Amelia Purwanti H.
Copywriter
Social Media Executive
KOL Specialist
P O R T F O L I O
Hello!
Welcometomyprofessionaljourney!
Since2017,I'vebeennavigatingthecreativeworld,startingas acopywriterforanedu-travelstartup.Iquicklyfellinlovewith thedynamicagencylife,evolvingfromcopywritertocontent writer,andnowtoasocialmediaexecutive.
Myrolehasbeenallabouthelpingbrandsconnectwiththeir onlineaudiencesthroughstrategicplanning,engaging content,andthoroughaudits.Currently,I'mdivinginto influencermarketing,craftingstrategiestoamplifybrand campaigns.
That'swhatyouwillexploreinthenextpages ��
CetaphilIndonesiaDigitalRetainer
2021-2022
Monthly content planning and writing, contributing to arrange Brand Strategy, Community Management in all socialchannel,andInfluencermanagement.
2023-2024
Supervising and controlling social media management fromallplatform,alsoprovidinginsighttobuildbrandplan andcampaignstrategy.
2023-2024
CetaphilBabyIndonesia(newaccount)
Managing social media retainer, including monthly content planning, visual copy, community management, and strategic initiatives to drive organic growth on Instagram. from0to1.3Kfollowers.
2021-2024
WhiskasIndonesia
CampaignSuppport&Strategy
BrandAmbassadorandKOLManagement DailyCommunityManagament
KOLbrief,andscriptsupervisor
GoogleAwareness@TikTok-KOLManagement
KOLsBriefforGoogleProductCampaign#CaripakeGoogle
IdeationandKOLsbriefforThematicWomenEmpowermentCampaign
#YukBukaSuara
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CampaignProjectBRIvolution2.0@lifeatbri
Creating12interactivecontents(contentplan,briefandcaption) for#BRIvolution2.0forawarenessamongBRIemployees.
SmallLocalBrands
SocialMediaRetainers(MonthlyContentwriting,CampaignandAdsPlacement)
PrintedArticleWriting-TheCoffeeBook
