R E P O RT
REALISING POTENTIAL . CHANGInG lives www.edufootball.org
TOGETHER We strive for
We act with * * TEAM INTEGRiTY we provide * we support A * the chance to HEALTHY LEARN LIFESTYLE We look * forward AMbition with
We are one
* the AMANDLA core values
CONTENT Team Talk.............................................. 03
Vision & Mission..................................... 04
Events & Highlights............................... 16
About AMANDLA................................. 06
Evaluation & QM.................................. 18
Fair Play................................................. 08
Financial Report................................... 20
Youth Leadership.................................. 12
Thank You!............................................. 24
Night League........................................ 14
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TEAM TALK with Florian Zech & Jakob Schlichtig Managing Directors AMANDLA EduFootball e.V.
“We keep moving forward, opening new doors and doing new things, because we‘re curious and curiosity keeps leading us down new paths.“ * How can we ensure that we do not lose the spirit of enquiry that allows us to be creative and open to explore the world with courage and belief in our dreams? What kind of environment allows for meaningful and life-changing learning? We cannot know the answers to these questions without undergoing a process of evaluating, questioning and adjusting our approach based on evidence, day in and day out. These questions have become part of our AMANDLA identity. We create new solutions - we test, we measure, we evaluate, we improve and start all over again ... and again. We know this is what creates best-practise and that is what we strive for in everything we do. So, is the answer to our questions not this constant search for optimization beyond the known and familiar? Is it that a safe and encouraging environment offers the peace of mind which becomes the first step to create a breeding ground for curiosity and willingness to learn? Throughout the last year the AMANDLA team examined these questions and themes. We piloted and tested new approaches, systems and techniques to gain a better understanding of what drives us and young people - in our daily activities and how this natural urge can be enhanced by promoting a safe and developmental environment. The goal that guides us is to get closer to our vision ... each and every day: A world where all young people have access to equal opportunities, can strive to reach their full potential and that dare to dream...
With the help of our strongly inter-linked network of science and research partners, we continually improve the practices that enable our educational programmes to ensure effective, innovative and holistic support for young people who grow up in adverse and disadvantaged circumstances. This process is on-going and has provided the strong foundations for the positive and meaningful impact of our daily work, continuously providing us with the motivation to further raise the quality of what we do and aim higher and higher. In 2012, one source of such motivation was receiving our first international award when AMANDLA was recognised as the world’s best organization in the category “Sport for Conflict Resolution” at the Beyond Sport Awards in London. We would have not been in a position to achieve this milestone without every single member of the AMANDLA team – participants, youth leaders, employees, donors, supporters, partners, interns and volunteers. We take this opportunity to share and celebrate this success with all of you and thank you for your tremendous support and confidence in us!
* Quote: Walt Disney (*1901 - † 1966)
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VISION & MISSION
Realising potential. changing lives AMANDLA EduFootball (AMANDLA) is an international NonProfit Organisation that is based in South Africa and Germany. The organisation’s mission is to create safe spaces that bring together the power of football and learning to empower youth and change lives. ‘AMANDLA’ means ‘Power’ in Xhosa and Zulu, two of South Africa’s most widely spoken languages. ‘EduFootball’ describes the fusion of the two main programme themes: holistic education and football. The name ‘AMANDLA EduFootball’ communicates the vehicle to achieve our vision:
“A world where all young people access equal opportunities, strive to realise their full potential and dare to dream...“
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ABOUT AMANDLA EduFOOTBALL AMANDLA was founded in 2007 in Khayelitsha, South Africa’s largest township. At the time Khayelitsha was at the centre of the global youth crisis, characterized by high levels of youth unemployment and crippling levels of violence and crime. AMANDLA responded to this crisis through addressing such issues as intergenerational poverty, dysfunctional communities and disintegrated family structure and values. Through experience gained over the last few years, AMANDLA has refined its holistic and long-term approach to youth development.
