Personal Branding







NOWATCH is a health innovation company that determines our personalized Calm Zone using intelligent algorithms that learn your body’s natural rhythms and stress patterns through skin conductance. The NOWATCH Awareable delivers personalized insights, revealing how our daily life, stress, and unique sleep patterns correlate, and offers tailored advice for improvement in your every day.
Our pop-up location will be in Sydney, Australia, inside the Royal Botanic Garden. This store will offer a serene atmosphere with calming music, sounds, and different aromas from nature to promote relaxation for each guest visiting the store.
Our guests will have the opportunity to experience interactive displays and activities such as personalizing their NOWATCH with their favorite gemstones, joining meditation sessions, yoga classes, and more.
All of this while tracking their stress and health levels with NOWATCH’s latest technologies and a team that will help you understand your patterns to improve your daily life.

CUSTOMER PROFILE
Psychophysics Demographics
Age: 28 - 40 years old
Gender: Male & Female
Education: People with established careers. Not necessarily graduated from a university
Occupation: Artists, coaches, entrepreneurs, photographers, and influencers
Income: Mid to high income. Over 100k a year
Marital Status: In a relationship or married with children between 1-10 years old

Interests: Meditation, mental health, personal growth, traveling, yoga, pilates, and outdoor activities
TV Favorites: Pretty Women, Avatar, Friends, Eat Pray Love, Under the Tuscan Sun
Vacation Destinations: Tropical destinations and connection with nature
Favorite Restaurants: Vegan, healthy food, Italian restaurants
Music: Pop, R&B, country, and house


Focus on stress reduction and promoting a healthier lifestyle
Cutting-edge technology to measure skin conductance
Minimalistic and aesthetic design
Sustainable practices
Customization
Data safety

Competition with established smartwatch manufacturers
Lack of engagement and following on social media
Poor brand awareness
High production costs


Health and wellness trends growing rapidly Partnerships with influencers and content creators
Expand to other places in the US Partner with other lifestyle brands
People not understanding the product
Market trends changing rapidly
One product category


FLOOR PLAN


PROPS
WINDOW DISPLAY

STORE EXTERIOR

VIBRA URBANA
The Ultimate Reggaeton Experience in the US, located in the vibrant state of Florida. Spotlighting emerging artists alongside industry giants.
Vibra Urbana is a 2-day immersive, energetic, and inclusive experience with a lively atmosphere and various elements of urban culture.


























































HISTORY
























The festival started in Miami in 2020 and has expanded to Orlando and Las Vegas.



MARKET SIZE
For the last two years, the festival has taken place at the Miami Dade County Fair & Expo, which has a capacity of 30,000 people per day.










Vibra Urbana




























TICKETS

VIP and Legenda: 21+








General Admission and GA Plus: All Ages.

Vibra Urbana


Unique concept
Loyal following and credibility
Interactive installations
Diverse line-up
Vibra Urbana Festival App

Expand to new cities or regions
Collaborations and partnerships
Digital platforms for live streaming

Limited reach because it is genre-specific
Operational Challenges
High competition
Dependency on Headliners

Economy instability
Local regulations
Dependence on artists availability
Security and safety concerns
Weather Dependency
Shifts in cultural preferences and trends


STop-tier headlining acts
Global presence
Brand recognition and credibility
Large-scale productions
Impressive stage set-ups

WDependency on headliners
Weather dependency
High-competitive festival market
Logistical challenges
International expansion
OIntroduce interactive experiences and workshops
Incorporate other genres
Digital engagement
Partnerships and collaborations
TRegulatory challenges
Economic instability
Security and safety concerns
Shifts in cultural preferences
and trends
Take place in one of the world’s cultural capitals
Diverse line-up of artists from different genres

International expansions
Digital engagement
Community engagement
Innovations
Weather Dependency
Limited Geographic Reach
Competition
Noise Restrictions
Regulatory challenges
Economic instability
Security and safety concerns
Shifts in cultural preferences, trends, and youth culture
CUSTOMER PROFILE

The Influencer
18-25 years old
Latina living in Miami
Building a personal brand
Active on social media
Interested in fashion, events & music
Authentic, creative, and on-trend
The Couple School Friends
15-20 years old
Male & Female
Living in Miami-Dade County
Moderate to middle-income
High-School & College Students
Like to go out, attend concerts, and watch movies
25-35 years old
In a committed relationship
Living in Miami & Orlando
Professionals with disposable income
Like to travel, go to festivals, and eat at restaurants


PRICING PYRAMID
SHOES: $120 - $152
Elevate your festival experience with the latest trends, offered at an accessible price range, tailored for teens and young adults managing on a tight budget.
BOTTOMS: $72 - $90
TOPS: $30 - $54
ACCESSORIES: $12 - $40









DENIM DENIM ON
Smarter and more playful denim elements due to a mix of nostalgia and the desire for a bold and expressive style. A laid-back, casual vibe with unique embellishments for those seeking a fashion-forward yet comfortable aesthetic.

Futuristic and Glamorous appeal with a sense of innovation that conveys a modern and edgy aesthetic to experiment with futuristic looks or add a touch of sophistication.

A fusion of retro vibes and contemporary design makes it the go-to choice for those wanting to make a statement through their fashion choices.




















