PRESS KIT 2023
WHAT ARE WE? WHERE ARE WE?
• We are a family business.
• Founded in 1948 by Joan Amat.
• Directed from 1952 by Concepció Amigó Amat widow.
• Directed since 1990 by Imma and Joana Amat
• 2010 incorporates the third generation: Guifrè and Martina Homedes Amat and Nadia Massagué Amat
We offer a professional and competent service Having a high level professional team forming part of the company is one of our objectives.
We are excited about our work
We convey this passion to the people who work with us, clients and suppliers.
We innovate
We are always up to date with both technological and procedural innovations and, in particular, we have focused on digital transformation and the use of Big Data to make our service more efficient.
We are looking for personalization
We have a team formed by lawyers, economists, real estate consultants,... Prepared to know and advance the needs of customers.
Committed to quality
That’s why we were the first company in the sector to achieve the ISO, which we renew every year.
We are integrated in our time
We are part of the associations of professionals related to areas of our activity and we work in collaboration with the best professionals.
We participate in many of debate and associations centers in the civil society.
Social responsibility is part of our DNA and, therefore, is integrated into the strategy.
COMMITMENT, RESPONSIBILITY, CREATIVITY, INNOVATION, COMMUNICATION, AND TRANSPARENCY
BARCELONA Via Augusta, 3 Central office Opened in April 2018 Av. Rius i Taulet, 17 SANT CUGAT Opened in November 2017 Bonavista, 63 SANT JUST Balmes, 345 Boutique Luxury Opened in October 2019 370 sqm 250 sqm 255 sqm 1000 sqm
WHAT DO WE WANT TO BE?
A different Real Estate company, recognized in the market for its transparency, honesty, coherence and credibility.
View
We want to be a benchmark in the business and social world, an industry leader and a digital world pioneer. We aim to be a company committed to its human team, customers, suppliers, and society in general.
Mission
Our mission is to advise and manage our clients patrimonial assets, within a framework of absolute professionalism and honesty, using innovation and technology to give the best service possible with a high degree of customization..
Values
• Business ethics
• Coherence, transparency and confidentiality
• Long-term vision
• Consistency, quality and perseverance
• Knowledge, training and innovation
• Conciliation policies and commitment to society.
TURNOVER
Amat has closed the year with 14.477 clients and a turnover of 5.320.000 €.
INVOICING EVOLUTION
PRESS KIT 2023 3 5 4 3 2 1 0 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 6 millions € 5.320.000 €
Family council: Martina Homedes Amat, Joana Amat, Nadia Massagué Amat, Imaculada Amat, Pol Massagué Amat and Guifré Homedes Amat.
BUSINESS AREAS
PATRIMONIAL
• Rental management and asset management.
• Large accounts management assets: investment funds and family office.
• Community ownership management
• Maintenance and buildings rehabilitation.
• Seasonal rent
COMMERCIAL
• Commercialization of new construction and second hand properties, for sale and rent.
• After sales service.
• Commercialization of Luxury properties for sale and rent.
• Commercialization of real estate residential, industrial and tertiary.
CONSULTANT
• Property investments advice.
• Urban planning advice and land management.
• Real estate legal advice.
• Fiscal advice.
• Amatzonia: Efficient buildings..
· Staff of 16 workers
· Pioneers in the computerization
· The Commercial Area is created
· API College members
Daughters Immaculada and Joana Amat are incorporated
Joan Amat Sala founded a Real Estate Administration office in Sant Just
1948
1952
1970
1960
Joan Amat dies His widow, Concepció
Amigó, assumes the direction
1980
4 PRESS KIT 2023
WE GROW IN SERVICES, WE GROW IN PROFESSIONALIZATION
PRESS KIT
2ND GENERATION
We celebrate the 75th anniversary
New Boutique Luxury in Balmes st, 345, Barcelona
· Guifré Homedes, 3rd generation family member, take over the General Directorate of Amat
· Opening of the new corporate headquarters in Via Augusta st, 3, Barcelona
· New services of Fiscal Advice, Accounts Management and Luxury Real Estate
· Incorporation into international real estate agents netework
· New office is opened in Barcelona
· Second office in Sant Cugat
· Online Administration
· Creation of the Consulting area
· Creation of the Investment management service
· New office in Sant Cugat del Vallès
· First company in the sector with ISO 2001 certification
First Amat website
Change of concept: business vision
Staff of 46 women
First man incorporated by the Parity Law Despite the crisis, the challenge of keeping staff is assumed Marketing investment is maintained
The “Dinners of the environment” and the Diary of change” start
PRESS KIT 2023 5 2018 2017 2014 2023
2019
1995
1990
201113 2004
2008
2000
Opening of a new office in Sant Cugat del Vallès.
