AMA January Quick Reference Guide

WORLD–CLASS TRAINING FOR BUSINESS PROFESSIONALS

FEBRUARY 2020

AMA Seminars Featuring:

TOP Trending Seminars for Every Business Challenge

Quick Reference Guide

FUNDAMENTALS OF FINANCE AND ACCOUNTING

FOR NON-FINANCIAL MANAGERS (See page 14)

225 OFF

$

www.amasuccess.org

ANY AMA SEMINAR See page 3

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A fresh start is great, but only if you’ve set your sights on a new goal. Look into the months ahead and define the success you want to happen. Then build crucial skills with AMA to help you overcome tough challenges and achieve your best results.

AMA has been named one of the TOP 20 LEADERSHIP TRAINING COMPANIES by Training Industry, Inc.

We guarantee the quality of our seminars. It’s that simple. More than 98% of our participants would recommend the course they have taken to colleagues.

If you are not satisfied with a seminar for which you have paid, AMA will give you credit toward another seminar of comparable price or will refund your fee.

Register today and SAVE $225

See details on page 3

Start building the skills that will help you meet your goals

Business Acumen

Professional Effectiveness

Analytical Intelligence

Relationship Management

AMA has identified the most in-demand skills for business success. Give yourself the best chance of achieving your goals by developing knowledge, skills and behaviors in these four areas: Professional Effectiveness — Personal awareness and interpersonal skills help you professionally communicate your message and brand. Strengthen your effectiveness by starting with one of our Communication Skills courses (page 11).

Relationship Management — Establishing and maintaining professional relationships helps you support strategic goals and create a culture of trust and collaboration. Take the first step with one of our Business Enhancement (page 8) or Management seminars (page 20).

Business Acumen — Illustrates that you understand business operations at the financial, functional and strategic levels, and possess the insight needed for a customer-focused approach. Sharpen your acumen with our courses in Financial Management (page 14) and Project Management (page 26).

Analytical Intelligence ­— Mastering the application of system-thinking, analysis and data interpretation to support business goals. Explore our Analytical Skills section (page 5) to start building these critical skills that impact the bottom line.

New!

AMA Certified Professional in Management

™

Starting in May, the new standard for management excellence Learn more: go to amasuccess.org and search CPM

Learn Your Way with AMA’s Flexible Training Options In the Classroom

Live Online

Onsite

OnDemand Courses

Join us for an immersive skill-building experience at one of our centers

Learn and interact with classmates in shorter online sessions

Enterprise-level talent development aligned to your business goals.

Our world-class content, when and where you need it

www.amasuccess.org • 1-800-262-9699

Get on the inside track to success Easily access unlimited learning resources with AMA membership.

Our plans offer individuals and organizations exclusive benefits and success-building tools.

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CONTENTS

225

SAVE $

WOMEN’S LEADERSHIP CENTER

ON AMA SEMINARS

when you register by March 15, 2020.* See back cover for your discount code.

REGISTER TODAY! www.amasuccess.org, or call 1-800-262-9699 * TERMS AND CONDITIONS: Discount expires March 15, 2020, and cannot be combined with any other promotional offer(s). This offer is valid only when applied to new registrations and cannot be applied to transfers, cancellations, or GSA or SLS contract pricing. Individuals eligible for GSA pricing receive this discount off the GSA rate and must reference the offer code when registering.

Annual Passes, Certificates, Seminar Savings Passes, Webinars, Live Online Express Courses, AMA OnDemand Courses, the AMA OnDemand Training Library and third party-delivered programs available through AMA are excluded. Prices and schedules are subject to change without notice.

� CLASSROOM AND LIVE ONLINE SEMINARS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5-31 Build new skills in full-immersion, instructor-led classroom courses—or experience our hands-on seminars right at your desktop.

ANALYTICAL & BUSINESS ANALYSIS SKILLS. . . . 5 ather insights from data, analyze complex problems G and use analytics to support new ideas.

BUSINESS ENHANCEMENT SKILLS. . . . . . . . . . . . . . 8 Increase your professional effectiveness and deepen your level of self-awareness.

BUSINESS EXCELLENCE FOR WOMEN. . . . . . . . . . 10 Develop essential skills and knowledge professional women must have to excel and advance.

COMMUNICATION . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Enhance interpersonal skills, expand your influence and communicate with more success.

DIVERSITY AND INCLUSION . . . . . . . . . . . . . . . . . . 13 Awareness, leadership and culture training courses to help you ensure a diverse and inclusive workplace.

FINANCIAL MANAGEMENT & PURCHASING. . . . 14 Develop finance acumen, interpret financial reports and make better bottom-line decisions.

HUMAN RESOURCES & TRAINING. . . . . . . . . . . . . 16 Get skills and strategies for recruiting, developing and retaining a talented workforce.

LEADERSHIP. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Build your influence and power and acquire the skills to lead and inspire people.

MANAGEMENT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 I ncrease engagement, handle conflict and help motivate your team to success.

M4T

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MARKETING. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Implement new marketing techniques to enhance your communications strategy with AMA’s marketing training.

OFFICE & ADMINISTRATIVE SUPPORT . . . . . . . . . 25 Confidently handle office responsibilities whether working with supervisors, peers or customers.

PROJECT MANAGEMENT & ITIL®. . . . . . . . . . . . . . 26 Learn and practice essential tools to help increase the success of your projects.

SALES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Build the skills, behaviors and techniques of the most successful salespeople.

STRATEGIC PLANNING . . . . . . . . . . . . . . . . . . . . . . . 31 Create operational business strategies and know how to effectively implement them.

� LIVE ONLINE EXPRESS COURSES . . . . . . . . . . 32 These 2½-hour live online sessions are perfect for focusing on an urgent challenge that demands quick thinking and powerful skills.

� GENERAL INFORMATION AMA Membership. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Seminar Savings Pass. . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Corporate Learning Solutions . . . . . . . . . . . . . . . . . . . . 7 CPE Accreditation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 AMA Certificate Programs. . . . . . . . . . . . . . . . . . . . . . 17 AMA Annual Pass . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 PMI® Talent Triangle. . . . . . . . . . . . . . . . . . . . . . . . . . . 28 AMA Webinars. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Professional Credentials and Accreditations. . . . . . . . 33

For course descriptions, dates and locations visit www.amasuccess.org and enter the seminar number in the search field. 3

SEMINAR SAVINGS PASS

*

Start strong in 2020 Train multiple people—AND make the most of your training budget. Buy now and train throughout the year. You can even bring people from different teams together for shared learning!

The more you buy, the more you save!

Can be used by up to 3 people

3-Pack

3 AMA seminars

in 6 months

$ 5,250

Can be used by up to 6 people

6-Pack

6 AMA seminars

in 12 months

$ 9,995

Can be used by up to 12 people

Call 1-800-262-9699 Mention offer code M4T

12-Pack

12 AMA seminars

in 12 months

$18,995

Can be used by up to 24 people

24-Pack

24 AMA seminars

in 12 months

$ 35,995

CUSTOM Seminar Savings Pass packages are available for teams of ANY SIZE! * This offer is applicable to all AMA U.S. Classroom and Live Online Seminars, except for AMA’s Comprehensive Project Management Workshop (seminar #6595) and AMA’s 5-Day “MBA” Workshop (seminar #2561). Live Online Express Courses, AMA Webinars, AMA OnDemand Courses, the AMA OnDemand Training Library and third party-delivered programs available through AMA are excluded. Past purchases and other promotional offers are excluded.

Attendance must be completed within 6 months of purchase date for 3-Packs, and within 12 months of purchase date for 6-Packs, 12-Packs and 24-Packs. Prices and schedules are subject to change without notice. Call-in offer only.

ANALYTICAL & BUSINESS ANALYSIS SKILLS

Critical Thinking

SEMINAR #2533

Expertise, experience and versatility

Also available Live Online

Demonstrate clearer and more effective critical thinking skills for business

> Solve problems quickly and effectively.

> Learn a proven process

you can apply in any decision.

> Ask the right questions and challenge assumptions.

HOW YOU WILL BENEFIT Translate ideas into tangible results Strategically leverage critical thinking skills when making business decisions ■ Identify, frame and solve the problem ■ Develop a keen sense of organizational awareness and relationship management ■ Discover 7 ways to spot a weak argument ■ Identify 8 barriers to effective critical thinking ■ Minimize the impact of job pressures on your thinking processes ■ React with curiosity instead of emotion ■ ■

WHAT YOU WILL COVER The Mindset for Critical Thinking ■ Incorporating the characteristics of effective critical thinking into your thinking toolkit ■ Overcoming the psychological challenges to critical thinking ■ Getting personal insights from your “My Thinking Styles™*” assessment report

Understanding Organizational Realities ■ Understanding how different parts of your organization receive critiques and new ideas ■ Getting buy-in and support ■ Recognizing common institutional barriers to critical thinking ■ Exploring frameworks for enhancing your organizational awareness Applying Critical Thinking Tools and Skills in Business Situations

Michael’s expertise is in helping organizations resolve complex challenges. He brings together people with different perspectives and enables them to identify and agree on new solutions. Michael believes positive change does not happen through great ideas alone—when leaders can build trust and strengthen relationships, they can achieve breakthroughs and transformational change.

BONUS The “My Thinking Styles” assessment, your personalized development report and a toolkit from your AMA Learning Portal ■ A personalized development report with your individual results and areas for development ■ An action plan for implementing critical thinking and decision-making skills ■ Pre- and post-seminar assessments ■ Tune-up materials to review what you’ve learned Note: Before attending this session, you will receive a link to the online “My Thinking Styles” assessment.

You must complete the assessment to participate fully in this seminar.

WHO SHOULD ATTEND All business professionals who want to enhance their thinking processes to achieve better results in business.

This course qualifies for 12 CPUs toward your recertification as a CAP® (Certified Analytics Professional).

* The “My Thinking Syles” assessment is a trademark of Pearson Education, Inc. SHRM

SHRM-CP

SHRM-SCP

PROVIDER 2020

Strategic and Business Management PDUs: 12 Classroom/Live Online

This program is valid for 12 PDCs for the SHRM-CPSM or SHRM-SCPSM .

See page 28 for more details.

Reproduced with the permission of PMI.

C

2-Day Classroom Schedule

1.2 CEUs/12 PDUs/12 CPUs/14 CPE/12 PDCs

M4T

MEET MICHAEL J. FEINSON

Solving Problems ■ Assessing inferences to ensure you are not jumping to conclusions ■ Applying inductive reasoning to assess the logic and findings ■ Deploying and inviting constructive criticisms ■ Using counter-factual thinking to arrive at the best solutions

RECERTIFICATION

Feb. 5-6................ Arlington, VA.............................. 2533-01592 Feb. 13-14............ New York, NY............................. 2533-01588 Feb. 24-25............ Chicago, IL.................................. 2533-01587 March 30-31........ San Francisco, CA....................... 2533-01590 April 2-3............... Arlington, VA.............................. 2533-01601 April 6-7............... New York, NY............................. 2533-01596 April 13-14........... Atlanta, GA................................ 2533-01597 April 27-28........... Denver, CO.................................. 2533-01598 May 4-5............... Chicago, IL.................................. 2533-01600 May 18-19........... Las Vegas, NV............................. 2533-01602 June 4-5............... New York, NY............................. 2533-01603 June 8-9............... Philadelphia, PA......................... 2533-01611

Faculty Spotlight

Framing Problems ■ Analyzing a given situation ■ Sorting data: what is credible and relevant for your situation ■ Assessing micro and macro trends within your organization and your industry ■ Unmasking persuasion techniques that play on emotions and biases

$2,645/AMA Members $2,395 AMA Members Save $250

June 18-19........... Dallas, TX.................................... 2533-01605 July 13-14............ Arlington, VA.............................. 2533-01607 July 16-17............ San Francisco, CA....................... 2533-01609 Recommended CPE Credit: 14 hours/Intermediate Prerequisites: Familiarity with fundamentals of analytical skills Advance Preparation: Online pre-assessment— My Thinking Styles Delivery Method: Group Live/Group Internet-based Field of Study: Non-technical—Personal Development

4-Lesson Live Online Schedule

L

1.2 CEUs/12 PDUs/12 CPUs/14 CPE/12 PDCs

$2,545/AMA Members $2,295

AMA Members Save $250 Monday and Wednesday 2-5 pm ET March 16-25............................................... 2533-01591 April 27-May 6........................................... 2533-01599 July 13-22................................................... 2533-01608

For course descriptions, dates and locations visit www.amasuccess.org and enter the seminar number in the search field. 5

ANALYTICAL & BUSINESS ANALYSIS SKILLS SEMINAR #

2006 2558 72919 76602 2533 1112 2162 2012 2034 6108 76603 6531 2018 2177

CLASSROOM DAYS

SEMINAR TITLE

Advanced Tools and Techniques for Data Analysis C

Manipulate complex data sets to gain deeper insights and make better decisions

Analytical Thinking, Problem Solving and Decision Making C

Get powerful skills to more successfully reason through business problems

Business Analysis Essentials C V Understand the business analyst’s roles and responsibilities in a successful project Business Analysis in Agile Projects (ICP-BVA) C V

Traditional system-development methodologies are rapidly being replaced by more iterative or agile approaches

Critical Thinking C L Bestseller

Become a better problem solver and consistently make on-target business decisions

Data Analysis Fundamentals: A Hands-On Workshop C

LIVE ONLINE/ VIRTUAL LESSONS

2

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2

Make smarter business decisions using these powerful data analysis methods

Developing Your Analytical Skills: How to Research and Present Information C L Bestseller

2

Quickly synthesize data, determine implications and make informed decisions

How to Turn Data Into Compelling Visual Presentations C Visually and clearly present data and the message it represents

Innovation and Design Thinking Certificate Program C

Get a low-cost and low-risk methodology to innovate with faster speed

LEAN Process Improvement: Delivering More with Less C Apply LEAN fundamentals to reduce inefficiencies, lower costs and increase revenue PMI-PBA Bootcamp C V

Process Management: Applying Process Mapping to Analyze and Improve Your Operation C

$2,345/$2,095 4

$2,345/$2,095 C $2,195/$1,995 L

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4

How to be competitive in a world moving toward project-based work

NONMEMBER/ MEMBER

5

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2

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A step-by-step framework and methodology to improve process implementation

Strategic Thinking C Bestseller

Develop a strategic mindset to increase the success of your strategic plans

Using Data to Drive Strategy C NEW!

