FMK320 Amelia Thomas Professional Strategies

Amelia Thomas Pr ofe ssi on al s trat egie s

CONTENTS PAGE PART ONE

Brands I want to work for Jobs Internships Working abroad Freelance Reflection

PART TWO

Current skills Previous jobs Previous university work Critic of brand me

PART THREE

Interviews from Industry

PART FOUR

Branding myself Logos Social media ideas Website ideas

PART FIVE

FMP Ideas Action Plan Conclusion

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(Fig 1: Amelia Thomas. 2021 ‘Selfie’)

Going into my Fashion Marketing degree I had no idea how big the industry is and how many variety of marketing related jobs their are.

I also came to University with a lot of business knowledge but no creative design skills. Over the past couple of years I have developed massively in terms of my skill base and my outlook on future job prospects. I now know that a fashion Marketing degree can take you down many paths and it is up to me which direction I want to take.

I have a keen interest in sustainability and how this should be a priority in any fashion company.

Technology is also something that I am Interested in seeing develop over the next few years and how this may impact my future job prospects.

PART ONE

INTERNSHIPS JOB VACANCIES TRAVEL POSTGRADUATE This first part is dedicated to exploring my options after graduation and thinking about what my goals are for the future. I will be investigating internships, current jobs, postgraduate study and the prospect of travelling.

BRANDS I WANT TO WORK FOR: ASOS Asos have a great graduate scheme which makes it easier for people to get a job after graduation. These are mainly internships that last for 12 months, but could also lead to a permanent position. They range from buying opportunities to marketing. I would love to work for Asos because they are a very well known and well respected company which I feel would embrace creativity. As I have been shopping there for years I feel like I understand the brand’s message.

DR MARTENS

(Fig 2: ASOS. No title 2022 [Online Image])

Dr martens have always been a brand that I look up to considerably and I love everything they stand for. They are such an iconic and well put together brand that would very much align with me. In addition to this I used Dr Martens in my Marketing strategies module and therefore know a lot about the brand already. From what I have researched it doesn’t look like Dr Martens has any graduate or intern positions so working for them seems like a challenge.

(Fig 4: Dr Martens. 2022. ‘Jadon Hi Boots in Black’ 2022 [Online Image])

URBAN OUTFITTERS Similarly with the previous brands, Urban is somewhere I have always shopped at. They have a global presence and are the go to high-street shop for gen z. The only problem with working at urban is that their main head office is in the USA and this is where they offer internships.

(Fig 3: Huber. 2022. No Title. [Online Image])

DEPOP Depop don’t have any graduate programmes advertised and they seem to have a limited amount of roles advertised at the moment. I have always used depop to purchase items and for the past couple of years I have been a seller. I use Depop to sell my custom tote bags and find it an amazing platform which has so much potential. As sustainablity is a key interest of mine, working for a brand that encourages re selling, interests me greatly.

(Fig 5: Depop. ‘Logo’ 2022 [online mage] )

JOB ROLES I WOULD LIKE: BUYER

(Fig:6. Summer. 2020. ‘Woman choosing clothes’[Online image]

Ever since I had the chance to do the buying and merchandising module in second year, I have been really fascinated with this job role. I never considered it as something that I would like especially when deciding between a Fashion Marketing degree and a Buying degree. However, I feel like it would be a good role for me as I enjoy business and the runnings of a company but this role would be with an added creativity.

(Fig: 7. Subiyanto. 2020. Woman on laptop. [Online

SOCIAL MEDIA MARKETING Social media marketing is also not something that we have explored in university yet.

However, in our ‘brand me’module we had to set up our own social media platforms which I think gave me an insight into what social media marketing would be like as essentially I had to try and market myself.

Social media marketing is a fairly new job role and I think that as I am part of generation Z I already have a head start in what is Required. ( Fig 8. Dahm, 2017. ‘Laptop’ [Onliner Image])

PUBLIC RELATIONS PR is something that I haven’t yet experienced in or outside of university however, from looking at different job roles this also appeals to me. This role involves a lot of innovation, visual communications and planning, all of which I would consider skills of mine. I also think that PR has good progression and possibly would lead to freelance work which I am very interested in.

INTERNSHIPS I am going to startinvestigating current internships that are actively running now. I have always wanted to get involved with internships however, as most of them are based in London offices, I have no place to stay nor the finances at the moment to live in London. I hope after I graduate to base myself in London or another city for a long period of time so that I can gain some experience and actually apply for these amazing positions.

All the internships I have found and described in the following pages I won’t actually be applying for as previously mentioned there is no where for me to stay in London.

When investigating internships I looked for ones that resonated with what job roles I would like in the future. There is also a mix of big brands and smaller brands as I feel like both could benefit me in different ways. A larger company could mean more progression and wider opportunities however, a smaller business means I would get more freedom and learn direct skills.

Whenconsidering an internship in the future it would definitely need to be something that is paid as it would not be attainable to live in a city and not be paid. think internships allow you to learn a lot about what you want to work within and perhaps what you like and don’t like. I feel like post graduation I would feel too apprehensive to apply for any full time roles as I have no experience and a small portfolio. Working as an intern would give me freedom to learn and there should be less pressure. I would also be able to work on my portfolio and add experience to my CV which should give me the confidence to apply to full time roles.

(Fig 9: Jenner. 2020. ‘Woman on laptop’[Online Image])

(Fig 10: Shurav, ‘women laughing at photograph’2022. [online image])

This way next -

Marketing and PR About the company:

About the role:

This Way Next is a small, yet fast growing communications agency working at the intersection of fashion and sustainability in conjunction with our sister consultancy Future Nature.

Future nature focuses on brand development and communications consultancy to transform brands

The role will include helping the agency and being Involved in every aspect of client work. The role is also an opportunity to learn and get hands on skills that you could bring to other jobs in the future. Tasks that would be expected of me would be things like finding influencers for clients,logistic admin, Press liaison and assisting for PR events.

Why this appeals to me: Working for a small agency like this would mean that you could gain some really valuable skills as you would be working within a small team. This would also mean that you could make some connections and shows that you can work with clients 1:1 which would look impressive on a CV. In my Professional Strategies module I interviewed Grace Young, the founder of Future Nature, so I know first hand what the vision of the company is.

Levis-

Marketing Internship About the company: Levis is a fun and vibrant brand that is focused around encouraging self expression. They want to collaborate instead of competition and have a work place that is based on trust and creativity.

(Fig 11: Yeun.2022. ‘Levis Collaboration. [Online Image])

About the role: This role involves supporting the teams to create innovative campaigns to achieve the brands goals, work together to meet campaign goals, researching campaign ideas and support with product ordering. This role would be for several months in their London office.

Why this appeals to me: Levis is such a well known and outstanding brand that having an opportunity to work for them would be incredible. This could allow me to find out what it is like to work in an in house marketing team and how they delegate jobs in order to get campaigns out on time.

ME+EM -

PR and influencer Intern

About the company: Launched in 2009, ME+EM is a luxury women’s wear brand with the aim of creating garments that will last more than a few seasons! They describe the style as ‘Intelligence due to the thought that goes into each piece.

