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CANMAIL

WINTER 2020

NEWS FROM


WELCOME TO CANMAIL Well, what a year it’s been! 2020 was filled with challenges, but in this issue of CanMail we’re fortunate enough to be reporting back on some fantastic highlights and achievements too.

‘Business as usual’ may not be an option right now, but there remain plenty of opportunities to bring recycling into the conversation and engage people with our key messages.

We marked our return to experiential activities in August with the unveiling of the impressive #EveryCanCounts Rainbow, a tribute to key workers created from over 2,500 used drink cans. This ‘real-world’ campaign was followed by innovation in the digital sphere in September with the launch of our first-ever augmented reality filter game.

After reading this issue, I hope you’ll agree that we’ve been making the most of these opportunities in 2020. We’re now looking forward to building on these successes in the year to come – whatever that may bring!

While there is still a great deal of uncertainty about the year ahead, 2020 has shown us that a little creativity goes a long way in a disrupted world. CHRIS LATHAM-WARDE EVERY CAN COUNTS UK PROGRAMME MANAGER

SIPFUL DRINKS JOINS TEAM ECC! We’d like to extend a very warm welcome to our latest brand partner Sipful Drinks, who have not only chosen to support Every Can Counts but their drink cans now proudly carry our logo – making them the first UK brand to do so! Sipful Drinks are committed to using sustainable packaging and their eye-catching cans contain a selection of premium natural cocktails and organic wines. Visit their website to find out more: www.sipful-drinks.com


WELCOME TO CANMAIL Well, what a year it’s been! 2020 was filled with challenges, but in this issue of CanMail we’re fortunate enough to be reporting back on some fantastic highlights and achievements too.

‘Business as usual’ may not be an option right now, but there remain plenty of opportunities to bring recycling into the conversation and engage people with our key messages.

We marked our return to experiential activities in August with the unveiling of the impressive #EveryCanCounts Rainbow, a tribute to key workers created from over 2,500 used drink cans. This ‘real-world’ campaign was followed by innovation in the digital sphere in September with the launch of our first-ever augmented reality filter game.

After reading this issue, I hope you’ll agree that we’ve been making the most of these opportunities in 2020. We’re now looking forward to building on these successes in the year to come – whatever that may bring!

THE RAINBOW EFFECT! Arching skywards above the iconic Brighton beachfront during a brief but welcome lockdown reprieve was our #EveryCanCounts Rainbow art installation. Created from over 2,500 used drink cans, our rainbow stood as a tribute to key workers for their heroic efforts throughout the pandemic, and a reminder that we can all do infinite good in our own lives by simply recycling our empty drink cans.

“IT’S WONDERFUL TO SEE THE EVERY CAN COUNTS INITIATIVE IN BRIGHTON HIGHLIGHTING THE IMPORTANCE OF RECYCLING VALUABLE ALUMINIUM DRINK CANS. THE GIANT RAINBOW OF RECYCLED CANS WILL SERVE BOTH AS A GREAT EYECATCHING SCULPTURE FOR THE CAMPAIGN AND AS A CELEBRATION OF THE SERVICE OF KEY WORKERS DURING THIS PANDEMIC.” CAROLINE LUCAS, MEMBER OF PARLIAMENT FOR BRIGHTON PAVILION

While there is still a great deal of uncertainty about the year ahead, 2020 has shown us that a little creativity goes a long way in a disrupted world.

CAMPAIGN OVERVIEW • DELIVERED IN PARTNERSHIP WITH BRIGHTON AND HOVE CITY COUNCIL •

CHRIS LATHAM-WARDE EVERY CAN COUNTS UK PROGRAMME MANAGER

RAINBOW INSTALLATION LOCATED ON BRIGHTON SEAFRONT, COMPLETE WITH TOWER SIGNAGE AND GOLD CAN RECYCLING BINS EITHER SIDE

• 40 CAMPAIGN POSTERS PLACED ALONG THE SEAFRONT • DIGITAL SCREEN PROMOTION • PAVEMENT ARTWORK CREATED AN INTRIGUING TRAIL FROM BRIGHTON TRAIN STATION DOWN TO THE RAINBOW INSTALLATION