Increase team and organizational success by using data to its fullest potential C Classroom

L Live Online

1 1-Day Workshop

V Virtual Classroom

From a recent attendee of Developing Your Analytical Skills: How to Research and Present Information, seminar #2162.

“

6

It was very interactive and allowed participants to apply the learning directly to issues in their particular line of work. It was a helpful step-by-step process that can be replicated once I return to my organization.” — Kelly L.

Call 1-800-262-9699, our training advisors can help you get the precise skills you need.

M4T

AMA CORPORATE LEARNING SOLUTIONS Enterprise-level talent development aligned to your business goals.

Onsite Immersive skill-building development in personalized workshops

Live Online Learn and interact with cohorts virtually

OnDemand Train anywhere, anytime— on any scale

LEARN MORE Visit www.amasuccess.org and search for Corporate Solutions 1-877-880-0264

BUSINESS ENHANCEMENT

AMA’s 5-Day “MBA” Workshop She knows her business

SEMINAR #2561

Immerse yourself in this one-of-a-kind program covering all the vital business skills you need to make sound business decisions. Learn to handle data, reduce risks and manage people, processes and new technology. Prepare yourself to innovate, strategize and lead with success.

Faculty Spotlight Faculty Spotlight

This hands-on, 5-day intensive course is different from all others and includes case studies, team exercises, self-assessments and videos. You’ll create financial statements, worksheets and a SWOT analysis, and will participate in a business challenge simulation on the final day.

KEY COURSE BENEFITS Communicate and collaborate effectively with your team, management and stakeholders ■ Improve the way you manage people, processes and risks to drive projects and create value for your organization ■ Enhance creativity and innovation to develop new solutions to old problems and respond to changing customer expectations ■ Sharpen your leadership skills with actionable tips and tools ■

WHAT YOU WILL COVER Get a Return on Investment ■ Identify how the relationship between risk and return influences everyday business decisions ■ Recognize how effective risk management maximizes returns while mitigating, minimizing and eliminating risks ■ Identify ways a business creates and builds value Speak Finance Learn the General Accepted Accounting Principles (GAAP) ■ Examine cash versus accrual accounting ■ Prepare an income statement, balance sheet, retained earnings statement and cash flow statement ■

Problem Solve, Invest and Grow ■ Identify and define the key liquidity, leverage and profitability ratios ■ Improve profitability through cost analysis and profit planning ■ Apply different methods for evaluating capital expenditures, monitoring project performance and reaching strategic conclusions

MEET PAULINE WALLNER Pauline has years of corporate, academic and consulting experience and has trained hundreds of men and women in leadership, diversity, customer service, accounting, financial management and other vital business knowledge areas. Pauline brings a variety of skills, expertise and knowledge, including degrees in marketing, finance and organizational leadership, to the training arena.

Manage Develop, coach and motivate individual people ■ Apply tools to manage teams and processes ■ Move from an operational manager to a strategic leader ■

Communicate ■ Utilize effective speaking, listening and writing strategies to enhance and expand your interpersonal and organizational communication skills ■ Present ideas (in writing and verbally) in a logical, well-organized format ■ Develop your own mission statement and strategy for success

Lead ■ Explore the differences between leading and managing ■ Examine the key characteristics of leadership ■ Present, as a team, leadership and management aspects of making sound business decisions

Strategize ■ Formulate strategy using the ADEPTT model ■ Define strategic goals and engage resources ■ Plan, execute and measure results

SIMULATION PROJECT Apply your new knowledge, skills and behaviors in this capstone online simulation.

Market ■ Use the 5 Ps of Marketing: positioning, product, price, place and promotion ■ Create customer value and cultivate relationships ■ Analyze marketing budgets, controls and tracking

WHO SHOULD ATTEND Business professionals who need a well-rounded, practical set of business acumen skills.

Note: Participants are required to bring their own device to the course (a laptop or tablet).

Innovate Learn various techniques for generating new ideas and uncovering opportunities ■ Anticipate customer needs and create new solutions to respond to them ■ Apply tips and tools to develop creative and innovative thinking around products

This workshop does not award a degree.

■

American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

Business Challenge Simulation Collaborate with your team of R&D, Sales & Marketing, Finance and Operations in an online simulation with real-world business challenges

Leadership PDUs: 7 Classroom Strategic & Business Management PDUs: 22 Classroom

■

See page 28 for more details.

Reproduced with the permission of PMI.

C

5-Day Classroom Schedule

3.0 CEUs/29 PDUs/31 CPE Feb. 3-7................ San Francisco, CA.................... 2561-00857 Feb. 24-28............ Austin, TX................................ 2561-00853 March 9-13.......... Arlington, VA........................... 2561-00860 March 23-27........ New York, NY.......................... 2561-00861 April 6-10............. Denver, CO............................... 2561-00864 April 20-24........... Boston, MA............................. 2561-00867 Apr. 27-May 1...... Chicago, IL............................... 2561-00859 May 4-8............... San Francisco, CA.................... 2561-00866

8

$3,995/AMA Members $3,595/AMA Members Save $400 May 11-15........... Philadelphia, PA...................... 2561-00877 June 1-5............... New York, NY.......................... 2561-00868 June 22-26........... Arlington, VA........................... 2561-00870 July 20-24............ Dallas, TX................................. 2561-00872 July 27-31............ Atlanta, GA............................. 2561-00869

Recommended CPE Credit: 31 hours/Intermediate Prerequisites: None Advance Preparation: None Delivery Method: Group Live Field of Study: Technical—Finance, Management Services Non-technical—Marketing, Business Management and Organization

Call 1-800-262-9699, our training advisors can help you get the precise skills you need.

M4T

BUSINESS ENHANCEMENT SKILLS SEMINAR #

2561 2188 2527 2026 2964

2144 2274

2118

CLASSROOM DAYS

SEMINAR TITLE

AMA’s 5-Day “MBA” Workshop C Bestseller

Understand the inner workings and language of business like you never did before

Assertiveness Training C

Handle differences, manage conflict and strengthen your relationships

Assertiveness Training for Managers C

Develop a leadership style that earns you attention and respect

Becoming Indispensable: Transforming into a Game Changer C

Build a reputation as a solid high performer, a “go-to” person and a change catalyst

Business Essentials Certificate Program C NEW!

Forge a path to greater success with vital foundational business skills

Developing Your Emotional Intelligence C L Bestseller

Understand and improve the connection between emotions and actions to handle events differently

Developing Your Personal Brand and Professional Image C

Advance your career and differentiate yourself with a distinctive presence

Doing It All: How to Stay Focused and Engaged C

Develop self-direction skills to maximize your productivity regardless of distractions

Extraordinary Productivity: The 5 Choices That Drive Success™ C L Bestseller

2605

Bring your best self to work with this unique productivity process

2261

Manage expanding workloads, constantly shifting priorities and increasing demands

2540

Become aware of emotional triggers and control your emotions

2132

Increase your visibility and demonstrate that you’re ready for more

2601

Take the lead in making positive changes

2233

Take control, prioritize and get out from under

Managing Chaos: Tools to Set Priorities and Make Decisions Under Pressure C L Top 10 Managing Emotions in the Workplace®: Strategies for Success C Taking On Greater Responsibility: Step-Up Skills for Non-Managers C Bestseller The 7 Habits of Highly Effective People® Signature Edition 4.0 C L Top 10 Time Management C L Bestseller

C Classroom

WOMEN’S LEADERSHIP CENTER

L Live Online

LIVE ONLINE/ VIRTUAL LESSONS

NONMEMBER/ MEMBER

5

$3,995/$3,595

3

$2,345/$2,095

3

$2,545/$2,295

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$2,195/$1,995

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1 1-Day Workshop

V Virtual Classroom

AMA’s Women’s Leadership Center Membership • Women’s Leadership Certificate Program Corporate Solutions • Web Events • Workshops

LEARN MORE

M4T

wlc.amanet.org

For course descriptions, dates and locations visit www.amasuccess.org and enter the seminar number in the search field. 9

BUSINESS EXCELLENCE FOR WOMEN

Women’s Leadership Certificate Program

SEMINAR

#2960 Also available Live Online

Build vital leadership competencies and earn AMA’s Women’s Leadership Certificate. Women at any level can be strong leaders.

This dynamic, hands-on, 2-day course experience will provide you with the knowledge and tools you need to be viewed as a present and future leader and to add greater value to your organization and career. Explore vision, negotiation and strategy—and find your leadership voice so you can lead with courage and conviction.

Upon completing this unique course, you’ll have earned a special AMA Women’s Leadership Certificate, indicating that you’ve experienced in-person, hands-on training in leadership areas that are crucial for women who lead in business.

HOW YOU WILL BENEFIT Learn crucial leadership skills organizations demand ■ Find your true voice as a leader and shape an authentic leadership message ■ Recognize and overcome preconceived notions that can sabotage women in business ■ Discover how to present yourself as someone who adds value to the organization ■ Increase your confidence and be comfortable with risk taking ■

WHAT YOU WILL COVER

WHO SHOULD ATTEND

Establishing your leadership voice ■ Crafting a compelling message ■ Communicating a strategic direction ■ Leading your team to greater success ■ Becoming a strategic thinker and negotiator ■ Adding value to your organization

Professional women at all levels who wish to take on a leadership role, build leadership competencies, contribute more to their teams and organizations, and advance their careers.

■

C

2-Day Classroom Schedule

1.2 CEUs

Feb. 10-11............ Scottsdale, AZ............................. 2960-00052 Feb. 20-21............ Nashville, TN............................... 2960-00047 Feb. 24-25............ Dallas, TX.................................... 2960-00022 Feb. 24-25............ Philadelphia, PA......................... 2960-00035 Feb. 27-28............ Chicago, IL.................................. 2960-00050 Feb. 27-28............ Jacksonville, FL........................... 2960-00086 March 9-10.......... New York, NY............................. 2960-00020 March 9-10.......... San Francisco, CA....................... 2960-00023

American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

$2,995/AMA Members $2,695 AMA Members Save $300 March 19-20........ Seattle, WA................................. 2960-00090 March 26-27........ Raleigh, NC................................ 2960-00087 March 30-31........ Arlington, VA.............................. 2960-00072 April 2-3............... Boston, MA................................ 2960-00048 April 6-7............... Portland, OR............................... 2960-00091 April 16-17........... Baltimore, MD............................ 2960-00092 Visit our website for a complete list of dates and locations.

4-Lesson Live Online Schedule

L

1.2 CEUs

$2,595/AMA Members $2,895 AMA Members Save $300 Monday and Wednesday 2-5 pm ET Feb. 3-12..................................................... 2960-00089 March 16-25............................................... 2960-00080 May 11-20.................................................. 2960-00081 June 15-24.................................................. 2960-00099 July 13-22................................................... 2960-00083

BUSINESS EXCELLENCE FOR WOMEN SEMINAR #

SEMINAR TITLE

Assertiveness Training for Women in Business C L Bestseller

2528

Speak out with confidence—while getting the respect you deserve

2179

Project the confidence and authority of an authentic leader

2010 2981 2980 2961 2960 2874

Executive Presence for Women C Bestseller

Leadership Development for Women C Bestseller

For women looking to advance their careers, sobering realities need to be considered and addressed

The Voice of Leadership for Women C NEW!

Gain buy-in and trust as an effective and authentic leader

Women Communicating with Diplomacy, Tact and Credibility C NEW! Be an effective and professional communicator under any circumstance

Women Leading with Impact: Resilience and Strategic Risk-Taking C NEW! Develop the skills and mindset to transform challenges into growth opportunities

Women’s Leadership Certificate Program C Bestseller

Build vital leadership competencies and earn AMA’s Women’s Leadership Certificate

Women’s Leadership Workshop C 1

This dynamic event can make a profound impact on your future.

10 Call 1-800-262-9699, our training advisors can help you get the precise skills you need.

CLASSROOM DAYS

LIVE ONLINE/ VIRTUAL LESSONS

NONMEMBER/ MEMBER

3

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M4T

COMMUNICATION

How to Communicate with Diplomacy, Tact and Credibility

She’ll help you become more productive

SEMINAR #2206 Also available Live Online

Get your point across with a positive professional image. How well you communicate directly influences how others view your work and performance—as well as your prospects for career advancement and mobility. To be a skilled communicator, it takes awareness, training and the know-how to apply proven techniques to all kinds of situations.

Faculty Spotlight MEET LORENA PRIME

This seminar will teach you how to choose and use the most appropriate words and emotional tone for every business interaction. You will gain insights into your communication style and the styles of others, while building skills to clearly and effectively receive and transmit information, ideas, thoughts, feelings and needs.