(Fig 12: ME+EM, 2022. No title. [Online Image])

About the role: This role involves supporting the PR team with sending out influencer gifts, work on researching new influencers to work with, monitor media on a daily basis, keep up to date with competitors and create daily reports.

Why this appeals to me: As ME+EM is a luxury brand I feel like having an opportunity to work for a brand like this would create great experience. Also having an in house would mean that I could get very clear insight of what each department and each role does, this could make it easier for me to identify where I see myself fitting in the future.

EXPLORING INTERNSHIPS ABROAD It has always been a dream of mine to travel and possibly get an internship abroad. I would consider working in Europe, Australia or America, especially New York City. In the following pages I will investigate the internship market abroad and see if there are lots of things available. Working in New York is very competitive and would require a lot of persevering. I would also have to consider the cost of this trip and perhaps weigh up if it would be worth it financially. Taking all of this into consideration I still feel like it would be a viable option for me and would create a great experience.

Fig 13 Unkown. No Date. ‘White Plane’ [Online Image].)

NEW YORK JOB MARKET New York is known for being one of the capitals of Fashion. It has lots of creativity and is home to many big fashion brands headquarters. There is a population of 8 million in New York making it the hub of networking and getting into the industry. The city is busy, bustling and has everything you need all in one place.

Getting work visas to work in New York seems to be the hard part. You can get temporary work visas and over time there is a possibility that you can gain permanent residency but this is tricky.

For a brand this may look very unappealing to hire someone

who has not got a permanent visa, so therefore it may not be easy to get a job. With this in mind I have had a look at the current jobs that are up for application. There are plenty of big name companies that are hiring in many different areas.

I looked into buying jobs and there are current posts for assistant buyers at Balanciga and Kate Spade. It seems like New York has many more opportunities with high end brands rather than London due to the size of it. There are also many Social media marketing jobs on offer in New York including ones for Universal Music, Steve Madden and Marc Jacobs.

CANADA JOB MARKET Canada has been a place that I would love to visit and seems like a place that I could see myself in. There isn’t much of a fashion scene in Canada. From looking through job sites there doesn’t seem to be much of a demand for fashion buying or social media marketing in Canada.

Visas would also be an issue as similarly to the US you can only short term work visas that don’t last longer than a few years, so staying there long term is very unachievable.

Retrofete- Social media Marketing intern NEW YORK

About the company: Retrofete was founded in 2018 and is a womenswear collection which is bold, intricate and special. It embodies the disco feeling and includes lots of sparkles into every look.

About the role: The responsibilities of this role includes understanding the brands concept, stay up to date with the latest trends, assist the social media manager with tasks such as story creating and campaign planning.

Why this appeals to me: This role seems perfect for me as it is an assisted position meaning that I can learn 1:1 with the team. Working within an in house team would also be a good experience as I can learn how the business operates as a system. As this is in New York it could be a great opportunity to learn and gain experience in a fast paced environment.

(Fig 14: Refofete. 2022. No title. [Online Image])

The Fab Social - Social media Marketing SYDNEY

About the company: The Fab Social is a digital marketing firm who focus in on crafting online content that connects and converts through managing socials, website layout and digital advertising.

This role is for 2 days a week and is all about helping the team out with day to day tasks, These include; creating content, monitor the social media landscape, client strategy, helping with fashion shoots and plan content. They have a focus on teaching and sharing skills so that the intern can become more confident with each task.

This seems like a really gentle role that could create great stepping stones to progression. As this is a small digital marketing firm it would allow me to learn hands on and experience what it could be like working in the industry. This is also a super part time role which would be a great benefit as I could work part- time and also have this internship.

(Fig 15: Airphoto Australia/Stone RF. 2022. No title. [Online image])

( Fig 16: Jaded London. 2022. No title. [Online Image])

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DREAM JOBS Jaded London-

Social media and PR manager

About the brand: Jaded London was co-founded in 2013 and is the go to urban street wear brand loved by the Gen Z consumer. Employees at Jaded are creative and the first to set trends. They want to see a lot of growth within the company in the next 3-5 years and want individuals who can help with that.

Main responsiblities: Attend networking events, find new talent to bring to the business, manage relationship with the media, extend the Jaded London media database, contact influencers and manage a team.

Why this appeals to me: Jaded London is a brand that I can resonate with as it is targeted at individuals like myself. Managing a team is obviously something that I may be able to achieve in years to come and is a good aspirational job. Working with influencers and building a relationship with the media is something that I think I will be good at as again it very relevant for my generation.

Dazed -

Marketing Assistant About the brand:

Dazed Media is the world’s leading independent fashion and culture media brand that began 25 years ago. It aims for radical re framing and to stand out from the crowd. It creates a community for risk takers and culture creators. There are over 10 different brands that are under the Dazed Media umbrella including Dazed Beauty and Dazed Acadamy.

Main responsibilities This role covers the overall marketing strategy of Dazed media which includes working across Dazed, Dazed beauty, AnOther Magazine, Nowness and Dazed studio. The department covers everything from PR and communications to marketing and events. Key tasks and responsibilities include: Supporting the production of Dazed media’s events programme, booking talent, researching new talent, researching new gen Z trends, help PR with drafting press releases, support creative campaigns and manage the departments key dates in the calendar.

Why this appeals to me: Dazed magazine has influenced me massively and I look up to their work considerably. I love the concept of the brand and what they stand for so I feel like I would very easily align myself with them. They are also targeting a gen Z audience which is the generation which I am in, so I feel like I already have that insight that could be used to my advantage. Working in a flexible environment like this where PR, events and Marketing merges together really appeals to me as I would be able to expand skills across all areas. I also like how fun and vibrant Dazed as a company seems and I feel like the working environment would be one that I would find easy to settle into.

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Fig 17: Dazed Media. 2022. ‘No title. [Online Image]

(Fig; 18. Ungaro. 2022 ‘Hot air Balloons’.[Online image].)

TRAVEL

Travelling is something that I wanted to achieve before going to university however, due to the pandemic I was unable to do this. Therefore going after I graduate is an option for me. I would want to travel in order to fulfil this dream of mine but also to meet new people and get out of my comfort zone. Seeing different cultures and immersing myself in a new life for a few months will clear my head I hope and help me make better decisions when I get back home.

Another possibility for me is to complete an internship or postgraduate study in another country.

I would like to visit America, Canada and (Fig 19: Blache. 2019 ‘Canal’ Australia where I could possibly see some [Online Image]) opportunities to expand my skill base. These countries all speak English so therefore I will be able to communicate efficiently and see myself possibly living there if the right situation arose. I will investigate possible opportunities nearer to the time and apply for any that seem relevant to me. I will also keep an open mind and be willing to get involved in any prospects that would benefit me when I am out there also.

