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alternatyves

Brand illustration

Character Design

Story Development

ILLUSTRATIVE BRANDING CHARACTER DESIGN & STORY DEVELOPMENT

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TABLE OF CONTENT

PROFILE

→5

CASE STUDIES

1. Ello Mobile

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2. EU Trade Policy explained

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3. Zeppe & Zikki

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PROFILE


alternatyves

Brand illustration

Character Design

Story Development

ABOUT YVES CAPELLE: Yves Capelle, aka alternatyves is an illustrator, graphic designer and story artist. Yves started out in 1999 as a freelance illustrator in Vietnam. Based in Sai gon for two years led him to work and travel in Southeast Asia, which had a strong influence on his work. Back in Europe Yves built a solid reputation as a freelance concept artist for film and multi media. For some time he worked at Brandhome as an Art Director in the vibrant city of Antwerp, then as a consultant.

Based in Brussels, Yves designs stories for a clientele that spans the corporate, cultural, and institutional sectors, as a contractor and as a partner, through one of these outlets: alternatyves, for Corporate Storytelling, Illustration & Design, Branding, Art Direction Film Storyboards for Story Development, Storyboards and Production Design (Film & Animation) For more information, visit: https://alternatyves.com

His work facilitated countless pitches for advertising campaigns, events, shows and museums.

and

His illustrative touch helped many brands with visual identities and design guidelines. As a story artist, he also drew storyboards for feature films (see IMDb credits).

Contact:

https://film-storyboards.com

email yves@alternatyves.com or call +32 475 418 327

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CASE STUDIES


alternatyves

CASE STUDY 1. ELLO MOBILE

Brand illustration

Character Design

Story Development

A MARKETING BUSINESS FOR SOCIAL CHANGE Client: Ello Mobile Marketing Agency: LUON What happens when a marketing business works for social change? Marketing agency LUON was looking for a better way to contribute to charity. And this is how Ello Mobile, the first company of its kind in Belgium was born. Based on a simple idea: People call, text and surf the web on their phones, Ello donates. While appealing to their generosity, Ello first provides real value to its users. 100% of Ello Mobile benefits go to a selection of charitable projects. Some of us care more for animals and want to support the WWF, others care for human rights. Some take the fate of refugees in Lebanon to heart. But why couldn’t everybody choose to donate to the cause they related to the most? With Ello, everybody choose to donate to the cause they related to the most. And it worked. Ello Mobile became the first profitable mobile phone company dedicated to non-profit. Relying on word-of-mouth rather than on a traditional advertising budget.

Role: To relaunch the brand in 2010, LUON was looking for ideas to reconnect Ello with its audience. The answer was the Ello family, a set of characters designed to liven up the brand. Each character has a unique role that makes Ello more personable. Mama, Papa, Ella, Youpi and O’papa, along with some friends all played a role. Most of all, the family mascot: Schmutzenbacker, a witty white rabbit stands for the spirit of Ello. The characters appeared on the Ello Mobile portal. Illustrations and animated stories, email marketing, social media presence and print communication. We designed all Ello Mobile stories from June 2009 until December 2016. Over the years Ello Mobile donated over a million euro to social and ecological projects. Process: Working closely with LUON’s copywriters and Creative Director, we first sat down to define the spirit of the brand and its objectives. We then developed the visuals and stories, starting with sketches. The collaboration went smoothly over the years as we safeguarded Ello with each update.

VISIT WWW.ELLO-MOBILE.BE

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alternatyves

FIRST SKETCHES...

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Brand illustration

Character Design

Story Development


alternatyves

Brand illustration

Character Design

Story Development

CLEAR LINE We developed a clear line illustration style in the tradition of the Belgian school of comics.

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alternatyves

FLASH ANIMATION This is extracted from a small story on nature preservation.

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Brand illustration

Character Design

Story Development


alternatyves

Brand illustration

Character Design

Story Development

WEB Ello Mobile web portal includes a page where one can see the donations in real time.

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alternatyves

EMAIL MARKETING Ello Mobile keeps its client up to date through regular illustrated email campaigns.

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Brand illustration

Character Design

Story Development


alternatyves

Brand illustration

Character Design

Story Development

PRINT MATERIAL We did illustrations for various placement in magazines, namely PopPunt Magazine and Mondiaal Nieuws.