HOW YOU WILL BENEFIT Communicate well with clients, colleagues, your boss and senior management n Improve your image through increased selfawareness n Respond professionally—even when you’re out of your comfort zone n Strengthen communication effectiveness with active listening n Elicit cooperation and respect by modeling n Get rid of “wimpy” words and weak phrases that undermine your credibility n

WHAT YOU WILL COVER The Importance of Perception n Understanding how perception and image can impact others’ perception of you and your performance n Recognizing how diplomacy, tact, and credibility are demonstrated through good communication

Communication Style Differences n Completing the Insight Inventory® to better understand how style affects your communication effectiveness n Flexing your style to gender, generation and position n Recognizing how stress impacts how you use your style traits Effective and Powerful Communication n Identifying and removing the roadblocks to effective communication n Knowing how to positively impact the visual, verbal and vocal components of communication n Understanding nonverbal communication as a critical part of the communication process Effective Listening Skills n Identifying the barriers and obstacles to effective listening n Using good listening skills to build and improve your image

Business professionals who want the skills to communicate in a positive, professional manner no matter what the situation.

For details about CPE credits, visit www.amasuccess.org and search Credits.

American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

See page 28 for more details.

Reproduced with the permission of PMI. SHRM

SHRM-CP

SHRM-SCP

RECERTIFICATION

PROVIDER

This program is valid for 12 PDCs for the SHRM-CPSM or SHRM-SCPSM .

2020

2-Day Classroom Schedule

C

1.2 CEUs/12 PDUs/12 PDCs

$2,445/AMA Members $2,195 AMA Members Save $250

M4T

WHO SHOULD ATTEND

Leadership PDUs: 12 Classroom/Live Online

Diplomacy, Tact and Credibility n Defining the five actions that make for credible communication n Being aware of your “hot buttons,” and preparing before you face these situations

Feb. 6-7................ Atlanta, GA................................ 2206-02200 Feb. 6-7................ Chicago, IL.................................. 2206-02196 Feb. 10-11............ Parsippany, NJ............................ 2206-02194 Feb. 13-14............ Arlington, VA.............................. 2206-02199 Feb. 20-21............ Boston, MA................................ 2206-02207 Feb. 20-21............ San Francisco, CA....................... 2206-02197 Feb. 24-25............ Columbus, OH............................. 2206-02201 March 2-3............ Atlanta, GA................................ 2206-02204 March 5-6............ Philadelphia, PA......................... 2206-02206 March 12-13........ New York, NY............................. 2206-02208 March 16-17........ Dallas, TX.................................... 2206-02209 March 16-17........ Los Angeles, CA.......................... 2206-02202 March 19-20........ Arlington, VA.............................. 2206-02210 March 19-20........ Chicago, IL.................................. 2206-02205 March 23-24........ Seattle, WA................................. 2206-02212 March 26-27........ San Francisco, CA....................... 2206-02213

Lorena is a productivity expert who helps individuals and businesses get organized, streamline tasks and become better at time management. She worked for 20 years at several Fortune 500 companies, and in 2008 started her own company focusing on efficiency and personal productivity. She is a frequent contributor to blogs, magazines, newspapers and books.

April 6-7............... Denver, CO.................................. 2206-02251 April 9-10............. New York, NY............................. 2206-02224 April 13-14........... Arlington, VA.............................. 2206-02225 April 20-21........... Atlanta, GA................................ 2206-02226 April 20-21........... St Pete Beach, FL........................ 2206-02227 April 23-24........... Houston, TX................................ 2206-02228 April 23-24........... San Francisco, CA....................... 2206-02229 April 27-28........... Scottsdale, AZ............................. 2206-02230 May 4-5............... Chicago, IL.................................. 2206-02234 May 4-5............... New York, NY............................. 2206-02232 May 7-8............... Arlington, VA.............................. 2206-02235 May 7-8............... Newport Beach, CA.................... 2206-02236 May 11-12........... San Francisco, CA....................... 2206-02237 May 14-15........... Boston, MA................................ 2206-02238

4-Lesson Live Online Schedule

L

1.2 CEUs/12 PDUs/12 PDCs

$2,345/AMA Members $2,095

AMA Members Save $250 Monday-Thursday 2-5 pm ET Feb. 10-13................................................... 2206-02198 March 16-19............................................... 2206-02211 April 6-9..................................................... 2206-02223 May 4-7...................................................... 2206-02233 June 1-4...................................................... 2206-02242 July 13-16................................................... 2206-02256

Visit our website for a complete list of dates and locations.

For course descriptions, dates and locations visit www.amasuccess.org and enter the seminar number in the search field. 11

COMMUNICATION SEMINAR #

SEMINAR TITLE

CLASSROOM DAYS

LIVE ONLINE/ VIRTUAL LESSONS

NONMEMBER/ MEMBER

2121

AMA’s Business Grammar Workshop C L

2

4

$2,095/$1,895 C $1,995/$1,795 L

2211

AMA’s 2-Day Business Writing Workshop C L Bestseller

2

4

$2,195/$1,995 C $2,095/$1,895 L

2235

Building Better Work Relationships: New Techniques for Results-Oriented Communication C L Bestseller

3

4

$2,545/$2,295 C $2,445/$2,195 L

2962 2829 2203 2210 2576 2109 2522 2216 2031 2204 2532 2206 2146 2255 2513 2868 2115 2575 2102 2519 2578

Avoid costly and embarrassing mistakes in all types of business writing Appeal to today ’s audiences with writing that is simple, short and clear

Can you connect with others, work collaboratively and put together powerful teams?

Business Communication Certificate Program C NEW!

3

$3,295/$2,995

Business Writing Made Simple C 1

1

$1,245/$1,095

Communicating Up, Down and Across the Organization C L Bestseller

2

Communicating with Confidence C

2

$2,345/$2,095

Communication and Interpersonal Skills for Technical Professionals C

2

$2,345/$2,095

Developing Effective Business Conversation Skills C

2

$2,345/$2,095

Effective Executive Speaking C Bestseller

3

$2,545/$2,295

Effective Technical Writing C L

3

Effectively Communicating in the Moment C

2

Expanding Your Influence: Understanding the Psychology of Persuasion C L Bestseller

2

3

$2,445/$2,195 C $2,345/$2,095 L

Getting Results Without Authority C L Bestseller

2

4

$2,445/$2,195 C $2,345/$2,095 L

How to Communicate with Diplomacy, Tact and Credibility C L Top 10

2

4

$2,445/$2,195 C $2,345/$2,095 L

Mastering the Art of Critical Conversations C

2

$2,445/$2,195

2

$2,345/$2,095

2

$2,445/$2,195

Presentation Skills Workshop C 1

1

$1,245/$1,095

Responding to Conflict: Strategies for Improved Communication C L Bestseller

2

7 Interpersonal Skills of Great Managers C

2

$2,445/$2,195

Storytelling Power: Secrets for Exceptional Communication C

2

$2,445/$2,195

Strategies for Developing Effective Presentation Skills C Bestseller

3

$2,445/$2,195

The Effective Facilitator: Maximizing Involvement and Results C

2

$2,445/$2,195

Apply well-honed communication techniques to navigate common work challenges In just one day, sharpen your skills to convey credibility and get results Modify your communication style to address each audience effectively

Connect with others using the right words, the right tone and the right body language Gain control over interactions and situations through improved communication Gain the confidence to address people in any department, at any level Become a poised, powerful, persuasive speaker whether you’re in front of one or one thousand Write from the reader’s perspective with clarity, precision and simplicity Convey confidence and credibility by communicating with speed, clarity and precision Your success in business hinges on your ability to persuade others

Unleash your personal power to negotiate, influence and persuade This is the seminar that can be the turning point in your career

Face high-stakes or emotional conversations with results-oriented skills

Moving Ahead: Breaking Behavior Patterns that Hold You Back C Put an end to behaviors that spell career suicide Negotiating to Win C Reap the rewards of planning your negotiating strategy

Transform yourself from inexperienced speaker to skilled presenter Don’t let differing values, beliefs or perceptions endanger your results

Gain the pivotal people skills to achieve the highest quality of excellence Engage and convince others to be passionate about your ideas

Inform, influence and inspire others when you’re in the spotlight Gain tangible tools to facilitate meetings and group work

12 Call 1-800-262-9699, our training advisors can help you get the precise skills you need.

4

4

$2,445/$2,195 C $2,345/$2,095 L

$2,345/$2,095 C $2,195/$1,995 L $2,445/$2,195

4

$2,445/$2,195 C $2,345/$2,095 L

M4T

DIVERSITY AND INCLUSION

Leading in a Diverse and Inclusive Culture SEMINAR #2925

Maximize individual, team and organizational potential through diversity and inclusion (D&I)

> Eliminate bias to enhance

innovation, productivity and engagement

> Communicate inclusively with diverse teams

> Boost team performance

by leveraging the power of differences

WHAT YOU WILL COVER n n

Introduction to diversity and inclusion How culture impacts our perceptions, beliefs, behaviors and responses

Bridging communication differences Applying cross-cultural communication and messaging skills that move people to commitment and action n Recognizing and responding effectively and appropriately to diversity and inclusion dynamics n Knowing how to be an actively inclusive leader n Understanding the primary source of unconscious bias, micro-inequities and micro-advantages n Conducting dialogues about unconscious bias with peers, managers and subordinates to improve communication, services to clients and team collaboration n Leading a successful multicultural team and inclusive meetings n Dialogue: having difficult conversations n n

WHO SHOULD ATTEND Managers and leaders who want to promote and lead an increasingly diverse workforce and client base and promote an inclusive environment; diversity and inclusion leaders; learning and development professionals.

American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

Leadership PDUs: 10 Classroom Strategic & Business Management PDUs: 2 Classroom See page 28 for more details.

Reproduced with the permission of PMI.

2-Day Classroom Schedule

C

1.2 CEUs/12 PDUs Feb. 24-25............ New York, NY.......................... 2925-00046 March 19-20........ Arlington, VA........................... 2925-00047 April 16-17........... Chicago, IL............................... 2925-00050

$2,345/AMA Members $2,095/AMA Members save $250 May 7-8............... New York, NY.......................... 2925-00051 June 15-16........... Arlington, VA........................... 2925-00057 July 13-14............ Atlanta, GA............................. 2925-00052

July 27-28............ San Francisco, CA.................... 2925-00053

DIVERSITY AND INCLUSION SEMINAR #

SEMINAR TITLE

8228

Developing a Culture of Respect: How to Cultivate a Harassment-Free Workplace C

2965

Build skills to lead and foster diversity and inclusion in your organization

8802

Identify and overcome unconscious bias to advance inclusiveness in your organization

2151 2925

M4T

Implement standards to ensure your business is a respectful and productive workplace

Diversity & Inclusion Certificate Program C NEW!

Finding Common Ground: How to Overcome Unconscious Bias C 1 NEW!

Leadership Strategies for Creating a Respectful Workplace C Build and support a more positive and productive workplace climate

Leading in a Diverse & Inclusive Culture C

Maximize individual, team and organizational potential through diversity and inclusion (D&I)

CLASSROOM DAYS

LIVE ONLINE/ VIRTUAL LESSONS

NONMEMBER/ MEMBER

2

$2,195/$1,995

3

$3,495/$3,195

1

$1,245/$1,095

2

$2,345/$2,095

2

$2,345/$2,095

For course descriptions, dates and locations visit www.amasuccess.org and enter the seminar number in the search field. 13

FINANCIAL MANAGEMENT & PURCHASING

Now enhanced with video-based modules!

Fundamentals of Finance and Accounting for Non-Financial Managers

A diversified educator and finance expert

SEMINAR #2218 Also available Live Online

Faculty Spotlight

It’s time to master the numbers side of your job

> Speak better accounting.

Master budgeting and proposals.

> Develop financial acumen by “reading” the data.

> Open doors in your career by learning to think finance.

Learn the basics in two days. That’s all it takes to become one of the smart ones in the room who can use data to their advantage.

Master “the ask.” Start using financial data to support your case when requesting more money for your department.

Make smarter decisions. Learn to interpret financial reports and make decisions based on the data they provide.

Measure your progress. Know your strengths and weaknesses through assessments—and stay sharp using our tune-up materials and other resources.

WHAT YOU WILL COVER Learning the Language ■ Key finance terms: assets, liabilities, capital, depreciation, current ratio and others ■ The accounting process: journals and ledgers, how debits and credits work

MEET KAREN CAMDEN

Generally Accepted Accounting Principles: Setting Up Financial Statements and Reports ■ Applying accounting conventions and guidelines •■ Developing working rules regarding your corporate financial statements Your Financial Statement: Interpreting Your Company’s Financial Signals ■ Using the balance sheet to examine assets and liabilities ■ Analyzing the income statement to assess revenues and expenses ■ The statement of cash flow: sources and uses of funds The Role of Leveraging ■ Debt vs. equity financing ■ How leveraging can increase return to shareholders Profit Planning and Budgeting ■ Keeping on target with budgetary controls ■ Using profit-planning tools, break-even analysis and financial forecasting ■ Cash flow: where cash comes from and how it’s applied ■ Elements of cost accounting Evaluating Return on Investment ■ Analyzing payback method, discounted cash flow, present value and present value index ■ Criteria for examining the performance of divisions and product lines ■ Understanding the cost of capital

Karen is a corporate trainer and financial executive with broad-based knowledge of various industries. She develops and teaches classes on computer software, finance and accounting for universities, Fortune 500 companies, and federal, state and local governments. She holds an MBA in accounting from Fairleigh Dickinson University and a BS in management science/psychology from Kean University.