(Fig 20: Block. 2019. ‘Cliffside Village. [Online Image])

POST GRADUATE STUDY

Post graduate study isn’t something that I have considered before and I haven’t looked into it in much detail before this. I always saw myself leaving education after I graduate and pursuing job prospects. I think due to covid and lock downs I have felt like I haven’t had much freedom and it has been a fairly stressful time. I Therefore feel like I want to take a step back from any academic pressures and focus on finding a career path that I may like. I also wouldn’t consider staying in Falmouth as I would like to go home in order to start my career.

I would perhaps do a Masters in the future but I think this would be when I have a specialist interest or a career path that a Masters may benefit me. I would do a Masters online or in a different location other than Falmouth so that I could experience a different type of studying.

LONDON London would be an option for post graduate study as it is central to where I would like to work in the future. There is a Masters course at the Kings College London in Digital Marketing which appeals to me as it is a specific course and would help me gain more knowledge on a topic that I am interested in.

(Fig 21: LSC. 2016. ‘Postgraduate study’ {online image})

POST GRADUATE ABROAD As travelling and experiencing new things is important to me I have investigated some possible locations abroad for post graduate study. This is a route that I could see myself doing possibly instead of studying in the UK. This would help me get into an international market and could broaden my horizons more.

(Fig 22: Airphoto Australia/Stone RF. 2022. ‘No title.’ [Online image])

Funding this endeavour would be difficult as the UK is no longer a member of the EU and therefore not part of Erasmus which is a EU funding scheme for post graduate study. Unless I can gain a scholarship or save up the finances myself there would be a low possibility for me to go through with this plan. With this in mind I have still researched some masters degrees abroad to see if it is something I would want to achieve.

(Dearsly 2022)

When researching places to study as previously mentioned there are only a handful that came to mind (Australia, USA and Canada).

However, with further research there are many that seem suited to me. European locations such as Denmark and Sweden also offer lots of prospects when it comes to fashion and education.

(Fig 23: KLOEPPEL . 2022. ‘Newyork Skyline’ [Online Image])

USA LIM COLLEGE

FASHION MARKETING MPS This one year programme focuses on strategy in fashion Marketing and is centred around consumer behaviour. The tuition fees are over £14,000 which means funding this trip and education would be fairly hard without any financial backing. As this is an MPS which is the equivalent to a UK Masters it should hold some weight and would be extra experience and education to ad to my CV .

AUSTRALIA TORRENS UNIVERSITY

FASHION MARKETING DIPLOMA This course is situated in Sydney and is with Torrens University which has great connections in the industry , with opportunities to do internships with brands like Vogue. This course is however, fairly expensive at £13,000 . This again would be difficult to come up with and may not be achievable.

DENMARK VIA UNIVERSITY

BRANDING AND MARKETING MANAGEMENT This course is two years in length and is for an AP degree which is similar to a Masters degree as it is a specialist qualification that you gain post graduation. This seems appealing to me as branding is something I feel confident with and it would be amazing to develop my skills further. However, I feel like committing to two years study is far too much and may not be achievable as I will be in my mid twenties when I will want to pursue this.

SWEDEN BORAS UNIVERSITY

FASHION MARKETING AND MANAGEMENT This course has a focus on sustainability which is a key interest of mine. This university, course, location and qualification are all perfect in terms of what I would be looking for. Boras university is very well known within Sweden and provides great education. The tuition fees are however over £14,000 so without some financial support or scholarship in place it would be difficult to make this come to fruition.

CANADA CENTENNIAL COLLEGE

CREATIVE AND DIGITAL STRATEGY MASTERS

This college is in a great location and the course seems relevant to what I would like to do. However, as this is a graduate certificate qualification, I am unsure with what weight this would carry in the UK or elsewhere away from Canada. I would prefer a Masters if I was going to go down this route and spend a significant amount of money.

LONDON LIM COLLEGE

FASHION MARKETING MPS Upon investigating Post Graduate study I saw that there are a lot of opportunities in London. London is somewhere I would like to live for a while so doing a Masters here would be ideal.

UCL has a one year Masters course in Digital Marketing. It is a theory driven course which aims to provide knowledge of both strategic and tactical use of digital marketing.

FREELANCE Going freelance is something that I would love to be able to do in the future. I feel like this would be achievable with social media marketing work as many people are already doing it and it is a fairly new concept. A lot of my family have become self employed and I have been able to see the benefits to this. I think because I am a fairly organised person and can manage my time very well this route would definitely lead to success. I have already been running my own small business on depop, selling customisable tote bags for over two years. This has been a great success and I have had over 200 sales and I have gained a revenue that has meant I have some financial freedom. This experience that I have had means that I know what it takes to run under your own time and to be able to meet targets myself.

The only thing that holds me back from starting up a freelance for marketing after I graduate is my lack of experience.

Although I have gained a lot of knowledge through the past couple of years doing my degree I do feel like I am not at the standard in which I can start selling my services to clients. Therefore, freelance is something that I will have to look into and consider when I have already had some experience. I also feel like at the moment I don’t know what prices or what the expectation is of me for a client.

REFLECTION Now that I have considered all my options and have researched them all more I think that I have a good understanding of what the right direction is for me.

I never considered doing a post graduate course before as I didn’t really know what options there were for me and where I could go.

However, upon researching for this report I have discovered many choices.

This is still a route that I am apprehensive about mainly due to the financial implications, but I am more open minded now and if I was to go down this path I think it would be somewhere abroad.

I still am planning to go travelling after I finish my degree as I do feel like it will give me a short break to evaluate my values and really think about my plans. After this I definitely want to pursue some internships as I feel like this will improve my confidence and expand my CV further so that I can get a job in the future.

I would love to explore the internship market abroad when I graduate and see if I could align my travels with it. Currently Australia is the country that I could see myself doing this with as it is a location I planned to travel to however, a dream location would be New York so again, this is something I would consider looking into after graduation.

Freelance is also something that I do think at the moment is not the route for me. I want to gain more experience before I even consider going off and starting my own company. This would definitely be a dream of mine in the future when I possibly can build a sturdy client base and gain enough income from it to live off of.

To conclude, this section has really helped me broaden my horizons and carefully consider all my options. I now feel like I haven’t discarded any routes without fully researching.

PART TWO

SKILLS

EXISTING SKILLS Over the past couple of years I have expanded my Adobe skills, especially with InDesign to create different documents. Before coming to University I had some knowledge around Photoshop and photo editing but since all of my modules have required me to use Adobe I feel confident with the platforms.

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Another skill that I have developed further is Team Work. Throughout University I have been required to collaborate a lot with various different modules. At first I found it hard to find my place within a group and make sure I made my opinions known, but now that I have had to do it more regularly I know how to work as a team and use everyone’s strengths efficiently

One thing I have always been good at is organising and planning. I have a fairly busy mind so having things laid out efficiently and using plans always helps me get things done on time. I always plan out my days and make sure I am being productive. This skill would be useful if I ever decided to work freelance as I am very familiar with managing my own schedule.

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Something that goes hand it hand with planning is attention to detail. As I previously mentioned I like planning things to the minuscule detail and this also goes along with the amount of effort I put into work.