TY nal SAFaEnd emouontdioatgion
al he f arnin t e ysic Ph ty as yful l fear N e pla t f TIO u a s EN N for witho V E U PR | F N CE IS EN ATIO OAS L VIO ELAX EFUL R AC PE
OTS & P S T O H L IA SOC ED AREAS DEPRIV lity, l equa r socia tes safe te s fo o a T nd DLA cre AMAN safe-hubs) a c ( sti s space ely fuses holi v ti e a th v o h it inn tion w educa f football o r e pow LENCE Y | VIO T R E V PO ALITY INEQU
Creating em ployable community leaders and role models
ROLE MODELS | MENTORS LEADERSHIP SKILLS
The Safe-Hub at the Chris Campbell Memorial Field
The foundation of AMANDLA’s Holistic Programme Model is the creation of a new world for young people through the concept of a Safe-Hub. This new world provides an alternative to the toxic environment of despair and hopelessness. The AMANDLA Safe-Hub is a place of physical and emotional safety, in which young people’s rights are recognised, their responsibilities are encouraged, and their potential is realised. AMANDLA’s long term goal is to support the ordered, productive and stable transition of young people into adulthood. To achieve this, AMANDLA implements simple and effective activities that combine football with education and learning. Football is the foundation of all AMANDLA’s activity. It has, like nothing else, the ability to draw young
“The-Safe Hub approach clearly provides a safe and loving environment where kids come to play football and learn about creating opportunities for themselves.“ TOM STAINES, Director at PwC
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CATALYST FOR SAFER COMMUNITIES & HOLISTIC PERSONAL DEVELOPMENT TUTORIN HOMEW G / Adv ORK an edu cemen
FAIR PLAY FOOTBALL
a system Promotion of morals d an es lu of va ball ot fo h throug | RESPECT TEAMWORK UNDARIES VALUES | BO
t of f catio o futur n to imp rmal e pro rove spec EDUC ts A EQU TION| C AL O A R E PPO RTUN ER ITY
ow led kn ing 1. C re at
The promotion of a system of values and morals (Fair Play), the development of key social competencies and character-building (LifeSkills), academic support (Tutoring) as well as the training and mentoring of role models and coaches (Youth Leadership) are the main pillars of AMANDLAâ€™s holistic Programme-Pyramid.
Fair Play Football - Basic System of Values -
The AMANDLA Programme-Pyramid
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- Social Competence -
- Education -
- Role Models -
people off the street into a safe and developmental environment. Through daily interaction with well-trained coaches who support and mentor them, young people are encouraged to explore their independence and individuality, build a core set of values, and strengthen their ability to deal with the challenges they face in everyday life.
Dev e socia lopmen and l comp t of key et c to co haracte encies r-buil ntrol din your dest g iny MOT SOC IVATION IAL C | OMP HELP ETEN CE
FAIR PLAY - DEVELOPMENT OF A SYSTEM OF VALUES The foundation of AMANDLA’s Holistic Programme Model is Fair Play Football. High quality football and healthy competition is fundamental to achieving regular and consistent attendance, without which, the ability to influence attitude and behaviour is limited. Additionally, football provides the opportunity, through the framework of rules and the promotion of sportsmanship, to positively influence young peoples’ values and behaviour. The aim of the Fair Play Football Programme is to improve the physical health and football ability of young people, and to strengthen the players’ value system. A social climate of safety, belonging and acceptance is created through healthy interaction between teams of players and positive coaches. This environment is created through the Fair Play System, which awards points for respect, teamwork, dealing with frustration and dealing with setbacks. Tools such as the Fair Play scorecard (see left) support the coaches and facilitators in implementing the programme. The Fair Play League runs for 10 months and results in a Fair Play Champion at the end of the year.
FAIR PLALYL FOOTBA ants
articip 2500 p kly, wee agues tball le o fo 12 SPECT K | RE R O W ARIES TEAM BOUND | S E U VAL
In 2012, AMANDLA successfully ran a total of 12 Fair Play Football Leagues, enabling more than 160 teams and 2500 girls, boys and men in two provinces in South Africa to participate in regular, high quality football programmes. 2012’s Fair Play Football winners were awarded with special prizes for their exemplary conduct on and off the football field.
