This is the fourth year the Mirror has published “Blitz,” our preseason glossy magazine devoted to high
school football in our coverage area.
It features 28 schools, and each one is treated the same – with a feature story on a designated returnee,
mug shots of five players to watch, some brief analysis, a list of returning players, statistics from last year
and this year’s schedule.
“Blitz” is sold independently of the Mirror and is a stand-alone product available on area newsstands from
late July into September.
It involves all departments working together – advertising, writers, photographers and page designers along
with our distribution personnel.
Because we’re reaching a wide area, it’s allowed us to broaden our traditional core market (Blair County)
and further create a presence in surrounding counties such as Bedford, Cambria, Centre, Clearfield and
Huntingdon.
We’re very proud of “Blitz,” and we hope you will consider it as you judge the niche publications category.