I am very much a perfectionist and like to get things perfectly right as I set very high standards for myself.

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IMPROVEMENTS I can always acknowledge when I need to make improvements with my skill sets. All my current skills that I have already listed can be enhanced and improved as there are definitely areas that are not perfect. For example with my Adobe skills, I would like to learn more about Illustrator as this is something that I have never explored and feel like it would round my Adobe knowledge off well. I also would like to learn even more about InDesign and possibly take part in a Professional course that would help me expand my skill set. There is an extra training course in Adobe stystems that the University offer, so this will be something I will look into.

I would like to expand my knowledge about the industry as well. I feel like because I have been so focused with Uni work the past several years, I have found it hard to keep up to date with every industry advance.

Moving forward I want to use Business of Fashion and other platforms daily in order to stay in touch with the latest information.

I also would like to build on my marketing and business knowledge. I am hoping to take the CIM qualification that is offered at the end of my degree as I feel like this would be a great added extra to my CV and will help fill in some gaps within my knowledge.

If I want to go into Buying and merchandising I will have to get used to Excel much more as this is something that I will be using. The university do host an Execel course that helps you gain an extra qualification and expand your skill set, this is again something I will look into as it will help me in the future.

Going forward I want to work on my tendency to get stressed and overwhelmed. This goes hand in hand with my attention to detail, I find myself getting stressed easily because I am unsure if I will get things to my standard. This comes with overthinking as well and this is something that I really struggle with and that may hinder me in the future if I don’t work on it.

SWOT ANALYSIS OF MYSELF

SWOT ANALYSI S

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STRENGTHS

WEAKNESSES

- Strong adobe skills - Planning - Self- motivated - Good Communicator - Innovative and creative - Strong Willed (wont give up) - Driven - Ambitious - Degree and CIM qualification

- Self confidence (feel like I am not good enough) - Spreadsheets - Indecisiveness - Take feedback personally sometimes and this can in turn affect

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OPPORTUNITIES

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THREATS

- Potential to obtain Adobe and Excel course qualifications

- competitive job market with people who have more experience than me

- Having potential networking connections through Linked in

- Lack of self confidence may get in the way of me applying for roles.

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PREVIOUS JOBS:

(Fig 24. House beautiful 2021 ‘No title.[Online Image])

HOMESENSE, TAUNTON

I worked at Homesense as a sales associate for two years when I was in college. This job was a great step in improving my confidence and people skills. I really enjoyed being face to face with customers and having a set routine. After the two years I felt like I had grown a lot as a person and felt like I gained many skills.

SKILLS GAINED -

Improvement in Confidence Improved social and people skills Problem solving Learnt how to work under pressure Knowledge on working towards goals

e r t i s a s W WORKING BOAT, FALMOUTH

(Fig 25. Woring Boat Pub. 2022.’No title’ [Online Image’)

I worked as a waitress and behind the bar at The Working Boat pub in Falmouth in the summer of 2021. I felt like I was in the deep end when I first started this job as I had no previous pub experience but come the end I felt confident.

SKILLS GAINED -

Being able to work with new people Adapting to a new system Development of customer service Independent working

PREVIOUS WORK WHAT WAS IT? This project was in my second year at University and was part of a collaboration between my course and the Fashion Design students. The aim was to come up with an innovative sustainable brand and brand it. The brand we created was called Alder and it was a chic and sophisticated women’s wear brand that uses 100% sustainable materials. It was targeted towards the working woman and we wanted to create looks that were adjustable for day to night. I really enjoyed getting to work with new people and coming up with our own ideas together. It was interesting to see another point of view, because as marketers we never normally get to be apart of the design idea process.

SKILLS GAINED -

Team work Delegating Working to a tight brief Confidence to voice my ideas

IMPROVEMENT I am pleased with the results of this project and feel like the brand we created was clean and concise however as a team at times we did have to come together due to some members not attending meetings. This meant that our work load was larger and we had to work harder, but it did mean that we had to push ourselves to meet the deadline.

Alder

(Alder Project 2021)

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(Fig 26: Amelia Thomas ‘Futurecas’t,2022.[ Original work])

WHAT WAS IT? This was another second year project however, this was an independent one. The task was to complete a report based on the year 5052. We had the task of researching what life will look like in 50 years time and how this will effect Fashion Marketing as we know it now. We then had to present our report and findings along side a visual ( I completed a video) in front of our class and lecturers. This was really out of my comfort zone and something that I never normally would do however, it helped me overcome my confidence problems.

SKILLS GAINED - Researching - Presentation skills - Graphic skills - Confidence

IMPROVEMENT I really liked how my visual report looked and the way that my video was laid out. I found the research limited as it was hard to find fashion specific information but I managed to do it all in time with the deadline.

WHAT WAS IT? This task involved a group project where we created a brand from scratch and made a plan for the in store visuals as well as the overall branding and coming up with a buying excel spread.

This project was really fun as we really made a brand that reflected our group. We had to create the in store window display for SOl too, we created a flower hanging display from scratch which was also great. This project had many different job role skills such as styling, buying, social media marketing and visual merchandising!

SKILLS GAINED - Styling - Branding - Buying Knowledge - Creative skills on InDesign - Excel Skills

IMPROVEMENT Although this was a really fun and excited project our group did have some disagreements. We sometimes couldn’t decide on things as a collective so there was definitely some compromising that was made. This however is a good skill to have as working within a team is always going to be something I will have to do throughout my career.

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(Fig 27Amelia Thomas. SOl, 2022. [Online Image])

CRITIC ON BRAND ME

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Future

(Fig 28. Amelia Thomas. 2021.

‘Brand me’. [Original work]

My ‘Brand Me’ module was around a year ago now and I feel like since then I have developed a lot in my own style and what I want to do in the future. When we did brand me I felt like I lacked a lot in my visual communications and I wasn’t confident at all when it came to visual flare.

However, I now hink that I have improved a lot and have developed my skills considerably. Although I want to get even better at my graphic skills I do think that I like my style a lot more now.

The screenshots on the left show my brand me work. I think that my style is fairly similar but wasn’t well executed in my brand me. I feel like if I was to do it

again it would look like this document. I still used vibrant colours and tried to incorporate interest in each page but as I stated before, my skills have improved so therefore my work looks more out together now.

As part of the Brand Me project we also had to create instagram posts (shown below). I do feel like the posts that I created are good and do show off my work well however, they don’t look visually appealing together and when I create my social media again I will try and make it look seamless. I also think that the content could be better aimed to what I want to pursue in the future. Since I am interested in social media marketing I think it would be important to make some mock up branding ideas and showcase this instead.

This is the first CV I made in my brand me module last year. I felt like this style and design fitted in with what I was creating at the time however upon reflection I feel like It doesn’t reflect me at all.

The time line style writing I feel is boring and perhaps unnecessary to go into so much detail into every one of my previous jobs and educational background. The design also does not have much stylistic flare nor does it stand out very well among other CV’s that a company may get sent. I feel like a more vibrant and busier CV can be a better representation of me and my creative style.

