Amanda Isava Fashion Portfolio

Fashion Merchandising Portfolio

Letter Head

Business Card

Personal Branding

Personal Branding

Thank You Cards

THANK YOU!

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(305) 890 5336 amandaisava@gmail.com

Skin Conductance

Craftsmanship

Sustainability

Time Is Now

New Sleep Habits

NOWATCH is a health innovation company that determines our personalized Calm Zone using intelligent algorithms that learn your body’s natural rhythms and stress patterns through skin conductance.

The NOWATCH Awareable delivers personalized insights, revealing how our daily life, stress, and unique sleep patterns correlate, and offers tailored advice for improvement in your every day.

Our pop-up location will be in Sydney, Australia, inside the Royal Botanic Garden. This store will offer a serene atmosphere with calming music, sounds, and different aromas from nature to promote relaxation for each guest visiting the store.

Our guests will have the opportunity to experience interactive displays and activities such as personalizing their NOWATCH with their favorite gemstones, joining meditation sessions, yoga classes, and more.

All of this while tracking their stress and health levels with NOWATCH’s latest technologies and a team that will help you understand your patterns to improve your daily life.

CUSTOMER PROFILE Demographics Age: 28 - 40 years old

Psychophysics Interests: Meditation, mental

Gender: Male & Female

health, personal growth, traveling, yoga, pilates, and outdoor activities

Education: People with established

TV Favorites: Pretty Women,

Occupation: Artists, coaches,

Vacation Destinations: Tropical

Income: Mid to high income. Over 100k a

Favorite Restaurants: Vegan,

Marital Status: In a relationship or married

Music: Pop, R&B, country, and

careers. Not necessarily graduated from a university entrepreneurs, photographers, and influencers year

with children between 1-10 years old

Avatar, Friends, Eat Pray Love, Under the Tuscan Sun destinations and connection with nature healthy food, Italian restaurants house

Focus on stress reduction and promoting a healthier lifestyle Cutting-edge technology to measure skin conductance Minimalistic and aesthetic design Sustainable practices Customization Data safety

Competition with established smartwatch manufacturers Lack of engagement and following on social media Poor brand awareness High production costs

Health and wellness trends growing rapidly Partnerships with influencers and content creators Expand to other places in the US Partner with other lifestyle brands

People not understanding the product Market trends changing rapidly One product category

FLOOR PLAN

PROPS

WINDOW DISPLAY

STORE EXTERIOR

VIBRA URBANA

The Ultimate Reggaeton Experience in the US, located in the vibrant state of Florida.

Spotlighting emerging artists alongside industry giants.

Vibra Urbana is a 2-day immersive, energetic, and inclusive experience with a lively atmosphere and various elements of urban culture.

HISTORY The festival started in Miami in

2020 and

has expanded to Orlando and Las Vegas.

MARKET SIZE For the last two years, the festival has taken place at the Miami Dade County Fair & Expo, which has a capacity of 30,000 people per day.

TICKETS

Vibra Urbana

General Admission and GA Plus: All Ages.

VIP and Legenda: 21+

Vibra Urbana Unique concept Loyal following and credibility Interactive installations Diverse line-up Vibra Urbana Festival App

Expand to new cities or regions Collaborations and partnerships Digital platforms for live streaming

Limited reach because it is genre-specific Operational Challenges High competition Dependency on Headliners

Economy instability Local regulations Dependence on artists availability Security and safety concerns Weather Dependency Shifts in cultural preferences and trends

Brand Positioning High Prices

Genre - Specific

Multi - Genre

Low Prices

S

Top-tier headlining acts Global presence Brand recognition and credibilit y Large-scale productions Impressive stage set-ups

W

Dependency on headliners Weather dependency High-competitive festival market Logistical challenges

O

International expansion Introduce interactive experiences and workshops Incorporate other genres Digital engagement Partnerships and collaborations

T

Regulatory challenges Economic instabilit y Securit y and safet y concerns Shif ts in cultural preferences and trends

Take place in one of the world’s cultural capitals Diverse line-up of artists from different genres

Weather Dependency Limited Geographic Reach Competition Noise Restrictions

International expansions Digital engagement Community engagement Innovations Regulatory challenges Economic instability Security and safety concerns Shifts in cultural preferences, trends, and youth culture

CUSTOMER PROFILE

The Influencer

School Friends

The Couple

18-25 years old Latina living in Miami Building a personal brand Active on social media Interested in fashion, events & music Authentic, creative, and on-trend

15-20 years old Male & Female Living in Miami-Dade County Moderate to middle-income High-School & College Students Like to go out, attend concerts, and watch movies

25-35 years old In a committed relationship Living in Miami & Orlando Professionals with disposable income Like to travel, go to festivals, and eat at restaurants

PRICING PYRAMID SHOES: $120 - $152

Elevate your festival experience with the latest trends, offered at an accessible price range, tailored for teens and young adults managing on a tight budget.

