PORTFOLIO ÁLVARO PORTOLÉS LLORENS

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CAST - CONCEPT STORE -

The space is organized in three different áreas. The first one is destinated to the costumers welcome, the second one is where almost all the workshop take part and the third one is where people can rest and interact in a much more comfortable way after the workshop or during the breaks. When you enter this space the first that you see is the jewellery that CAST do. I think that this is interesting because costumers can see the products in a artistic way which can also draw the attention of new clients by the time they are deciding if entering or no. In the entrance (first área) you also can see a video with shows the costumers what is the CAST method. Furthermore you can interact with the managers in the desk/reception and you also have the possibility of waiting in a sofás space. Here the atmosphere is different than in the workshop área, this is due to the necessity of light in each área. In the second área is where the customer will create his or her own jewellery taking in account the referents which have been taken from the expo-show. In this area, we can see a big table, a kitchen/coffee bar, an empty space for possible partners who would need more space and storage. We can also see steps which connect with the first floor, in this first floor we have the toilet. Finally, we have the chillout space, a space made with wood pallets in which people can sit down with a coffee or whatever and enjoy of a special moment in a special place. Moreover, in the walls of this area, we could see a wall-orchard which will provide fresh vegetables to cook some delightful dishes. The concept of this space is to create an eco-friendly space in which people feel good coming there to get the coffee or, much better, come there in order to make the CAST jewellery experience.

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