This is my new and improved CV which relates more to my visual aesthetic now and looks very eye-catching . I have made it more concise and less busy so that it is easier for the reader. I also want to make it less corporate so I added some fun overlays.

WORK EXPERIENCE

brief summary instead of unnecessary info

Marketing experience| 1 week 2017 Hestercombe Working within a marketing and events planning team was a great insight into what I wish to pursue in the future and gave me further knowledge on what the roles contain.

AMELIA THOMAS

Retail Associate | 2018-2020 Homesense I worked at Homesense for two years and thoroughly enjoyed helping customers and working toward store goals.

Waitress| 2021 The working boat pub I worked at the working boat for a brief time and learnt many more customer service skills.

MARKETING STUDENT

EDUCATION HISTORY 2013-2018 Bishop Fox's 7 GCSE's grades 4-7 2018-2020 Richard Huish College 3 A levels BBB 2020-2023 Falmouth University Fashion Marketing

SKILLS Social/customer service Proficient in Adobe photoshop and indesign Photography and Editing Visual communications Planning and efficient time management

I am an enthusiastic student currently studying Fashion Marketing at Falmouth university. I enjoy being creative and using my unique ideas to come up with innovative solutions.

Falmouth, Cornwall

07713877336

ameliaholly@gmail.com

Background that goes with my visual identity

Visuals that make my contact details clear

PART THREE

INTERVIEWS FROM INDUSTRY

Creative Dire cto r,

e

A

l z a F o y n b b

owner s s e n i s u Student and B

Abby Falzone is a student at North-eastern University in the US and is a part of several magazines.

She focuses on graphic design work which she has been doing freelance for several years as well as putting her time into working internships and managing her own clothing

(Fig 28: Falzone. 2021. No title.

[Online Image)

Have you always known what your ‘dream’ job role would be in the future or has this changed as you have worked through different positions such as your roles in Avenue and Surface magazines?

I’ve always known I’ve wanted to work in the art, fashion, or design realm but have never been able to pin down exactly what I want to do, I would stay I’m still figuring out my “dream job”. I love to jump around my interests (hence my very busy past in fashion,magazine work, graphic design, etc.) and I can’t say I’m positive that I’ll ever land on just one thing. That being said, my roles at both The Avenue and Surface Magazine have helped me to define where and in what industry I would like my creativity to be directed towards.

How have you been able to juggle so many responsibilities at once and do you have any advice on how to manage time effectively?

It’s a tough feat and my time management skills have gone through a LOT of trial and error to find a happy balance. Staying organized always helps both your actions and puts your mind at ease when figuring out when to work on what. My biggest piece of advice has to do more with balancing lots of responsibilities... make sure to make and maintain time for yourself, no matter how much you have to do, it’s beyond important.

You have had many different work placements and work within several magazines, how did you find these positions and what advice would you give to someone who is beginning to network?

Beginning the job search and throwing yourself into the scary world of networking is tough, but incredibly important. Most positions I’ve worked thus far have been found through networking rather than placement sites like LinkedIn or Handshake. Advice I would give is to always put yourself out there, don’t try to put up a front or convince others you’re something that you’re not. Talk about your passions and what you love to do or what you would love to see in the world and trust in that to guide your path.

What or who would you say is your biggest influence in your work?

My biggest influence in everything I do, whether that’s creative direction, styling, graphic design, writing, photography, or something else has and will always be (I believe) my feelings and emotions. They’re what, I believe, is the root of creativity and something everyone can tap into if you’re willing to. Human emotion is what connects us and allows us to feel and love each other – and that is what art is, no matter what medium or industry.

Where did the inspiration for your clothing line come from and how long did the planning process take before it came to life?

I don’t necessarily know if there was one point of inspiration for me, I’ve always loved clothes and have always wanted to experiment with fashion and see what I could create, and I think one day I finally just did it. The actual pen-on-paper planning probably started about a month before I started creating my first collection (this was also 2020 COVID period, I had a lot of time on my hands). I halfway think planning is over-rated when it comes to creating things. You can plan for months and years and decades, but until you can hold and see something in real life, it’s all limited to that – a plan.

How did you create effective branding and marketing for your brand ‘Baby Jade’?

Branding was one of the most important things to me when forming and developing BABYJADE. I wanted each collection to tell a story and to each be a part of the world that was my brand. One technique utilized and stuck with was concepting and creating inspiration boards for the branding of each collection. I knew what story a collection was going to tell before I knew what the actual pieces would look like. Through this, I could create marketing materials for social media, my website, etc. while also creating the clothing to maintain that connection and cohesion.

What has been your favourite project to work on so far?

I had such different experiences working on every project, especially personal ones, but I would have to say DESIRE is my favourite.

The project as a whole was incredibly personal and honestly difficult for me to work on because I really had to ask myself – what do I desire? Why do I desire? Do I want to be desired? It’s a beautiful thing to look back on and to know that this project had evoked emotion and thought in other people as well.

Finally, You have an outstanding portfolio, what elements do you think go into making a good portfolio?

Thank you! My portfolio journey has been a long one, but after much trial and error (and the continuation of that), I feel that I can confidently say that expressing yourself as an individual, as a style, etc. is the most important thing that goes into a good portfolio. Everyone can show their work on a modern, clean-cut website... people see tons of those everyday – what can you do to make yours different? How can you express yourself through something as “professional” as a portfolio? Grab people’s attention, show them exactly who you are, what you like, the projects you are proud of and do it with confidence! Don’t take it so corporate and business oriented that you lose who you are as an artist, designer, etc.

(Fig 29: FAVPNG.com . 2022. No title. [Online Image])

(Fig 30: The Avenue Magazine. ‘No title. 2022 [Online image])

i f G f o e rd i l l E

(Fig 31. Gifford. 2022. Instagram. [online image])

Influencer

an dc

o c s n ollaboratio

nater i d r o

Ellie is currently working at the online fashion brand Oh Polly as an influencer and collaborations co ordinator.

Ellie previously worked in a number of different roles including PR and journalism. Ellie has now been in her current position for 6 months however, she has been working at Oh polly and within influencers for nearly a year.

What are your main responsibilities within your influencer and collaborations coordinator role at Oh Polly?

My main responsibilities are working with high end influencers, creating and negotiating deals with celebrities and paid inluencers. We work on a collection basis, so getting enough collabs per collection per week when we have a new drop! I also now manage a team of 11 people, which is a job within itself! So I make sure all the girls they’re working with are on brand and also we’re reaching our engagement targets! We also do guest lists for events, recently with had our Ekin-Su event and we hit capacity of 400 people who attended. I also organise any gifting for TV shows and programmes such as Love Island, a new Netflix programme coming soon and also others!

As you work with social media, influencers and technology what do you think will be the biggest challenge going forward?

I think the biggest challenge is how long influencers will be influential for and the change of social media platforms, is this going to affect sales for clothing? Adapting to a new social platform is also a huge job for a brand, working out what works and what doesn’t, what people engage it and what they care about! For example. the move over to TikTok was so different then your edited Instagram post and adapting to that can be a challenge for anyone in the industry!