BOTTOMS: $72 - $90

TOPS: $30 - $54

ACCESSORIES: $12 - $40

MACRO TREND

DENIM ON DENIM Smarter and more playful denim elements due to a mix of nostalgia and the desire for a bold and expressive style.

A laid-back, casual vibe with unique embellishments for those seeking a fashion-forward yet comfortable aesthetic.

MICRO TREND

Futuristic and Glamorous appeal with a sense of innovation that conveys a modern and edgy aesthetic to experiment with futuristic looks or add a touch of sophistication.

MICRO TREND

A fusion of retro vibes and contemporary design makes it the go-to choice for those wanting to make a statement through their fashion choices.

COMPARATIVE SHOPPING

TOPS

PACSUN

Silver Corset $60.80 XS - XL

URBAN OUTFITTERS Graphic Tee $40.00 S - XXL

BOYS LIE Tank Top $42.00 XS - XXL

MICAS

Denim Vest $38.00 XS - XL

COMPARATIVE SHOPPING

BOTTOMS

BDG

Baggy Boyfriend Jeans $69.00 24 - 34

AMERICAN EAGLE Cargo Short $49.95 26 - 44

ZARA

Utility Jeans $89.90 29-36

MICAS

Cargo Skirt $52.00 XS-XL

COMPARATIVE SHOPPING

ACCESSORIES

FOREVER 21 Clear Bag $19.99 OS

URBAN OUTFITTERS Heart pattern Socks $10.00 OS

H&M

Sports Sunglasses $19.90 OS

PACSUN Dad Hat $22.99 OS

COMPARATIVE SHOPPING

SHOES

DR MARTENS Combat Boots $210.00 5 - 12 W 6 - 14 M

ZADIG & VOLTAIRE Graffiti Sneakers $398 36 - 41

CONVERSE

Chunk 70 Plus $100 5 - 15 W 3 - 13 M

DOLLS KILLS

Chain Ankle Boots $88 6-11

LINES SHEET #1

Adjustable Metallic Top Cost: $15.00 Price: $30.00 Sizes: XS - XXL

The Cargo Pants Cost: $36.00 Price: $72.00 Sizes: 00 - 16

Utility Vest

Cost: $30.00 Price: $60.00 Sizes: XXS- XXL

Festival Boots Cost: $30.00 Price: $60.00 Sizes: 5 - 12

LINES SHEET #2

Candy Sleeveless Top Price: 20.00 Cost: 40.00 Sizes: XS - XXL

Shade Sunglasses Cost: $12.00 Price: $24.00 Sizes: OS

The Bermudas Short Cost: $30.00 Price: $60.00 Sizes: 000 - 16

Graphic Socks Cost: $6.40 Price: $12.80 Sizes: OS

LINES SHEET #3

Unisex Oversized Jeans The Platform Sneakers Cost: $45.00 Price: $90.00 Sizes: XXS - XXL

Cost: $60.00 Price: $120.00 Sizes: 4 - 12

Blah Blah Tee Cost: $22.50 Price: $45.00 Sizes: S - XXL

Cross-body Bag Cost: $15.00 Price: $30.00 Sizes: OS

LINES SHEET #4

The Dice Tee Cost: $22.50 Price: $45.00 Sizes: S - XXL

The Cargo Skirt Cost: $40.00 Price: $80.00 Sizes: XXS - XXL

Iced Out Necklace Cost: $20.00 Price: $40.00 Sizes: OS

Meta-verse Bodysuit Cost: $27.50 Price: $55.00 Sizes: XS - XXL

LINES SHEET #5

Something More hat Cost: $15.00 Price: $30.00 Sizes: OS

Line Jeans

Cost: $45.00 Price: $90.00 Sizes: 00 - 16

Graffiti Sneakers Cost: $60.00 Price: 120.00 Sizes: 4 - 12

The Wknd Tee Cost: $19.00 Price: $38.00 Sizes: S - XXL

Started by a savvy college student in 2019 who put her love for fashion, female empowerment, and entrepreneurship to the test.

She wanted to create a brand that encouraged all girls, everywhere, that they have the authority to look and feel good in the clothing they wear.

MISSION

To inspire women to break the status quo and become the next generation of leaders by expressing themselves through clothing that empowers.

S

Unique brand identity Strong presence in social media Loyal customers Empowering message Unique customer experience Presence in pop-ups & events

O

Micro-influencers partnerships Professional photo-shoots for their website PR Packages Continue with collaborations with other brands

W

Strong competition Limited product offers Slow foot traffic in brick-andmortar store Limited brand recognition

T

Increase in brick-and-mortar store rent Fashion trends changing quickly Supply chain disruptions High dependency on the brand owner

GIRL SQUAD

She is in her 20s.

