Online Events Strategy & Tips

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New Sales, Downloads & Audiences Through Online Events Managed professional online events with videos, slides, talks and call-to-actions that will connect your brand directly with media, Your ROI • • • •

Bookings and sales - pitch directly to your audiences with commerce URL’s Keep customers informed of key information and updates Stream live and share content on partner feeds to increase engagement Publicity - from press conference organisation

Would you be interested in receiving a bespoke, online event strategy for your business? Email us today. The Four-step AM+A Service Strategy Offer: Phase One: Research and Asset Building • • •

Planning, research and curation of panel to attract key audiences Creation of assets (graphic-led social media posts, event banners, invites etc) Collaborations with organisations, stakeholders and potential partners to multiply channels and reach

Phase Two: Promotion and Build Up • • • • • •

Creation of pre-event strategy & assets (press release, social media content plan, professional videos and graphics etc.) Personalised invites for relevant media and management of attendee list Distribution of assets in lead-up to event including media pitching, TV / radio adverts Targeted social media posts for key demographics/locations (dependent on budgets) Creation of any images / videos required to accompany live event Partner with third-parties for promotion of event to additional audiences

Recruit celebrity speakers to maximise ‘pull’ factor

Phase Three: Event Launch and Management • • • •

Technical aspects of event handled by AM+A, plus script writing and live stream Pre-event testing with client and all speakers, including contingency plans Event launch (including FB live stream and cross-posting to partner channels) Administration of event, including social media management and live response strategy to enable real-time Q&A with speakers

Phase Four: Reporting and Analysis •

Post-event debrief sent to all speakers / media / stakeholder / trade attendees

Full report of campaign, including analytics and statistics of webinar / live stream

Why Go Online? AM+A are experts in running online events and webinars. So far this year, our online events have generated over 112,000 views, from online quizzes & webinars to virtual festivals and culinary guides. We’ll connect you with thousands of new audiences from the comfort of their home. Online meetings, conferences, webinars and lectures became a necessity for nearly all businesses and individuals alike. From Zoom quizzes with friends to Facebook Live events by companies, online meetings and activities have now joined our daily existence. This means it has never been easier to engage with your target audience through online webinars, whether you wish to educate, remind or announce your brand to consumers.

Our Work The Wales Coast Path ‘Welcome Back Webinar’ •

AM+A collaborated with Visit Wales and ITV on a live ‘welcome back’ webinar supporting the launch of the ‘Wonders of the Coast Path’ TV series The Facebook Live stream was cross-posted to the Visit Wales FB page (1 million followers), shared by ITV (200,000+ followers) and has been viewed 42,000 times to date Read the full case study here:

Slovenia Culinary Webinar Series •

AM+A hosted a four-part webinar series to bring Slovenian gastronomy to would-be foodie travellers during the COVID-19 pandemic, featuring

The webinars were attended by 70+ media representatives, reached 193,000+ people and have so far been viewed 62,000 times Read the full case study here: slovenias-green-gastronomy-webinar-series

The ‘Big Virtual Czech In’ •

AM+A encouraged future travel to, and shared experiences from, the Czech Republic with consumers who couldn’t travel due to the COVID-19 pandemic with a Zoom tutored beer tasting, lockdown pub quiz and live DJ set The event brought together (with a combined following of 2,225,000+), generated 6,500+ views via Facebook Live, reached over 18,000 people, over 360 social media posts and increased 109% Read the full case study here: cheersfromczech-virtual-campaign

AM+A Marketing & Media Relations



Our award-winning team has... • Generated 112,000 targeted online event views this month • Turned every £1 spent into a reach of 12,404 • Connected organisations with new audiences of over 1.6 million AM+A Marketing & Media Relations

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