create POSITIVE Objective Aly Mac | Brand Designer | PDF Portfolio
Hi, my name is Aly Mac and I am a Brand Designer. I help brands create impact through the following:
USER INTERFACES
CONTENT PRODUCTION
BRANDING
USER INTERFACES A user interface (UI) is the method in which a user communicates with a product, determining how commands are given and how information is displayed. UI decides the overall user experience while interacting with a brand. This is important because it doesn’t matter how great a brand is, or how good it’s products are, bad user interfaces lead to a decline in sales.
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WEBSITE DESIGN Web design and prototyping used to develop websites to sell online services. 1. Undeniable Threads website, used to sell clothing 2. MMCV website, used to sell data architecture and engineering services 3. Optima Boilers website, used to sell boiler servicing and repairs
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E-LEARNING DEVELOPMENT E-learning developed for National Energy Services, sold as continual professional development. 1. CPD on smart auditing for auditors 2. CPD on insulation options in a roof space for energy assessors 3. Self Assessment on Plan Assessor Data Connect for energy assessors
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APP DESIGN Interface design and update design of the NES Touch application for National Energy Services, used by Domestic Energy Assessors to conduct onsite assessments of residential property.
EMAIL DESIGN Email template created for SAVA to send out email communications to existing and potential customers through their Mailchimp account.
CONTENT PRODUCTION Content production is the way in which a brand communicates its message, leading indirectly to revenue. This includes channels such as digital and print media, applications and the internet. Positive content creates positive brand messages that aim to speak to a customer and modify their belief that they require the product in some way. A brand with no content is like a clothes shop with no mannequins.
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VIDEO PRODUCTION Filming and editing used as content to market, educate and entertain. 1. Handrail Squadron edit for Undeniable TV, used as content for their online presence 2. The Surveyor’s Guide series for SAVA, used to train surveyors on best practices 3. SZMSF video, used as part of a series for their YouTube channel
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MOTION GRAPHICS 3D and 2D animation used as video wrappers and enhancements in video production. 1. NES animation showreel, used across the company, in education products and marketing 2. SAVA animation showreel, used across their surveying school in products and marketing 3. SZMSF outro animation, used for marketing on their Youtube and Instagram channels
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MAGAZINE DESIGN Booklets and brochures of information used to sell products and educate customers. 1. SAVA Surveying prospectus, used to inform new learners about the Diploma in surveying 2. SAVA Technical Bulletin, used to help qualified surveyors stay up-to-date with best practices 3. NES Social Services brochure, used to sell services to social landlords
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INFOGRAPHICS Informative illustrations used to convey information. 1. Snozone park plan template, used to show the weekly freestyle park layout 2. SAVA venue directions, used to help customers find the training venue in Milton Keynes 3. Optima boiler setup, used to show how a regular boiler system works in the home
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ICONOGRAPHY Icons created for various products. 1. SAVA Surveying icon set, used across all their learning material 2. MMCV icon set, used as part of the marketing for the company’s services 3. NES Social icons, used across the company’s social media channels
BRANDING Branding is a set of marketing and communication methods that help to distinguish a company from its competitors and create a lasting impression in the minds of their customers. The key components that form a brand’s toolbox include a brand’s identity, brand communication and brand awareness. It is important that the brand’s ‘tone’ is consistently communicated, carrying the same message through all channels.
HOUSEBOOK NES
Knowledgebase THE SURVEYOR
N E T W O R K
SZMSF SZMSF
NESONE
UNDENIABLE TV BRAND IDENTITY Various logos designed for businesses, giving them an identity. The use of colours, shapes and font types are all are all considered when designing, as it all communicates ideas that may help to reinforce the brand’s values.
AAPRO
Auto Assessor Pro
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BUSINESS CARD DESIGN Business cards created for networking. 1. Optima Boilers generic business card, used by their engineers to generate further leads 2. Bateman Fox individual staff business card, used by their sales representatives
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FLYER DESIGN Flyers used as handouts and door drops. 1. SAVA Surveying flyers used to advertise why to become a surveyor 2. Optima flyers advertising boiler servicing and repairs
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STICKER DESIGN Stickers used for marketing purposes. 1. Undeniable stickers, used to market the brand on snowboards 2. Pressure Extracts stickers, used on their products
CLOTHING DESIGN Designs for Undeniable Threads and SZMSF that have been printed onto clothing, used to market their brands and generate revenue.
THANK YOU Thank you for your consideration. For further information or to see more examples of work please contact me on the following:
info@positiveobjective.com
07544062622
www.positiveobjective.com
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