This sample of an AMANDLA log shows how Fair Play points are captured and evaluated:
U19 Boys Fair Play Log Ranking
# of games
% of Total Points Possible
Total Fair Play Score
Average Fair Play Score per Game
PD Sport FC
Uhuru Boys FC
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GOALS Team A
Fair Play Sc NAME TEAM
Fair Play Score A No. players pres
ent Team A
1 1 1 1 1 1 1 1
POINTS: max. 8
Initials Captai nA Initials Facilita tor
No. players pr esent Team
ed team ch eer before th e match All team mem bers played in the match Showing Resp ect Players shoo k hands with opponents an d officials af A minimum of ter the match 5 players wer e on the field on time Dealing with Frustration Players did no t swear or us e foul langua ge Players did no t fight or show agression Dealing with Set-backs Team perform ed team ch eer after ea ch goal agai Players did no nst them t talk back to the offical Total Fair Play Points / MAT CH SCORE
B Fair Play GO ALS Score B Team B
1 1 1 1 1 1 1 1 POINTS:
max. 8 Initials Captai nB Initials Refere e
LIFE-SKILLS - Personal Development & GUIDANCE What are the skills that young people need to live a healthy, responsible and happy life? Who looks after young people’s wellbeing if they are not receiving the necessary support, guidance and mentorship through parents, teachers and friends? Many of AMANDLA’s beneficiaries have grown up in dysfunctional families and communities. In their desire for guidance and belonging they are easy targets for deviant peers or gang structures. In response to this challenge, AMANDLA’s Life-Skills Programme provides structured mentorship and personal development support to young people, with the aim of strengthening their ability for positive and adaptive behaviour, enabling them to better deal with the challenges of everyday life. The 50-session Go for it! curriculum, developed in 2012 in cooperation with the Oliver Kahn Foundation and the University of the Western Cape, is embedded in the weekly football training sessions. The curriculum is divided into 4 phases and delivered over a 10 month period. 1. GOLDEN THREAD: The first phase of the curriculum lays the foundation of a safe and trusting environment between the players and the coach. 2. MY POSITION: The second phase aims to strengthen young people’s sense of identity, selfawareness and self–esteem. 3. MY TEAM: Phase three aims to support young people with managing their peer relationships and building a network of support, the so called ‘life team’. 4. MY GAME: The last phase supports the participants in setting concrete and realistic goals for their future. The importance of making good decisions (such as committing to school) and having ambition is discussed as a fundamental part of achieving ones goals and breaking out of their restricting paradigms. The overall goal for the Life Skills Programme is to support young people’s ‘Go for it!’-Spirit, where they strive to realise their full potential, break out of the cycle of hopelessness and dare to dream!
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“By providing support and assistance to those living with HIV, promoting prevention and wellness, AMANDLA EduFootball is helping to build a brighter healthier future for our world.“ MICHELLE OBAMA, First Lady of the United States of America
GO FOR IT !
LIFE-SKILLS TOPI C: FOOTBALL TOPI DETERMINATION TO AVO ID SUBSTANC C: PASSING AND E ABUSE DRIBBLING
3. MaIn aCTIVITy 2x Balls 16 x Cones
GO FOR IT !
Life-SkiLLS topi c: footbaLL topi Determination to avo iD SubStanc c: paSSing anD e abuSe DribbLing
1. SET-UP, 2. aCTIVITy, 3. TEaM TaLk
10 x Bibs
SET-UP 1. Create a 20m x 20m area using four cones. 2. Create seve n 1m gates using cones inside the should be even area. Gates ly spread throughout the area. 3. Divide play ers into two teams.
Sample of one of 50 Life-Skills Sessions developed by AMANDLA in cooperation with the Oliver Kahn Foundation and the Universitiy of the Western Cape
1. Players iden tify 3 substan ces in their community and what sub stance abuse is. 2. Players und erstand the consequences of substance abuse. 3. Players take responsibility for thinking abo ut the conseq uences of substance abuse.
1. Players hav e improved their passing and dribbling abil ity.
GOaL MOMEnT The Coach coul at the end of d use the opportunity get feedbac each drill cycle to k from players opinion on subs on their tance abuse.
1. Two team s compete aga inst each othe 2. To begin r for points. the activ player successfu ity, teams score points when a lly dribbles the ball through 3. The first team a gate. to score seve n points wins 4. Once a the game. team has won a new gam 5. Teams scor e begins. e points by a play the ball throu er successfu lly passing gh teammate cont a gate to a teammate and rolling to pass his/her . 6. The first team to score seve n points wins the game. 7. Continui ng switching betw een awarding dribbling and points for passing throu gh gates for der of the time the remainallotted for the activity.