PRE-SEMINAR REQUIREMENT Two video-based e-learning modules— To accelerate your learning, you’ll receive a link to watch Module 1: Introduction to Finance and Module 2: Introduction to Accounting before attending the classroom seminar. These may be viewed on any computer or mobile device and will take approximately one hour to complete.

Strategic & Business Management PDUs: 12 Classroom/12 Live Online See page 28 for more details.

Reproduced with the permission of PMI. SHRM

SHRM-CP

SHRM-SCP

RECERTIFICATION

PROVIDER

This program is valid for 12 PDCs Live Online only for the SHRM-CPSM or SHRM-SCPSM .

2020

WHO SHOULD ATTEND Non-financial managers in every functional area of responsibility, in all industries.

2-Day Classroom Schedule

The use of this official seal confirms that this activity has met HR Certification Institute’s ® (HRCI ® ) criteria for recertification credit pre-approval.

C

1.2 CEUs/12 PDUs/12 PHR/SPHR/12 PDCs

$2,445/AMA Members $2,195 AMA Members save $250

Feb. 5-6.................... San Francisco, CA................................2218-02868 Feb. 12-13................ Nashville, TN........................................2218-02870 Feb. 24-25................ Las Vegas, NV......................................2218-02873 Feb. 24-25................ New York, NY......................................2218-02869 March 2-3................ Arlington, VA.......................................2218-02874 March 2-3................ Chicago, IL...........................................2218-02878 March 5-6................ Atlanta, GA..........................................2218-02875 March 11-12........... Dallas, TX.............................................2218-02876 March 23-24........... Boston, MA.........................................2218-02880 March 30-31........... Parsippany, NJ.....................................2218-02903 April 9-10................ New York, NY......................................2218-02895 April 16-17.............. Clearwater Beach, FL..........................2218-02904

April 20-21.............. Anaheim, CA.......................................2218-02888 April 20-21.............. San Francisco, CA................................2218-02899 April 27-28.............. Chicago, IL...........................................2218-02892 Apr. 30-May 1......... Arlington, VA.......................................2218-02897 May 4-5................... Houston, TX.........................................2218-02891 May 4-5................... New York, NY......................................2218-02900 May 7-8................... Atlanta, GA..........................................2218-02902 May 18-19............... Columbus, OH.....................................2218-02896 June 1-2................... New York, NY......................................2218-02905 June 4-5................... Chicago, IL...........................................2218-02906 Visit our website for a complete list of dates and locations.

14 Call 1-800-262-9699, our training advisors can help you get the precise skills you need.

4-Lesson Live Online Schedule

L

1.2 CEUs/12 PDUs/12 PHR/SPHR/12 PDCs

$2,345/AMA Members $2,095

AMA Members Save $250 Tuesday and Thursday 2-5 pm ET Feb. 18-27................................................... 2218-02871 April 7-16................................................... 2218-02893 May 5-14.................................................... 2218-02901 June 16-25.................................................. 2218-02910

M4T

FINANCIAL MANAGEMENT & PURCHASING SEMINAR #

SEMINAR TITLE

CLASSROOM DAYS

LIVE ONLINE/ VIRTUAL LESSONS

NONMEMBER/ MEMBER

4

$2,645/$2,395 C $2,545/$2,295 L

1276

AMA’s Advanced Financial Forecasting and Modeling Workshop C L

3

2259

AMA’s Comprehensive Budgeting Workshop C

2

$2,345/$2,095

1552

AMA’s Course on Financial Analysis C

3

$2,545/$2,295

1104

AMA’s Finance Workshop for Non-Financial Executives C

4

$2,745/$2,495

Financial Forecasting C

3

$2,545/$2,295

2

$2,195/$1,995

3

$2,345/$2,095

1110 1224 1201

Analyze complex business scenarios and become the go-to professional for high-level decision making Differentiate yourself as you strengthen this high-visibility skill Discover the drivers that increase shareholder value Accounting 101 and Finance 101 demystified in just four days

Get the basic skills you need to accurately predict revenues and costs

Fixed Asset Management C Turn the fixed asset management function into a profit center Fundamentals of Cost Accounting C

Track assets, provide accurate product cost information and support strategic decision making

2218

Fundamentals of Finance and Accounting for Non-Financial Managers C L Top 10 Is finance phobia holding you back?

4265

Fundamentals of Purchasing for the New Buyer C

3

$2,345/$2,095

4115

Global Supply Chain Management C

2

$2,195/$1,995

Inventory Management Techniques: Planning, Replenishment and Activities Control C

3

$2,445/$2,195

The Strategic Controller: Adding Value to Your Organization C

3

$2,545/$2,295

4206 1206

Build effective supplier, vendor and contractor relationships Master your international supply chain with the most up-to-date skills and tactics Manage inventory and associated technology effectively and see BIG results

Develop more accurate budgets by minimizing the effects of unexpected events

C Classroom

L Live Online

2

1 1-Day Workshop

4

$2,445/$2,195 C $2,345/$2,095 L

V Virtual Classroom

Financial Professionals Earn CPEs in

65+

AMA Seminars

For a complete listing of AMA seminars offering CPEs, visit www.amasuccess.org and search for CPE.

M4T

For course descriptions, dates and locations visit www.amasuccess.org and enter the seminar number in the search field. 15

HUMAN RESOURCES & TRAINING

Training the Trainer

SEMINAR # 8507

She’s got a passion for training

inally—a seminar to help trainers further F their own careers

> Captivate audiences from

opening to closing remarks.

> Tap into the latest trends and techniques in training.

> Become a facilitator of

learning, not just a presenter.

Assessment ■ Distinguishing problems that can be addressed by training ■ Devising questions for a training assessment

Planning Active Training ■ Choosing methods and formats to meet an objective ■ Creating a plan of action by using behavioral styles content

Discover empowering new methodologies. The training field continues to evolve and get better and better. We’ll get you up to speed on new discoveries and breakthrough tactics being used.

Introduction to Facilitating Presentations and Activities ■ Preparing to deliver a 10- to 15-minute training segment ■ Engaging in a wide range of learning activities

Learn tips for retention-getting training sessions. We’ll teach you the latest in adult and accelerated learning techniques that help trainees absorb and assimilate lessons.

Opening Exercises ■ Sharing reflections on past experiences of opening exercises ■ Developing an opening exercise

Own it every time. To successfully fulfill the role of trainer, you need a certain degree of gravitas. Discover how to establish credibility and earn the trust of trainees and management.

Elevate your training skills to new artistic heights. Learn to choreograph training sessions that open strong, flow easily and close with flourish.

MEET AMALIA MOUKAS Creative, intuitive and motivational, Amalia has spent the last 20 years as a program developer, project manager and corporate instructor, specializing in communication, presentation skills, sales and customer service training. With a degree from Fordham University and several certifications under her belt, she’s skilled at delivering uplifting programs that inspire participants to grow and change.

Objectives ■ Focusing on outcomes ■ Crafting learning objectives ■ Identifying objectives as affective, behavioral or cognitive

Don’t get stuck in the trainer trap.

Audiences know how to spot the same-oldsame-old. We’ll show you how to gauge trainees’ expectations—as well as your company’s—and exceed them.

Read your audience and rise to the occasion. The more you can address the individual needs of trainees, the better. Learn techniques for determining your audience’s level of understanding and adapting seamlessly.

Faculty Spotlight

WHAT YOU WILL COVER

■

Evaluating Training ■ Using Kirkpatrick’s model and given examples to determine evaluation levels ■ Considering evaluation questions Facilitating Presentations and Activities ■ Facilitating an actual training segment ■ Receiving feedback Closing Activities ■ Experiencing and applying several types of closing activities

Brain-Friendly Lectures ■ Demonstrating differences between brainfriendly and non-brain-friendly lectures ■ Preparing brain-friendly lectures

WHO SHOULD ATTEND Those new to training, subject-matter experts who need to train others, or trainers looking for new, more effective approaches to learning.

Lecture Alternatives ■ Sharing information through the jigsaw method ■ Using learning tools and applying lecture alternatives

BONUS Participants receive a complimentary copy of Mel Silberman’s* book Active Training: A Handbook of Techniques, Designs, Case Examples and Tips.

Experiential Activities ■ Exploring when and how experiential learning approaches can be used ■ Using mental imagery, role-playing, games and simulations ■ Applying new learning in real time

* Course specifically developed in conjunction with Mel Silberman.

Extending the Value of Training ■ Describing a variety of blended and supportive tools and activities

American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

C

3-Day Classroom Schedule

1.8 CEUs Feb. 5-7................ Arlington, VA........................... 8507-01191 Feb. 10-12............ San Diego, CA.......................... 8507-01190 March 2-4............ Chicago, IL............................... 8507-01192 March 11-13........ New York, NY.......................... 8507-01188

Deciding when to use tools: before, during or after training

$2,445/AMA Members $2,195/AMA Members save $250 April 1-3............... San Francisco, CA.................... 8507-01199 April 20-22........... Atlanta, GA............................. 8507-01200 May 27-29........... Chicago, IL............................... 8507-01202 June 1-3............... Boston, MA............................. 8507-01203

June 15-17........... New York, NY.......................... 8507-01205 July 13-15............ Dallas, TX................................. 8507-01206 July 22-24............ Chicago, IL............................... 8507-01208

16 Call 1-800-262-9699, our training advisors can help you get the precise skills you need.

M4T

HUMAN RESOURCES & TRAINING SEMINAR #

CLASSROOM DAYS

SEMINAR TITLE

LIVE ONLINE/ VIRTUAL LESSONS

NONMEMBER/ MEMBER

8502

AMA’s Employment Law Course: Avoiding the Legal Pitfalls of EEO, FMLA and ADA C

2

8506

Fundamentals of Human Resources Management C L

2

Instructional Design for Trainers C

3

$2,345/$2,095

Recruiting, Interviewing and Selecting Employees C

3

$2,445/$2,195

Succession Planning: Developing Talent from Within C

2

$2,445/$2,195

The AMA Certified Facilitator C NEW!

3

$3,495/$3,195

1

$1,245/$1,095

3

$2,445/$2,195

8509 8266 8110 8910

8860 8507

Side-step costly and time-consuming litigation, judgments or settlements Deliver HR services that reflect best practices

Grasp the thinking and methodology to design, develop, deliver and evaluate training Hire candidates who meet both concrete and intangible job requirements Ensure your organization always has well-trained, experienced people in key positions Learn and demonstrate accepted best practices for presenting and facilitating training content

Sexual Harassment Prevention Workshop C 1 NEW!

Learn how to keep your organization free of sexual misconduct and harassment

Training the Trainer C Bestseller

Develop engaging and effective training classes that improve performance C Classroom

L Live Online

1 1-Day Workshop

$2,345/$2,095 4

$2,345/$2,095 C $2,195/$1,995 L

V Virtual Classroom

AMA’s New Certificate Programs Distinguish your career Enhance your performance and gain recognition by earning your certificate in Business Communication Business Essentials Diversity & Inclusion Innovation and Design Thinking Leadership Women's Leadership Visit amasuccess.org and search Certificates M4T

For course descriptions, dates and locations visit www.amasuccess.org and enter the seminar number in the search field. 17

LEADERSHIP

Developing Executive Leadership SEMINAR #2501

She turns organizations into high-performance workplaces

Also available Live Online

Deepen your self-awareness so you can empower your staff to go above and beyond. This intensive executive leadership training program combines proven-in-action techniques with peer interaction and insights from the latest research to help you master the competencies of effective executive leadership.

Faculty Spotlight MEET ANGELA KEGLER

Your people need you. They need you to inspire them to achieve more. They need your vision to set performance goals and drive the entire team toward a shared purpose. This course is for you to do just that. To have the knowhow to develop leadership excellence, foster authenticity and create extraordinary teams.

Get the skills from this course to go toward greater passion, performance and profit.

HOW YOU WILL BENEFIT Build a leadership style that creates trust, sets a clear vision and guides your entire team toward greater performance and profit ■ Learn what real “coaching” consists of and how to build an extraordinary team that works together to deliver results ■ Develop heightened “emotional intelligence” for greater professional achievement and satisfaction ■ Develop an executive leadership style that adapts to the person and situation ■ Improve performance through empowerment and delegation ■ Clearly communicate mission, vision and value statements ■

WHAT YOU WILL COVER Understanding Today’s Leadership Expectations ■ Exploring the fundamental concepts of leadership ■ The four-factor model of effective leadership

Leading with the Head: Exploring the Strategic Elements of Leadership ■ Defining mission, vision and values ■ Focusing on the “big picture” when building the culture ■ The importance of planning and prioritizing in day-to-day activities Leading with the Hands: Understanding and Appreciating Situational Leadership® II, the Art of Influencing Others ■ How to develop people, value differences and encourage honest communication ■ Developing your leadership style to gain commitment from your employees ■ Matching your leadership style to your employees’ developmental needs Leading with the Feet: Personal Values and Ethics at Work ■ Understanding the challenges you face—and the various ways you can manage them ■ Creating a culture of trusting relationships

Feb. 3-5................ San Diego, CA............................. 2501-01816 Feb. 10-12............ Arlington, VA.............................. 2501-01819 Feb. 12-14............ Chicago, IL.................................. 2501-01818 Feb. 26-28............ Nashville, TN............................... 2501-01817 March 9-11.......... New York, NY............................. 2501-01823 March 11-13........ San Francisco, CA....................... 2501-01822 March 16-18........ Columbus, OH............................. 2501-01868 March 18-20........ Atlanta, GA................................ 2501-01826 March 25-27........ Dallas, TX.................................... 2501-01824 April 15-17........... Chicago, IL.................................. 2501-01836 April 20-22........... Arlington, VA.............................. 2501-01837 April 22-24........... New York, NY............................. 2501-01838 May 4-6............... Austin, TX................................... 2501-01842 May 4-6............... Parsippany, NJ............................ 2501-01855

American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

Leading with the Heart: Practicing Ways to Communicate ■ Motivating the workforce: elements that ensure job satisfaction and productivity ■ Assessing your “emotional intelligence”: your strengths and areas that need development

SHRM

SHRM-CP

SHRM-SCP

RECERTIFICATION

PROVIDER

This program is valid for 18 PDCs Classroom and 12 PDCs Live Online for the SHRM-CPSM or SHRM-SCPSM .

