BUSINESS ENHA NCEMEN T
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TABLE OF CONTENTS
Business Acumen
AMA’s 5-Day “MBA” Workshop SEMINAR #2561
Immerse yourself in this one-of-a-kind program covering all the vital business skills you need to make sound business decisions. Learn to handle data, reduce risks and manage people, processes and new technology. Prepare yourself to innovate, strategize and lead with success. This hands-on, 5-day intensive course is different from all others and includes case studies, team exercises, self-assessments and videos. You’ll create financial statements, worksheets and a SWOT analysis, and will participate in a business challenge simulation on the final day.
KEY COURSE BENEFITS Communicate and collaborate effectively with your team, management and stakeholders ■ Improve the way you manage people, processes and risks to drive projects and create value for your organization ■ Enhance creativity and innovation to develop new solutions to old problems and respond to changing customer expectations ■ Sharpen your leadership skills with actionable tips and tools ■
WHAT YOU WILL COVER Get a Return on Investment ■ Identify how the relationship between risk and return influences everyday business decisions ■ Recognize how effective risk management maximizes returns while mitigating, minimizing and eliminating risks ■ Identify ways a business creates and builds value Speak Finance Learn the General Accepted Accounting Principles (GAAP) ■ Examine cash versus accrual accounting ■ Prepare an income statement, balance sheet, retained earnings statement and cash flow statement ■
Problem Solve, Invest and Grow ■ Identify and define the key liquidity, leverage and profitability ratios ■ Improve profitability through cost analysis and profit planning ■ Apply different methods for evaluating capital expenditures, monitoring project performance and reaching strategic conclusions
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Manage Develop, coach and motivate individual people ■ Apply tools to manage teams and processes ■ Move from an operational manager to a strategic leader ■
Communicate ■ Utilize effective speaking, listening and writing strategies to enhance and expand your interpersonal and organizational communication skills ■ Present ideas (in writing and verbally) in a logical, well-organized format ■ Develop your own mission statement and strategy for success Strategize ■ Formulate strategy using the ADEPTT model ■ Define strategic goals and engage resources ■ Plan, execute and measure results Market ■ Use the 5 Ps of Marketing: positioning, product, price, place and promotion ■ Create customer value and cultivate relationships ■ Analyze marketing budgets, controls and tracking Innovate Learn various techniques for generating new ideas and uncovering opportunities ■ Anticipate customer needs and create new solutions to respond to them ■ Apply tips and tools to develop creative and innovative thinking around products
She knows her business
Faculty Spotlight Faculty Spotlight MEET PAULINE WALLNER Pauline has years of corporate, academic and consulting experience and has trained hundreds of men and women in leadership, diversity, customer service, accounting, financial management and other vital business knowledge areas. Pauline brings a variety of skills, expertise and knowledge, including degrees in marketing, finance and organizational leadership, to the training arena.
Lead ■ Explore the differences between leading and managing ■ Examine the key characteristics of leadership ■ Present, as a team, leadership and management aspects of making sound business decisions
SIMULATION PROJECT Apply your new knowledge, skills and behaviors in this capstone online simulation.
WHO SHOULD ATTEND Business professionals who need a well-rounded, practical set of business acumen skills. Note: Participants are required to bring their own device to the course (a laptop or tablet). This workshop does not award a degree.
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Business Challenge Simulation Collaborate with your team of R&D, Sales & Marketing, Finance and Operations in an online simulation with real-world business challenges
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American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.
Leadership PDUs: 7 Classroom Strategic & Business Management PDUs: 22 Classroom See page 109 for more details.
VIEW CLASSROOM EXPERIENCE
Reproduced with the permission of PMI.
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5-Day Classroom Schedule
3.0 CEUs/29 PDUs/31 CPE Feb. 3-7................ San Francisco, CA.................... 2561-00857 Feb. 24-28............ Austin, TX................................ 2561-00853 March 9-13.......... Arlington, VA........................... 2561-00860 March 23-27........ New York, NY.......................... 2561-00861 April 6-10............. Denver, CO............................... 2561-00864 April 20-24........... Boston, MA............................. 2561-00867 Apr. 27-May 1...... Chicago, IL............................... 2561-00859 May 4-8............... San Francisco, CA.................... 2561-00866
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$3,995/AMA Members $3,595/AMA Members Save $400 May 11-15........... Philadelphia, PA...................... 2561-00877 June 1-5............... New York, NY.......................... 2561-00868 June 22-26........... Arlington, VA........................... 2561-00870 July 20-24............ Dallas, TX................................. 2561-00872 July 27-31............ Atlanta, GA............................. 2561-00869
Recommended CPE Credit: 31 hours/Intermediate Prerequisites: None Advance Preparation: None Delivery Method: Group Live Field of Study: Technical—Finance, Management Services Non-technical—Marketing, Business Management and Organization
AMA seminars are GSA approved and are available for onsite group training — 1.800.262.9699 — www.amaseminars.org
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