Graphic Design
COFFEE PACKAGING CONCEPT 2020-2021
Amina MOUMNI Design Award Competition
Sabricaf Packaging Grand Cru
Rabat / Casablanca Maroc
AMINA MOUMNI Graphiste
moumniamina05@gmail.com +212 0659818858 amina moumni design @aminamoumni @aminamoumni
Formation 2018-2019 Master 1 en Design graphique digital
Master 2 en Design graphique digital master 2 design graphique et digital à Art’com sup de Rabat
License en graphisme polivalent à Art’com sup Rabat
AMD Architecture
2014
2015
2ème année SMP
2016 Baccalauréat Bachelière en sciences experimentales
Anglais français Japanese
Hobbies
Conception graphique et identité visuel d’un restaurants . Conception de peinture murale.
illustration pour livre enfants. Packaging et product design de jouet en carton .
Artcoustic Solutions
2017
Skills Conception et Design
Video conception et storyboarding. 2D character artist. Post production video et assistante en Vfx editing . Assistante green screen effect .
50%
80%
60%
40%
70%
Pr
Ps
Html5 Css3
Ganttproject
Id
50%
80%
50%
50%
50%
Lr
Ai
Dw
Asure
Ae
Moroccan-Romanian Partnership Association
Branding et Print
Audiovisual
Conception de motifs traditionnels et gravure laser sur miroir Design industriel de motifs en
Arabe
Pixie Graphe Design
2ème année en science de la matière physique à la faculté des science de Rabat
UX/UI Design
Langues
SCG Designer License en graphisme polivalrent
Packaging et Crafting
Je m'appelle Amina MOUMNI. Je suis graphiste et j'ai étudié le graphisme digital et le design interactif à Art'com sup Rabat. J'ai développé un intéret particulier pour la typographie, les personnages et l'illustration aquarelle. Je suis une personne percévérente qui est habile en brainstorming créatif, et en concepts de produits utiles.
Expériences
master 1 design graphique et digital à Art’com sup Rabat
Social Media Marketing
A propos de moi
2019
conception evenementiel et branding identity design. Social media marketing, copywriting and community UX and UI audit and assistance. Photo editing
Cértifications Certification google en marketing digital et SEO.
SABRICAF
PACKAGING PRUDUCT DESIGN
Sabricaf is a Moroccan family company specialized in coffee distribution located in Kenitra. Its quality ethics and the commitment of its personals and cultural endeavors is the basis for values and key of success. Amina Moumni Portefolio
SUMMARY Company Introduction Inspiration Visual Processes Products Presentation Photos and Text for Press Content
1
Company Introduction
Sabricaf is a Moroccan family company specialized in coffee distribution located in Kenitra. Its quality ethics and the commitment of its personals and cultural endeavors is the basis for values and key of success.
The preservation of the roasted coffee, respect for the citizens growing the plants, plus customer satisfaction are also the company estetic that give an exellent . As a fair trade brand, it’s offering refined organic products. the company track its coffee step by step, from the plantation to the cup. Its also associated with eco-design that easy to manufacture in its packaging strategy after Cop 22. To make his international comeback, Sabricaf is creating a line of coffee beans to grind ‘’ Grand Cru ‘’. With this rare quality coffee beans, the company is going to change its visual identity and the packaging which will be sold online.
3
Inspiration
First Step INSPIRATION MOOD BOARD Farm field , form of beans, paper bag, fabric , all of the folowing was an inspiration of the product .
the inspiration for the visual was to treat coffee and coffee beans like jewelry with matchmaking art like coffee art and eco-friendly concept.
Second Step TYPOGRAPHY INSPIRATION hand righting was the first thought we had for the typography research.
the typographic research was especially focused on a signature made by hand to give an authentic hand made vibe to the brand design .
4
VISUAL PROCESSE
Third Step ILLUSTRATION PRESENTATION
The illustrations in the packaging show people drinking coffee.
By drinking the coffee they cultivated, they express the authenticity of grain grown because they are part of the people’s society. Their clothes represent the culture of itch countries. The graphic style used is the art of coffee. After painting, the illustrations are treated with Photoshop.
