legally required financial document, and although it costs a pretty penny, it can serve as invaluable marketing tool.
For this project, I was required to choose a company from last year to redesign, improve, and execute a printed annual report for. The goal was to create a design and concept that was completely separate from the existing report and successful at conveying information in a more purposeful and visually pleasing way.