D E S I G N S
AMARANTH
ăm′ə-rănth
From Greek amaranthus, name of a mythical unfading, everlasting flower. The
Brand Design & Strategy Group
WILLIAMS , C E O & F O U N DE R
LEIGH
ABOUT US
We are a collective of brand experts with varied backgrounds in identity, strategy, social media, marketing, web design, photography, and writing. We are a small, creative team with years of experience committed to bringing your story to life.
Founded in 1994
Bachelors Degree in Fine Arts
Graphic Design
Marketing
Experience
Corporate Communications Director
Agency Creative Director
Owner, Amaranth Designs, LLC
COLLABORATION
Our team is composed of a talented group of individuals including designers, copywriters, photographers, marketing experts, and digital strategists. Together, we possess the skills and expertise necessary to create innovative and successful solutions. Over the course of our 30+ years in business, we’ve built a portfolio of literally thousands of designs. Our range is extensive.
National African American Music Museum Donor Campaigns
SOME OF OUR VALUED CUSTOMERS
Adventure Science Center
Alignment USA/Alignment Nashville
Boston Medical
Chattanooga Red Wolves SC
Connecticut College
Cumberland Human Resource
Agency
Genetics Associates
Harpeth Conservancy Organization
Liberty Utilities
MGM Industries
Marquee Dental Partners
Matco Norca, Inc.
Mid-Cumberland Human Resource Agency
National Museum of African American Music
Nashville Metro Public Schools
Northside Neighborhood House
Pasadena United School District
Reliant Bank
SHRM Society of Human Resource
Managers
Tennessee River Trails
United Way of Sumner
County/Nashville
Vanderbilt University
SOME OF WHAT WE DO
Brand Identity
Brand Strategy
Logo Design
Naming
Taglines
Style Guidelines
Copywriting
Icon Design
Infographics
Social Media Ads
Web Design
Web Programming
Brochures
Brand Collateral
Exhibit Design
Flyers
Annual Reports
Case Statements
Signage
Ads
Posters
Book Covers
Packaging
Annual Reports
Billboards
Newsletters
Business Cards
Press Kits
Event Promotions
PPTX Templates
BRAND DESIGN
Every designer's creative process varies. In our case, we begin by collecting extensive information from our clients, followed by a brainstorming session to spark new ideas. We also develop a vision board in tandem with our clients, incorporating aspects such as color palette, images, and look and feel. These may be developed alongside the actual design. Following this, we progress to refining specific details such as font, taglines, and subtle design adjustments to achieve the best possible outcome.
Nashville Hub Brand Design/Collateral
GRAPHIC DESIGN
After deciding on brand assets, we begin to apply those elements to collateral and marketing materials. The design process often involves multiple layouts in order to arrive at the best solutions. This process involves applying design principles (balance, contrast, hierarchy, repetition, scale, typography, alignment, emphasis, and images. ) Though customers may not see all the iterations, going through this process helps to refine the design. Exceptional design is not random but rather, intentional.
Brand Design
Flammia Elder Law Firm
“Make it simple, but significant.”
Don
“A logo doesn’t sell (directly),it identifies.”
Paul Rand
Candice Hermann
“If you don’t give the market the story to talk about, they’ll define your brand story for you.”
David Brier
“Building a brand means knowing your story and building and sharing that story.”
Tamara
McCleary
United Way of Sumner County
Brand Refresh
“Listen to your customers, not your competitors.”
Joel Spolsky
Thrive Farm GA Brand Asset Development
“If people like you they’ll listen to you, but if they trust you they’ll do business with you.”
.
Zig Ziglar
“If people like you they’ll listen to you, but if they trust you they’ll do business with you.” - Zig
Ziglar
“Everyone you will ever meet knows somethin g you don’t.”
Bill Nye
Harpeth
Conservancy Organization Brand Design/Marketing
“White space is like air, it is necessary for design to breathe.”
Wojciech Zielinski
“The single greatest ‘people skill’ is a highly developed and genuine interest in the other person.”
Bob Burg
Kathleen Hill, Real Estate Partners
Brand Asset Marketing
“If you don’t give the market the story to talk about, they’ll define your brand story for you.”
David
Brier
Reliant Bank Brand Collateral
Why work with us?
We are committed to providing you with strategic design solutions that help you attract your ideal customers. Whether you're revamping an existing brand or starting from scratch, we are here to make sure that your design is impressive. Our ultimate goal is to help your business thrive, and we know that great design plays a significant role in achieving that goal. So, let's work together to bring your vision to life.
