July Connect 2025

2025: July

An AmericanHort Member Benefit

A KNOWLEDGE RESOURCE FOR OUR INDUSTRY

Horticulture program faculty from Georgia, Louisiana, Utah, California, New York, and Arkansas met with House Ag Committee staff during a recent visit to the nation’s capital. The AmericanHort Advocacy and Government Affairs team provided information and talking points to facilitate discussions with legislators on the importance of research and innovation.

IN THIS ISSUE

Engaged. Informed.

Represented.

Sharing your story with lawmakers is one of the most effective ways to influence decisions that shape your business and the horticulture industry. In this issue, learn how to effectively use your voice to drive change, and hear insights from an AmericanHort member who understands how policy shapes the supply chain.

FEATURES

EDUCATION & EVENTS

Your Guide to Sharing Your Story with Lawmakers

New! Training for your Spanish-Speaking Staff 2

Understanding Policy Across the Supply Chain

4

Navigating Business Planning Amid Tax Uncertainty

6

Cultivate On-Demand Education in English & Now also in Spanish

AMERICANHORT UPDATES 9

Meet Roni Peterson

5

14

Unlock the Power of Data to Boost Profitability & Growth

8

Meet the New AmericanHort Board of Directors

10

ADVOC AC Y

Giving Horticulture a Voice: Your Guide to Sharing Your Story with Lawmakers Policy decisions made in Washington, D.C., can have a direct and lasting impact on your day-to-day operations. From labor regulations and tax policy to research funding and support, green industry businesses are shaped by laws often crafted without the input of those most affected. That’s why horticulture professionals must engage with policymakers and actively advocate for their industry.

Directly engaging with lawmakers is the most effective way to influence public policy. When business owners speak from firsthand experience, their voices often carry more weight than those of professional lobbyists alone.

“I think Congress members are genuinely interested in hearing what their constituents have to say, especially business owners who employ people in their districts,” says Kurt Becker, Executive Vice President at Dramm Corporation. “It’s important to go in with the mindset that you’re a valuable part of their constituency and the public.

We have opinions and real issues that need to be addressed, and they welcome those conversations.”

Be Prepared to Tell Your Story When meeting with legislators, preparation is key to making a strong and lasting impression. Sharing your story is one of the most effective ways to begin a conversation.

2 | AmericanHort.org

Include details about who you are, what your business does, and how specific legislative issues affect your operation.

Developing a one-minute “elevator speech” can set the tone, establish your credibility, and help lawmakers understand your place in the local economy and the broader industry. Plan to share: •

Where your business is located

•

How many people you employ

•

What you produce, distribute, or sell

•

Which sector of the horticulture industry you represent

From there, be prepared to connect your story to the legislative priorities that matter most to you. Whether it is labor and workforce development, tax policy, Farm Bill programs, compliance issues, or funding for research, show how these topics directly affect your ability to operate and grow.

“If your representative is new to Congress, sharing your personal story can bring statistics to life and help them see how their decisions affect not just your business, but real people,” says Matt Mika, Vice President, Advocacy and Government Affairs at AmericanHort.

For example, you might describe how challenges in securing seasonal or H-2A labor delay production timelines, or how recent tax law changes could limit your ability to reinvest in equipment, infrastructure, or workforce development.

The more specific and grounded your examples are, the more impactful your message will be.

Your Partner in Advocacy The AmericanHort Advocacy and Government Affairs Team is here to support your efforts. They understand the political landscape, maintain strong relationships with key players on Capitol Hill, and can offer guidance.

For instance, they can help you prepare by identifying the most important issues that may affect your business and provide talking points so that you feel confident speaking to legislators.

“The team is extremely knowledgeable with everything going on in the industry across the country, and at a federal level. We can reach out at any time to AmericanHort,” says Arianna Cabrera de Oña, Senior Vice

President of Human Resources and General Counsel at Costa Farms. “They really are our source for everything having to do with regulation, labor, transportation, and so many issues that affect us as an industry.”

Whether you join AmericanHort at the biannual Impact Washington Fly-In Summit, visit D.C. for a coalition meeting, or invite an elected official to your operation, the advocacy team is available as a resource.