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STEP 1: COaCH aSkS Wha t are some subs tances frequent STEP 2: COaCH FaCILITaTE ly found in your S A discussion highlightin community?
g how abusing
would influence players’ perfo rmance in
LEADERSHIP ‘ROLE MODELS‘
YOUTH LEADERSHIP - DEVELOPING ROLE MODELS & MENTORS Research tells us that the route to breaking intergenerational poverty is through providing young people with the opportunity to improve their economic status. The key factors that catalyse socio-economic progression are a solid education/skills base and a permanent, well paid job with prospects for graduation and improvement over time. With youth unemployment rates nearing 70% in certain communities in South Africa, AMANDLA has identified this as one of the main challenges it needs to address. AMANDLA’s Leadership Programme directly addresses this problem through harnessing young people’s leadership ability and empowering them with the knowledge, skill and values to make a stable transition into adulthood. The programme consists of a Junior and Senior component, and targets young people who have emerged as natural leaders through the Fair Play Football and Life Skills Programmes. The Junior Leadership programme provides young leaders, still attending high school, with tutoring support, work experience and personal development support. The aim of the programme is to ensure that the young leaders complete school successfully and that they have a plan in place to move into employment or further education. The Senior Leadership programme provides young leaders who have completed school with accredited training in coaching, sports administration and child care work, work experience, and personal leadership development. The programme aims to support young leaders in making a stable transition into adulthood through building a foundation of knowledge, skills and values. The young leaders who are partici-
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pants of the programme play a vital role in achieving the Goals of AMANDLA’s Fair Play football and Life – Skills programmes. The role that they play as coaches enables them to use their contextual credibility and leadership capacity to positively influence other young people who have grown up facing the same day to day challenges as they do. In 2012 AMANDLA EduFootball celebrated many outstanding achievements of its Leadership participants: • Senior Leaders Zandile (24 years) and Thabo (22 years) were selected from hundreds of participants around the globe to participate in the United Nations Office on Peace and Development Youth Leadership Camps in Switzerland and Germany. This tremendous achievement allowed them to further advocate for the importance of empowering young people through sport, and to learn from the abundance of inspiring young leaders who participated in the two 10-day camps • Four young people out of the 2012 Senior Leader Group were able to enrol in tertiary institutions to further their studies in the field of Sports Management and Mechanical Engineering
THE YOUTH LEADERSHIP LADDER
4 3 2 1 PHASE 1: CAPTAIN • Young boys and girls who show exceptional leadership ability on the football field identified • Form a Captains Committee and become the voice of their peers • Receive team building and leadership training • Help manage the league through upholding disciplinary procedures • Build leadership experience through running activities for their peers
PHASE 2: REFEREE • The outstanding boys and girls from the Captains Committee are selected as ‘Junior Leaders’ • They attend accredited skill development training in Refereeing, First Aid, and Event Management • They participate in personal leadership development workshops and camps • They build work experience and earn some pocket money through Refereeing and Managing Events for their peers
PHASE 3: COACH
• The outstanding young school leavers from the Junior Leadership programme are selected as ‘Senior Leaders’ • They attend accredited skill development training in Child and Youth Care, Sports Administration and Football Coaching • They participate in a Leadership Development and Personal Mentorship programme • They build work experience and earn a small income through Coaching football and Facilitating the ‘Go for it!’ Life – Skills curriculum • They become employable through a combination of strong knowledge, skills and a positive attitude
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PHASE 4: JOB • Senior Leader graduates access opportunities through AMANDLA’s network of partners • Employment is found in Child and Youth Work, Sports Administration, Football Coaching or a combination of the three • Further education and training is pursued through AMANDLA’s partnerships with Universities and Technikons • Graduates are positive citizens and contribute back to their communities through volunteering their time in AMANDLA’s programmes
NIGHT LEAGUE ‘CRIME PREVENTION‘
400 young m en joined the Night Le ague every weekend SPORT AGAIN ST DRUGS & VIO LENCE
Since the establishment of the AMANDLA Safe-Hub, official crime statistics show a significant decrease, of up to SOURCE: South African Police Service, Khayelitsha
Research shows that crime and violent behaviour increase dramatically on Friday and Saturday nights. Young men in the age range of 16-35 are most at risk of becoming victims and/or perpetrators of violence. Young people susceptible to violence are bored, fuelled with alcohol and drugs and motivated by the exciting atmosphere generated by the freedom of the weekend. With the objective of providing a viable and ‘normal’ alternative for young people, AMANDLA launched the Crime Prevention Night League in 2009 as part of its programme model. This unique and innovative approach of community-based night time football has been a resounding success. Up to 400 young men flock to the Safe–Hub every Friday and Saturday night, between early evening and after midnight, to participate with their friends and peers in a robust and vibrant football league held under flood lights. The environment is peaceful, safe and free of alcohol and drugs. Young men aligned with opposing gangs put their grievances and weapons aside in the interest of high level football competition and sportsmanship. The impact that the programme has on individuals contributes immensely to a less violent community overall. Since the establishment of the Crime Prevention League in 2009 official statistics of the South African Police Service indicate a 33% drop in the category ‘Murders’ and a 44% drop in the category ‘Robbery with aggravating circumstances’ in the direct catchment area of AMANDLA’s Safe-Hub in Khayelitsha.
