Gabriela Amanda or mostly known as
It is obviously seen that she adores
Amanda Michiru, is a typical happy-go-lucky
green colour. She has a very tidy handwriting in
teen girl. She might seems very casual and
all-caps style that inspire the logo to use
careless, but she’s actually very serious and
geometrical type of sans serif font as the basic
responsible to all her works. She learned much
idea. She’s a simple type of person, that might
about attitude, personality and performance
be the reason she likes flat design style a lot.
since she signed up for office desk position few
For her, every excessive things will never look
years ago.
good ended up great.
She has a bold and strong personality to always have her own principles so that she couldn’t easily influenced by external opinions. She prefers to stay on her own track and plan to prevent further clutter among her friends. She has a very high respect for people and it’s important to behave proffesionally everytime.
background overview
The complete design of the brand consist of 2 parts: the logograph and the logotype. The logograph is the primary mark that was made of 3 (three) combined alphabet letters from Brandon Grotesque Font Family. stands for Amanda stands for Michiru stands for Design
The alphabets then arranged vertically to shape a pencil. Letter M was modified to adjust the side shape. Letter D was also rotated 90 degrees to adjust the bottom part of the logograph shaping. Bold character style was chosen to strengthen the structure of the logo. It’s shaped like a pencil that represents Art & Design as her field of expertise.
The outer edge of the shape has no sharp point, instead a rounded edge as a symbol of used pencil to show that she is not a newbie. That she has experiences and she pursued her field for quite a while. The primary logo colour was chosen by her favorite colour. Nevertheless, the logo was designed to be flexible depends on the placing surface. The Logotype took a role as the secondary mark that necessarily follows the primary mark. The logotype will NOT be displayed when it’s displayed on the same board with another brands. It’s best to present the complete logo mark in SOLO. This to avoid impractical view judgement to the brand.
Intact has the meaning of describing something that’s complete or comprehensive, or full. As mentioned at the philosophy, there will be disseverance of logo parts. Basically, the intact logo means both logograph and logotype are displayed. Below is the ďŹ nale, original, and complete logo preview. The surface is exible, both are most likely the same, either dark or light colour; equally without misusing background concept. An intact or complete logo will best be used when it only stands alone like a SOLO.
primary mark this part will be the cynosure above all. the construction needs to be exact. disloyalty regarding to threaten the identity could possibly be sued and further processed by the authorities. any further activities relevant to the main logo, the designer will have the right to take the decision or even to reject/deny the request.
W : H = 2 : 5
W : H = 9 : 1
secondary mark secondary doesn’t mean that this part is unnecessary, this part actually is very important dealing with introduction matters. without the logotype, there’s no explanation of the brand logo and no one could notice the brand even if it’s eye-catching. this part will not always be displayed along with the logograph. (examples: logo displayed as brand sponsorship, or media partners, etc. that the audience may not match the target, and this logotype is not necessary needs to be informed). furthermore, to avoid any impractical impressions when mixed around with plenty else.
C0M0Y0K70 R109G110B112 #6D6E70
C0M0Y0K90 R64G64B65 #404041
C70M0Y46K0 R59G186B161 #3BB4A1
C0M0Y0K0 R255G255B255 #FFFFFF
C2M1Y44K0 R251G241B164 #FBF1A4
C0M92Y83K0 R238G59B56 #EE3B38
C0M0Y0K0 R255G255B255 #FFFFFF
C86M28Y58K8 R2G132B119 #028477
stationery
personal resume
personalresume
GRAPHIC DESIGNER My objective is to obtain a level of position where I can gain experience and knowledge to improve my skills. I am addicted to identity design, I believe every brand has its own background, an interesting story that differentiate to each other. In intention to reach better result, I always explore deeper and develop wider so that each of them has a strong and powerful signature identity.
WEB SKILLS
SOFTWARE SKILLS
LANGUAGE SKILLS
MOBILE DESIGN UI / UX DESIGN WEBDESIGN HTML5 CSS3 JAVASCRIPT
PHOTOSHOP ILLUSTRATOR INDESIGN MS OFFICE PREMIERE PRO 3DS MAX
ENGLISH CHINESE BAHASA
AMANDYMICHIRU
Portfolio
Behance | Issuu | Instagram | Kreavi
COMPETENCES Binus International University JWC
Bachelor of Art (Major in Graphic Design) Double Degree : Binus International University & Northrumbria University
2011-2015
Jakarta
Freelance
Graphic Designer
2012 - today
Focused in brand identity from company logo design to products application design.
Web & Mobile User Interface Designer Building webpage composition and layout, Complete with UI icons and mobile UX design based on the maximum development of client’s desired request,
Photographer Specialised in beauty shot and fantasy editorial photograph. Full attention from the set, properties, makeup to final photo editing.
Makeup Artist Proffesional Makeup Artist for events, parties, even special effects makeup for movie or show. Still developing skill on hairdo to optimized the look.
PT. Riskserv Indonesia
Staff Administration
2013 - today
Handling most of the data from renewal to claim, including policy check or review, meetings and entertainment.
Gabriela Amanda / Amanda Michiru amandamichiru@gmail.com 08118112912
ACTIVITIES Classic Ballet (4 years) • Figure Skating (11 years) • Violin (12 years) • Body Combat (4 years) • Drum (3 years) • Volleyball (3 years) • Singing • Modern Dance • Swimming (2 years)
West Jakarta, Indonesia. 11460
WRITING SPEAKING
cover letter
invoice paper
invoice paper
BILL TO :
Mr. Sugianto Pranoto Jl. Kemuning No. 3F Cengkareng - Jakarta Barat (+62)813 1646 3888 / (+62)21 9904 3712
DESCRIPTION Business Card Design 2-sided Business Card Print : Art Carton Paper Laminating Doff UV Coating
AMOUNT
CALCULATION
300 lbr
-
300 lbr 300 lbr 300 lbr
Rp. Rp. Rp.
TOTAL
Rp.
Please make sure all checks payable to:
BCA Account No. 4880104760 (Gabriela Amanda Salim)
thank you for trusting me for your design works. i hope you satisfied.
On and for behalf of