CV_Amanda_Berton_EN

Amanda Berton Graphic Design and Creative Director

Amanda Berton ALDANA EDUCATION Master Degree in Advertising Design and Communication.

ELISAVA Escuela Universitaria de Diseño e Ingeniería de Barcelona.

Bachelor’s Degree in Graphic Design Universidad Católica "Nuestra Señora de la Asunción" (Paraguay) Adress: Heroe de Sostoa 142, 29003 City: Málaga Number: 684194757 Mail: amandaldana@gmail.com Nacionality: Paraguayan Place of birth: Asunción

COMPLEMENTARY EDUCATION Languages: Superior English and Portuguese - Four Semesters of “Advertising and Marketing Engineering”, Universidad Americana (Paraguay) -Four Semesters of “Visual Arts” Instituto Superior Montoya (Argentina)

COURSES AND TRAINING

Tools Microsoft Office.

Free Software (SUSE, Ubuntu, OpenOffice), Adobe Illustrator Adobe Photoshop Adobe Indesign Adobe Premiere

- Attended the Asunción Digital Summit 2014 - Assisted the “How to create everything from nothing” a Workshop given by the prestigious “StudioWallace” (Buenos Aires, Argentina) Pre production, shooting and photography post production (February 2015) - Concluded the classes of the Art direction progam from “La Guapa” Creativity School (March 2015) - Concluded the classes of Creative Writing progam from “La Guapa” Creativity School (May 2015) - Accredited Ontological Coach Training Program of the International Coach Federation (ACTP)

WORK EXPERIENCE Oddee Entertainment Blog (www.oddee.com) Freelance Writer (in english) Content creator Most popular articles: http://www.oddee.com/item_98483.aspx http://www.oddee.com/item_98624.aspx http://www.oddee.com/item_98556.aspx Next Consultora - Asunción ( January 2013 – November 2014) Proyect Manager Performed tasks Digital Strategist Community Manager of Social networks (Facebook, Instagram and Twitter ) Account executive Making advertising activations in social media (graphic and conceptually) Social Media department support Making Digital Ads Most Popular brands:

RECOGNITION Award given by “El Circulo de Creativos del Paraguay” (Paraguay’s Creative circle) Tatakua de plata (2nd place) Category: young talents Year: 2014

Lecturer in the "Nuestra Señora de la Asunción" Catholic University– Branch Hernandarias (November 2015) Digital Marketing Seminar Issues addressed: What is Digital Marketing?

Digitalizing the Marketing plan.

Social media strategy.

Weekly Calendar Publications.

Social Media Advertizing.

Measurement and interaction reports of the Social Media Impact.

WORK EXPERIENCE Creadores advertising agency (March 2016- January 2017) Account Manager Performed tasks - In charge of the creativity team of the agency.

- Coordination of projects at internal level as a whole with the area managers (distribution of errands, priorities, tasks etc. ) - Detect the needs of the client.

- Make sure that the client comprehends perfectly the proposals of the agency.

- Negotiate actions to develop with the clients, preserving the interests of the agency.

- Supervice that all the departments are provided with the necessary information to execute the tasks in the most eďŹƒcient and coordinated way.

- Organization of BTL actions. Dealing with suppliers.

- Oer containment to clients in case of need.

- Support to Commercial Management (canalizing and giving support with orders of budgets of the clients).

Most Popular brands:

WORK

DIGITAL DESIGN / SOCIAL MEDIA FLYERS

DIGITAL DESIGN / SOCIAL MEDIA FLYERS

CREATIVITY WEB DEVELOPMENT http://www.guiaupa.com.py

CREATIVITY CAMPAIGNS

Proyect about woman’s empowerment in colaboration with the United States Embassy.

CREATIVITY CAMPAIGNS

Key Visual of the “Baby’s Month” campaign for Johnson’s Baby.

Key Visual for Mother’s day Carozzi Pasta Campaign.

CREATIVITY Key Visual.

P.R. and Social Media

BTL Actions

Retail and Traditional Media

Summer campaign for Lactacyd intimate washing lotion in colaboration with The National Secretary of Tourism with the goal to promote Paraguay’s tourism.

CREATIVITY BTL

CREATIVITY CAMPAIGNS

Key visual in Master’s degree proyect for Etnia Barcelona brand of Glasses an Sunglasses.

CREATIVITY CAMPAIGNS

Key visual in Master’s degree proyect for Hair City brand of Wigs in which we select 9 wigs that represent 9 inspiring destinations based on the 9 Muses greek mithology.

THANK YOU 684194757

amandaldana@gmail.com