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“Through the Safe-Hub and the Tutoring Programme, AMANDLA has helped to produce very good academic results for learners, significantly raising the profile of a once underperforming school.“
Mr Maji, Headmaster of Ikhusi Primary School in Khayelitsha
With Tutoring Without Tutoring
ø-Improvement of school results
A dysfunctional education system places South Africa amongst the worst performing countries in the world (World Economic Forum ranked South Africa 140th out of 144). The education crisis is South Africa denies young people from disadvantaged areas the quality of education necessary to break out of the cycle of poverty. In 2012, in response to this crisis, AMANDLA initiated a formal academic tutoring programme for Ikhusi Primary. In the first year of the programme the school was awarded the MOST IMPROVED SCHOOL in the Western Cape Province. The Programme is implemented in partnership with the University of the Western Cape during residual time, between 14h00 and 18h00. This time frame is acknowledged as the most critical time for intervention and prevention programmes in high risk areas, like low income suburban, informal settlements. As a result of this initiative the pass rate of students from Ikhusi Primary School participating in AMANDLA programmes has improved by an average of 49.2% in Mathematics and English.
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BEYOND SPORT AWARD 2012... and the winner is... The winners of the Beyond Sport Awards 2012 were revealed in London on Wednesday 25th July during the annual Beyond Sport Summit with AMANDLA EduFootball receiving the ‘Sport for Conflict Resolution Award’. Francois Pienaar, captain of the 1995 Rugby World Cup winning South African team, presented the award for ‘Sport for Conflict Resolution’ to AMANDLA EduFootball for its unique Crime Prevention Initiatives that are incorporated in the AMANDLA Safe-Hub Model. Through educational football activities such as the ‘Night League Programme’ AMANDLA contributes to reducing the crime rates within the Safe-Hub’s catchment area. The AMANDLA Night League provides up to 400 young men with an attractive pro-social activity in crime infested areas with fewer recreational options for young people. The league aims to support young men in making positive life choices enabling a safer community environment. After being shortlisted 2011 in the category ‘UNICEF Sport for Education’ this year’s award is an outstanding achievement for this young and ambitious organisation. Part of the Award was a comprehensive package of support consisting of consultancy from PwC, Monitoring & Evaluation support from inFocus and USD 10,000 in funding. AMANDLA has received global recognition and will continue to benefit from in-depth profiling of its work through Beyond Sport’s channels and global network. 322 entries from 135 countries were in the race for the Awards presented in eleven categories including topics like education, health, environment and social inclusion.
Rugby legend Francois Pienaar (right) presenting Florian Zech (middle) with the 2012 Beyond Sport Award
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Themed with the slogan Go for it! AMANDLA and the Oliver Kahn Foundation sealed a 5-year cooperation
Cooperation with Oliver Kahn Foundation June 2012 marked the start of an exciting 5-year cooperation between the Oliver Kahn Foundation and AMANDLA EduFootball. The main objective of the partnership is the development of a coaching curriculum that integrates the ‘Du packst es!Programme’ of the Oliver Kahn Foundation with AMANDLA’s holistic programme model around ‘Fair Play Football’, ‘Life Skills’ and ‘Youth Leadership’. Once finalised, this Go for it! coaching curriculum will be applied nationally and internationally. The University of the Western Cape plays a key role in the development process as well as the monitoring and evaluation of the new programme.