LINES SHEET #1



Adjustable Metallic Top
Cost: $15.00
Price: $30.00 Sizes: XS - XXL


The Cargo Pants

LINES SHEET #2





SHEET #3










LINES SHEET #5








Started by a savvy college student in 2019 who put her love for fashion, female empowerment, and entrepreneurship to the test. She wanted to create a brand that encouraged all girls, everywhere, that they have the authority to look and feel good in the clothing they wear.
MISSION
To inspire women to break the status quo and become the next generation of leaders by expressing themselves through clothing that empowers.




Unique brand identity
Strong presence in social media
Loyal customers
Empowering message
Unique customer experience
Presence in pop-ups & events

OMicro-influencers partnerships
Professional photo-shoots for their website
PR Packages
Continue with collaborations with other brands
Strong competition
Limited product offers
Slow foot traffic in brick-andmortar store
Limited brand recognition

Increase in brick-and-mortar store rent
Fashion trends changing quickly
Supply chain disruptions
T
High dependency on the brand owner

GIRL SQUAD
She is in her 20s.
Living in coastal regions or drowning in this style.
Own a small business.
Working as a micro-influencer. With a moderate to middle income.
Single or in a relationship
Values empowerment, individuality, and self-expression.
With an active lifestyle or aspire to one. Like adventures and outdoor activities.
Interested in fashion, leadership, women’s empowerment, and breaking traditional stereotypes.



Low Quality Market Map
High Quality


$68 - $100

$58- $100
READY
Mass Market Outerwear Dresses Tops Bottoms
$26 - $110
$38 - $90



Distribution Channel
The main channels of distribution will be the e-commerce & TikTok Shop. With a user-friendly e-commerce experience that showcases the product effectively through high quality-images, detailed descriptions, and easy navigation. The brand will focus on having a strong social media presence to connect with their target market, creating engaging and authentic content that showcases DA’s personality to make them not only communicate but also convert those potential clients within just a few clicks inside Instagram and TikTok shop. They will continue focusing on selling at their flagship store in Orlando, FL, making in-store events, but also attending pop-up shops and local markets to create brand awareness.




SWEAT PINK CROP TOP
95% Cotton 5% elastane
Sizes: XS - L
MSRP: $38.00



DENIM MIDI SKIRT
98% Cotton 2% Spandex
Sizes: XS - XL
MSRP: $85.00

THE PICNIC DRESS
100% Cotton
Sizes: XS - XL
MSRP: $79.99




BUSINESS VEST
78% Poly 20% Viscose 2% Spandex
Sizes: S - L
MSRP: $62.00

BOLD FLOWER SKIRT
98% Cotton 2% Spandex
Sizes: XS - L
MSRP: $89.99


THE PINK TUBE
70% Cotton 25% Poly 5% Spandex
Sizes: XS - XL
MSRP: $55.00



MARTINI TANK
100% Cotton
Sizes: S - L
MSRP: $28.00



COQUETTE SHORTS
98% Cotton 2% Spandex
Sizes: XS - XL
MSRP: $90.00


FRONT TIE BLOUSE
80% Cotton 20% Silk
Sizes: XS - XL
MSRP: $55.00




OCEAN BRA TOP
98% Cotton 2% Spandex
Sizes: XS - XL
MSRP: $32.00

YE-HAW HAT
100% Polyester
Sizes: OS
MSRP: $40.00
THE PICNIC SKIRT
80% Cotton 18% Poly 2% Spandex
Sizes: S - L
MSRP: $50.00

Website Layout

Improving the quality of the photos and using different models on their website is a top goal in order to boost interaction and enhance the brand’s image.
Placing a strong emphasis on high-resolution photos with a plain background that highlight the distinctive textures, colors, and details of each item will help to better communicate the brand’s distinctive style and craftsmanship.


Social Media

Darling Authority’s social media strategy is designed to amplify its coastal western aesthetic and engage with its audience on different platforms, such as Instagram, TikTok & Pinterest.
Having an Instagram feed that showcases not only its products but also the lifestyle and values it represents. Through a mix of high-quality product photography, lifestyle shots featuring coastal landscapes, and usergenerated content, the brand aims to cultivate a sense of community among its followers.
Additionally, incorporating behind-the-scenes glimpses into the brand’s creative process and collaborations with influencers and local artisans will add depth and authenticity to its social media presence.

Photoshoot
Transport yourself to the fusion of coastal and western aesthetics in a charming beach house located in St. Augustine, Florida. With a sense of relaxed sophistication and an adventure spirit. Wearing knits and flowy garments by the beach with the coastal breeze, while in the inside of the house, a more rustic environment.
Studio/House $1,000.00
3 Models $1,500.00
Photographer $1,000.00
Food $250.00
TOTAL $3,750.00

LAUNCH PARTY

DATE: June 20th 2024 - TIME: 4:30pm
Joia Beach - Miami Summer 2024Event Budget

Eight weeks before the event, guests will get PR packages with invitations. The packages will include three pieces from the new summer collection that have been carefully selected for each creator according to their style.
Each influencer will also receive a customized tote bag, jewelry, and a cowboy hat, as well as a unique discount code that they can share with their followers on social media platforms to drive additional traffic to the DA’s website.