Marketing and Communications
• Establish a cohesive Sorority-wide brand identity. • Create consistency in communications for all members and chapters through the use of shared messaging, graphics, materials, technologies, and resources. • Establish a comprehensive social media presence that, on an ongoing basis, engages members with the organization and each other. • Increase the use of online and mobile technologies to share information and connect members.
Invest in women by instilling the skills necessary to navigate life and inspire members to enrich their own lives and the lives of others.
Vision
Alpha Sigma Tau empowers women to excel in life.
Core Values
• Intellect – The pursuit and cultivation of knowledge, wisdom, and culture. • Excellence – Always seek to perform at the highest level; have a disdain for mediocrity; create and take advantage of opportunities to excel. • Graciousness – Embody kindness, generosity of spirit, charm, tact, courtesy, and authenticity in all we do. • Respect – The highest level of esteem for the worth of ourselves, of our Sisters, Ritual, and community. • Connections – Build and maintain meaningful, sincere, and lasting relationships with our Sisters, our alma mater, and our community.
Learn more at www.alphasigmatau.org
23 S U M M E R 2015
Mission
T H E AN C H OR
These strategic goals will not only help Alpha Sigma Tau thrive, but also stay relevant as a membership organization in today’s world. Because of this, the Sorority – again, guided by member feedback – has done a “refresh” of the organization’s formal mission, vision, and values statements. Please know that this is not a fundamental change in what these statements represent, but a re-wording that will keep us all focused on creating a quality Sisterhood Experience.