WELCOME TO CANMAIL Well, what a year it’s been! 2020 was filled with challenges, but in this issue of CanMail we’re fortunate enough to be reporting back on some fantastic highlights and achievements too.
‘Business as usual’ may not be an option right now, but there remain plenty of opportunities to bring recycling into the conversation and engage people with our key messages.
We marked our return to experiential activities in August with the unveiling of the impressive #EveryCanCounts Rainbow, a tribute to key workers created from over 2,500 used drink cans. This ‘real-world’ campaign was followed by innovation in the digital sphere in September with the launch of our first-ever augmented reality filter game.
After reading this issue, I hope you’ll agree that we’ve been making the most of these opportunities in 2020. We’re now looking forward to building on these successes in the year to come – whatever that may bring!
While there is still a great deal of uncertainty about the year ahead, 2020 has shown us that a little creativity goes a long way in a disrupted world. CHRIS LATHAM-WARDE EVERY CAN COUNTS UK PROGRAMME MANAGER
SIPFUL DRINKS JOINS TEAM ECC! We’d like to extend a very warm welcome to our latest brand partner Sipful Drinks, who have not only chosen to support Every Can Counts but their drink cans now proudly carry our logo – making them the first UK brand to do so! Sipful Drinks are committed to using sustainable packaging and their eye-catching cans contain a selection of premium natural cocktails and organic wines. Visit their website to find out more: www.sipful-drinks.com