You have a degree in broadcast journalism and have lots of experience in many different fields. When you first began working in the industry did you know what your ‘dream job’ was or did you begin to realise what you liked and disliked as you worked through different positions?

I still don’t think I know what my dream job is - which is a huge lesson for anyone at university or at school! I think a lot of people would consider this job as there dream job, and I totally agree I absolutely love my job! But things change and evolve alllllll the time and we have to move with it! I think as long as you’re happy in a job and enjoy day to day work that is the main thing but I did also have a passion for social media in my personal life so it went hand in hand!

What has been your greatest achievement while working at Oh Polly for the past several years?

My greatest achievement is Ekin-Su! I originally had a good working relationship with her agent and I sent Ekin clothes for Love Island, this is where it all started! This put us in the running to have Ekin has a collab when she came out! I attended ll the pitches with the CEO’s and directors at only 22 years old. We managed to secure Ekin and I became her partnership manager! I also travelled to LA so we could do her shoot which is definitely and pinch me moment! To be honest I can’t believe everything I have achieved in the last few months!

Finally, What advice would you give for someone trying to Don’t expect everything to happen straight away, you’re young and have the world at your feet! Stay resilient because the right job will come and be as vocal and creative as you can be whether thats on your CV or in the job itself! The more your ideas and hard work is seen and heard the further you will move up! (Also a creative CV is KEY) But hard work pays off and it will all come in time, just stick to it!

(Fig 32. DeValk. 2022 ‘Ekin Su. [online image])

(Fig 33 and 34: Gifford. Instagram ,2022 .[Online image] )

B i s e s s i e u ll Lo

(Fig 35. Bissel. 2022. No title. [Online Image])

Junior ac co

unt

buyer

e v i R t a

d n a l s I r

Louise is a Junior account Buyer at River Island.

She has been working within the company for just over six years. She started her career in PR and then she moved over to buying for M&S. The first job she landed at River Island was in product management but recently she has moved over to the buying team and works with their new ‘market place’ model.

What are your main responsibilities as a junior account buyer for river island?

It is a fairly new role and new aspect to the business that joined the business at the start of the year. Essentially I work in wholesale and work with external partners such as Asos, Zalando and next and Very.

I am responsible of the new market place side of the business with Zalando and Next. It is in our hands on what products we collect and sell onto them. The only downfall of this is we are responsible if the products don’t sell on their sight well and we only make money on products that do sell. Unlike with ASOS we sell garments to them and get the money straight away, this market place system works differently. I am responsible for kids and menswear at the moment so I am reviewing critical path, looking into lead times and make sure we have stock in time for key launches such as Christmas. I am also responsible that all the items are labelled correctly on their websites as well as making sure everything gets the correct marketing. Finally reviewing the market each week is very important so that we can gauge what is doing well and what needs more of a push .

After graduating did you know that you wanted to work within buying or did you have an open mind?

I was completely open minded and did a lot of internships within PR and even buying for M&S. I did fall into this role that I have now, my house mate at the time worked in buying within river island and wholesale wasn’t very well known then. It is a very new side of the business and since I worked within river island for many years it was the next progression. I feel like you either prefer the product and production side of buying or you like the aspect that I do where it is already done for you and it is more the business negotiation side of things.

What has been the biggest challenge you have had to overcome in your career / post graduation so far?

There are challenges everyday in fashion and you have to be good at problem solving as well as quick thinking. Covid was probably the biggest challenge that we have faced and the upcoming years will be difficult financially. Christmas this year is going to be the last big spend for River Island and going forward into next year it will be just about focusing on sales and pushing them.

What do you think will be the biggest factor of change on your job role going forward. (For example the decline in retail)?

Wholesale is a super interesting place to be at the moment. It is a new area of the business and the growth we have seen so far is amazing. Zalando have said to all their partners that by 2023 they only want to be working with companies that have a market place model. As we started this in the beginning of the year, we are in a very good position. In terms of changes market place is where it is going to go as it is better for control and profit.

(Zalando 2022)

Finally, What advice would you give for someone trying to get into the industry?

Internships are the best way to learn and gain experience. You should always try and do internships that you really are passionate about so that you can try and progress in your career instead of doing things that don’t align with your path.

What skills and qualities gave you the edge do you think to land your first buying role?

You have to be eager to learn as fashion is an industry that is always changing, there will always be problems which need tackling. You have to be good at working within a team, working on your own and using your you initiative. If you don’t do well in a high pressure situation then sadly sometimes it can be overwhelming however, in my career I have been lucky and everyone has been great to work with and I really enjoy it. Mistakes are never a problem as this is how you learn and there are never any stupid questions.

(Fig 36: Denise. ‘River island’ 2017. [Online Image[)

o Y u e ng c a r G

Co-Fo un

(‘Fig 37: Grace Young Linked In’ No title.

2022. [Online image])

e r u t a N der of Future

Grace Young is the co founder of Future Nature which is a brand development and communications agency. They focus on transforming brands so that they can become more sustainable and keep them up to date.

I can see from your linked in profile that you have a plethora of experience in a variety of fields, what fundamental skills have you learnt along the way?

You really never stop learning. To be the owner of an agency you need to be a jack of all trades from HR to new business. Strategic thinking and time management are really fundamental - as well as self care - making sure you have time for your life outside of work and other responsibilities, requires discipline.

You have co-founded Future Nature which has a keen focus on sustainability. What made you decide to take the leap to create your own brand development and consultancy agency?

I wouldn’t have done this without my partner Lucy - from the outset it’s been a collaboration with aligned values and mission. Creating your own brand allows you immense creativity and freedom, which you do not get if you have a job within a larger organisation. You are limited by the existing company culture / management / approach.

What do you think will be the biggest challenge with sustainability going forward?

Pace of change.Legislation - governments' resistance to keep climate top of the agenda. Education - on a macro scale - beyond those already in tune with sustainable living. Poverty is a huge barrier - if you are struggling to make ends meet you are much less likely to have the energy to making changes in your life for the planet. Government business leadership is vital.

Finally, What advice would you give for someone trying to find their way into the industry?

Dedicate time to reading and keeping a pace with the industry things are moving fast, with twists and turns all the time. Decide which aspects of the field interests you most- and identify figures in the movement to follow and learn from. There are some real pioneers out there right now!

OVERVIEW Conducting these interviews was really interesting and exciting! I enjoyed coming up with the questions as I could make them relevant to myself and direct them towards helping me in the future. I found everyone I interviewed besides Louise through LinkedIn. I am actually really thankful that I didn’t have any direct connections as this made me have to work hard to find people and also I had to get familiar with LinkedIn. I now have built a resonable sized amount of connections through linked in from this module. Louise was a connection through my mum so I managed to have a phone call interview with her. This was really informative as I got a chance to ask extra questions and have a general chat with her about Fashion Buying. The call was very successful and she has noted my details down so that once I graduate I could get an internship with her.

