ABOUT THE COMPANY
Alu-Rex arose from the passion of Guy and Stephane Brochu, two brothers with over 40 years of experience in the rain gutter industry, who wanted to create an effective gutter guard which then led to the creation of a stronger hanger that simplifies gutter installation. Alu-Rex is still family owned and a strong part of the gutter industry for the past 25 years now with a complete product range of continuous hangers (T-Rex, DoublePro, Hover, HoverPro) and a gutter guard (Gutter Clean System) for professionals.
Kevin and Tommy, the next generation of Brochus, are now passionately driving the company’s vision forward: “to establish Alu-Rex as the innovative and high-performing brand in the North American gutter industry by unlocking the full potential of its expertise.”
MISSION & VALUES
With an engaged team, a commitment to sustainable growth, efficient practices, and a product offering aligned with market needs, these are the pillars that secure our enduring success. This vision is brought to life through our mission: “facilitating the success and enhancing the visibility of gutter companies with innovative systems that redefine industry standards, paired with exceptional support to elevate best practices and customer experiences across our industry.”
At Alu-Rex, our values are the foundation of everything we do. In a company dedicated to helping customers grow their businesses, fostering trust, building strong relationships, and striving for the next level, our values unite us. Pleasure, innovation, excellence, commitment, and care are deeply rooted in our culture and reflect the essence of who we are. These values represent the mindsets we cherish in our colleagues and highlight what truly matters in achieving success together.
The customer relationships are of utmost importance at Alu-Rex. We become partners with you. Our team is here to listen, provide support and share best practices.
THE FOLLOWING BUSINESS PROPOSAL PRESENTS THE PROVEN STEPS TO HELP YOU GROW YOUR SALES AND PROMOTE YOUR BRAND.
PROUD MANUFACTURER OF THE
NEXT
GENERATION OF HANGERS
TOP 5 REASONS: TO CHOOSE ALU-REX
SAVING INSTALLATION TIME
Cutting labor costs or installing more jobs every day.
EASILY SELLS ON EVERY JOB
Half of your clients need a leaf guard, but 100% need a hanger.
COMPETITIVE PRICING + CUTTING EDGE TECHNOLOGY
Our range of products allows you to have a good, better, best strategy.
LIFETIME WARRANTY
The only gutter hanger offering a lifetime sturdiness warranty to your customers!
HOMEOWNER BENEFITS
Best product quality/price in the industry. A 2-in-1 product for homeowners: DoublePro ® .
FASTENING
SYSTEMS OVER THE YEARS
OUR PRODUCTS
CONTINUOUS HANGERTM: EXPLAINED
Rain gutters are commonly installed with spaced hangers that cause weak spots on the gutter between each hanger.
To avoid weak spots, hundreds of hangers would need to be added, but this is not a very efficient practice.
With a continuous hanger™, the rain gutters are reinforced along their entire length.
CONTINUOUS HANGER TM WITH BUILT-IN GUTTER GUARD
• For new rain gutters in debris prone areas
• Transferrable 360° lifetime warranty (covers coniferous areas)
• Blocks fine debris like pine needles
• Supports up to 425 lb per linear foot
• Protects gutters year after year from the weight of ice and snow
• 40 inches of rain water can flow through the screen in a single hour
• Serves as a UV-ray shield to prevent cracking and leaking at corners
CONTINUOUS HANGER TM FOR RAIN GUTTERS
• For new rain gutters
Lifetime warranty on sturdiness and 25year clog-free warranty
• Can hold up to 250 lb per linear foot
Protects gutters year after year from the weight of ice and snow
30 inches of rain water can flow through the screen in a single hour
Serves as a UV-ray shield to prevent cracking and leaking at corners
RETRO-FIT GUTTER GUARD
• Installs over existing rain gutters
• Stops leaves and debris from collecting
• Acts as a UV shield to prevent cracks and voids in corners
• 25-year clog-free warranty
• For new rain gutters
Floating Continuous Hanger™
• Lifetime warranty on sturdiness and 25-year clog-free warranty
• Utilizes patented Floating™ technology for suspending gutters. It avoids puncturing, preserving gutter conditions.