SOCIAL MEDIA Ello Mobile runs a blog & social media accounts. We designed graphic assets for these along the years (GIF, Flash animations, illustrations and sketches)

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alternatyves

Brand illustration

Character Design

Story Development

The car was branded with Ello Mobile rabbits, logo and tagline. Liefdadig bellen ww w.ellom obile.be

ello ma de mo bile thanksto

ww w.ellomo bile.be

Liefdadig bellen ww w.ell omob ile.be

Liefdadig bellen ww w.ell omob ile.be

ELLO MOBILE CAR We designed an Ello Mobile branded car. The car was leased by Toyota.

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alternatyves

Brand illustration

Character Design

Story Development

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alternatyves

DIGITAL ILLUSTRATION Digital illustration to commemorate one million euros in donations with the whole family.

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Brand illustration

Character Design

Story Development


alternatyves

Brand illustration

CASE STUDY 2. EU TRADE POLICY EXPLAINED

Character Design

Story Development

EU TRADE POLICY EXPLAINED AND ANIMATED Client: European Commission / The Directorate General for Trade of the European Commission Agency and Production: European Service Network (ESN) Post Production and animation: Benuts In a time of uncertainty and resent, large governmental institutions like the European Commission face many communication challenges. How do you translate complex policies to a diverse audience? How can you make complex stories as simple as possible, but not simpler? Animation helped The Directorate General for Trade of the European Commission address those difficult questions. Whiteboard animation is a great medium to communicate the intricacies of economic policies. Role: Art direction, illustration, and live drawing. Process: Our task was to convey in a positive format several pages filled with technical terms to the general public. Starting with the documents, we used mind mapping to structure the story. We then designed a minimalist cartoon line aimed at live animation. The drawings were captured live on camera, ready for additional animation effects in post-production.

VISIT HTTPS://VIMEO.COM/168742532 AND HTTPS://WWW.YOUTUBE.COM/WATCH?V=IIOC5XG2I5YE

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alternatyves

Brand illustration

MIND MAP We used mind mapping technique to identify and structure the key points of the policy document. This helped establish the basic skeleton of our story.

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Character Design

Story Development


alternatyves

OVERVIEW The complete set designed for the European Commission / DG TRADE institutional communication

Brand illustration

Character Design

Story Development

Preparation is everything. The entire story was designed in vector graphics before drawing live.

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alternatyves

LINE TESTS We aimed for minimalism.

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Brand illustration

Character Design

CHARACTER DESIGN Fine tuning.

Story Development


alternatyves

Brand illustration

Character Design

Story Development

GRAPHIC COMPONENTS details

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alternatyves

VIDEO CAPTURE Redrawing the whole story live on camera.

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Brand illustration

Character Design

Story Development


alternatyves

CASE STUDY 3. ZEPPE & ZIKKI

From Zeppe & Zikki design guidelines

Brand illustration

Character Design

Story Development

PUPPETS & ANIMATION CHARACTERS DESIGN Client: VTM / Levenslijn Kinderfonds Production: Roughcut Zeppe & Zikki characters are well known and loved by kids in Belgium. The series first aired on the Belgian Vlaamse Television network VTM. Now it also appears on its Frenchspeaking counterpart, RTL TĂŠlĂŠvision. Zeppe & Zikki is a program funded by the Loterie Nationale under the patronage of the IBSR (road police). Each episode revolves around road safety. The animation mixes puppetry and 2D animation. Role: redesigned the characters from scratch along with visual guidelines. The brief was simple: the two characters should be fun and attractive to kids. It also has to meet the production's technical requirements. The characters appear as puppets in the show, alongside 2D animated versions. They are also available as cuddly toys for kids among other iterations.

VISIT HTTPS://ZEPPEZIKKI.BE AND HTTPS://ZEPPEZIKKI.BE/FR

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Brand illustration

Character Design

Back

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Story Development


alternatyves

Brand illustration

Character Design

Story Development

unit

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100%

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Brand illustration

Character Design

Story Development


alternatyves

Brand illustration

Character Design

Story Development

VIDEO Zeppe & Zikki in their puppet form

VIDEO Zeppe & Zikki in their 2D animated form

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alternatyves

LOGOS Proposals designed for Levenslijn Kinderfonds

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Brand illustration

Character Design

Story Development


Profile for alternatyves outc.

alternatyves — character design and development portfolio  

Illustrative branding, character design and development portfolio

alternatyves — character design and development portfolio  

Illustrative branding, character design and development portfolio

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