ASH Insights Community Newsletter

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what’s inside

Welcome

At Al Shareef Holding, we take pride in being a leading real estate company dedicated to delivering residential and commercial spaces in Qatar. With

a strong commitment to quality, innovation, and customer satisfaction, we manage a diverse portfolio of properties, including the luxurious Abraj Bay, the iconic Shark Tower, and the prestigious Al Jasra Properties. Each development embodies our vision of creating sophisticated environments that meet the highest standards of design, functionality, and comfort.

As we continue our journey, we are excited to share with you the second edition of our newsletter. This platform allows us to keep you informed and connected with the latest updates about our properties, company news, and developments within the real estate market. Our goal is to provide valuable insights and a closer look at the projects and people that make Al Shareef Holding exceptional. Thank you for being part of our journey!

Dear Valued Partners,

It is with great excitement that we present to you the second edition of Al Shareef Holding’s newsletter. As we continue to grow, we remain dedicated to strengthening our connection with you and sharing the remarkable progress we are making together.

In this edition, you will find insights into our latest projects, highlights from our achievements, and a look ahead at the initiatives shaping our future. This platform serves as a window into the innovative, sustainable, and community-focused work that defines Al Shareef Holding, offering you a deeper understanding of our vision and values.

We are committed to keeping you informed and engaged with all that is happening at Al Shareef Holding. We hope this newsletter becomes a valuable resource for you, and we welcome your thoughts and feedback as we move forward.

Thank you for your continued support, and we look forward to sharing our journey with you.

Warm regards,

Connect

Our Stories, Our Spaces

The community here is honestly number one. “

Ramy Zayan Abraj Bay Tenant since 2020

Location wise it’s ideal!
I always feel like living here is a good choice for my kids. “

Amila Karunarathna

Al Jasra Residence 4 Tenant since 2023

If I were to describe my experience living here in one word, I would say it's comfort. “

Masham Sheraz

Al Jasra Residence 15 Tenant since 2024

James McQueen Shark Tower Tenant since 2024

Our Stories, Our Spaces

At Al Shareef Holding, we believe a residence is only as extraordinary as the people who call it home. For this special feature, we sat down with three long-term residents to hear firs world-class amenities to a community that feels like family.

The Decision to Live Here: Tenant Insights

A strong first impression often lays the foundation for long-term satisfaction, and for James McQueen, resident of Shark Tower, that sense of belonging was immediate.

"I really wanted something that had direct access to the beach. I’m a fitness guy, so it’s just, it’s really nice to have all the facilities, and

Amila Karunarathna, a tenant at Al Jasra Residence 4, recalls the warm welcome.

"The main reason is the services. Especially the reception, security, and other facilities available. It’s also a good choice for my small kids."

Ramy Zayan, who lives at Abraj Bay, had a similar experience.

“Honestly, since I saw the building, the construction five years ago, I came and I asked about this building specifically. I told them when it’s gonna start, like when are we going to lease or start to rent. So I knew that I’m going to live here. I choose this tower since day one. I felt really home."

moving to Doha.”

Masham Sheraz
Al Jasra Residence 15 Tenant since 2024
James McQueen Shark Tower Tenant since 2024
Amila Karunarathna Al Jasra Residence 4 Tenant since 2023
Ramy Zayan Abraj Bay Tenant since 2020

Connect

Our Stories, Our Spaces

Amenities That Enhance Everyday Living

James highlights the practicality and quality of the amenities at Shark Tower, emphasizing how the thoughtfully curated features of the building—ranging from modern fitness facilities to luxurious shared spaces—enhance both the comfort and convenience of everyday living for residents.

“I'm a fitness guy, so it's really nice to have all the facilities—particularly a great gym. That, for me, was really important. “

Across all four tenants, there was a clear appreciation for the amenities that elevate their living experience and contribute to their satisfaction.

Ramy speaks highly of the amenities at Abraj Bay: “Everything is available, to be honest. Anything

For Amila at Al Jasra Residence 4, it’s the convenience of the little things that make a big difference:

“What matters most to me is that this is a great place for my young kids. I truly feel it was the right choice for them. My wife especially values the security and all the facilities our children can enjoy.”

Masham values how the amenities at Al Jasra Residence 15 support his everyday routine with ease and efficiency.“The team has been helpful at the shortest of notices,” he shares.

Whether it’s late-night errands or being away from the building, the staff are always reliable:

“The front desk is very helpful — from small things like a luggage trolley late at night to helping with work when I’m not at the building.”

He’s also made use of the Al Shareef Holding app: “I've used it for my lease renewal. That was very smooth… no hassle.”

Prime Location: Where Convenience Meets Comfort

Location plays a vital role in tenant satisfaction, and all four agree that Al Shareef Holding’s properties are ideally situated for both work and leisure.

Ramy shares his thoughts on Abraj Bay’s prime location:

“If I would like to go to any shopping mall, it’s literally doesn’t take more than five minutes driving.”