CRISIS PERIOD
3ND GENERATION INCORPORATION 3ND GENERATION TAKEOVER
more than 5
between 2 and 5 anys less than de 2 anys
more than
between
anys less than 35 anys
6 PRESS KIT 2023 University student Secondary
50 anys
50
35 and
anys
STAFFND Age Antiquity in the companies Studies Gender distribution Distribution by areas 7% 32 % 43 % 54 % 11% 46 % 78% 22% 2019 85staff 2012 2013 2014 2015 2016 2017 2018 60staff 72staff 65staff 63staff 89staff 96staff 91staff 2020 69staff 2021 70staff 2022 72staff COMMERCIAL 34% CONSULTANT 8% FINANCE 12% PATRIMONIAL 34% GENERAL SERVICES 7% 61% % 46
GENERAL MANAGEMENT
Guifré HOMEDES CEO
MarkETING
Comunication and design
DIRECCIÓ
PATRIMONIAL DIRECCIÓ
DIRECCIÓ CONSULTORA
DIRECCIÓ FINANCES
PERSONES I SERVEIS GENERALS
STANDARD
Sales and rent consultats
LUXURY
Sales and rent consultats
brand new house
Sales consultats
MANAGER COMMERCIAL Carles SOTOS after sale
rent Administrators
COMmunity
Administrators
Esther VALLÈS rent season
WORK-FAMILY CONCILIATION
It is still free Easter week and one of the two Christmas and New Year’s Eve weeks, plus 4 weeks of summer vacations, so parents can fit with the school holidays.
Gemma FOLCH
Asunción RODRÍGUEZ
Trinitat ROPERO
bussiness
people
Laywers
FISCAL investients Consultors/es
JUridical AMATZONIA
Consultants & controlers
SERVEIS INTERNS
Controlers and assistance
MAINTENANCE
CONTINUING EDUCATION
All the departments have followed a continuing education program related to the respective areas.
QUality
GENERALS SErvices
Recepcionists
QUALITY
We were the 1st in real estate business to obtain the ISO certificate in 2000
Quality service is a fundamental value for Amat, that’s why we are associated from the beginning to the following collectives:
We have a € 2 million guarantee insurance
We are real estate managers since 1954
We are members of:
• FIDEM President
• COPERSONA President
• FemCat secretary
• RACC management board
• CAFBL board
• Egarsat management board
• EADA executive patroness
• Grup 7 patroness
• Mutua de Propietarios patroness
• Família i Benestar Social patroness
• OMHB advisory board
We are lawyers in Barcelona since 1973
We are members of:
We are real estate agents since 1982
We are economists in Barcelona since 2014
We are registered technical architects from Barcelona
We are members of:
Joves empresaris Catalunya
Associació Promotors de Catalunya
Associació Catalana de l’Empresa Familiar
Cambra Hispano-Sueca a Barcelona
• Inst. Català d’Oncologia advisory board
• Founding partners People Help
• Member of the Consell de Vint del Consolat de Mar
We are committed to:
ResponCat company since 2015
Human Factor company since 2015
Emotional stability company since 2017
8 PRESS KIT 2023
AWARDS AND RECOGNITIONS
FROM LEFT TO RIGHT AND TOP TO BOTTOM: 2023 ResponCat Award to the time reform | 2022 Professional Career Construction Award | 2018 XXV AIJEC Award | 2017 Personality Award CECOT | 2017 Best commercial agent award by API | 2017 Awarded with the EQAMOB & CO distinction | 2015 Human Factor Award | 2019 Most innovative Marqueting LuxRE Award | 2014 Best Business Trajectory by Barcelona’s Commerce Chamber 2015 Best Website Desing award by LuxRE | 2013 Premi IWEC | 2019 Creu Sant Jordi to Joana Amat | 2003 European Citizen Prize | 2003 FIDEM Award | 1999 Francesc Macià Medal to Concepció Amigó.
GENERATING PUBLIC OPINION
Interviews, articles and other media appearance. Opinon leaders in articles and reports about the situation of the real estate market in Catalonia in:
10 PRESS KIT 2023
Amat news
PRESS KIT 2023 11
Guifré Homedes, interviewed about the housing problem.
Interview in the La Metro program, in the report “Recovering empty premises”.
Contact: Vanesa Piñeiro vanesa.pineiro@amatimmo.cat