Living in coastal regions or drowning in this style.

Own a small business.

Working as a micro-influencer.

With a moderate to middle income.

Single or in a relationship

Values empowerment, individuality, and self-expression.

With an active lifestyle or aspire to one.

Like adventures and outdoor activities.

Interested in fashion, leadership, women’s empowerment, and breaking traditional stereotypes.

Market Map

High Quality

Mass Market

Premium Brand

Low Quality

Outerwear

$68 - $100

READY - TO WEAR

Dresses

$58- $100 Tops

$26 - $110

Mass Market

Bottoms

$38 - $90

Distribution Channel The main channels of distribution will be the e-commerce & TikTok Shop. With a user-friendly e-commerce experience that showcases the product effectively through high quality-images, detailed descriptions, and easy navigation.

The brand will focus on having a strong social media presence to connect with their target market, creating engaging and authentic content that showcases DA’s personality to make them not only communicate but also convert those potential clients within just a few clicks inside Instagram and TikTok shop.

They will continue focusing on selling at their flagship store in Orlando, FL, making in-store events, but also attending pop-up shops and local markets to create brand awareness.

B2C

LINE SHEET

SWEAT PINK CROP TOP 95% Cotton 5% elastane Sizes: XS - L MSRP: $38.00

SUMMER 2024

DENIM MIDI SKIRT

98% Cotton 2% Spandex Sizes: XS - XL MSRP: $85.00

THE PICNIC DRESS 100% Cotton Sizes: XS - XL MSRP: $79.99

LINE SHEET

SUMMER 2024

BUSINESS VEST

78% Poly 20% Viscose 2% Spandex Sizes: S - L MSRP: $62.00

BOLD FLOWER SKIRT 98% Cotton 2% Spandex Sizes: XS - L MSRP: $89.99

THE PINK TUBE

70% Cotton 25% Poly 5% Spandex Sizes: XS - XL MSRP: $55.00

LINE SHEET

SUMMER 2024

MARTINI TANK 100% Cotton Sizes: S - L MSRP: $28.00

COQUETTE SHORTS 98% Cotton 2% Spandex Sizes: XS - XL MSRP: $90.00

FRONT TIE BLOUSE 80% Cotton 20% Silk Sizes: XS - XL MSRP: $55.00

LINE SHEET

SUMMER 2024

OCEAN BRA TOP

98% Cotton 2% Spandex Sizes: XS - XL MSRP: $32.00

YE-HAW HAT 100% Polyester Sizes: OS MSRP: $40.00

THE PICNIC SKIRT

80% Cotton 18% Poly 2% Spandex Sizes: S - L MSRP: $50.00

Website Layout

Placing a strong emphasis on high-resolution photos with a plain background that highlight the distinctive textures, colors, and details of each item will help to better communicate the brand’s distinctive style and craftsmanship.

Improving the quality of the photos and using different models on their website is a top goal in order to boost interaction and enhance the brand’s image.

Social Media

Darling Authority’s social media strategy is designed to amplify its coastal western aesthetic and engage with its audience on different platforms, such as Instagram, TikTok & Pinterest.

Having an Instagram feed that showcases not only its products but also the lifestyle and values it represents.

Through a mix of high-quality product photography, lifestyle shots featuring coastal landscapes, and usergenerated content, the brand aims to cultivate a sense of community among its followers.

Additionally, incorporating behind-the-scenes glimpses into the brand’s creative process and collaborations with influencers and local artisans will add depth and authenticity to its social media presence.

Photoshoot Transport yourself to the fusion of coastal and western aesthetics in a charming beach house located in St. Augustine, Florida.

With a sense of relaxed sophistication and an adventure spirit.

Wearing knits and flowy garments by the beach with the coastal breeze, while in the inside of the house, a more rustic environment.

Studio/House 3 Models Photographer Food

TOTAL

$1,000.00 $1,500.00 $1,000.00 $250.00

$3,750.00

LAUNCH PARTY

Joia Beach - Miami Summer 2024 DATE: June 20th 2024 - TIME: 4:30pm

Event Budget Venue Rental

$2,500.00

PR Packages

$300.00

Printed Materials

$200.00

Food & Drinks

$2,000.00

Photographer

$500.00

Photo Booth

$300.00

Decoration

$300.00

TOTAL

$6,100.00

Eight weeks before the event, guests will get PR packages with invitations. The packages will include three pieces from the new summer collection that have been carefully selected for each creator according to their style.

Each influencer will also receive a customized tote bag, jewelry, and a cowboy hat, as well as a unique discount code that they can share with their followers on social media platforms to drive additional traffic to the DA’s website.