2020

WHO SHOULD ATTEND Mid-level managers or executives who lead others with managerial responsibility.

Note: Before attending this session, you will receive a link to the online Leader Behavior Analysis® II assessment. You must complete the assessment, print your results and bring to class in order to participate fully in this seminar.

Leadership PDUs: 18 Classroom/12 Live Online See page 28 for more details.

Reproduced with the permission of PMI.

C

3-Day Classroom Schedule

1.8 CEUs/18 PDUs/21 CPE/18 PDCs

Since 2004, Angela has provided training to organizations of all sizes—around the world and in nearly every state in the country— in the areas of leadership, management, organizational development and more.

Through her customized programs and personally written training content, she has helped organizations become highperformance workplaces…and teams become stronger, more effective units.

$2,745/AMA Members $2,495 AMA Members Save $250 May 6-8............... Los Angeles, CA.......................... 2501-01844 May 6-8............... Scottsdale, AZ............................. 2501-01841 May 13-15........... Philadelphia, PA......................... 2501-01840 May 18-20........... Atlanta, GA................................ 2501-01869 May 27-29........... Seattle, WA................................. 2501-01839 June 1-3............... Arlington, VA.............................. 2501-01845 June 3-5............... Chicago, IL.................................. 2501-01846 June 3-5............... New York, NY............................. 2501-01849 June 8-10............. San Francisco, CA....................... 2501-01847 June 22-24........... Dallas, TX.................................... 2501-01850 July 8-10.............. Arlington, VA.............................. 2501-01851 July 15-17............ New York, NY............................. 2501-01853 Visit our website for a complete list of dates and locations.

18 Call 1-800-262-9699, our training advisors can help you get the precise skills you need.

4-Lesson Live Online Schedule

L

1.2 CEUs/12 PDUs/14 CPE/12 PDCs

$2,645/AMA Members $2,395

AMA Members Save $250 Monday and Wednesday 2-5 pm ET April 13-22................................................. 2501-01835 July 13-22................................................... 2501-01852 Recommended CPE Credit: 21 hours/Intermediate—Classroom 14 hours/Intermediate—Live Online Prerequisites: None Advance Preparation: Online assessment Delivery Method: Group Live/ Group Internet-based Field of Study: Non-technical— Communication, Personal Development

M4T

LEADERSHIP SEMINAR #

CLASSROOM DAYS

SEMINAR TITLE

LIVE ONLINE/ VIRTUAL LESSONS

NONMEMBER/ MEMBER

2128

Achieving Leadership Success Through People C

3

$2,745/$2,495

2134

Advanced Leadership Communication Strategies C

3

$2,745/$2,495

Agile Leadership and Strategy C

2

$2,545/$2,295

2104

AMA’s Advanced Executive Leadership Program C

3

$2,895/$2,595

2506

Coaching: A Strategic Tool for Effective Leadership C

2

$2,545/$2,295

2546

2559

Develop empathy, empower others and earn trust

Craft your messages to win the hearts and minds of others

Fast. Flexible. Decisive. Orchestrate a new game plan to respond to complex and unpredictable changes Amplify your effectiveness as leader, visionary and strategist Identify and practice the skills critical to successful coaching

Coaching from a Distance: Developing Your Team When You Can’t Be Face to Face L

4

Coaching remotely or in a virtual environment demands all-new rules LIVE ONLINE ONLY

$2,345/$2,095

2186

Collaborative Leadership Skills C

2

2501

Developing Executive Leadership C L Bestseller

3

2239

Leadership and Team Development for Managerial Success C

2

$2,445/$2,195

3

$3,495/$3,195

2963

Create clarity, build trust and optimize individual and team performance Focus on the big picture as a visionary strategist, communicator and coach Become a visionary leader to mentor, motivate and coach your team

Leadership Certificate Program C NEW!

Explore essential leadership skills and get hands-on experience applying them

$2,445/$2,195 4

$2,745/$2,495 C $2,645/$2,395 L

$2,445/$2,195 C $2,345/$2,095 L

Leadership Skills and Team Development for Technical Professionals C L

3

Leading Disruptive Change and Innovation: Your Plan for Breakthrough Growth C

2

2280

Leading Virtual Teams C L

2

3

$2,445/$2,195 C $2,345/$2,095 L

2133

Leading with Emotional Intelligence C L Bestseller

3

4

$2,745/$2,495 C $2,645/$2,395 L

Mindful Leadership: Cultivating Excellence from Within C

2

2536

Preparing for Leadership: What It Takes to Take the Lead C L Bestseller

2

2901

Situational Leadership® II Workshop C

2

$2,445/$2,195

The 13 Behaviors of High-Trust Leaders C

2

$2,545/$2,295

2569 2912

2906

2604

Bring your leadership abilities on par with your technical skills

Develop and promote a disruptive mindset to achieve new and sustainable growth

Overcome obstacles when coping with different time zones, cultures and work styles Become the take-charge leader who wins the hearts and minds of the group Unlock your power to lead with clarity, authenticity and effectiveness Take on new challenges and earn respect, recognition and appreciation

Adopt a leadership style that generates heightened performance and improved productivity Engage and inspire your people by applying specific behaviors to increase trust

2030

The Voice of Leadership: How Leaders Inspire, Influence and Achieve Results C L Be the kind of leader who inspires and motivates others in all communications Bestseller The “Write” Way to Lead: Powerful Tools to Create Impact and Inspire Performance C

2021

Transformational Leadership: How to Inspire Extraordinary Performance C

2130

Develop these executive skills to maximize your leadership effectiveness

Become a leader who creates meaningful change and truly makes a difference

C Classroom

M4T

L Live Online

3

4

$2,545/$2,295

$2,445/$2,195 3

4

$2,445/$2,195 C $2,345/$2,095 L

$2,745/$2,495 C $2,645/$2,395 L

2

$2,345/$2,095

2

$2,545/$2,295

1 1-Day Workshop

V Virtual Classroom

For course descriptions, dates and locations visit www.amasuccess.org and enter the seminar number in the search field. 19

Management Skills for SEMINAR #2238 Also available Live Online

Learn the art of management from masters of the craft

> Become a master delegator—and be free to lead.

> Relish the rewards of developing your people. > Sell your organization’s goals by making them personal.

> Improvise to perfection. Learn to adapt your style for the employee.

“

The seminar is very well-structured.

I really like the practices in this course where you can play the roles of managers and employees and try to shape the conversation in different scenarios. You are also asked to come up with an action plan after taking the course to summarize the takeaways and the changes you want to make. I already started to execute those plans!”

Help employees increase their competence. Hands-on exercises and activities using real-life interactions will guide you in becoming a developer of people—and help to significantly boost your confidence.

Develop a motivating and engaging climate. Learn the best ways to give everyone on your team what they need to thrive and feel inspired to do their best work.

Point the way with clear direction and vision. Develop your unique guiding presence as a manager and give your people specific expectations and purpose to help drive them forward.

Adapt your leadership style to your employees. Focusing on individual developmental needs and motivations, you’ll learn to apply strategies for flexing your style to each employee and situation—so you can optimize results.

Help your people solve problems. Developing employees who can step up in tough times requires a higher caliber of skills. You’ll receive digital assets and practice real life scenarios to help you effectively coach, delegate and empower everyone on your team.

—Yiqun Z.

* Ken Blanchard’s Situational Leadership® II (SLII ® ) is a model for developing people and a way for leaders to help their employees become self-reliant achievers. To be truly effective, leaders’ styles must adapt to the skills and c­ ommitment of the people they want to influence.

With some people, managers have to provide a great deal of direction.

With others, encouragement and appreciation trigger the best results.

Still others deliver their best when allowed to take the ball and run with it. Situational Leadership II helps managers become more flexible and responsive to their employees’ needs. For more information on our 2-day Situational Leadership II seminar, visit www.amasuccess.org.

20 Call 1-800-262-9699, our training advisors can help you get the precise skills you need.

M4T

MANAGEMENT

New Managers WHAT YOU WILL COVER Defining Your Role as A Manager ■ Discovering the qualities and abilities required for effective management ■ Identifying the roles and responsibilities managers perform ■ Exploring the contextual issues and challenges that new managers face today Continuous Performance Management Defining the goal of performance management ■ Identifying the process and challenges ■ Practicing the skills of performance management ■ Conducting a self-audit on performance management ■

Understanding and Appreciating Situational Leadership II® The Art of Influencing Others ■ Developing your leadership style to gain commitment from your employees ■ Matching your leadership style to your employees’ development needs Coaching for Performance Identifying the importance of and requirements for coaching ■ Learning the micro-skills of effective coaching ■ Confronting problem behaviors in a tactful manner

Improving your leadership with coaching skills

Using the AMA Guide to manage a coaching discussion ■ Differentiating between coaching and disciplining ■

Faculty Spotlight

Building A Motivational Climate Recognizing the manager’s role in employee motivation ■ Exploring important elements of the motivational process ■ Identifying managerial practices for building a motivational climate

MEET REFAEL HAHAM

■

Refael is an international trainer and consultant specializing in areas related to human intelligence—the way it develops and its applications in leadership, persuasion skills and creative problem solving. He develops and uses innovative models that describe multiple kinds of human intelligence, which can be used to improve a business’s communication, organizational structure and culture.

Delegating for Growth and Development Describing the types of delegation that managers can engage in ■ Assessing your current delegation practices and their challenges ■ Recognizing what can and can’t be delegated ■ Describing the phases of effective delegation ■ Practicing delegation discussion ■

ADDITIONAL TAKEAWAYS Self-audits on performance management, technology, diversity and inclusion and more ■ A process for coaching behavioral challenges and conducting a delegation discussion ■ A self-reflection worksheet on business ethics ■ Performance alignment conversations ■ A digital asset on delegation ■ A motivational climate worksheet ■ An AMA digital asset on the process of delegation ■

WHO SHOULD ATTEND Managers with one to three years of management experience.

■

Leadership PDUs: 12 Classroom/12 Live Online See page 28 for more details.

Reproduced with the permission of PMI.

C

2-Day Classroom Schedule

1.2 CEUs/12 PDUs FEBRUARY Feb. 5-6................ New York, NY.......................... 2238-03156 Feb. 10-11............ Houston, TX............................. 2238-03157 Feb. 10-11............ Philadelphia, PA...................... 2238-03154 Feb. 10-11............ St Pete Beach, FL..................... 2238-03153 Feb. 12-13............ Arlington, VA........................... 2238-03159 Feb. 13-14............ Boston, MA............................. 2238-03160 Feb. 19-20............ Atlanta, GA............................. 2238-03162 Feb. 19-20............ Chicago, IL............................... 2238-03163 Feb. 27-28............ Los Angeles, CA....................... 2238-03140 Feb. 27-28............ San Francisco, CA.................... 2238-03164 MARCH March 5-6............ New York, NY.......................... 2238-03167 March 9-10.......... Chicago, IL............................... 2238-03166 March 9-10.......... San Francisco, CA.................... 2238-03168 March 11-12........ Atlanta, GA............................. 2238-03169 March 16-17........ Arlington, VA........................... 2238-03170 March 25-26........ Dallas, TX................................. 2238-03174 March 26-27........ Princeton, NJ........................... 2238-03165 March 30-31........ Boston, MA............................. 2238-03266 APRIL April 2-3............... Chicago, IL............................... 2238-03199 April 6-7............... New York, NY.......................... 2238-03200 April 9-10............. Atlanta, GA............................. 2238-03201 April 13-14........... Anaheim, CA........................... 2238-03217

M4T

$2,545/AMA Members $2,295/AMA Members Save $250 April 13-14........... Arlington, VA........................... 2238-03202 April 16-17........... Columbus, OH.......................... 2238-03182 April 16-17........... San Francisco, CA.................... 2238-03203 April 20-21........... Houston, TX............................. 2238-03204 April 23-24........... Denver, CO............................... 2238-03205 April 27-28........... Morristown, NJ........................ 2238-03206 MAY May 4-5............... Atlanta, GA............................. 2238-03208 May 4-5............... Philadelphia, PA...................... 2238-03209 May 7-8............... Durham, NC............................. 2238-03211 May 11-12........... Boston, MA............................. 2238-03207 May 11-12........... Chicago, IL............................... 2238-03212 May 14-15........... New York, NY.......................... 2238-03213 May 14-15........... San Francisco, CA.................... 2238-03214 May 18-19........... Arlington, VA........................... 2238-03215 May 18-19........... Dallas, TX................................. 2238-03216 JUNE June 4-5............... San Francisco, CA.................... 2238-03219 June 8-9............... Arlington, VA........................... 2238-03220 June 8-9............... Chicago, IL............................... 2238-03221 June 15-16........... Los Angeles, CA....................... 2238-03223 June 17-18........... Houston, TX............................. 2238-03224 June 18-19........... Atlanta, GA............................. 2238-03218 June 22-23........... Pittsburgh, PA.......................... 2238-03225 June 25-26........... New York, NY.......................... 2238-03226