5
Products Presentation
Fifth Step : The Product Model THE ROSTED COFFEE PACKAGING
From a packaging shape design set by customers, we will create a graphic concept (no iconography, only with graphic processes) and choose simple, sleek, luxurious but not blingbling typography.
As a result, the brand will present luxury in another form: the scarcity of the product offered. the range of coffee retains the same type of graphics. Only the texts and colors of etiquets change by keeping a strong link with the brand identity. The esthetic of the packaging gabary is easy to manufacture with eco-friendly plant-based printing. It will be printed on a water-soluble eco-friendly paper with Soy-based ink which can dissolve easily after usability.
Packaging in the Brut form
Paduct diversity.
Fifth Step : The Product Model THE COFFEE BEANS BAG
The bag is composed of fabric that was smashed from left-over fabrics and remanufactured as bags of coffee beans. the ink is plant-based from the weed that was collected from farms to remanufactured into ink to do serigraphy in the company to engage more citizens in the fare trad policy and reduce the unemployment especially people with special needs.
Fifth Step : The Product Model THE COFFEE LIQUEUR
The bottles of the coffee liqueur are from used empty whiskey bottles that were sterilized. The etiquettes are printed from the same paper as the roasted coffee and sticking are with eco-friendly glue.
Fifth Step : The Product Model SABRICAF POSTCARDS
5
Packaging price
PRESS CONTENT
PHOTO PACKAGING
COMPANY INTRODUCTION Sabricaf is a Moroccan family company specialized in coffee distribution located in Kenitra. Its quality ethics and the commitment of its personals and cultural endeavors is the basis for values and key of success. The preservation of the roasted coffee, respect for the citizens growing the plants, plus customer satisfaction are also the company estetic that give an exellent . As a fair trade brand, it’s offering refined organic products. the company track its coffee step by step, from the plantation to the cup. Its also associated with eco-design that easy to manufacture in its packaging strategy after Cop 22. To make his international comeback, Sabricaf is creating a line of coffee beans to grind ‘’ Grand Cru ‘’. With this rare quality coffee beans, the company is going to change its visual identity and the packaging which will be sold online. INSPIRATION Inspiration Mood board Farm field , form of beans, paper bag, fabric , all of the folowing was an inspiration of the product . Typography Inspiration hand righting was the first thought we had for the typography research. the typographic research was especially focused on a signature made by hand to give an authentic hand made vibe to the brand design . VISUAL PROCESSE Illustration Presentation The illustrations in the packaging show people drinking coffee. By drinking the coffee they cultivated, they express the authenticity of grain grown because they are part of the people’s society. Their clothes represent the culture of itch countries. The graphic style used is the art of coffee. After painting, the illustrations are treated with Photoshop. Products Presentation The Rosted Coffee packaging From a packaging shape design set by customers, we will create a graphic concept (no iconography, only with graphic processes) and choose simple, sleek, luxurious but not bling-bling typography. As a result, the brand will present luxury in another form: the scarcity of the product offered. the range of coffee retains the same type of graphics. Only the texts and colors of etiquets change by keeping a strong link with the brand identity. The esthetic of the packaging gabary is easy to manufacture with eco-friendly plant-based printing. It will be printed on a water-soluble eco-friendly paper with Soy-based ink which can dissolve easily after usability. The Coffee Beans Bag The bag is composed of fabric that was smashed from left-over fabrics and remanufactured as bags of coffee beans. the ink is plant-based from the weed that was collected from farms to remanufactured into ink to do serigraphy in the company to engage more citizens in the fare trad policy and reduce the unemployment especially people with special needs. The Coffee Liqueur The bottles of the coffee liqueur are from used empty whiskey bottles that were sterilized. The etiquettes are printed from the same paper as the roasted coffee and sticking are with eco-friendly glue. Sabricaf Postcards
2020-2021
Amina MOUMNI Design Award Competition
Sabricaf Packaging Grand Cru
