Online Events Strategy & Tips

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New Sales, Downloads & Audiences Through Online Events Managed professional online events with videos, slides, talks and call-to-actions that will connect your brand directly with media, Your ROI • • • •

Bookings and sales - pitch directly to your audiences with commerce URL’s Keep customers informed of key information and updates Stream live and share content on partner feeds to increase engagement Publicity - from press conference organisation

Would you be interested in receiving a bespoke, online event strategy for your business? Email us today. The Four-step AM+A Service Strategy Offer: Phase One: Research and Asset Building • • •

Planning, research and curation of panel to attract key audiences Creation of assets (graphic-led social media posts, event banners, invites etc) Collaborations with organisations, stakeholders and potential partners to multiply channels and reach

Phase Two: Promotion and Build Up • • • • • •

Creation of pre-event strategy & assets (press release, social media content plan, professional videos and graphics etc.) Personalised invites for relevant media and management of attendee list Distribution of assets in lead-up to event including media pitching, TV / radio adverts Targeted social media posts for key demographics/locations (dependent on budgets) Creation of any images / videos required to accompany live event Partner with third-parties for promotion of event to additional audiences

Recruit celebrity speakers to maximise ‘pull’ factor

Phase Three: Event Launch and Management • • • •

Technical aspects of event handled by AM+A, plus script writing and live stream Pre-event testing with client and all speakers, including contingency plans Event launch (including FB live stream and cross-posting to partner channels) Administration of event, including social media management and live response strategy to enable real-time Q&A with speakers

Phase Four: Reporting and Analysis •

Post-event debrief sent to all speakers / media / stakeholder / trade attendees

Full report of campaign, including analytics and statistics of webinar / live stream

www.welcometoama.com


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