“Advocacy isn’t just for those working on the Hill,” says Rachel Pick, Senior Manager, Advocacy & Government Affairs at AmericanHort. “It’s for anyone who wants to make a difference. With the right approach and support, your voice can help shape policies that have a real, positive impact.”

With the right preparation and partnerships, your voice can shape the future of horticulture.

PlantPAC When our industry unites, Congress listens.

The AmericanHort Political Action Committee supports pro-horticulture candidates who champion policies that help your business prepare for the future.

Your support strengthens our voice and powers the success of the industry.

Learn More at AmericanHort.org/PlantPAC 2025: July 3

MEMBER SPOTLIGHT

Understanding Policy Across the Supply Chain For Kurt Becker, Executive Vice President of Dramm Corporation, supporting the horticulture industry goes beyond providing high-quality irrigation and chemical delivery systems—it means stepping into the halls of Congress to speak up for the growers, retailers, and allied tradespeople who depend on this industry’s health in order to thrive.

Through his involvement with the AmericanHort advocacy programs, Becker has become a committed voice for industry progress in Washington, D.C. While one might assume that federal policy only affects growers, retailers, or those directly impacted by regulations, Becker explains how seemingly unrelated legislation can still hit home, using the potential tariffs on Canadian peat as an example.

“Peat isn’t material to our business,’ he says. “But if my customers don’t have peat, that’s going to present a problem for me selling them an irrigation system to water those plants.”

trade policies, continue to drive Becker’s engagement, despite them not directly impacting Dramm.

“The Farm Bill matters because of research and crop insurance,” Becker says.

“Insurance doesn’t help me, but if my grower customers don’t get crop insurance, and they go out of business after a bad season, that’s not good for Dramm either,” he explains.

Similarly, he doesn’t hire H-2A laborers directly, but “if a grower isn’t healthy because they can’t get people to work in their places, (then) that, again, isn’t good for our business.”

What Becker emphasizes most is the importance of industry members showing up. “A lobbyist bringing in five members of a congressperson's constituency carries more weight,” he notes. “Matt (Mika) and the (AmericanHort Government Affairs) team are doing a great job, but they need us to back them up. When we all show up in force, it shows that our industry is serious about these issues.”

Advocacy Creates Wins

Becker encourages fellow business owners to get involved.

Becker shared several instances where AmericanHort helped bring industry realities into the federal conversation. One case involved an ongoing Environmental Protection Agency (EPA) regulation that “was focused so much on agriculture that it didn’t apply at all to greenhouses.

AmericanHort set up meetings with the EPA, got us in there, and facilitated that dialogue,” he says. “They didn’t outright change the rule, but they were open to clarifying it.”

Ongoing issues, such as the Farm Bill, labor access via the H-2A program, and

4 | AmericanHort.org

“Congresspeople are very interested in hearing what constituents have to say, especially business owners who are employing multiple people in their districts,” Becker says. “Congressional offices are welcoming. You just have to go in with the mindset that you’re a valuable member of their constituency with issues that need to be addressed.”

Becker has found his engagement with advocacy to be a fulfilling part of his work as well as a necessary endeavor to help industry colleagues thrive in their own businesses. It takes time, but it is time well spent.

This September, Becker will participate in the AmericanHort Impact Washington Fly-In Summit, a two-day event that provides horticulture industry members with an opportunity to connect with policymakers and advocate for policies that advance the industry.

Kamron Newberry of AmericanHort, Kurt Becker, Noah Becker, and Matt Mika of AmericanHort in Washington, DC, advocating for greenhouse growers in a meeting with EPA officials.

Welcome, Roni Petersen Roni Petersen joined as the Program Coordinator for Horticultural Research Institute (HRI), the AmericanHort research and scholarship foundation, in March 2025.

Roni previously worked for the Ohio Nursery & Landscape Association/Ohio Green Industry Association. She held several roles, including certification, membership, education, and managing the Ohio High School Landscape Olympics student competition. She is passionate about the green industry and looks forward to continuing to contribute to its growth and success.

Roni is a graduate of Ohio University with a BFA in Dance. She lives in Central Ohio with her family.

