MARKETING
TABLE OF CONTENTS
Agile Marketing Boot Camp
Content Marketing Boot Camp
www.amatraining.org/76511 Also available as a Virtual Classroom
www.amatraining.org/76505
Apply agile methods to marketing and see measurable results. Why is conventional marketing passé? Because agile methodology (inspired by software developers) helps you get more done so you can quickly adapt to changing markets! With agile, you’ll focus on key priorities, eliminating tasks that don’t impact revenue or customer satisfaction and thereby increasing productivity.
Boost leads and sales using high-impact content marketing strategies. In this course, you will get a handle on why people share information, how they share it and how you can take advantage of this. These insights will enable you to use content marketing to increase your website’s appeal and thereby improve your results.
WHO SHOULD ATTEND Marketing professionals (all levels), advertising executives, creative personnel, SEO specialists, and public relations and communications managers who want to transition to agile marketing.
WHO SHOULD ATTEND Marketing managers, product managers, brand managers, CMOs, web content managers, web developers and copywriters who want to see stronger results from their content marketing efforts.
HOW YOU WILL BENEFIT • Discover how to transition to agile marketing, implement agile marketing techniques and sell agile marketing to your organization • Build a marketing model; hold a Sprint planning session and review • Conduct a scrum (daily standup meeting) and learn scrum master roles and responsibilities • Create a Sprint backlog and manage it with tools like Trello and Kanban Tool • Obtain clear measurements of the impact of marketing • Improve marketing’s visibility and alignment with your organization’s business and sales goals
HOW YOU WILL BENEFIT • Understand how to incorporate content marketing into your overall strategy • Publish your content and engage prospects and customers • Find out what content your customers really want • Deliver that content to increase your website traffic • Accurately track your results
Also available as a Virtual Classroom
WHAT WILL BE COVERED • Discovering the importance of consistency • Exploring various types of content marketing including email, blogs, video, webinars and published works • Studying SEO tips, tricks and best practices • Connecting with your target audience by creating the right content SEMINAR REQUIREMENT Participants are strongly advised to bring a laptop to the seminar.
Delivered by
$1,495
$1,295
2-DAY CLASSROOM SCHEDULE Register today! www.amatraining.org/76511
2-DAY CLASSROOM SCHEDULE Register today! www.amatraining.org/76505
Feb. 25-26 . . . . . March 25-26 . . . April 29-30 . . . . . May 28-29 . . . . .
March 27-28 . . . Tempe, AZ . . . . . . . . 76505-L3A-00171 June 26-27 . . . . . Chicago, IL . . . . . . . . 76505-L3A-00163
Portland, OR . . . . . . . 76511-L3A-00173 Cary, NC . . . . . . . . . . 76511-L3A-00174 San Francisco, CA . . . 76511-L3A-00187 Leawood, KS . . . . . . . 76511-L3A-00175
2-LESSON VIRTUAL SCHEDULE 10:30 am-5:30 pm ET • $1,295
2-LESSON VIRTUAL SCHEDULE
Jan. 30-31 . . . . . . . . . . . . . . . . . 76505-L3A-00170 Feb. 27-28 . . . . . . . . . . . . . . . . . 76505-L3A-00161 March 27-28 . . . . . . . . . . . . . . . 76505-L3A-00158 April 1-2 . . . . . . . . . . . . . . . . . . . 76505-L3A-00172 May 30-31 . . . . . . . . . . . . . . . . . 76505-L3A-00162 June 26-27 . . . . . . . . . . . . . . . . . 76505-L3A-00159 July 31-Aug. 1 . . . . . . . . . . . . . . 76505-L3A-00164 Aug. 28-29 . . . . . . . . . . . . . . . . . 76505-L3A-00165
10:30 am-5:30 pm ET • $1,495 Feb. 25-26 . . . . . . . . . . . . . . . . . 76511-L3A-00165 March 25-26 . . . . . . . . . . . . . . . 76511-L3A-00186 April 29-30 . . . . . . . . . . . . . . . . . 76511-L3A-00185 May 28-29 . . . . . . . . . . . . . . . . . 76511-L3A-00166 June 24-25 . . . . . . . . . . . . . . . . . 76511-L3A-00176 July 29-30 . . . . . . . . . . . . . . . . . . 76511-L3A-00167
American Management Association
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1- 800-854-4493
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www.amatraining.org
CLASSROOM SEMINARS
WHAT WILL BE COVERED • Understanding agile methods and benefits • Learning agile terminology and basics • Planning your Sprint by eliciting input, assigning roles and estimating team capacity • Evaluating the success of the Sprint • Identifying pitfalls and how to avoid them
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