June 25-26........... Seattle, WA.............................. 2238-03227 JULY July 9-10.............. Chicago, IL............................... 2238-03229 July 9-10.............. Marietta, GA............................ 2238-03283 July 9-10.............. New York, NY.......................... 2238-03231 July 13-14............ Arlington, VA........................... 2238-03232 July 13-14............ San Francisco, CA.................... 2238-03233 July 15-16............ Nashville, TN............................ 2238-03234 July 16-17............ Boston, MA............................. 2238-03235 July 20-21............ Austin, TX................................ 2238-03236 July 22-23............ San Diego, CA.......................... 2238-03237

4-Lesson Live Online Schedule

L

1.2 CEUs/12 PDUs $2,445/AMA Members $2,195 AMA Members Save $250 Tuesday and Thursday 2-5 pm ET Feb. 4-13........................................................ 2238-03155 March 3-12.................................................... 2238-03171 April 7-16...................................................... 2238-03198 May 5-14....................................................... 2238-03210 June 9-18....................................................... 2238-03222 July 7-16........................................................ 2238-03228

For course descriptions, dates and locations visit www.amasuccess.org and enter the seminar number in the search field. 21

MANAGEMENT SEMINAR #

CLASSROOM DAYS

SEMINAR TITLE

LIVE ONLINE/ VIRTUAL LESSONS

NONMEMBER/ MEMBER

4

$2,195/$1,995

2172

AMA Business Boot Camp: Management and Leadership Essentials L

2966

Certified Professional in Management (CPM) Exam Prep Course C

4

$3,395/$2,995

2246

Coaching for Optimal Job Performance C

2

$2,445/$2,195

Conflict Management Workshop C 1

1

$1,245/$1,095

2819

Delegation Boot Camp C 1

1

$1,245/$1,095

2508

Improving Your Managerial Effectiveness C

2

$2,545/$2,295

2517

Leadership Skills for Supervisors C

3

$2,445/$2,195

2243

Making the Transition from Staff Member to Supervisor C L Bestseller

2

2231

Making the Transition to Management C Bestseller

2

2238

Management Skills for New Managers C L Top 10

2

4

$2,545/$2,295 C $2,445/$2,195 L

2248

Management Skills for New Supervisors C L Top 10

2

4

$2,345/$2,095 C $2,195/$1,995 L

Managing the “Unmanageable”: Tough People, Tough Situations C

2

2242

Moving from an Operational Manager to a Strategic Leader C L Bestseller

2

4

$2,545/$2,295 C $2,445/$2,195 L

2295

Successfully Managing People C L Top 10

2

4

$2,545/$2,295 C $2,445/$2,195 L

2602

The 7 Habits for Managers®: Essential Skills and Tools for Leading Teams C L Top 10

2

2

$2,545/$2,295 C $2,445/$2,195 L

2861

2290

LIVE ONLINE ONLY

Get a quick, intensive drill in the business skills every manager needs

Learn and practice foundational management skills and prepare for the CPM exam.

Develop and grow employees—even those who have lost focus Do you have the solid communication skills and motivation to resolve uncomfortable situations?

Accomplish more objectives in less time Understand the key components of team dynamics and upgrade performance Understand what real leadership is and how to actualize it Avoid “growing pains” as you step up to new responsibilities Do you have what it takes to be the boss?

Get the knowledge to hit the ground running

Balance conflicting demands while creating an atmosphere of creativity, enthusiasm and commitment Get proven methods for handling problematic direct reports Can you make the leap to where you want to be?

Look at management through a different lens and change your style to fit your company’s diverse culture Cultivate effectiveness, lead with excellence and transform your team for breakthrough results C Classroom

L Live Online

1 1-Day Workshop

4

$2,195/$1,995 C $2,095/$1,895 L $2,345/$2,095

$2,445/$2,195

V Virtual Classroom

From a recent attendee of Successfully Managing People, seminar #2295.

“

The course managed to get to the core of who I am as a person, co-worker and manager. I, without question, left this workshop a better person and manager. STRONGLY SUGGEST TAKING THIS WORKSHOP.” —Franklyn S.

22 Call 1-800-262-9699, our training advisors can help you get the precise skills you need.

M4T

Accelerate learning—exponentially!

An Annual Pass is a great way to expand skills and knowledge fast, get personalized guidance from expert course leaders, earn AMA’s prestigious certificates and much more—all for about the price of two seminars!

ANNUAL PASS $4,495 Get one year of unlimited access to ALL: AMA Classroom Seminars* Live Online Express Courses

• •

AMA Live Online Seminars

Webinars (online and on demand)

Some restrictions apply, see below details. Mention code M4T.

EASY UPGRADE

Did you take an AMA seminar in the last 6 months? YOU ARE ELIGIBLE FOR AN UPGRADE TO AN ANNUAL PASS! We will simply deduct the price you paid for your seminar from the Annual Pass price.

Get your pass by calling 1-800-262-9699 or visit www.amasuccess.org and search for Annual Pass TERMS AND CONDITIONS: *Annual Pass purchasers may choose from all AMA U.S. Classroom and Live Online Seminars, plus Live Online Express Courses and Webinars. AMA’s 5-Day “MBA” Workshop (seminar #2561), AMA OnDemand Courses, the AMA OnDemand Training Library and third party-delivered programs available through AMA are excluded.

Fees are nonrefundable, regardless of attendance. Your pass will be activated on the start date of the first seminar you register for using the pass and will expire one year later. The pass may only be used by the person designated. All attendance must be completed by the pass expiration date. If left entirely unused, the pass will expire 12 months from the purchase date. Photo identification will be required when attending a seminar. Price is subject to change without notice.

MARKETING

Fundamentals of Marketing Your Action Plan for Success

SEMINAR #5512 Also available Live Online

Power up your skill set with the tools of modern marketing

> Market confidently by building a strong foundation of skills.

> Learn to read the marketplace

using modern analytic techniques.

> Put the 4 Ps into practice

—Product, Price, Place, and Promotion.

Master marketing without getting your master’s. AMA’s 2-day seminar instills the essentials of modern marketing techniques— from market analysis to marketing plans—in a fast-paced and fun format.

Learn modern analysis techniques. We’ll teach you the best practices for analyzing markets and quantifying customer needs, wants and preferences—as well as insider terms like “NWP.”

Put the 4 Ps into practice. Take a deep dive into the 4 pillars of marketing—Product, Price, Place, and Promotion—then apply them to your own organization in class.

Create a marketing plan for your organization. Leave class with a plan of action for when you get back to work, and skills you can apply immediately.

1.2 CEUs/12 SMPS CEUs

March 12-13........ Atlanta, GA...............................5512-01272 April 20-21........... Anaheim, CA.............................5512-01278

Your Action Plan n Reviewing your organization’s current marketing challenges n Applying the 4 Ps to your situation n Planning your marketing tasks n Developing a marketing plan for your organization

WHAT YOU WILL COVER Effective Marketplace Analysis n Defining “market research” n Identifying key sources for insightful marketplace information n Defining crucial marketplace data

WHO SHOULD ATTEND

The 4 Ps—Product, Price, Place, and Promotion n Collecting accurate product data and determining customer needs, wants and preferences (NWP) n Conducting a product SWOT analysis

New product, brand, and advertising managers, as well as professionals and executives seeking to understand marketing’s role in generating profits.

AMA is approved by the Society for Marketing Professional Services (SMPS) to offer SMPS CEUs. This course qualifies for 12 CEUs toward your recertification as a Certified Professional Services Marketer (CPSM). For more information please visit www.cpsmnow.org

C

2-Day Classroom Schedule

Using the 4 Ps to Drive Success Recognizing the factors that impact price and developing a pricing strategy n Describing the factors related to determining “place” n Understanding marketing communication vehicles and channels for promotion n

$2,095/AMA Members $1,895 AMA Members save $200 May 7-8............... Chicago, IL.................................5512-01276 May 18-19........... New York, NY............................5512-01275

4-Lesson Live Online Schedule

L

1.2 CEUs/12 SMPS CEUs

$1,995/AMA Members $1,795

AMA Members Save $200 Tuesday and Thursday 2-5 pm ET Feb. 4-13..................................................... 5512-01271 June 16-25.................................................. 5512-01277

MARKETING CLASSROOM DAYS

LIVE ONLINE/ VIRTUAL LESSONS

NONMEMBER/ MEMBER

Agile Marketing Boot Camp C L

2

2

$1,495 C L

AMA’s Advanced Course in Strategic Marketing C

3

Content Marketing Boot Camp C L

2

Customer Service Excellence: How to Win and Keep Customers C

2

Fundamentals of Marketing: Your Action Plan for Success C L

2

4

$2,095/1,895 C $1,995/$1,795 L

3

3

$1,495 C L

SEMINAR #

76511 5537 76505 5165 5512 76014 5597

SEMINAR TITLE

Apply agile methods to marketing and see measurable results Understand your market, capitalize on opportunities and deter threats Boost leads and sales using high-impact content marketing strategies Providing better, faster service will keep your customers coming back

Understand the 4 Ps of marketing and how effective marketing creates value

Google Marketing Platform Boot Camp C L Implement and analyze Google-based Internet marketing campaigns Successful Product Management C

Beat your competitors to market and drive up your revenue, volume and profits

24 Call 1-800-262-9699, our training advisors can help you get the precise skills you need.

3

$2,345/$2,095 2

$1,295 C L $2,095/$1,895

$2,345/$2,095

M4T

OFFICE & ADMINISTRATIVE SUPPORT

Project Management for Administrative Professionals

SEMINAR #2298

Learn the survival tips every project manager should know

> Run meetings with cool

Your team is counting on you and you can do it. It’s all about having a solid understanding of how things work and what’s expected of you.

confidence.

> Take on big projects without

Projects won’t overwhelm you.

We’ll teach you the principles of project management to help you successfully plan, organize and control projects.

feeling intimidated.

> Learn to exert yourself even if

Maximize productivity. Your team’s success is in your hands. This seminar will make it easier for you to achieve your goals.

you don’t have any authority.

> Feel more organized than you

Feel like a problem-solving ninja.

With the right mindset and a few guiding principles, you can anticipate many problems and solve all the rest as they arise.

ever imagined.

They’ll wonder how you can do it all.

We’ll teach you time management basics that will help you run multiple projects and still fulfill your daily job responsibilities.

WHAT YOU WILL COVER Defining project management Planning and controlling projects ■ Using basic project management tools ■ Meeting project objectives ■ Solving project problems effectively ■ Managing time and priorities ■ Learning from each project and tracking resources ■ Organizing effective project team meetings ■ Improving communication skills ■ Documenting project success and using your experience constructively in your career ■ ■

WHO SHOULD ATTEND Office managers, sales assistants, executive assistants, and any administrative professional responsible for projects.

American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

C

3-Day Classroom Schedule

1.8 CEUs

$2,095/AMA Members $1,895/AMA Members save $200

Feb. 3-5................ New York, NY.......................... 2298-00423 March 11-13........ Arlington, VA........................... 2298-00425 March 23-25........ San Francisco, CA.................... 2298-00424 April 13-15........... Atlanta, GA............................. 2298-00430

April 22-24........... Chicago, IL............................... 2298-00431 Apr. 29-May 1...... New York, NY.......................... 2298-00432 May 13-15........... Arlington, VA........................... 2298-00434 June 15-17........... San Francisco, CA.................... 2298-00433

July 13-15............ Arlington, VA........................... 2298-00441 July 27-29............ New York, NY.......................... 2298-00435

OFFICE & ADMINISTRATIVE SUPPORT SEMINAR #

SEMINAR TITLE

CLASSROOM DAYS

LIVE ONLINE/ VIRTUAL LESSONS

NONMEMBER/ MEMBER

4

$2,095/$1,895 C $1,995/$1,795 L

2294

Management Skills for Administrative Professionals C L

3

2194

Managing Chaos: Dynamic Time Management, Recall, Reading and Stress Management Skills for Administrative Professionals C

2

$1,895/$1,695

2160

Organizing Your Work: New Techniques for Administrative Professionals C

2

$1,895/$1,695

2268

Partnering with Your Boss: Strategic Skills for Administrative Professionals C

2

$1,895/$1,695

Project Management for Administrative Professionals C

3

$2,095/$1,895

2298 M4T

Enhance your performance with administrative leadership

Take control of your workload—and your workday

Employ fresh thinking and create systems to manage the workload Become a proactive partner with your boss

Gain the skills and practical project management tools to step up

For course descriptions, dates and locations visit www.amasuccess.org and enter the seminar number in the search field. 25

Improving Your Project PMBOK6 COMPLIANT

The Basics for Success

SEMINAR # 6503

Also available Live Online

Ready to learn the techniques of elite project managers?

> J uggle tasks using tools and processes for

monitoring, managing and meeting deadlines.

> G ain confidence to manage projects from start to finish.

> Earn respect and credibility by performing proficiently and professionally.

> D evelop agility. Learn to overcome the unexpected—and shine.

“

Until now, I realized, I have been managing projects very inefficiently, but now I have the proper tools to streamline my project management and become more effective in my daily tasks.”

—Brandon L.

Relying on theory alone won’t help you in the heat of a project deadline. That’s why this seminar brings advanced project management methodology with in-class, hands-on exercises that prepare attendees to immediately apply what they’ve learned to their jobs.

