Page 52

Finding Your

BLISS How do summer music festivals build their brands? Given the wide-ranging musical appetites of today’s audiences, more and more festivals are doing it with specific themes—even if that theme is “don’t mess with success.” 50

pp 50-55 Finding Your Bliss.indd 50


Arts and Nature

he great outdoors is at the heart of the summer festival experience, as anyone knows who has sat beneath the stars listening to an orchestra. But two festivals from opposite sides of the country are taking an unusually active approach to incorporating nature into the musical fabric: the Britt Festival in Oregon and Artosphere in Arkansas. These festivals put nature front and center. The Britt Festival started in 1963 with two weeks of performances by the Britt Orchestra. Today, the orchestra, guest artists, and partners perform for three weeks at a hillside amphitheater in Jacksonville, a historic Gold Rush town. Artosphere: Arkansas’ Arts and

Nature Festival was launched in 2010 by the Fayetteville-based Walton Arts Center with the goal of “celebrating artists influenced by nature, who inspire us to live more sustainable lives.” In addition to Artosphere Festival Orchestra concerts led by Music Director Corrado Rovaris, the festival comprises art exhibitions, a Bike-itecture Tour, and “Trail Mix” outdoor celebrations along the Razorback Regional Greenway and the Frisco Trail. Britt Festival Music Director Teddy Abrams says he loves coming to Oregon each summer because Britt “has this openness to creative projects. My goal has been to activate those projects and think of the big ideas. One big neighbor arts institution is the Oregon Shakespeare Festival— symphony


4/7/16 8:57 PM

Profile for League of American Orchestras

Symphony Spring 2016  

Symphony Spring 2016