Amber kaplan statement of intent

Leeds College of Art BA (Hons) ILLUSTRATION OUIL603 Extended Practice

Level

06

Credit s

60

STUDIO PRACTICE Statement of Intent Name

Amber Kaplan

Blog Address a-kaplan1417.blogspot.co.uk

Date Rationale I want to improve my technical skills in print processes, I need to practice the print processes I want to improve in - for me this is lino and monoprint (though I am also interested in screenprint). I also want to continue doing papercut and mixed media pieces and exploring new ways to communicate the tone of voice I am developing.

I need to find out more about packaging and branding as I am somewhat interested in creating illustration for packaging - particularly for indie brands, and I have an interest in makeup. So maybe makeup packaging. I want to try it that's for sure.

I don't want to overcomplicate any of my briefs, or do something I'm not particularly interested in to jump through hoops, as I will make something I am unhappy with and I want to make good art. This was my downfall last year. Simple ideas can be good.

Themes / Subjects

Spooky Stuff - Monsters etc Pagan Holidays Music / Live Events / CD's / Album Art Books - Adult fiction / fantasy / not childrens books / not editorial work Feminism / LGBTQ Branding / Packaging - Makeup, Alcohol, Various Products, DVD Box sets Limited edition - Films, Music, Book packages etc.

Pattern

Products / Methods of Distribution

Branding / Packaging - Makeup, Alcohol, Various Products, DVD Box sets Limited edition - Films, Music, Book packages etc.

Posters Packaging design for products - Makeup, CD booklets, DVD Box Sets. - Novelty limited edition stuff that has illustration on it for some reason or other

Practical Skills / Media / Formats

Traditional Print - Particularly Lino & Monoprint (textures man) Collage / papercut Mixed media - Traditional and Digital used together Experimenting with different ways of using media to create a consistent tone of voice without using the same techniques over and over again or making the same work.

Brief 1:

One a week Monster Girls

Deadline

Ongoing May 2017 Rationale: I like drawing monsters & girls, I want to get better at papercut & Collage so each image must contain some element of this. (Not necessarily the whole image - to allow for experimentation. Must be done within a day - working to a restricted time limit - speed up work making.

Brief 2: Draw Neil Gaiman's Stardust - BBC Radio 4 Deadline 26 / 10 / 16 Rationale:

Really quick turnover, similar theme to book covers, could lead into a bigger project after the deadline for the single image. (Perhaps adapting the Folio Soc brief to this book). Practice making a single image successfully for a close deadline.

Brief 3: Pagan Greetings Cards (Cards for Pagan Holidays)

Deadline

[unsure Jan / Feb?]

Rationale: Working with designs, practice lino printing and digital editing to create a design.

Applications of that design - thinking about products etc.

Varied kinds of design all with a similar theme / aesthetic - making a collection practicing a tone of voice Brief 4: Travelling Man Deadline 27 / 10 / 2016 Rationale: Another short turnover brief - practicing making something of a higher standard at

a quick pace. Able to challenge my organisation skills as one of the 'leaders'.

Limited colour palette and theme - working to constraints - making the constraints work for me. (Even though I helped set them) Brief 5: Buffy - Designs for commemorative box set of DVD's Deadline [unsure: Jan /Feb?] Rationale: Will allow me to research more into packaging - and create designs for packaging /

applying designs to products. Scope for posters / t-shirts / badges etc to be proposed a project for me to be self indulgent and have a lot of fun with.

ACTION PLAN​ – use this section to identify specific tasks that you need to complete in order to resolve the brief.

Brief What do you need to do?

1

stardust 2

TM 3

TM 4

MG 5

PC

- Have components printed and scanned

Deadline 20 / 10

- Digitally experiment with compositions & Produce a final image

24 / 10

- Submit entry Travelling Man - INFO OUT TO PEOPLE (Theme / Colour Scheme etc) - [done] - Roughs - Close to final image [for peer review of everyone's work] - FINAL IMAGE finished in PDF Format - IMAGES Printed, signed, packaged, etc One a week: Monster Girls - Get a reference list of monsters - draw one every week

Buffy 7

- Watch Buffy [Again... for Research. References, Quotes, Themes, characters, etc]

buffy 8

9

10

19 / 10 21 /10 25 / 10 27 / 10 31 / 10

??/05/17 Pagan Cards - Start properly after Stardust & Travelling Man are submitted - Research Pagan Holidays: Main themes, symbols, deitys, rituals - sketchy doodles - Lino appropriate

Buffy - Start properly after Stardust & Travelling Man are submitted - research existing designs for box sets (Buffy & other things) - research various packaging designs - for limited edition products

6

26 / 10

BA (Hons) Illustration - Level 06 OUIL603 Extended Practice STUDIO PRACTICE

Project Proposals 10 steps to producing persuasive project proposals

1. Set clear aims and objectives 2. Be SMART (Specific , Measurable , Achievable , Realistic , Time Conscious) 3. Use words from your brief 4. Justify the need for your proposal 5. Describe your audience 6. Describe your motivations 7. Consider the reader 8. Eliminate vagueness 9. Visualise the ending 10. Assume nothing