AMOSLAU
Blk 3 Toh Yi Drive #08-191 S590003
90523781
lhalau001@mymail sim edu sg linkedin com/in/am05sg-lau https://am05lausg.my.canva.site/
Dynamic Asian marketer with hands-on experience in business development, digital marketing, and community engagement, currently pursuing a B.A. Honours in Digital Marketing from the University of Stirling. Armed with certifications, including Meta, Tiktok and 10 Google Career Certifications (Digital Marketing & Ecommerce). Skilled in content creation, market research, managing social media accounts, and developing data-driven strategies, I specialize in professional branding and optimizing LinkedIn profiles to enhance personal and business visibility. With a foundation in sales, strategic planning, and relationship building, I’m passionate about supporting early-stage founders in scaling their ventures. I have a proactive and growthoriented mindset that thrives in fast-paced environments, leveraging digital channels to drive engagement and growth.
Joining Protege Ventures represents a unique opportunity to contribute to Southeast Asia’s only student venture fund. I am eager to apply my skills in digital marketing and business strategy to help student founders build scalable ventures, navigate the fundraising process, and access a thriving startup ecosystem. Committed to entrepreneurial innovation and tech-driven leadership, I look forward to nurturing the next generation of startup leaders through hands-on assistance and collaboration.
WORKEXPERIENCE
BusinessConsultant,MarketingManager,BrainwavesBalanced
Planned the business plan with the founder on how to get things started up & running.
July2024-Present
Dealing with Advertising, Marketing & Sales (including the pitching process) to prepare for 2025 NUS seed funding. Link: https://brainwavesbalanced com/
TiktokMarketer,NooshNoodleBar&Grill–DowntownEastEhub
Planned and optimized marketing video and social media branding.
Analyzed digital marketing metrics to refine strategies and enhance ROI.
May2024-Jul2024
Created a promotional video to boost brand marketing efforts on TikTok. Link: Noosh | Personal.
DigitalMarketingManager,SalesManager,Co-FounderofRosecraftx
Oct2023-Mar2024
Managed leads over phone calls & messages, expanding networks in the cold market via networking platforms & social events. Partnered with companies like Kind Kones and Yoripe (startup food recipe) to host events. Deal with email marketing to various local community centers & various organisations. Build and manage an Instagram business account & create digital footprints on various e-commerce platforms Closed a big sale for Valentine’s Day & followed up with customers to generate more leads & create customer feedback Created e-flyers to promote workshops and engage the community Link: Instagram
SalesandMarketingRepresentative,AmwayBusinessOwner
Exploring Entrepreneurship through a #1 direct selling company
Cold calling & learn to generate leads through various platforms & networking events
Feb2021-Apr2023
Conduct needs analysis & finding before recommending suitable products to clients of different demographics from poly undergraduates to retirees, looking to maintain their health & keep fit!
Conducted market research to compare across various healthcare products & performed monthly product presentation!
Learn to manage a team & be a team player during Christmas events, personal development workshops & product training sharings.
Apr2024-Present BusinessDevelopmentManager,GroupFacilitator,Picpic.date
Using my bilingual skills to host various groups & social bonding activities for international friends from China and Malaysia.
Facilitate and moderate the discussion to have a meaningful and enjoyable experience at the event be it the bars or picnic settings
EDUCATION
BachelorofArts(Honours)Marketing
University of Stirling (SIM GE)
With relevant communication and information technologies, learn how appropriate marketing strategies with a digital focus are developed within a changing environment to meet various business, marketing and stakeholders demands.
DiplomainElectricalEngineering
Ngee Ann Polytechnic
Apr2017-Apr2021
The only dedicated electrical engineering diploma in Singapore with an emphasis on sustainability. Strong focus on growth areas in decarbonisation, decentralisation and digitalisation. Specialised in power engineering during my final year.
ADDITIONALINFORMATION
TechnicalSkills: Brand Management & Outreach Initiatives, Project Management, Market Research and Analysis, Strategic Planning, Social Media Marketing (Meta, Instagram, TikTok), Photography, Videography, and Video Editing, Canva Design, Strong Communication Skills, Ability to Multi-task, Creative and Innovative Thinking, Leadership and Relationship Building Languages: English, Chinese, Korean, Malay
Certifications: 10 Google Career Certified courses, LinkedIn Marketing Labs (Certified), Business Strategy (UOL), Search Engine Optimisation for Beginners, Diploma Plus Korean, Power Engineering License Awards/Activities: RSAF Award (NS), Archery Medal (RSAF), Floorball Interclass competition (NP), 2023 Best Case Study competition (Inzy-AIA)
Volunteering:
At Friendzone, I help facilitate meaningful conversations for our local Singaporeans from topics on relationships to navigating the political terrain.
Help out at Truly Community (SMU) as a community ambassador, planning event and posting on Instagram stories ie Instagram Takeover.
Non-commissioned Officer (Boys Brigade at 57J PHPPS): Shadowing the captain of 57J in training the boys aged 1012 years in their activities and events to teach life skills, and training future male leaders through discipline! Under CPF Volunteers, understand the CPF Mobile to educate, train and help Singaporeans, PRs at selected booths at selected slots all across different parts of Singapore Matters include MRSS, house retirement etc.
PERSONALDEVELOPMENT&INTERESTS
LinkedIn Engagement: I actively engage with my professional network by regularly posting on LinkedIn, and sharing insightful content through posts and videos. This ongoing interaction allows me to foster meaningful connections, exchange ideas, and contribute to my community. Whether it's discussing industry trends, personal growth tips, or networking strategies, I use LinkedIn as a platform to inspire and be inspired by others. This activity strengthens my professional relationships and serves as an outlet for creativity and expression in today's fast-paced digital world. Thankful that my posts have been featured on LinkedIn News Asia, LinkedIn News and LinkedIn News Tech
Experimenting with Digital Media Platforms: As part of my commitment to build my branding, I have pivoted to YouTube and Spotify to enhance my reach as an Asian marketer I use YouTube to create and share educational content on my journey in university and being a YouTube creator while videoing my gameplay during my leisure time For Spotify podcasting, I intend to aid fellow singles in Singaporeans to be financially literate and savvy These platforms allow me to build a diverse audience, extend my expertise beyond traditional channels, and provide value to a broader demographic, especially within the Southeast Asian market.
As a voracious reader, I am passionate about exploring a wide range of genres including psychology, personal development, philosophy, spirituality, and religion. This diverse reading habit not only broadens my knowledge but also enriches my perspectives on various aspects of life. I am recently reading a Fairprice book called :The Price of being Fair”.
Physical fitness is an integral part of my weekly routine. Regular exercising & gym sessions help me maintain physical strength and overall well-being These activities are essential to my healthy lifestyle, keeping me fit and energetic
Networking & Socializing: Passionate about networking and socializing, I set time on weekends to interact with like-minded individuals and fresh faces, inspired by G K Chesterton's belief that "there are no uninteresting people, only uninteresting subjects " This activity plays a significant role in reducing the stresses of the “hustle & bustle” culture. Currently in Investment & Networking Club (INC-SIM) business development team. Future Aspirations: Looking ahead, I aspire to start a tuition business within the next five years, to establish it before turning 30. This ambition reflects my passion for education and desire to make a meaningful impact by helping others achieve their personal goals.