James emphasizes the convenience of Shark Tower's location:

“The location is critical for me. I work online, so it’s easy to sit at my dining table with my laptop. There are multiple supermarkets around, my favourite Monoprix is a five-minute walk, and the beach is just there. The location is ideal for everything I need.”

Connect

Our Stories, Our Spaces

The location of Al Jasra Residence 15 is one of its standout features for Masham.

“You've got great restaurants nearby. Place Vendome Mall is a 10-minute walk from here,” he says.

“You've got a bigger convenience store right across the corner.” With everything close by, he sums it up simply: “The location is definitely ideal regardless of where you need to go in Doha.”

Amila also appreciates the location of Al Jasra Residence 4:

“For me, it’s very convenient. My office and my daughter’s school are nearby. In the morning, it takes me only 15 minutes to drop my kids off and get to the office. Plus, it’s just five minutes

A Thriving Community: Unmatched Services and Support

One of the standout aspects that all tenants appreciate is the vibrant community and exceptional services provided at each property.

Ramy, when reflecting on the community at Abraj Bay, shared:

“So since I came here, I created a lot of great memories. I have a lot of friends who are living here in this tower. And some of those tenants also, they became my friends and we travel together outside. So the community here is honestly number one.”

James agrees, saying, “Living in Shark Tower has given me the opportunity to meet so many people from different cultures. It’s a fantastic environment—multicultural and social. Just a couple of weeks ago, I bumped into some families having a barbecue. I ended up joining them for a meal after my run. That kind of community spirit makes living here so enjoyable.”

Community and support are at the heart of Masham’s experience.

“My experience living here in terms of the community and in terms of the people of Al Jasra Residence has been nothing short of wonderful,” he shares.

Despite a busy work life, even brief interactions have stood out: “The small interactions I've had with the people living here shows me what a diverse community lives in this building.”

He also praises the team behind the scenes: people who are working in this building are very supportive, very helpful… they’re thoroughly professional and they ensure that whatever services they provide meet your expectations.”

Amila also highlights the importance of the community at Al Jasra Residence 4:

“What I love about this place is that it feels like home. We have barbecues by the pool with our neighbors, and my kids have made friends here. It’s the kind of environment where people care about each other, and I think that’s very special.”

Events Recap

Events Recap

News & Updates

Children’s Movie Night at Abraj Bay

January 2025

Abraj Bay recently hosted a Children’s Movie Night, bringing families together for an enjoyable evening of entertainment. Children gathered in our outdoor screening area to watch Back to the Outback, an animated adventure filled with humor and heart. The open-air setting provided a relaxed atmosphere where families could unwind and share a fun experience.

Kids enjoyed freshly popped popcorn and warm drinks, making the cool evening even cozier. While the children were engaged in the movie, parents had the chance to connect with neighbors and enjoy the community spirit.

Qatar National Sports Day 2025

February 2025

This year’s Qatar National Sports Day at Abraj Bay was a remarkable celebration of health, fitness, and community spirit. Bringing together residents of all ages, the event featured an exciting array of activities designed to promote physical well-being and an active lifestyle. The atmosphere was filled with energy and enthusiasm, as participants engaged in dynamic challenges and friendly competitions.

Garangao at Abraj Bay

March 2025

Abraj Bay came alive with festive spirit as families and children gathered to celebrate Garangao, a cherished tradition in Qatar. The evening was filled with laughter and excitement as kids dressed in colorful traditional attire roamed the area, collecting candies in beautifully decorated bags. The celebration was nothing short of magical, with vibrant mascots adding to the fun and spreading joy.

Tenants were mesmerized by a breathtaking fire show that lit up the night sky, adding an extra spark of thrill to the event. Face painting stations were a hit among little ones, who transformed into butterflies, superheroes, and sparkling princesses. The combination of tradition and entertainment created a heartwarming community atmosphere, making this Garangao celebration at Abraj Bay a truly unforgettable experience for all.

Ramadan Tents at Abraj Bay

March 2025

This Ramadan, Al Shareef Holding embraced the spirit of generosity by setting up traditional Ramadan tents in the lobbies of all four towers at Abraj Bay. These beautifully designed spaces offered tenants a welcoming atmosphere to gather, reflect, and enjoy the season’s traditions. Throughout the holy month, we provided complimentary Arabic coffee and dates, creating a sense of community and fostering meaningful connections among residents.

At Al Shareef Holding, we are committed to enhancing the living experience of our tenants by celebrating cultural traditions that bring people together. The Ramadan tents served as a gesture of hospitality and appreciation, reinforcing the values of kindness and unity that define this special time of the year. We look forward to continuing such initiatives that make Abraj Bay feel like home.