September 15–17, 2025

Take action. Be heard.

Impact Washington.

Build momentum for positive policy changes that directly impact your business and our industry.

AmericanHort.org/Impact SCAN ME

2025: July 5

TAX PLANNING

Navigating Business Planning Amid Tax Uncertainty

By Tommy Irvine, Lead Agriculture Advisor, Pinion

Major tax changes are on the horizon. With key provisions of the Tax Cuts and Jobs Act set to expire in 2025, the House of Representatives passed H.R. 1—the One Big Beautiful Bill Act. The bill still needs to be passed by the Senate, which will likely make some modifications to it. For horticulture businesses, these shifts could bring significant financial implications.

How Tax Changes Could Impact Horticulture Businesses While uncertainty remains regarding the final form of upcoming tax legislation, proposed provisions could offer significant advantages for horticulture businesses: •

Accelerated Depreciation: Enables immediate deduction of substantial equipment and infrastructure investments, improving cash flow.

•

Enhanced Estate Tax Exemptions: Facilitates smoother and more tax-efficient succession planning for family-owned operations.

•

Broadened Operational Deductions: Allows for greater deduction of everyday business expenses, potentially lowering overall tax liability.

N

GO

SE

D

While the newly proposed legislation may extend or make some of these provisions permanent, uncertainty remains. That’s why proactive planning is essential to ensure your business is positioned to adapt, mitigate risks, and uncover opportunities for long-term savings.

EK & F

I

In each issue of Connect, we’ll be “hiding” a new small graphic. When you find it, email us at ConnectSeekAndFind@AmericanHort.org, and tell us where you found it.

For this issue, respond by September 1.

6 | AmericanHort.org

Start Preparing Now

•

Energy tax credits—The OBBB phases out and/or repeals many energy credits. If planning to implement energy projects, it could be beneficial to expedite those plans.

•

Planning for rate increases— If individual tax rates increase in 2026 as scheduled, paying tax now at a lower rate could be the smarter move.

•

Thinking long-term—Use this window to evaluate whether your business structure supports your long-term goals. For example, reassess whether you should remain a sole proprietor, partnership, S Corp, or C Corp based on projected earnings and tax changes.

Pinion tax advisors have outlined three key areas to help you navigate changes with confidence.

1. Be Organized Labor is one of the largest expenses in the horticulture industry. With so much tied to your workforce, it’s essential to have a clear picture of your current financial health.

Strong, up-to-date financial records will help you manage cash flow more effectively, benchmark performance, and take advantage of available tax strategies.

•

Maintain your books—Track plant and supply purchases, labor costs, and seasonal income.

•

Compile historical data—This will facilitate the review of revenue and expense patterns during peak growing and installation seasons.

2. Explore Tax Strategies with an Advisor Schedule a meeting with a tax professional who understands your industry to weigh your options, especially considering potential tax law changes ahead.

Strategic tax considerations should include: •

Consideration of deferring income and reducing taxable income—If appropriate for your business, explore tools like: •

Bonus depreciation on capital expenditures (60% in 2024; 40% in 2025)—the OBBB increases this to 100% for capital expenditures through 2029 if passed.

•

Prepaying expenses before year-end

•

Farm income averaging

•

Deferred payment contracts

•

Charitable giving of inventory or plant material

* Proposed tax code is subject to change as the bill takes shape. Data in this article was provided on May 27, 2025.

3. Define Your Long-Term Goals and Maintain Flexibility Last-minute tax legislation and retroactive rules are not uncommon. Whether you’re in growth mode, planning to transition in 5-10 years, or nearing retirement, clearly defining and sharing your objectives, while maintaining flexibility, is necessary in today’s political climate.

“It is vital to clearly define and communicate your objectives, especially in a political climate filled with uncertainties.

Understanding how shifts in policy might impact your retirement or succession plans can help mitigate future risks,” says Brian Kuehl, Director of Government and Public Affairs at Pinion. “If you’re in growth mode, capitalizing on current opportunities available is a necessity. Today’s ever-shifting and unpredictable political environment means opportunities could evaporate.”

Need help getting started?