PARTNERSHIP WITH THE International COMMITTEE OF THE RED CROSS AMANDLA is very proud to announce a 3-year cooperation with the International Committee of the Red Cross (ICRC), one of the global leaders in humanitarian protection and assistance for victims
of war and violence. The ICRC has identified AMANDLA EduFootball as implementation and research partner in establishing a best-practise model for violence prevention and reduction. The ICRC provides monetary support and has undertaken a 3-year research study of the violencereduction impact of AMANDLA’s programmes on its beneficiaries.
PROJECT WITH PHILIPP LAHM FOUNDATION In 2011 AMANDLA and the Philipp Lahm Foundation set up an innovative project partnership and AMANDLA took over the local management of the Philipp Lahm Foundation “Shongi Soccer” project south of Johannesburg. Within this framework, AMANDLA implements its footballbased holistic education programmes. For the past year AMANDLA could report on the first successful outputs: 12 local coaches were trained to become certified AMANDLA-Coaches and over 300 boys and girls were recruited and participated in a structured weekly after-school programme for the first time in their lives. Moreover, AMANDLA started to build structures that enabled the Shongi facility to be more deeply rooted in the community.
AMAMDLA EduFootball has made a big contribution to the Philipp Lahm Foundation project "Shongi Soccer" this year, implementing a football & lifeskills training programme that is making a difference to the lives of 300 township children and giving our soccer field an increasingly important role in the impoverished Soul City and Tudor Shaft communities.
PHILLIPP LAHM, Captain of the
Impressions of the Philipp Lahm Foundation’s ‘Shongi Soccer’ project in Johannesburg
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German National Fooball Team and FC Bayern Munich
EVALUATION & QUALITY MANAGEMENT
FIGURATIVE EVALUATION REPORT 2011
and systems. Our partnerships with the University of the Western Cape, the International Committee of the Red Cross as well as multiple independent research projects have helped us to strengthen and significantly raise the profile of this evidencebased approach.
AMANDLA EduFootball’s programme reach has grown significantly over the last few years. In 2012 a record number of 3000 disadvantaged young people participated in the programmes on a weekly basis. In 2012, AMANDLA increased its focus on independent programme impact analyses, through facilitating external research studies. . Through this AMANDLA deepened its understanding of the organisation’s theory of change. As part of assuring that it is making an impact, AMANDLA strongly believes in evidence-based programming. In pursuing this belief, AMANDLA strives to understand the factors that effectively and most significantly influence sustainable behaviour change amongst young people and eventually communities. Based on the evidence that is generated through this understanding, AMANDLA constantly modifies and improves its programme’s design, content
Quantitative data for all programme activities is collected on a daily basis. Additionally qualitative information, through focus groups, interviews, questionnaires and observation, is gathered and analysed. This Information forms the base of the adjustments and further development of the AMANDLA programme model.
“The AMANDLA Monitoring & Evaluation System is significant because it is one of the first successfully developed by a developmental NGO in South Africa.” PROF. CHRISTO DE CONING, Professor Extraordinaire University of the Western Cape & Stellenbosch
• 3 D OVE IMPR ULTS % S 8 • 3 OOL RE SCH
O EASE NCR ES I % OR • 3a0i0r Play SC F
MONTHLY PROGRAMME ATTENDANCE IN 2012 AMANDLA EduFootball’s monitoring tools allow the organisation to track the daily attendance of the registered programme participants. The graph below shows the monthly average number of attendees per subprogramme per week. As the diagram indicates, during the month with the highest collective attendance, more than 3000 young people are reached through regular programming. This figure includes nearly 29% female participants.
Youth Leadership Tutoring Crime-Prevention Life-Skills Fair Play Football
3500 3000 2500 2000 1500
AMANDLA EduFootball’s annual programme review and strategic planning takes place between mid-December and February each year. This explains the low number of participants during this time-frame.
1000 500 0
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TUTORING & FAIR PLAY RESULTS 2012 TUTORING - A SUCCESS STORY
FAIR PLAY - FOUNDATION & FIRST STEPS
Tutoring & homework sessions combined with sports and personal development
Promotion of a value system: Respect, teamwork, sense of responsibility, dealing with set-backs & frustration
The graph below shows the significant improvement of the participants’ school performance in maths and English. This is achieved through the holistic and ongoing support the participants receive through the AMANDLA Tutoring Programme. The combination of educational sessions with fun physical activity, such as playing football, proved to be highly successful in realising the potential of young girls and boys.
