Valentine’s Day Concept
Your Mix Everyone has songs that mean the world to them and their partner. Whether it reminds them of their first kiss, a holiday, or the drive to a memorable date. We’re going to use Vodafone’s Spotify content partnership to let you create a romantic, personalised mixtape for your partner this Valentine’s day.
Your Mix An email is sent to the Vodafone database, directing them to a webpage to make a mixtape for their partner. (A range of similar messages would also be posted on Vodafone social channels and via SMS to the appropriate customer base to promote the campaign)
Your Mix The user can search for any song on Spotify to add to their mixtape. Once they’re happy with their playlist, the user can sign in through Facebook to choose the person they want to send it to (or send via email).
Your Mix
A link is sent to the partner’s Facebook wall.
Your Mix
The link sends them to their own, unique, personalised page so they can listen to the playlist their partner created for them. They then have the option of making a mixtape to send back to their partner.
Thank you