Premium members have access to expert guidance from Pinion. Contact AmericanHort at MemberServices@AmericanHort.org to connect with an advisor or scan the QR code for more information.

2025: July 7

AMERICANHORT SURVEY

Unlock the Power of Data to Boost Profitability & Growth

Participate in the AmericanHort Financial Benchmark Survey and you will receive financial metrics to help discover opportunities, identify gaps and drive strategic decisions.

AmericanHort and Industry Insights, a strategic third-party expert, conducts this annual survey of greenhouse and nursery growers, garden retailers, landscapers and other green industry professionals that provides exclusive access to valuable financial data.

All data is collected and maintained confidentially by Industry Insights and is reported in aggregate only. Only respondents who complete the entire survey will receive:

Full Financial Benchmark Industry Report This report provides actionable data that can aid in improving efficiency and strategic planning. Comprehensive benchmarking data can also help identify strengths, best practices and areas for improvement.

Key Insights Data includes financial metrics related to COGS, SG&A, profit margins, inventory, labor, transportation, and other pertinent information that can guide decision-making, forecasting, cost-saving opportunities, improving profitability, and driving growth.

Participation in the annual survey is open to AmericanHort members only and will run from June 9–July 25, 2025.

Members interested in receiving this financial tool can simply log into the Industry Insights portal, create a profile if they do not already have one, and begin the survey.

Only respondents who complete the entire survey will receive the full report.

Company Comparison Report Free for Premium members who complete the survey, this report details a company’s performance against industry norms.

Basic and Plus Members, who complete the survey, may purchase this report.

For members seeking financial metrics to guide business decisions, improve efficiency and increase competitive advantages, the Financial Benchmark Industry Survey is ideal. The comprehensive report will be released to respondents this fall.

Participation is open to members only and is free to complete.

For more information, see a sample report, or to participate in the Financial Benchmark Survey, visit AmericanHort.org/FinancialBenchmark or scan the QR code.

8 | AmericanHort.org

NEW EDUCATION

New! Spanish Translated Training to Support the Bilingual Workforce AmericanHort has begun rolling out a series of Spanish-translated training opportunities designed to better serve the industry’s bilingual employees, starting with foundational learning in greenhouse and nursery operations.

The move reflects a growing recognition that Spanish-speaking team members are essential to day-to-day success across the supply chain, and that investing in their professional development is critical.

“We’re committed to meeting the needs of today’s green industry workforce—and that means offering quality education in Spanish,” says Ken Fisher, AmericanHort President and CEO. “This is just the beginning of our broader efforts to support Spanish-speaking staff with trusted, effective learning.”

Several Spanish-language programs are already accessible in the AmericanHort online education library, with more to come throughout the year. The goal is to provide training that suits a range of roles and experience levels across the industry.

“The Spanish-translated content gave my team a sense of belonging to the industry.

They felt included, not just by aligning with our company’s messaging, but by understanding best practices across the industry,” says Alfredo Rios, Plant Health Manager, Loma Vista Nursery. “I believe that kind of inclusion can lead to happier, more efficient, and more productive employees.”

Learn more, explore the training, or sign up to be notified of new announcements at AmericanHort.org/SpanishEd or scan the QR code.

What sets these programs apart is that the content has been professionally translated and reviewed by fluent speakers with a background in horticulture. This ensures that learners receive information that’s both technically accurate and easy to apply on the job.

2025: July 9

BOARD OF DIRECTORS

Meet the New AmericanHort Board Leadership and Members AmericanHort is pleased to announce the newly elected 2025–2026 board of directors and board officers, selected by association members for their leadership, expertise, and commitment to excellence.

New Board Officers

New Board Directors

Kent Fullmer is President of Fullmer’s Landscaping, Inc. in Dayton, OH, a residential landscape design and build company. Kent assumed ownership of the company in 2005 and continues to lead the third-generation company with passion and integrity. He brings high energy to the art of landscaping, and his goal is to provide positive personal experiences to Fullmer’s Landscaping’s clients.

Scott Valentine is the CEO of Express Seed Company, a leading broker/distributor of horticultural genetic products in North America. He has over 25 years of experience in the agriculture space—15 in horticulture. For the past 4 years, Scott has served as a member of the AmericanHort Advocacy Committee.