During every football match played at the AMANDLA Safe-Hub teams have the opportunity to earn additional points for positive behaviour, both on and off the football field. While evaluating the performance of the teams the Fair Play referees assess the players against the categories: respect, teamwork, dealing with setbacks, and dealing with frustration. The Fair Play score is captured and analysed throughout the season. The results show that between April and November the teams,on average, managed to triple their Fair Play points scored; another indicator of how the AMANDLA Fair Play System positively impacts the social behaviour of young people.
Additionally the Ikhusi Primary school that hosted the programme was awarded the “Most Improved School” in the Western Cape Province.
ø-Improvement of school results
ø-Increase of Fair Play scores 9
With Tutoring Without Tutoring
Apr May Jun
Aug Sep oct Nov
YOUTH LEADERSHIP: Development of skills & knowledge
Work experience observation Work experience assessment Employability observation Employability assessment Personal development observation Personal development interview Personal development assessment 0
This excerpt of the 2012 Programme Evaluation Report illustrates the development of the AMANDLA Youth Leaders throughout the year. Through comparing the level of competence, skills and knowledge of the Coaches & Leaders at the beginning (red) and end of the season (orange) the significant growth becomes obvious. In almost every category the Leaders built a very high level of key competency and skills providing the young people with essential tools for their career.
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FINANCIAL REPORT TRANSPARENCY AS GUIDING PRINCIPLES The ongoing commitment and generous contributions from all its supporters was critical for AMANDLA EduFootball’s success in 2012. As a result of an efficient administrative structure, nearly 90% of all contributed funds were spent directly on programmes, benefitting over 3000 children and youth. A transparent and sustainable approach is the foundation of AMANDLA‘s approach to its financial management. To ensure the sustainability and development of the organisation‘s programmes, AMANDLA strives to establish a broad base of funding through securing income streams from a variety of different sectors. The importance of transparency, and mutually beneficial relationships, is at the core of the AMANDLA EduFootball stakeholder management strategy.
FAIR PLAY IN ALL ACCOUNTS AMANDLA‘s major expenses in 2012 are comparable to those in 2011. The provision of educational materials, sports and other general programme equipment as well as the transport costs of the various teams account for the majority of programme costs. Additionally, AMANDLA invests significantly into the training and personal development of its programme teams who are implementing the programme activities on a daily basis.
Portfolio: Income Corporate
Overview: Expenses AMANDLA EduFootball Expenses 2012
(incl. expenses of the project AMANDLA KuLutsha)
Admin Costs 14%
(incl. income of the project AMANDLA KuLutsha)
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The following figures give an overview of AMANDLA EduFootball’s finances in 2012. An important consideration is that the income, as well as the expenditures of the project AMANDLA KuLutsha (South African NonProfit Organisation) is included in the figures below. Roughly 15% of all incoming funds as well as expenses of AMANDLA KuLutsha are not covered through the international AMANDLA EduFootball e.V. organisation, but raised and spent locally. * All numbers are indicated in EURO (€)
PROFIT & Loss STatement 2012 Income: Membership Fees
Expenses: Direct Programme Expenses
Programme Supporting Expenses
Legal / Consulting
Office Equipment / Communications
Office Rent (GER)
Cost of procuring money
Membership Fees (Network)
Miscellaneous Expenses Ideational Area
INCOME / EXPENSES 2010 - 2012 The growing number of boys and girls participating in AMANDLA programmes, as well as the improved quality of the evidence based programme model, have resulted in increased overall financial expenditure.
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* All numbers are indicated in EURO (€)
PROSPECTS 2013 - 20?? PROGRAMME DEVELOPMENT For the past six years AMANDLA EduFootball has supported young people on their personal development path through the provision of innovative football-based programming. The invaluable experience and knowledge gathered, serves as a platform for ongoing programme development. The aim of this review process is the production of easily adaptable programmes, and implementation-support-systems that can be replicated globally. This will allow the global transfer of knowledge in the field of education, sport and development, moving closer to realising potential on a global scale. Simultaneously, the non-gratuitous use of the programme-support-systems and expertise in more developed regions will generate a sustainable income stream; enabling up-scaling of the programme model and significantly increasing its impact.