• Accommodates shape changes in gutters
• Keeps large debris out of gutters
• Protects gutters year after year from the weight of ice and snow
• Serves as a UV-ray shield to prevent cracking and leaking at corners
Floating Continuous Hanger™ with built-in gutter guard
• For new rain gutters in debris prone areas
• Lifetime warranty on sturdiness and lifetime clog-free warranty.
• Utilizes patented Floating™ technology for suspending gutters. It avoids puncturing, preserving gutter conditions.
• Accommodates shape changes in gutters.
• Keeps leaves and fine debris out of guttersincluding pine needles
• Protects gutters year after year from the weight of ice and snow
• Serves as a UV-ray shield to prevent cracking and leaking at corners
Why should gutters move?
To prevent water from seeping into the house and issues like:
WELCOME TO THE ALU-REX CERTIFICATION PROGRAM
Elevate your business with Alu-Rex’s certification program. Whether you’re an installer starting your journey or an expert looking to enhance competitive edge, this program is designed to provide tailored training, specialized marketing support, and exclusive resources to help you stand out in the market.
TAILORED TRAINING
Master product and sales techniques to boost your confidence and customer satisfaction.
SPECIALIZED MARKETING SUPPORT
Gain a competitive edge with co-branded marketing materials, website visibility enhancements, and digital expertise to attract and convert leads.
REWARDING GROWTH
Access enhanced benefits, exclusive tools, and bonified points for marketing purposes as you progress through certification levels.
ALU-REX CERTIFICATION PROGRAM
CERTIFIED INSTALLER
As a Certified Installer, you’ll gain fundamental skills and resources to differentiate yourself in the competitive market. Complete installation and sales training, enhance your online visibility through improved visibility, and proudly showcase your status with a signed certificate, badge, and dedicated social media recognition. Enjoy a sales and marketing starter kit and earn additional points for your efforts, putting you on the path to growth and success.
ELITE CERTIFIED INSTALLER
Take your business to the next level as an Elite Certified Installer. This level unlocks advanced tools and benefits, including specialized digital marketing support, improved visibility for lead generation, and co-branded promotional resources. With completed training and Alu-Rex integration across your website and materials, you’ll have everything needed to win more jobs and build homeowner trust. Earn even more marketing points and boost your visibility with exclusive badges and a highlight on Alu-Rex’s channels.
ELITE MASTER INSTALLER
Reserved for those committed to excellence, this level recognizes top-tier installers who maintain high customer satisfaction standards and complete advanced audits. Enjoy the best visibility optimization, premium digital marketing support, and enhanced co-branded opportunities. With your expertise on display through truck wraps, consumer survey audits, and elite-level recognition, you’ll solidify your reputation as a leader in the industry. Benefit from the highest rewards and exclusive access to tools that set you apart from the competition.
ALU-REX LOYALTY PROGRAM
To enroll in the program, you need to offer Alu-Rex hangers on all your quotes. Therefore, your website and estimate forms (order pads) will need to feature Alu-Rex products.
Explore our Stage 1 Marketing Program for assistance in getting set up!
Requirement to reach each level
BENEFITS
Reach 20,000 points in the year Reach 40,000 points in the year
Reach 80,000 points in the year
Reach 120,000 points in the year
Value per box to use for co-branded marketing (clothing, printed material, etc.)
Bonus value per DoublePro box to use for mass-marketing campaigns (radio, TV, Google, Billboards, etc.)
OUR MARKETING PROGRAM
At Alu-Rex, we understand that investing in resources to support our clients through agency services will boost the sales performance of our shared goal.
We have created three different stages of marketing programs, we can assist you throughout the partnership.
On-boarding marketing program
Sales tools & brand awareness program
Lead generation & mass-market campaign program
As a first stage, it's important to include in your communication tools, the benefits of opting for Alu-Rex gutter solutions.
Welcome to our Family!
STEP 1 WEBSITE
An effective website is now essential in today's marketplace. It frequently serves as the initial point where potential customers discover your company and its offerings.