Derek Clark is the Director of Sales at South Central Growers, a familyowned greenhouse in Springfield, TN, supplying annuals and perennials to big-box retailers. He began his horticulture career in 2005, holding key account management roles before joining South Central Growers in 2013.

He is passionate about strengthening the horticulture industry for future generations.

Bradd Yoder has worked at Star Roses and Plants (a Conard Pyle company) for 31 years, including the last eight as its president.

Star joined the Ball Horticultural Company in 2015, at which time Bradd also became a member of the company’s Executive Committee and was recently added to the Board of Directors of Ball Tagawa Growers in California and the National Plant Network in Alabama.

Welcome

New AmericanHort Members!

We extend a warm welcome to the new members who joined in April and May. See the list at AmericanHort.org/NewMembers or scan the QR code.

10 | AmericanHort.org

Patricia Dean is CEO and a third-generation leader of Wadsworth Control Systems.

Patricia brings deep industry expertise and a passion for greenhouse automation. She has extensive experience collaborating with growers and researchers to develop innovative climate control solutions.

Joe Allio is the President of Petitti Family Farms, a 4,000acre collection of farms that includes Ridge Manor, Willowbend, Losely, and Klyn. Under his leadership, the farms produce a diverse selection of trees, shrubs, perennials and ornamental grasses.

They will join current board directors: Ken Altman, Altman Specialty Plants, CA; Tom Fessler, Woodburn Nursery and Azaleas, Inc, OR; Christine Fortman, Berridge Nursery, AZ; Brian Lloyd, Olsen’s Greenhouses, UT; and Emily Showalter, Willoway Nurseries, OH. Ed Overdevest of Overdevest Nurseries LP will become the immediate past chair, and J. Harvey Cotton will continue to serve as board treasurer in a non-voting position.

AmericanHort and its members express appreciation to outgoing board members, Kurt Becker of Dramm Corporation, Matt Edmundson of Arbor Valley Nursery, and Ann Tosovsky of Home Nursery Inc, who each served a three-year term from 2022-2025. Special appreciation is also extended to the leadership of Rob Lando of AdeptAg, who served on the board from 2019 to 2025 and was board chair during his tenure.

A FF INITY PARTNER S P OTLIGHT

Check Out the Newest AmericanHort Affinity Partner

MPS has proudly served as the global benchmark for sustainability data benchmarking and certification for over 30 years. With a network of more than 4,000 growers worldwide, MPS provides a modular, globally accredited standard that supports environmental stewardship, social responsibility, and good agricultural practices.

Founded by growers, for growers, MPS operates as a non-profit organization committed to advancing a more sustainable future for horticulture.

AmericanHort members will receive a 10% discount when participating in the MPSABC program, or a 20% discount when participating in the MPS-Insights program.

Visit AmericanHort.org/Affinity for details or scan the QR code.

AmericanHort looks forward to the leadership of the newly elected board, which will play a role in guiding priorities and initiatives to help shape the future of the horticulture industry.

2025: July An Ame

A KNOW

LEDGE

RESOU

ricanHort

Member

RCE FO

Benefit

R OUR

INDUST

RY

Horticulture California, program facult y from Georg staff durin New York, and ia, Louis Arkansas g a recen iana,

Don’t forget to pass along your Connect Issue to your colleagues.

IN TH

IS IS

SUE

met Advocacy Utah, t and Gove visit to the natio with House Ag and talkin n’s Committee rnment Affairs team capital. The Amer g importance points to facilit icanHort provided ate of resea rch and discussions with information innovation legislators . on the

Engage d.

Represen Informed. ted.

Sharing your stor effectiv e ways y with lawmak to ers is one busines s and the influence dec of the mos ision learn how horticu t lture indu s that shape and hea to effectively you r use you stry. In this issu r r voice underst insights from to drive e, an Am ands how cha policy sha ericanHort member nge, pes the who supply chain.