I asked most people I interviewed if they are doing the job they first set their sights on doing, but they all said that life has taken them in many directions and that they soon discovered what they wanted to do as they worked through it. I found this very reassuring as although I have some sort of direction for my career I am still unsure about what I directly want to do. I also asked everyone what their biggest piece of advice was for someone trying to get into the industry which was very helpful. They all gave different answers but they all helped me know what my next steps may be.

Overall all of the individuals that I interviewed gave me valuable advice and answered my questions amazingly. I feel more confident now about the future and towards my career.

expressing yourself as an individual, as a style, etc. is the most important thing that goes into a good portfolio.

2) (Abb y Falzone, 202

You have to be eager to learn as fashion is an industry that is always changing, there will always be problems which need tackling.

(Lou ise Bissell, 2022)

Stay resilient because the right job will come and be as vocal and creative as you can be whether thats on your CV or in the job itself!

(Ellie Gifford, 2022)

Dedicate time to reading and keeping a pace with the industry things are moving fast, (Gr ace Y oung, 2022)

PART FOUR

MY BRAND IDENTITY

(Fig 38: Amelia Thomas . 2022. no title. [online image])

BRANDING MYSELF Going forward I want to create a website that showcases my work along side a blog that shares my ideas.

Both of these will be key assets within gaining potential jobs and networks, post graduation.

As I am interested in social media marketing having visuals that represent me are very important. I am also interested in Fashion Buying, however this is less creative so my portfolio and visuals need to be relevant to the social marketing side of things. The blog aspect is more tailored to my marketing ideas and observations of the real world, this may help me if I want to peruse PR. I want to create new content for my social media and portfolio.

I will use pretend businesses and briefs that I come up with to create relevant branding content that I can use on these sites. With my interview with Abby Falzone, she mentioned the importance of a portfolio and the need to stand out. Her portfolio website is something that inspires me greatly as she has a really engaging layout and interactive design.

When thinking about my brand identity I felt like I wanted something fun and a reflection of myself. This document so far is a visual representation of what I want my identity to be, so I will continue with this going forward. The logos on the right are ones that I have mocked up to help give myself options.

I have chosen the bottom right as my final logo as it works well with my visual handwriting so far. This also relates to my business card mock up on the previous page, all of these look seamless together and helps create a concise look.

Don’t take it so corporate and business oriented that you lose who you are as an artist, designer, etc.

- (Abby Falzone, 2022)

LOGOS

Social Med ia M ark et in

g

Melia

FEED INSPIRATION:

(Fig 39 Studio Beloved’ 2022. Instagram’[Online Image)

(Fig 40. ‘Social Studio Bloom’. Instagram. 2022 [Online image)

(Fig 41: ‘4thJuneSocial’ 2022. Instagram. {online image])

(Fig 42:‘EnvisionSocialCO’ 2022.

Instagram. [Online image])

SOCIALS: My social media at the moment is from my brand me project. Although I feel like my look hasn’t changed that much since then, I do feel like it could look more consistent and put together. I want to create more examples of work that I can do along with a visual pleasing feed.

The feed examples on the previous page are things that I would like to achieve as they all look aesthetic and fit in with each of their styles. I want to also gain my followers and reach on Instagram as I feel like this is a good way to connect with people.

Linked in is also a platform that I have been using recently and have found very useful. This is where I connected with two of the people I interviewed. I found that it was easy to network once I had built some connections on the site as it opened me up to more people.

Currently my linked in profile is minimal and needs some expansion and improvement.

I want to put my logo on the banner so that I am recognisable and look more professional . This should help me create even more connections.

(LinkedIn, 2022)

WEBSITE MOCK UP:

BRANDING PACK: Social Med ia M ark et in

LOGO AND HEADINGS- NewYork SUB HEADINGS - Apollo TEXT- garet

g

Melia

This is an overview of my final branding. These are the things that will be used time and time again on my socials, website and portfolio work. This is what defines me as a brand and the elements that I will take with me after graduation.

The combination of the coloured background, the differnt fonts, colour scheme and sparkle details will be used throughout and should not change. I think having branding that reflects me and that I am happy with visually will help me with my socials and website creation.

PART FIVE

FMP ACTION PLAN CONCLUSION

FMP IDEA 1

My first idea is an app which creates a personal styling profile made entirely for you. It shows you outfits, and you can choose to swipe left if you don’t like and right if you do (just like how a dating app is formatted). This addictive game like process will create a quick outcome for the user resulting in new brands, designers, influencers, pre-loved clothes and styles for them to try out.

You can directly buy items from the app as well as sell and purchase pre-loved clothes.

This app helps the user create their style and the software will get more personalised the more they use it. This means the user will get to know more designers, garments, influencers and brands that the app knows they will like.

I don’t have a brand name as of yet for this idea however, I would want it to be more than the app.

I feel like having a second hand market place within the brand would be a good addition as it will encourage users to shop second hand.

This project will give me important skills for my future career as it will involve branding the app and creating the narrative.

This would give me skills with going into social media marketing. This will also help with my missing skills that I outlined earlier, although my InDesign knowledge is good, it could be enhanced a lot with this has my FMP.

FMP IDEA 2 Mayhem is a woman led creative brand which aims to empower and help other women achieve their goals.

A magazine is produced monthly which has details of new women led ideas and upcoming designers as well a interviews from successful women. It aims to provide a space for creatives to share and connect ideas and showcase their work. In addition to the magazine and website space, a clothing collection is produced biannually in collaboration with upcoming designers.

This idea would involve me creating the branding for Mayhem along side the social media and long term marketing plan. I would be expanding my adobe skills especially in InDesign and Photoshop along side my theory skills. This would mean that I could work on my visual skills as social media marketing is what I would like to pursue.

i

FMP IDEA 3: Pi x

brand

Re

Pixi first launched 20 years ago with the idea of being cruelty free and simplistic. There current marketing is targeting an amalgamation of younger and older customers however, their engagement is low and they don’t seem to be targeting either demographic effectively. They recently collaborated with hello kitty which shows that they are trying to reach a more youthful age range. To target a younger audience of young millennials and older gen Z customers Pixi should re brand their social media’s and stores.

This idea could help me with fundamental skills such as branding that could help me go forward into future job roles. At the moment I have a good knowledge of InDesign, however this could be greatly improved with this as my FMP.

IDEAS: - Partner with relevant influencers to create edits - Bring back the 90s (as that’s when they launched) - In-store interactive screens that help engage customers into finding a product suitable for them - Launch refillable and more sustainable item

ACTION PLAN one

two

SAVE UP

TRAVEL

Just after graduation I plan to move home and save up some money.

I originally planned to go back to my retail job, but since having a look on some job websites it seems like it could be achievable for me to get a remote marketing related internship or possibly work in a small firm part- time in Somerset.

