WHAT ARE THE STRENGTHS AND LIMITATIONS OF USING SECONDARY DATA TO INFLUENCE A DESIGN PROJECT?
A L Y S H A
E M M A
D A V I S
Secondary research involves the using of information that other people have gathered through primary research. It is research that is neither collected directly by the user nor specifically for the user (Collins, 2010). The creative journey, from inception to final outcomes, always begins with the process of exploring and collating ideas. Research motivates a design project. It offers the user a direction and focus and helps to determine the quality of outcomes. Simply put, good research equals good design (Ambrose and Leonard, 2014). The most basic attributes any designer needs are an inquisitive mind and the desire to create. “Research is formalized curiosity. It is poking and prying with a purpose� Zora Neale Hurston (as cited in Ambrose and Leonard, 2014)