Eid Celebration at Abraj Bay

April 2025

Al Shareef Holding recently hosted a joyous Eid celebration at Abraj Bay, bringing together our valued tenants for a day filled with fun and festivity. The event was designed to create a warm and lively atmosphere where families and friends could come together to celebrate the special occasion. From vibrant decorations to engaging activities, the celebration captured

Our tenants enjoyed a variety of exciting entertainment, including mesmerizing magic shows that left both children and adults in awe. Kids delighted in colorful face painting and cheerful mascots, adding to the festive energy of the day. Meanwhile, guests embraced traditional artistry with beautifully crafted henna tattoos, creating lasting memories of the event.

At Al Shareef Holding, we take pride in fostering a strong sense of community and bringing joy to our residents. The Eid celebration at Abraj Bay was a reflection of our commitment to creating meaningful experiences and strengthening the bond among our tenants. We look forward to hosting more special events that bring happiness and togetherness to our community.

Featured Property

Featured Property

Al Jasra Residence 15

The journey of Al Jasra Residence 15 began with a clear vision: to create a sophisticated residential complex that would redefine modern living in Lusail Marina. From the earliest phases of construction, meticulous planning and top-tier engineering were prioritized to ensure structural integrity, sustainability, and aesthetic harmony with the surrounding landscape. Every element—from the foundational layout to the sleek architectural lines—was crafted with precision to embody the future of urban living in Qatar.

As the development progressed, the focus expanded beyond infrastructure to designing a community rooted in elegance and comfort. Attention to detail was key, with high-quality materials and premium finishes integrated at every stage. The goal was not merely to build homes, but to cultivate an environment that enhances the lifestyle of its residents.

Today, Al Jasra Residence 15 stands as a premier residential complex nestled in the heart of Lusail Marina, offering a seamless blend of modern architecture and luxurious living. Designed for contemporary families and individuals alike, this distinguished development delivers a refined lifestyle in one of Qatar’s most dynamic and desirable locations.

The sleek, modern aesthetic of Al Jasra Residence 15 mirrors the upscale energy of Lusail, ensuring residents enjoy both comfort and style in an exclusive waterfront setting. Its prime location places it just steps away from the vibrant Lusail Marina Boulevard, known for its

scenic views and dynamic atmosphere. Residents also benefit from proximity to the Lusail Food Arena—home to a variety of international cuisines—as well as a wide range of fine dining restaurants, boutique retail outlets, and entertainment venues.

Within the residence, thoughtfully curated amenities elevate the living experience. From state-of-the-art fitness centers to tranquil communal lounges, every space is designed to promote well-being, convenience, and community. Interiors are marked by spacious layouts, elegant design features, and high-end finishes, reflecting a deep commitment to quality and

Security and ease of living are prioritized with 24/7 surveillance and dedicated concierge services. A variety of apartment configurations cater to different needs and preferences, making it ideal for both families and individuals seeking either serenity or city-life vibrance.

In essence, Al Jasra Residence 15 is more than a residential complex—it’s a statement of modern luxury, designed for those who aspire to live beautifully. With its exceptional location, world-class amenities, and architectural excellence, it sets a new benchmark in Qatar’s evolving skyline.

Social Care

Social Care

CSR Activities

Ramadan Initiative

March 2025

Al Shareef Holding embraced the spirit of Ramadan by distributing 1,000 Iftar boxes to those need, in collaboration with Qatar Charity, reinforcing its strong commitment to social responsibility. This generous act was part of the company’s ongoing mission to support the community and uphold values rooted in compassion and care.

Each Iftar box was thoughtfully prepared with nutritious meals, designed to help individuals and families break their fast with ease and dignity. The company ensured that every detail—from the quality of food to the respectful manner of distribution—reflected the meaning and essence of Ramadan.

The initiative was brought to life by the active participation of Al Shareef Holding’s employees and volunteers. Their dedication and hands-on involvement not only helped deliver the meals but also brought joy and hope to many faces throughout the community.

By sharing the blessings of Ramadan, Al Shareef Holding aimed to extend support to those facing financial hardship. Through acts of kindness and solidarity, the company sought to strengthen the bonds of unity, generosity, and empathy among people from all walks of life.

Al Shareef Holding remains committed to making a positive impact beyond just business. The company looks forward to continuing its charitable efforts and being a source of support and inspiration during Ramadan and throughout the year.

Digital Spotlight

Digital Spotlight

Innovative News & Updates

Unlock Exclusive Perks with the ASH+ Discount Program: New Vendors Added!

At Al Shareef Holding, we are always looking for ways to enhance the lifestyle of our tenants and employees. That’s why we’re excited to highlight the latest additions to the ASH+ Discount Program, available exclusively through the Al Shareef Holding app. This program provides incredible savings and benefits across a range of categories, making daily life more enjoyable and rewarding for our community.

Discover Exciting New Vendors

We’re thrilled to announce new partnerships with top-tier brands, expanding our network of exclusive discounts and benefits. Check out some of the latest vendors now part of the ASH+ Discount Program.

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