FEATURE

S Your Guid Your Stor e to Sharing y Lawmak with ers Understa nding Polic Across y the Supp ly Chain Navigatin Planning g Business Uncertain Amid Tax ty

2 4

6

EDUCAT ION & EVENTS New! Train Spanish-S ing for your peaking Staff Cultivate 9 EducationOn-Demand Now also in English & in Span ish 14

AMERICA NHORT UPDATE S Meet Roni Peterson Unlock the Pow er of Data to Profitabil Boost ity & Grow th Meet the American New Directors Hort Board of

5

8

2025: July 11 10

HORTSCHOLAR SPOTLIGHT

“ I just love helping growers.”

From HortScholar to Problem Solver The HortScholar program helped Dr. Josh Henry find his calling.

Josh Henry, Technical Services Specialist with Ball Seed, has a real passion for helping growers do what they do best—produce the most amazing crops possible. His time spent as a 2013 HortScholar early in his career helped solidify his drive to educate and inform industry members.

Henry continues to give back to the industry through AmericanHort. He’s a regular speaker at Cultivate and has presented at the Plug & Cutting Conference. “I’ve been presenting at Cultivate since grad school and for the last three years straight,” he notes.

“I just love helping growers,” Henry says.

“I went to school for a long time to learn to recognize different plant health problems, and I want to share that information with growers. Cultivate and other AmericanHort programs are really great venues to share that kind of information with people who are really eager to learn.”

“When I was selected as a HortScholar, I had just started my undergraduate degree in horticulture at Ohio State,” Henry recalls.

“Being from Ohio, I was already familiar with it, and I wanted to take advantage of every opportunity to grow in the industry.”

Henry describes his experience as a HortScholar as transformative. “It was an amazing experience—very busy, meeting all kinds of people. I remember sitting down with Anna Ball and Marvin Miller from Ball Horticultural. That stuck with me,” he says.

“Now, I work at Ball. So, it definitely led me to career opportunities I had later in life.”

Originally intending to pursue a career in greenhouse production, Henry’s interest in the field led him to continue his education at North Carolina State University, where he earned both his master’s degree and Ph.D. In his current role, Henry supports growers across the United States and Canada as part of Ball’s Tech Team. “A big emphasis of my job is working with growers in-person and via communications to help diagnose plant health problems and grow a better crop.”

12 | AmericanHort.org

Left to right: John Henry and his fellow 2013 HortScholars: Josh Craver, Garrett Owen, Chris McKellar, Alicia Rihn, and Steven Ferullo

AmericanHort Welcomes the HortScholar Class of 2025 The AmericanHort HortScholars program connects emerging horticulture professionals with the industry's leading minds, opportunities, and innovations.

Through hands-on learning, networking, and mentorship at Cultivate, the program sets participants on a path to meaningful careers in horticulture.

Meet the 2025 HortScholars Hauk Boyes, North Carolina State University Hauk is pursuing a master’s degree at North Carolina State University, researching sustainable substrates in the Horticultural Substrates Lab. He wants to support greenhouse growers with practical, research-based solutions that improve efficiency and sustainability in commercial horticulture.

George Buss, North Carolina State University George is an incoming graduate student at North Carolina State University, where he’ll study Controlled Environment Agriculture.

He hopes to lead impactful research that improves access to fresh produce in urban areas and promotes environmental sustainability.

Marissa Deem, Blue Ridge Community College Marissa is earning her A.A.S. in Horticulture at Blue Ridge Community College and interning with Dr. Tom Ranney at the Mountain Horticultural Crops Research Center. In her future research, she wants to breed resilient ornamental wetland plants that combine native beauty with ecological value and garden accessibility.

Greta Gallina, University of Georgia Greta is a Ph.D. student in Horticulture at the University of Georgia, studying ornamental breeding with a focus on hardy hibiscus genetics and metabolomics. She aims to expand biotechnological tools and knowledge in ornamental horticulture to enhance the resilience, functionality, and appreciation of these plants.

Olivia Liebing, The Ohio State University Olivia is pursuing her master’s degree at The Ohio State University, focusing on improving rooting efficiency in ornamental woody liner production. She hopes to support nursery growers by developing sustainable, sciencebased production strategies.

Matthew Post, North Carolina State University Matthew recently earned a degree in Horticultural Science from North Carolina State University, with a focus on Production Systems. He would like to help advance sustainable practices while mentoring future horticulturists.