Replication of THE safe-hub model In the near future AMANDLA will focus on the replication of the ‘SafeHub’ model. Geographically, the focus for replication sites will be highdensity urban and suburban slum areas. These areas have been identified as major ‘Hot-Spots’ of inequality and violence by international role players such as UN-HABITAT, The World Bank and UNICEF. Young people growing up in the above mentioned settings are regularly exposed to poor education, high levels of violence and crime, and wide spread exploitation and abuse. Inequality in cities is a fundamental problem, most often with the biggest impact being on young people. In response AMANDLA will start building its second Safe-Hub in Cape Town between the townships Ggugulethu and Manenberg. It caters for young people growing up in these harsh conditions by offering them a safe space for their personal development to grow into change makers who are striving to realise their full potential and dare to dream...
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CGOAL:O NGLOBAL S UIMPLEMENTATION LTA N C Y
CATALYST FOR SAFER COMMUNITIES & HOLISTIC PERSONAL DEVELOPMENT
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S U G OA AB STA L: ILIT INY
OF KNOW-HOW & PROGRAMMES
THANK YoU !
BUILDING BrIDGES... ...AMANDLA EduFootball further extends its ne twork!
JOINT EFFORT FOR SHARED SUCCESS Over the last five years AMANDLA EduFootball has built a strong network of global partners. We are pleased to report that all our long-standing partnerships could be sustained and enhanced while several new and exciting partnerships were formed. In 2012, AMANDLA was privileged to broaden its portfolio of income streams and contributions in kind. AMANDLA’s partner portfolio includes private and public sector entities, intra-governmental organisations, foundations, individuals and numerous networks (see display beside). Locally, the close cooperation with the many non-profit organisations, as well as membership in the ‘Western Cape Network for Community Peace and Development’ are enhancing our work on a daily basis. Programmes catering for several thousand young people on a weekly basis require a reliable financial support base in order to be sustained in the long-term.
“Football unites people and generates lots of positive emotions and energy. AMANDLA is using this energy successfully to convey education, social competencies and leadership skills as well as to provide socially deprived children and youth with access to a better future. “ Oliver Kahn, former captain of the German National Team & three-times ‘World’s Best Goalkeeper’
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D A SMALL CONTRIBUTION AMANDLA EduFootball relies on donations to finance its programmes. With a monthly contribution of only 5 Euro YOU have the opportunity to enable one child to participate in AMANDLA’s award-winning programme and give a chance for a better future. We are thankful for any donation! German Bank Account: Name: AMANDLA EduFootball Account Number: 8896700 Branch Code: 70020500 Full Name of Bank: Bank für Sozialwirtschaft IBAN: DE20700205000008896700 BIC: BFSWDE33MUE For more information please visit: www.edufootball.org/donate-now Photos: Georg Höfer | Micky Wiswedel | Simon Sticker | Annika Beste | Marc Stickler | Beyond Sport | die MARQUARDT´s
IN 2012 Amandla EduFootball WAS SUPPORTED BY “On behalf of over 3000 young people we would like to express our deepest gratitude for your trust, your generous support, and your continuous interest in our work. To a successful and promising 2013!”
AND MANY MORE... THANK YOU VERY MUCH! - 25 -
Anytime I come to the Safe-Hub I smile because I’ll be protected and I’ll feel loved... ...and if there was no AMANDLA our lives could have been in danger and we wouldn’t have been able to dream.*
es v li G n I G N A H
.C L A I T OTEN
P G N I S REALI
* Feedback of participant captured through PwC analysis of the AMANDLA programmes
In 2006 I started going out with some wrong guys. I started drinking and smoking drugs and I lost everything due to that. Now I’ve got another chance to rebuild myself, that’s why I’m here at AMANDLA. Through being here I can avoid crime. I really like this place. My dream now is to start a football academy and to guide the young talented players of my local area. I want to show the youngsters that they must go this way, not the way I chose.*
AMANDLA EduFootball e.V. KaulbachstraĂ&#x;e 1a 80539 Munich Federal Republic of Germany
AMANDLA EduFootball SA 302 Salt Circle, 19 Kent Street Salt River 7925, Cape Town Republic of South Africa
Register of associations: VR 200791
NPO-Registration Number: 077-589-NPO
The production of the 2012 Annual Report was kindly supported by Advanced ARTEC Media GmbH
Published on Oct 25, 2013
This is the 2012 Annual Report of the international Non-Profit Organisation AMANDLA EduFootball. - Realising Potential. Changing Lives -