Gain the knowledge and hands-on training you need to take command. AMA’s signature Blended Learning approach combines dynamic live training, leading edge online tools and a wealth of ready-to-use templates and processes.

Jump right to the forefront of project management.

Learn the latest tools and techniques from an expert instructor with real-world experience.

Master the entire project lifecycle without spending a lifetime in school. Our seminar takes the framework of the Project Management Institute (PMI) to the next level. Learn how to initiate, plan and execute projects by exploring real project situations.

Learn skills you can apply at your organization immediately. We’ll teach you how to write business requirements. And we’ll help you understand task dependencies as well as how to build network flow diagrams and manage project risk.

AMA Blended Learning— a blend of dynamic live training, seminar materials and powerful online tools including pre- and postassessments, tune-up courses, GANTT and PERT charts, critical path worksheets and other relevant PM articles and tips. AMA Blended Learning lets you measure and build on what you have learned. Refresh, reinforce and apply your learning long after your seminar ends.

26 Call 1-800-262-9699, our training advisors can help you get the precise skills you need.

M4T

PROJECT MANAGEMENT & ITIL®

Management Skills WHAT YOU WILL COVER An Overview of Project Management Concepts ■ Discussing key concepts, terminology and roles ■ Defining a “project,” the project triangle and core PM processes Initiating the Project ■ Creating a project charter and tying it to a business case ■ Setting customer, sponsor and team member expectations Identifying the Work Creating a work breakdown structure (WBS) based on the charter and product requirements ■ Identifying and assigning ownership ■

Estimating the Work ■ Discussing best practices for creating realistic estimates Scheduling the Work ■ Producing GANTT charts for project timelines ■ Determining the critical path and calculating float Creating the Budget ■ Estimating and tracking personnel expenses

Executing the Plan ■ Measuring progress against the plan ■ Reporting on project status Closing the Project ■ Running “lessons learned” session ■ Capturing historical data

WHO SHOULD ATTEND Individuals who are new to project management, “accidental” project managers, business analysts and subject-matter experts who contribute to projects.

SPECIAL FEATURE This seminar features fictional case studies that allow participants to immediately practice course concepts in group exercises. Participants will create key project documents: business case, charter, product requirements, project plan, status reports and lessons learned.

Teaching project management and more

Faculty Spotlight MEET BRIAN PORTER Brian has more than 20 years’ experience in project management, product development, testing and documentation environments, and the complete product lifecycle. For more than 10 years he has facilitated training programs in the areas of management consulting, project management, exam preparation, life coaching, financial management, managing people and teams, international business and more.

Technical PDUs: 16 Classroom/9 Live Online Leadership PDUs: 2 Classroom/3 Live Online

BONUS Participants have access to online blended learning components, including a full toolkit of integrated project management templates.

See page 28 for more details.

Reproduced with the permission of PMI. SHRM

Completing the Plan Identifying, assessing and dealing with risks ■ Acquiring goods and/or services

SHRM-CP

SHRM-SCP

RECERTIFICATION

■

PROVIDER

This program is valid for 18 PDCs Classroom and 12 PDCs Live Online for the SHRM-CPSM or SHRM-SCPSM .

2020

The use of this official seal confirms that this activity has met HR Certification Institute’s ® (HRCI ® ) criteria for recertification credit preapproval.

C

3-Day Classroom Schedule

1.8 CEUs/18 PDUs 18 PHR/SPHR/21 CPE/18 PDCs FEBRUARY Feb. 3-5................ Los Angeles, CA.......................6503-03153 Feb. 5-7................ Chicago, IL...............................6503-03156 Feb. 5-7................ New York, NY.......................... 6503-03155 Feb. 10-12............ Houston, TX............................. 6503-03171 Feb. 12-14............ Arlington, VA........................... 6503-03157 Feb. 24-26............ Marietta, GA............................6503-03150 MARCH March 4-6............ New York, NY..........................6503-03160 March 9-11.......... Chicago, IL............................... 6503-03161 March 16-18........ San Francisco, CA.................... 6503-03162 March 23-25........ Arlington, VA...........................6503-03163 Mar. 30-Apr. 1...... Chicago, IL............................... 6503-03177 APRIL April 1-3............... Nashville, TN............................6503-03178 April 6-8............... Atlanta, GA.............................6503-03164 April 6-8............... Dallas, TX.................................6503-03179 April 8-10............. New York, NY..........................6503-03180 April 8-10............. San Francisco, CA.................... 6503-03181 April 22-24........... Boston, MA............................. 6503-03182 MAY May 4-6............... Arlington, VA...........................6503-03184

M4T

$2,445/AMA Members $2,195/AMA Members Save $250

May 11-13........... Parsippany, NJ......................... 6503-03185 May 13-15........... San Diego, CA..........................6503-03186 May 18-20........... Chicago, IL...............................6503-03188 May 18-20........... Dunwoody, GA........................ 6503-03187 JUNE June 1-3............... San Francisco, CA....................6503-03189 June 3-5............... Arlington, VA...........................6503-03190 June 10-12........... Chicago, IL............................... 6503-03192 June 10-12........... Columbus, OH..........................6503-03193 June 10-12........... New York, NY.......................... 6503-03195 June 22-24........... Atlanta, GA............................. 6503-03197 June 22-24........... Austin, TX................................6503-03196 JULY July 8-10.............. Anaheim, CA........................... 6503-03217 July 8-10.............. Chicago, IL...............................6503-03198 July 8-10.............. Denver, CO...............................6503-03199 July 8-10.............. New York, NY..........................6503-03200 July 13-15............ Arlington, VA........................... 6503-03201 July 20-22............ Philadelphia, PA...................... 6503-03202 July 22-24............ Seattle, WA..............................6503-03204

Recommended CPE Credit: 21 hours/Basic—Classroom 14 hours/Basic—Live Online Prerequisites: None Advance Preparation: Online pre- and postassessment Delivery Method: Group Live/Group Internet-based Field of Study: Technical—Management Services

4-Lesson Live Online Schedule

L

1.2 CEUs/12 PDUs/12 PHR/SPHR/14 CPE/12 PDCs

$2,345/AMA Members $2,095

AMA Members Save $250 Monday-Thursday 2-5 pm ET Feb. 10-13...................................................... 6503-03154 March 23-26.................................................. 6503-03159 May 4-7......................................................... 6503-03183 June 15-18..................................................... 6503-03194 July 20-23...................................................... 6503-03203

For course descriptions, dates and locations visit www.amasuccess.org and enter the seminar number in the search field. 27

PROJECT MANAGEMENT & ITIL® CLASSROOM DAYS

LIVE ONLINE/ VIRTUAL LESSON

NONMEMBER/ MEMBER

Agile Project Management (ICP-APM) C V

2

3

$1,495 C V

6595

AMA’s Comprehensive Project Management Workshop C Bestseller

5

$3,295/$2,995

6590

AMA’s PMP® Exam Prep Express C

3

$2,545/$2,295

Best Practices for the Multi-Project Manager C

2

$2,345/$2,095

DevOps Implementation Boot Camp (ICP-FDO) C L

3

3

$1,995 C V

Essentials of Project Management for the Non-Project Manager C L Bestseller

2

4

$2,345/$2,095 C $2,195/$1,995 L

Improving Your Project Management Skills: The Basics for Success C L Top 10

3

4

$2,445/$2,195 C $2,345/$2,095 L

ITIL® 4 Foundation C V NEW!

3

3

$2,495 C V

1

1

$1,295 C V

PMI Agile Certified Practitioner (PMI-ACP)® Boot Camp C V

3

4

$1,795 C V

Program Management C

2

$2,345/$2,095

6585

Project Team Leadership: Building Commitment Through Superior Communication C

3

$2,545/$2,295

4251

Technical Project Management C

3

$2,445/$2,195

SEMINAR #

76604

6523 76601 *6548 6503 72222 71111 76001 6216

SEMINAR TITLE

Deliver what your customers want, faster and with better quality than ever before

Combine analytical, communication and time management skills to move toward PMP® Certification Quickly gain the knowledge and tools you need to pass

Ace multi-project assignments by balancing time and resources This class is loaded with practical real-world tools and techniques Advance your PM know-how utilizing key project management tools

Bring together all stakeholders, win the competition for resources and ensure project success

Get certified in the global standard for IT Service Management

ITIL® 4 Foundation Bridge C V NEW!

Bridge your ITIL® v3 Foundation certification to ITIL 4 Foundation certification with the world’s number 1 ITIL training provider

Become one of the first to earn this valuable industry designation from PMI Apply proven techniques and best practices to successfully manage programs Discover the key to communicating with your project team

Manage complex projects in a multitasking environment

*Seminar #6548 does not qualify for PDUs.

C Classroom

L Live Online

1 1-Day Workshop

V Virtual Classroom

75+ AMA Seminars Offer PDUs for Project Managers We have all of the options for the

PMI Talent Triangle ®

™

Meet the PMI® requirements with AMA seminars Looking for an easy way to maintain your certification?

AMA is your one-stop resource to meet all requirements in each of the 3 Talent Triangle categories. We offer 75+ seminars that give you PDUs, and many of these courses offer PDUs in more than one category.

To find out what AMA seminars qualify for PDUs visit www.amasuccess.org and search for PDUs 28 Call 1-800-262-9699, our training advisors can help you get the precise skills you need.

Reproduced with the permission of PMI®.

M4T

SALES

Fundamental Selling Techniques for the New or Prospective Salesperson SEMINAR #5510

He’s a sales and management training expert

Also available Live Online

Faculty Spotlight

Build a foundation for sales success in today’s world

> Be a sought-after sales pro who knows the art of selling.

> Improve your numbers

by fine-tuning your process.

> Power-up your prospecting

through a systematic approach.

It’s competitive out there. The role of sales continues to grow in companies everywhere.

To succeed and stand out, you’ll need a strong foundation of proven sales tools and techniques that you can draw upon and build on.

Learn the systems of successful sales professionals. After this seminar you’ll know how to: complete a formula to achieve sales goals, use techniques to continuously manage customer relationships, and develop action plans to apply your new skills.

WHAT YOU WILL COVER Understanding the Importance of Sales to an Organization n Sales and its organizational role n The customer’s buying cycle process n Unique aspects of sales functions compared with the rest of an organization n How the sales function creates market opportunities

Learn the hard-fought lessons of successful salespeople. We’ll identify their winning behaviors and skills and show you how to adopt them in your career.

Behaviors, Characteristics and Skills of a Successful Sales Professional n Identifying successful selling skills n Defining a sales success model n Characteristics of a successful salesperson

Know the tried-and-true systems and models in use. You’ll be exposed to the different types of selling models and analyze the elements of the sales framework to determine what will work best for you.

The Various Selling Models and the Sales Framework n Characteristics of different selling models n Defining the sales framework

De-mystify prospecting. We’ll break prospecting down to its basics and discuss the steps that lead to success—right down to how to conduct a productive sales call.

Get the re-frame your sales career needs.

We’ll show you how to sharpen your focus by adopting a customer-centered selling approach to provide value.

MEET BENJAMIN H. BENNETT As president of the Bennett Group for over 25 years, Benjamin has trained salespeople, sales managers and other professionals, including more than 2,000 managers for a large drug store chain. He’s considered a leader in the telecommunications industry, and has worked primarily in the sales arena, delivering sales training workshops for oil companies and other large corporations.

Planning for the Business n Analyzing the territory n Conducting account research n Planning your calendar to achieve sales goals and build a sales pipeline n Identifying resources and methods of generating leads Finding and Qualifying New Business n The “Find and Qualify New Business” process n Defining categories of customers n Strategies to respond to common new business objections

Earning the Business The “Earn the Business” process n Ways of opening a call n Questioning techniques to discover and confirm needs n Strategies to present options/solutions and gain incremental agreement n Strategies to resolve customer objections n

Delivering the Business n The “Deliver the Business” process n The 3Cs: Coordinate, Communicate and Confirm with your customer Managing the Relationship n The “Manage the Relationship” process n Technologies or methods for maintaining customer information n Strategies to maintain communication with a customer

WHO SHOULD ATTEND Salespeople, sales support, as well as potential candidates for sales positions who want to build and revitalize their existing selling skills.

American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU. AMA is approved by the Society for Marketing Professional Services (SMPS) to offer SMPS CEUs. This course qualifies for 12 CEUs toward your recertification as a Certified Professional Services Marketer (CPSM). For more information please visit www.cpsmnow.org

2-Day Classroom Schedule 1.2 CEUs/12 SMPS CEUs Feb. 27-28............ Chicago, IL............................... 5510-01428 March 9-10.......... Houston, TX............................. 5510-01431 March 23-24........ New York, NY.......................... 5510-01429

M4T

C

$2,195/AMA Members $1,995/AMA Members save $200 April 9-10............. San Francisco, CA.................... 5510-01433 April 27-28........... Chicago, IL............................... 5510-01434 May 4-5............... Atlanta, GA............................. 5510-01437

June 18-19........... New York, NY.......................... 5510-01439 June 25-26........... Chicago, IL............................... 5510-01438 July 23-24............ Arlington, VA........................... 5510-01440

For course descriptions, dates and locations visit www.amasuccess.org and enter the seminar number in the search field. 29

SALES SEMINAR #

CLASSROOM DAYS

SEMINAR TITLE

LIVE ONLINE/ VIRTUAL LESSONS

NONMEMBER/ MEMBER

5598

Advanced Sales Management C Develop a sales team that achieves peak performance in every key area

3

$2,645/$2,395

5165

Customer Service Excellence: How to Win and Keep Customers C Make exceptional customer service your sustainable competitive advantage

2

$2,095/$1,895

5510

Fundamental Selling Techniques for the New or Prospective Salesperson C Bestseller Avoid trial and error as you build strong customer relationships and earn repeat business

2

$2,195/$1,995 C

5227

Fundamentals of Sales Management for the Newly Appointed Sales Manager C Expand your leadership, coaching and communication skills

3

$2,545/$2,295

5520

Principles of Professional Selling C Form strategic partnerships with your customers and generate long-term bottom-line benefits

3

$2,445/$2,195

5235

Selling to Major Accounts: A Strategic Approach C Move the needle on your sales skills and see immediate results

3

$2,445/$2,195

5535

Strategic Sales Negotiations C Sell first, then negotiate for a win-win that nurtures long-term relationships

2

$2,345/$2,095

5289

Territory and Time Management for Salespeople C Sell more, earn more, accomplish more

2

$2,295/$2,095

C Classroom

Can you spare

9

L Live Online

V Virtual Classroom

Gain essential skills fast with

AMA Webinars

minutes?

