4 OF THE MOST IMPORTANT PRINCIPLES TO INVEST BY Trends change in real estate all the time. Some are short term fads. Others are more permanent. Real estate and economic cycles are constantly turning. Failing to adapt is a fatal flaw that will crush even the wealthiest individuals and biggest institutions. Yet, there are timeless principles that prove equally fatal whenever investors veer away from them. Here are four of them. 1. Diversify Wisely Diversification is essential to wealth preservation, growth and other financial needs and objectives. Just diversifying for diversification’s sake though, can be almost as harmful as putting all of your eggs in one basket. Intelligent diversification has purpose. It is done consciously and with intent to simultaneously achieve multiple financial goals. Make sure you are diversified, but also know why, and what you are investing in for those purposes. 2. Don’t Lose Money This doesn’t mean you won’t ever lose a dollar on your journey, at least temporarily on paper. However, this should always be front of mind. Not to the extent that it holds you back, but so that you are