YOU HAVE A WEBSITE BUT DON’T HAVE THE RESOURCES TO ADD ALU-REX
PRODUCTS AND TECHNOLOGIES:
We will work on a proposal for you on how we could add the Alu-Rex products, while respecting your brand image and personality. Once approved, you can give us access to your website, and our team will take care of updating your gutter sections.
YOU DON’T HAVE A WEBSITE:
With our team of experts, Alu-Rex will build a website for you within a few days! We will get you a domain, create everything from scratch, and will continue to manage and update it for you when needed. Our website templates are mobile-friendly, our content is SEO-optimized, and every site comes with a form for consumers to request a quote (24/7).
YOU HAVE A WEBSITE & INTERNAL RESOURCE TO UPDATE IT:
We will provide you a link with all the assets your team needs to do the update or just scan the QR code below:
STEP 2 ESTIMATE FORMS (AND PADS)
Every brand touchpoint should reflect the quality of your products and services. Having a well-prepared order quote with complete information on the products, warranty details, and a professional look gives customers confidence in your company and brings you one step closer to finalizing your sale.
If you prefer to work with an online software, please ask our team for our online editable version and our product information page, specifically designed for integration with the online tool or system you are using.
ADDITIONAL STRATEGIES FROM ALU-REX TO ENHANCE YOUR BUSINESS AND OUTSHINE YOUR COMPETITORS
CREATE A GOOGLE MY BUSINESS PAGE AND TAKE CARE OF IT!
Having a well-optimized 'Google My Business' listing is one of the most effective tools for enhancing a company's local search engine optimization (SEO) and online visibility.
Featuring high-quality images and a comprehensive company description will help prospective customers gauge the level of experience they can expect when working with you. Furthermore, the quality of the reviews you receive directly impacts your sales.
Refer to our Google My Business steps and guide to start and maintain your own page today!
SOCIAL MEDIA: AN ORGANIC SOCIAL MEDIA PRESENCE SHOWCASES YOUR BRAND, VALUES, WORK, AND HELPS YOU CONNECT WITH YOUR AUDIENCE – AND IT'S FREE!
Even though homeowners may shop for gutters once in a lifetime, the likelihood that they'll visit your Facebook or Instagram pages before making a final decision is almost certain. In fact, 71% of the population will visit a company's social media platform before making a purchase to reassure themselves.
The Alu-Rex marketing team will provide you with new assets to update your cover page and even help you create organic posts. Once you register on Alu-Rex Pro Hub, you'll receive a monthly link containing new assets to share on your social media platforms.
Refer to our social media guide on how to quickly build an audience and gain notoriety through social media. SIGN UP
TOOLS AVAILABLE
FOR THE SALES TEAM
We have thought out a variety of tools to empower you, elevate your pitches, and ensure your success.
SALES KIT
We also have promotional material for home shows:
FLYERS WATER DISPLAY
GUTTER ROLL
ALU-REX?
Alu-Rex has a superior gutter system than anything else in the industry. Adding huge benefits for homeowners and YOU. The ease of installation of our products increases your efficiency by an average of 30% compared to the standard hanger with a leaf guard.
$ IN YOUR POCKET
THE PLAN: TIMELINE AND ACTIONS
In the next six months, we will help you grow your sales and promote your brand with these proven steps.
NOW
Set a goal for 2025
Stage 1 Marketing
• On-boarding Marketing Program: update your website and quote sheets with Alu-Rex products.
Loyalty Program Pro Hub subscription
• Create an account to enter coupons for money and create a web profile for your company on the Alu-Rex website (lead generation).
On-site Installation
• See the product in action and learn the tips and tricks for the most efficient installation.
NEXT
Sales Team Training
• Active Coaching: individual meetings with sales representatives to explain the products and understand the sales process.
Loyalty Program
• Collect points and obtain more benefits.
Stage 2 Marketing
• Sales Tools and Brand Awareness Marketing Program: traditional and online marketing campaigns.
AFTER
Sales Team Training
• Road Sales Coaching: ride along time to work on sales pitch for homeowners, overcome any hesitations.
Loyalty Program
• Collect points and obtain more benefits.
Stage 3 Marketing
• Brand Awareness and Lead Generation Marketing Program: traditional and online marketing campaigns.