SIPFUL DRINKS JOINS TEAM ECC! We’d like to extend a very warm welcome to our latest brand partner Sipful Drinks, who have not only chosen to support Every Can Counts but their drink cans now proudly carry our logo – making them the first UK brand to do so! Sipful Drinks are committed to using sustainable packaging and their eye-catching cans contain a selection of premium natural cocktails and organic wines. Visit their website to find out more: www.sipful-drinks.com

• SIGNAGE ON TWO COUNCIL RECYCLING COLLECTION VEHICLES • RECYCLING AMBASSADORS ENGAGED WITH BEACH GOERS OVER 6 DAYS AND COMPLETED 990 RECYCLING SURVEYS

MAKING AN IMPRESSION The launch event achieved 35 pieces of coverage in wide-ranging media including ITV Meridian, BBC Radio Sussex and the Guardian online with an estimated reach of 38 million. In addition, we received over 150 entries into our social media photo competition.


‘CATCH ‘EM IF YOU CAN’ OUR FIRST AR FILTER GAME! We marked Recycle Week 2020 by launching our first augmented reality game filter for Instagram and Facebook. Targeting the online gaming community, we set out to educate gamers on the importance of recycling drink cans.

The game challenges players to collect as many falling drink cans in an on-screen recycling bin as possible, and here’s the fun part – you have to move your head to guide the recycling bin into position! When the time’s up, players find out how many cans they’ve collected and what aluminium item could be produced with the size of their haul. A laptop? A bicycle? A sports car? With aluminium, the possibilities are endless!

OUR BIGGEST EVER DIGITAL COMPETITION!

• FILTER LAUNCH COMPETITION IN PARTNERSHIP WITH ECC IRELAND • WE GAVE PLAYERS THE CHANCE TO WIN A SOUGHT-AFTER PLAYSTATION 5 CONSOLE • 1,466 COMPETITION ENTRIES • OVER 22,000 GAME PLAYS DURING THE COMPETITION PERIOD

ECC RESEARCH FINDS ENVIRONMENTAL CONCERN INCREASING IN THE COVID-19 ERA This summer we polled 1,500 people in the UK and investigated how the impacts of COVID-19 had influenced their recycling attitudes and behaviours. We found that 90% of people in the UK say that since the COVID-19 outbreak, it is more important than ever to take care of our planet and the environment. Furthermore, 73% of Brits stated that during the pandemic they have recycled more than ever, suggesting that the increase in time spent at home has made it easier for people to do their bit.

60% 54% AND

STATED THAT THEIR DECISION TO BUY A PRODUCT IS INFLUENCED BY HOW RECYCLABLE ITS PACKAGING IS.

SAID THEY PREFER TO USE DRINK CANS BECAUSE THEY ARE EASILY RECYCLABLE.

In contrast, less than half of respondents said they often or always recycle when at work (43%) or when out and about (41%). Click here to look at the findings in more detail on our website.


SUBFERO WINS GREEN CAN AWARD

Bristol-based customer support specialists Subfero have been awarded a Green Can Award for their fantastic efforts to increase recycling in the workplace. Subfero have installed Every Can Counts collection boxes and posters around their office and have appointed two recycling champions to encourage colleagues to do their bit. The team’s award entry really stood out as they had organised a fun-filled recycling awareness day entitled ‘It’s Easy Being Green Day’. Activities included a green-themed dresscode, shooting hoops with empty drink cans, a can-related pun competition and even a rendition of the can-can! Well done Subfero! We hope your creative ideas inspire others to have some fun with can recycling in the workplace!

REQUEST YOUR FREE RECYCLING STARTER PACK! Our new-look collection boxes are now available to businesses and organisations across the UK who are looking to set up new recycling points for drink cans. Our free recycling starter packs, which also include posters and table talkers, are available to request on our website: www.everycancounts.co.uk/get-started

EVERY CAN COUNTS Alupro, 1 Brockhill Court, Brockhill Lane, Redditch B97 6RB T: 01527 597757

E: everycancounts@alupro.org.uk

W: everycancounts.co.uk

FUNDED BY

Thank you to our funding partners who make it possible for us to share the Every Can Counts message far and wide. Every Can Counts is registered in the EU as a Community Trademark No. 010099125

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CanMail Winter 2020  

Our twice-yearly update for Every Can Counts, this issue covers our activities throughout the last 6 months of 2020.

CanMail Winter 2020  

Our twice-yearly update for Every Can Counts, this issue covers our activities throughout the last 6 months of 2020.

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