• Practical know-how you can use right away

Our Most Popular Webinars

• S tructured online learning for step-by-step skill building

• Taking Effective and Accurate Meeting Minutes

• E xpert instructors share their real-world experience

• Writing with Confidence, Clarity, and Style

• Building Conflict-Free Relationships • Managing Your Workload: How to Prioritize When Everything is Important

• Knowledge, tools and valuable job aids

• Squashing Workplace Negativity

• I nteractive—have a question, get an answer • C ost-effective—participate in this engaging learning experience without leaving your desk

AMA’s FAST-TRACK TRAINING

1 1-Day Workshop

• Mastering Excel PivotTables: How to Crunch Numbers Like an Expert • How to Project Confidence with Demanding People

Delivered straight to your desktop for

199

$

View upcoming webinars: www.amasuccess.org and search for Webinars

30 Call 1-800-262-9699, our training advisors can help you get the precise skills you need.

M4T

STRATEGIC PLANNING

Strategic Planning SEMINAR #2526

Formulate a strategy that gets you where you want to be

> Learn leading-edge ways to

Manage the big picture. Learn to align your organization with your strategic planning goals by integrating strategy, objectives, metrics and performance.

create and execute strategies.

> Bring your strategic dilemmas

Put your research to work. See how to identify strategic patterns and customer needs—and then generate ideas.

and leave with solutions.

> Become your company’s go-to

Understand the practice—while you apply it. Discover the best analytical and conceptual approaches to understanding markets.

person for big ideas.

Master the most highly valued skill in organizations. Use strategic planning to give your company a distinct competitive advantage, while becoming a sought-after sales pro.

Assessing the internal environment and identifying competencies that provide sustainable competitive advantage ■ SWOT analysis for making strategic decisions ■ Building your strategic plan ■ Communicating and executing your strategic plan ■

WHO SHOULD ATTEND Executives, division leaders and other senior managers involved in the formation and implementation of strategy.

WHAT YOU WILL COVER

American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

Strategic planning overview ■ The strategic foundation, including developing a strategic mission, vision and unique value statement for your unit ■ Identifying the macro and market trends and assessing the external environment ■

Know your market. Discover the best analytical and conceptual approaches to understanding markets.

Strategic & Business Management PDUs: 12 Classroom See page 28 for more details.

Reproduced with the permission of PMI.

2-Day Classroom Schedule

C

12 CEUs/12 PDUs Feb. 12-13............ Atlanta, GA............................. 2526-01317 Feb. 20-21............ Arlington, VA........................... 2526-01314 March 2-3............ San Francisco, CA.................... 2526-01315 March 16-17........ New York, NY.......................... 2526-01316

$2,645/AMA Members $2,395/AMA Members save $250 April 8-9............... Seattle, WA.............................. 2526-01322 April 27-28........... Chicago, IL............................... 2526-01323 May 7-8............... New York, NY.......................... 2526-01324 May 28-29........... Arlington, VA........................... 2526-01325

June 22-23........... Dallas, TX................................. 2526-01327 July 9-10.............. New York, NY.......................... 2526-01328

STRATEGIC PLANNING SEMINAR #

2009 2565 2526 2209

M4T

SEMINAR TITLE

Facilitating an Effective Strategic Planning Process C

CLASSROOM DAYS

LIVE ONLINE/ VIRTUAL LESSONS

NONMEMBER/ MEMBER

2

$2,645/$2,395

Fundamentals of Strategic Planning C

2

$2,445/$2,195

Strategic Planning C Bestseller

2

$2,645/$2,395

3

$2,745/$2,495

Efficiently prepare and run strategic planning sessions that produce real results Gain a perspective on how your company achieves success

Think creatively, unlock new ideas and discover better ways to conduct business

Strategy Execution: Getting It Done C

Close the gap between strategic planning and implementation.

For course descriptions, dates and locations visit www.amasuccess.org and enter the seminar number in the search field. 31

www.amasuccess.org and search Express

These 2½-hour live online sessions are perfect for focusing on an urgent challenge that demands quick thinking and powerful skills SEMINAR #

SEMINAR TITLE

HOURS

NONMEMBER

MEMBER

2.5

$279

$249

2.5

$279

$249

2.5

$279

$249

2.5

$279

$249

2.5

$279

$249

2.5

$279

$249

2.5

$279

$249

2.5

$279

$249

2.5

$279

$249

2.5

$279

$249

2.5

$279

$249

Don’t jeopardize your project’s objectives by starting off with inaccurate and unrealistic baselines

2.5

$279

$249

How to Successfully Execute a Project Plan L

2.5

$279

$249

ANALYTICAL SKILLS 7827

3 Steps to Exceptional Critical Thinking L

Get up to speed in one of the most sought-after skills in business today!

BUSINESS ENHANCEMENT SKILLS 7824

Secrets to Boosting Productivity L

It’s time to overcome bad habits and take back your time

BUSINESS EXCELLENCE FOR WOMEN 7822

Confidence-Building Skills for Women L

Learn how to handle yourself in just about any situation!

COMMUNICATION 7826 7828

How to Flex Your Communication Style L

Discover your preferred style and pinpoint its challenges and opportunities

Powerful Communication Techniques L

Do people hear what you’re saying—or only how you’re saying it?

FINANCE 7811

How to Speak Accounting L

Get familiar with common accounting concepts and buzzwords in just a few hours

LEADERSHIP 7825 7836

How to Coach a Virtual Team L Overcome the challenges that are specific to leading a virtual team Leading Your Team Through Change L Build trust and commitment, and use agility to meet every business challenge

MANAGEMENT 7823 7831

How to Manage Time, Meetings and Stress L

Improve how you manage yourself, your time and your reactions to events you can’t control

Tips for Giving and Receiving Feedback L

Learn techniques for building trust, deepening relationships and creating growth

PROJECT MANAGEMENT 7866 7867 7868

How to Create a Project Schedule that Works L

Build a roadmap of your project to help prepare for any uncertainty

How to Start a Project Right L

Take steps NOW to get your project off the ground the right way

L Live Online

32 Call 1-800-262-9699, our training advisors can help you get the precise skills you need.

Build Skills | Earn Credits | Meet Certification Requirements

Professional Credentials

For more information, visit www.amasuccess.org, search Credits, and click on the

American Management Association is an authorized provider of Continuing Education Units (CEUs) and related credits from professional associations worldwide, including the Project Management Institute (PMI)®, the National Association of State Boards of Accountancy (NASBA) and the HR Certification Institute (HRCI), among many others. If you’re looking to accumulate credits, complete certification requirements, or prepare for your certification exam—look to AMA seminars to help you reach your goals.

merican Management is accredited by the International A Association for Continuing Education and Training (IACET).

American Management Association complies with the ANSI/IACET Standard, which is recognized internationally as a standard of excellence in instructional practices. As a result of this accreditation, American Management is authorized to issue the IACET CEU.

ASAE: The Center for Association Leadership. American Management Association is a Certified Association Executive (CAE) Approved Provider. Programs in this catalog with the CAE logo meet the requirements for fulfilling the professional development requirements to earn or maintain the CAE credential. Every program that we offer that qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about CAE credentials or the Approved Provider program, please visit www.whatiscae.org

AMA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org. For additional information or for more information regarding administrative policies such as complaints and refunds, please contact Martha Leon at 212-903-8173.

AMA has been reviewed and approved as a provider of project management training by the Project Management Institute (PMI)®.

accreditation icon that interests you.

You’ll find a complete list of the AMA seminars that will earn the credits you’re looking for.

AMA is an HRCI approved provider. Many of our seminars have been approved for recertification credit hours toward PHR, SPHR and GPHR recertification through the HR Certification Institute (HRCI). The use of this seal is not an endorsement by HRCI of the quality of the activity. It means that this activity has met HRCI’s criteria to be pre-approved for recertification credit.

SHRM

SHRM-CP

SHRM-SCP

RECERTIFICATION

PROVIDER

AMA is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CPSM or SHRM-SCPSM.

2020

AM A Cer t i fi cat e P r o g r am s

AMA reserves the right to prohibit participation in AMA programs and web events, and revoke any rights, for violation of policies, provisions, or terms and conditions. Revocation of rights will be at the discretion of AMA and related fees are nonrefundable.

Any information regarding third-party programs available through AMA is provided by such third parties and is provided by AMA as a service. AMA attempts to provide quality information, but AMA makes no claims, promises, or guarantees about the accuracy, completeness, or adequacy of the information regarding third-party programs. AMA disclaims all liability for inaccurate, incomplete, or inadequate information relating to third-party programs.

Transfer, Cancellation and Refund Policy. For Classroom, Live Online, Live Online Express and Webinar programs, you may transfer to a future session, send someone to take your place or cancel without penalty at any time up to three weeks prior to your program. If you provide AMA with less than three weeks’ notice, or fail to attend, you will be liable for the entire program fee.

Programs included in AMA OnDemand offerings are not eligible for substitution, transfer, cancellation, return, or refund.

We appreciate that this is an important investment for you and your company and would like to accommodate your needs the best we can. Therefore, please call us at 1-800-262-9699.

Pricing, Offers, and Discounts Policy. AMA-delivered programs are eligible for AMA member pricing, GSA pricing, special offers, and discounts as applicable, according to the terms of the specific pricing, offer and/or discount.

Third party-delivered programs available through AMA and Live Online Express Courses, AMA OnDemand Courses and the AMA OnDemand Training Library

SFACT

I At AMA, we guarantee the quality of our programs. In fact, 98% of % our participants say they would recAR T ommend the course they have taken to AN E their colleagues. If, for any reason, you are not satisfied with a program for which you have paid, AMA will give you credit toward another program of comparable price or will refund your fee. We appreciate that this is an important investment for you and your company and would like to accommodate your needs the best we can.

Therefore, please call us at 1-800-262-9699.

N IO

Registration fees and schedules are subject to change without notice.

100

GU

IMPORTANT INFORMATION • TERMS AND CONDITIONS Send a team and save…register a group of employees to learn together and get substantial team discounts! Call 1-800-262-9699.

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Special hotel and car rental discounts.

Visit www.amasuccess.org or call 1-800-262-9699 for the latest information.

Your tax deduction. Training taken to maintain or improve professional skills is usually tax-deductible. Consult with your tax advisor for applicability.

AMA does not discriminate in employment, admission to membership, or admission of speakers or registrants to its programs or activities on the basis of race, color, religion, gender, age, sexual orientation, disability, national or ethnic origin, veteran status or any other basis prohibited by state or local law.

Registration fees. Fees for all seminars are listed with each program description. The full fee is payable at the time of registration. If payment is not issued at that time, you will be sent an invoice that is immediately payable upon receipt, un­less other arrangements are made with AMA. All fees include the cost of meeting materials. Remember, the fee is tax-deductible (see Treas.

Reg. 1.162-5).

Please note: Registration fees and seminar schedules are subject to change ­without notice.

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are excluded from all discounted pricing, offers, and discounts offered by AMA, including but not limited to AMA member pricing, GSA pricing, AMA Seminar Savings Pass redemptions, AMA SLS Contract pricing, AMA Annual Pass usage, and complimentary registrations of any type.

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M4T/126158/1-20

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Schedule 69 (GS-02F-0092R)

AMA Classroom and Live Online Seminars are on General Services Administration Schedule

SAT

Attendance at selected seminars in this catalog contributes to the requirements for earning an AMA Certificate—a recognized symbol of achievement in the business world. For information on how to qualify for an AMA Certificate, as well as special discount pricing, visit www.amasuccess.org and search Certificates, or call 1-800-262-9699.

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Seminar Savings Pass Start strong in 2020 Train multiple people—AND make the most of your training budget. Buy now and train throughout the year. You can even bring people from different teams together for shared learning!

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in 6 months

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$ 9,995

Can be used by up to 12 people

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TERMS AND CONDITIONS: *This offer is applicable to all AMA U.S. Classroom and Live Online Seminars, except for AMA’s Comprehensive Project Management Workshop (seminar #6595) and AMA’s 5-Day “MBA” Workshop (seminar #2561). Live Online Express Courses, AMA Webinars, AMA OnDemand Courses, the AMA OnDemand Training Library and third party-delivered programs available through AMA are excluded. Past purchases and other promotional offers are excluded. Attendance must be completed within 6 months of purchase date for 3-Packs, and within 12 months of purchase date for 6-Packs, 12-Packs and 24-Packs. Prices and schedules are subject to change without notice. Call-in offer only.

Call 1-800-262-9699 to speak to an AMA representative Mention offer code M4T