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CLIENT: MIGROS PRODUCT: Bio TITLE: Ode to nature LENGTH: 30 Sec

01 – EXT. DAY – Idyllic Switzerland’s central plateau

We open on an idyllic Swiss farm. Chickens wander through the foreground. An apple tree is laden with fruits. The wind blows through the leaves causing them to make a rustling noise. Camera pans towards the Migros Bio logo attached to the side of the barn.

02 – EXT. DAY – Idyllic Switzerland’s central plateau

Camera cranes up around maize plants to reveal an orchestra and its conductor playing in open field.

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Directed by David Lodge | ROSAS & Co FILMS AG | August 2012 | Migros - Ode to nature - Storyboard


03 – EXT. DAY – Idyllic Switzerland’s central plateau

We cut to a low angle shot of the conductor raising his arms, only instead of a conducting rod he conducts with a stick of celery or a spring onion.

04a – EXT. DAY – Idyllic Switzerland’s central plateau

We cut into close up of a woman whistling through wheat ear.

04b – EXT. DAY – Idyllic Switzerland’s central plateau

Alternatively, a close of boy playing a carrot flute.

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Directed by David Lodge | ROSAS & Co FILMS AG | August 2012 | Migros - Ode to nature - Storyboard


05– EXT. DAY – Idyllic Switzerland’s central plateau

Camera cuts to another part of the orchestra, as a row of flute players lift up their cucumbers and join in.

06 – EXT. DAY – Idyllic Switzerland’s central plateau

Cutting wider we see a row of violinists accompany the cucumber wind section, only instead of violin they are playing on bows made of celery.

07 – EXT. DAY – Idyllic Switzerland’s central plateau

We cu to elsewhere in the orchestra, where we see a line of trumpeters join in playing peppers and marrows instead of brass.

08 – EXT. DAY – Idyllic Switzerland’s central plateau

Another angle of the same as the camera tracks along the front so that we must see more clearly their trumpets made of hollowed out marrows.

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Directed by David Lodge | ROSAS & Co FILMS AG | August 2012 | Migros - Ode to nature - Storyboard


09a – EXT. DAY – Idyllic Switzerland’s central plateau

Camera now finds a percussionist playing along on an arrangement of giant pumpkins, ...

09b – EXT. DAY – Idyllic Switzerland’s central plateau “ then moving to hit a big cheese carried by another musician.

10 – EXT. DAY – Idyllic Switzerland’s central plateau

Cut to another percussionist rattling an instrument made from nuts.

11 – EXT. DAY – Idyllic Switzerland’s central plateau

Cut back to the conductor, totally carried away with the classical piece, he gestures dramatically to the left…

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Directed by David Lodge | ROSAS & Co FILMS AG | August 2012 | Migros - Ode to nature - Storyboard


12 – EXT. DAY – Idyllic Switzerland’s central plateau

Camera whip pans over to the left to find another player milking a nearby cow. The milk rhythmically hitting the tin bucket in time to the music.

13 – EXT. DAY – Idyllic Switzerland’s central plateau

We cut to another member of the orchestra playing a melody along a pan flute made of carrots…

14 – EXT. DAY – Idyllic Switzerland’s central plateau

…as he reaches the end he takes a bite of his instrument.

15 – EXT. DAY – Idyllic Switzerland’s central plateau

Cut to a couple of women playing on onion flutes, their make up running due to the tears caused by the strong onions.

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Directed by David Lodge | ROSAS & Co FILMS AG | August 2012 | Migros - Ode to nature - Storyboard


16 – EXT. DAY – Idyllic Switzerland’s central plateau

Cut to a wide shot of the orchestra playing in the beautiful landscape. In the background behind them we can see the lake. We hear the rumble of thunder.

17a – EXT. DAY – Idyllic Switzerland’s central plateau

From across the water we can just make out the orchestra playing in the landscape as the first drops of rain begin to fall on the surface of water. Caption reads: LISTEN TO NATURE

Hor auf die Natur.

17b – End Screen

...NATURE KNOWS WHAT’S GOOD The Migros Bio Logo fades up.

18 – End Screen

Cut to Migros End frame. MIGROS. ONE M BETTER.

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Directed by David Lodge | ROSAS & Co FILMS AG | August 2012 | Migros - Ode to nature - Storyboard


Migros shooting board  

TVC storyboard - Ode To Nature - for Migros Directed by David Lodge Production: Rosas & Co Films AG

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