Learn more about the HortScholar Class of 2025 at AmericanHort.org/HortScholar or scan the QR code.

2025: July 13

CULTIVATE’25 ON-DEMAND

Further your knowledge of industry best practices with the Cultivate On-Demand Education Pass, which gives you access to select must-see sessions recorded live at Cultivate’25.

Presented by academic experts and industry leaders, this self-paced learning opportunity spans a wide range of topics and skill levels, from foundational knowledge to advanced strategies.

Get access to sessions for workforce development across the industry.

•

Growers

•

Retailers

•

Landscapers

•

Interior Plantscapers

•

Business Owners and Managers

What is included?

•

Select 32 sessions recorded at Cultivate

•

PLUS, recordings of 14 sessions presented live in Spanish *NEW for 2025*

•

Access for six months after the purchase date

Who will benefit?

•

Managers looking to provide essential skills training for their teams

•

Professionals interested in training and development

•

Spanish-speaking learners who want educational content in their preferred language

14 | AmericanHort.org

Educación On-Demand de Cultivate: Entrenamiento para la Fuerza Laboral de Habla Hispana ¡No se lo pierda! Si no va a poder asistir a Cultivate’25 en persona, aún está a tiempo de acceder a lo mejor del evento.

Con el On-Demand Education Pass de Cultivate, obtendrá acceso exclusivo a las charlas más destacadas, grabadas en vivo durante el evento. Es la manera perfecta de mantenerse actualizado con las mejores prácticas de la industria, ¡desde cualquier lugar y en su propio horario!

Este año, por primera vez, 14 de las charlas serán presentadas en español, especialmente para profesionales de habla hispana que trabajan en viveros e invernaderos.

Estas charlas brindan herramientas prácticas para que líderes, gerentes y supervisores puedan comunicarse mejor, capacitar y apoyar eficazmente a su equipo hispanohablante, promoviendo un entorno laboral más productivo. ¡No deje pasar esta oportunidad de aprendizaje único!

Para más información, acceda nuestra página web AmericanHort.org/OnDemand o escanee el código QR. Sign up at AmericanHort.org/OnDemand or scan the QR code.

UPCOMING EVENTS

¡NUEVO para el 2025!

RE GISTER SOON—SPAC E IS LIMITED

Incluye 14 charlas presentadas en español.

September 15–17, 2025, Washington, D.C. Engage with policymakers, champion your business, and help shape the future of our industry.

NEW for 2025!

Includes 14 sessions taught in Spanish.

Nursery & Landscape Tour S AVE TH E DATES

September 30 and October 1, Baltimore, MD

Only $99 for Cultivate’25 All-Access Pass Holders.

Get a behind-the-scenes look at operations in the Baltimore, Maryland region.

See what’s coming up at AmericanHort.org/Events or scan the QR code

$369 for members without an All-Access Pass.

WITH US

Follow us on social media for the latest news, events, and more. @AmericanHort

@youramericanhort

About AmericanHort AmericanHort is the national association of horticulture businesses and professionals across the spectrum of the industry. Perform better, grow stronger and prepare for the future as a member of AmericanHort, the green industry’s leading association.

AmericanHort.org

@AmericanHort

@American_Hort

AmericanHort Connect 2025: July Publisher: Mary Beth Cowardin, Vice President, Marketing & Member Engagement Editor: Cindy Whitt, Marketing Communications Manager Hello@AmericanHort.org 2130 Stella Court Columbus, OH 43215-1033 USA (614) 487-1117

©2025 AmericanHort. All rights reserved. This material may contain confidential information, and it is for the sole use of AmericanHort members. The information contained herein is for general guidance and not for the purpose of providing legal advice. It cannot be distributed, reprinted, retransmitted, or otherwise made public without prior written permission by AmericanHort. Please contact the editor at (614) 884-1147 for permission with acknowledgment.

2025: July 15

TBD Message

Electronic Service Requested

2130 Stella Court Columbus, OH 43215 USA (614) 487-1117 AmericanHort.org

PRSRT STD U.S. POSTAGE PAID COLUMBUS, OH PERMIT NO. 8755