dining experience of first- and business-class passengers by tapping into the surging global popularity of craft beers. “In the airline world, there’s a problem of perceived product parity. Innovative initiatives and engaging storytelling can help brands rise above this problem,” Lever says. “That’s exactly what Betsy Beer was designed to do.” With help from a team of expert brewers, Betsy was tweaked for high-altitude. She’s about 10 percent fizzier than her sea-level rivals, adding what’s known in
AmChamHK 1-2 • 2018
“And with so much earned media exposure, brand awareness got a real shot in the arm in markets where traditional spend is limited.” – McCann's Martin Lever
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