I would like to take a break for a few months and go travelling. I planned to go travelling before University however, due to covid I wasn’t able to. I did manage to go inter railing for several weeks around Europe this spring and ever since then I have wanted to go on a longer trip. I would like to possibly work while I travel or do some internship work in Australia.

three INTERNSHIP After I return from my travels I hope to move to either London or Manchester. From there I want to gain more experience through paid internships. I would like to complete an intership in Social Media Marketing as this is what appeals to me the most and I would like to learn some hands on experience. I would also be interested in PR roles as this is something that I feel would align with my current skills.

four

five

SOLID JOB

PROGRESS

Beyond my internships I aim to get a role at a company permanently with a solid wage that would allow me to stay living in the city. I am unsure what direction my career will go but I hope that from my internships I learn what I maybe like and don’t like.

Ultimately I would love to work my way up within a company or potentially use my skills and go freelance. At this current moment I hope that I would be able to go into Influencer or social media Marketing as a freelancer or as part of a well known agency.

SHORT TERM

TRAVEL As previously mentioned, travelling is very important to me and is something that I will be doing after graduation. I want to utilise my time travelling though and look into internships abroad. From my research it seems like there is the possiblity of completing short term internships in places like Australia. This would help me gain experience.

ILD

MY

SOCIA LM IA ED

After graduation I would be interested in a buying internship. After talking to Louise, I feel like this role would be sutible for me as it combines business and fashion. This would help me decide if the business route is for me.

BU

IP

B

N TERN I G N I SH UY

A key element for me after graduation will be to build my social media and personal branding so that I can gain more confidence with InDesign and phtoshop and eventually see if i could start doing social media marketing as this is something that also appeals to me.

LONG TERM JOBS

In the longterm I hope to go through various internships and jobs so that I can discover what it is that I like and where I see myself going forward. I also hope to have a job in a location that is suitible for me .

FREELANCE

I also hope that in the long term my portfolio becomes bigger and that in turn I will be able to go freelance with social media marketing or branding.

I think that this would give me freedom and allow me to work confidently alone.

STABLITY My one main goal for the long term future is that I have a stable career and that I do find a passion. At the moment there are many options for me and many jobs I would like to try. So overall I am going to aim to find what I love to do.

CONCLUSION This project has been a good insight into what is out there for me after graduation and I feel like I have a better understanding of the industry too. I have found that the reseach of internships and abroad job markets has been very informative for me and has set me up to do further investigation into it. After interviewing the people in Industry, I found that they all said that their career changed frequently and they did not have the job they have now in mind when they first began! This fills me with confidence that I will find my own path and the career I want to do eventually.

My interviews were actually my favourite element of this project as I felt like I gained a true understanding of what it takes to work in the Fashion Industry and what I need to do to get there. Portfolio and internships are the most important next steps for me as this is what the people in the industry that I interviewed kept bringing up. From this project I also feel like I have set up my next steps in terms of starting a website and social media very well, meaning I have everything I need to go forward.

Overall I think that my action plan has put together my plans in a detailed way and I aim to stick to this in some sort of way so that I can reach my career goals. Going forward into the next stages of my self branding, I will create a portfolio in which I can add and express myself as well as a unique social media that can help me land jobs!

“THE ONLY THING STANDING BETWEEN YOU AND OUTRAGEOUS SUCCESS IS CONTINUOUS PROGRESS.” - Dan Waldschmidt, Business Strategist

CONSENT FORMS: You are invited to take part in a research exercise as part of an undergraduate assignment.

Before you decide to take part, it is important for you to understand why the research is being done and what it will involve.

Please take the time to read the information below. If anything is unclear, please ask for further information.

Activity consents: I understand that I have given my consent for the following: - To be interviewed over email.

- For my linked in and website images to be used and fully referenced as part of the report.

Data consents: - I understand that I have given approval for my image and opinions as specified above to be used in an assignment which will become the intellectual property of Falmouth university.

- I understand that the following personal data: address, age, health, and family details will remain strictly confidential and will appear nowhere in the assignment.

Statement of understanding - What is going to happen and why it is being done has been explained to me, and I have had the opportunity to discuss the details and ask questions.

Right of withdrawal - Having given the consent I understand that I have the right to withdraw from the research project at any time without disadvantage to myself and without having to give a reason.

Statement of consent - I hereby fully and freely consent to participate in the study, which has been fully explained.

Signatures Participate name: Abby Falzone

Researcher name: Amelia Thomas

Signature:

Signature:

Date:

06.10.22

Date: 06.10.22

Fig 1:

THOMAS, Amelia. 2021d. Own Image [Online Image]. Amelia Thomas.

Fig 2: ASOS. 2022. Asos Logo [Online Image]. Asos. Available at: https://www.asos.com/women/ [accessed 13 Oct 2022].

Fig 3: ASOS. 2022. Asos Logo [Online Image]. Asos. Available at: https://www.asos.com/women/ [accessed 13 Oct 2022].

Fig 4: DR MARTENS. 2022. Dr Martens Jadon Hi Boots in Black [Online Image]. Asos. Available at: Dr Martens Jadon Hi boots in black [accessed 20 Oct 2022].

Fig 5: DEPOP. 2022. Depop Logo [Online Image]. Twitter. Available at: https://mobile.twitter.com/depop [accessed 6 Oct 2022].

Fig 6: DAHM, Flo. 2017. [Online Image]. Pexels. Available at: https:// www.pexels.com/photo/turned-on-gray-laptop-computer-ontable-699459/ [accessed 20 Oct 2022].

Fig 7: SUMMER, Liza. 2020a. [Online Image]. Pexels. Available at: https://www.pexels.com/photo/anonymous-woman-choosing-outfit-in-store-6347546/ [accessed 22 Oct 2022].

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Fig 13:

] UNKOWN AUTHOR. n.d. White Plane [Online Image]. Pure PNG. Available at: https://pngimg.com/image/5219 [accessed 23 Oct 2022].

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JADED LONDON. 2022a. MONTEGO DRESS in AQUA POWDER BLUE. Jadedldn. Available at: https://jadedldn.com/products/aquabutterfly-slashed-cut-out-backless-dress [accessed 11 Oct 2022].

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THOMAS, Amelia. 2021b. Alder Project [Original Work]. Amelia Thomas Portfolio.

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Fig 27: THOMAS, Amelia. 2021a. Sol Branding Project [Original Work].

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THE AVENUE MAGAZINE. 2022. Velocity. Theavenuemag. Available at: http://www. theavenuemag.com/issues-3 [accessed 22 Oct 2022].

FALZONE, Abby. 2022. ‘Abby Falzone’. abby falzone [online]. Available at: https://www. abbyfalzone.com/ [accessed 6 Nov 2022].

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Fig 20:

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GIFFORD, Ellie. 2022a. Instagram [Online Image]. Instagram. Available at: https://www.instagram.com/ellie_gifford/ [accessed 20 Oct 2022].

Fig 35

BISSEL, Louise. 2022. ‘Louise Bissel LinkedIn’. LinkedIn [online]. Available at: https://www.linkedin.com/in/lbissell/ [accessed 17 Oct 2022].

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ALL GRAPHICS INCLUDING CV DONE BY AMELIA THOMAS