Alpha Invitation 17/18 Suggested Social Captions Target Audience
Core Messages
Objectives
Social Channels
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Guests
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Church leaders
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Alpha church congregations
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TRY (guest-facing) // We all explore in different ways every day. Why not explore faith? #TryAlpha
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RUN / INVITE (church-facing, guest-friendly) // Invite people to explore life, faith and meaning on Alpha. #RunAlpha
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Develop engagement and interaction – create conversation around Alpha.
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Increase brand awareness through shareable and authentic content.
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Showcase Alpha’s global diversity and accessibility to both guests and churches by highlighting that Alpha is for anyone and can be run anywhere.
We will primarily use Facebook and Instagram for this invitation as these are the channels where we see the most engagement. We will continue to use Twitter for key updates such as the launch of each story. On the Alpha Global social channels, we will be launching the new invitation in two main phases: 1.
Tease (w/c 31 July) // Start using new location, food and group images alongside Bear and other content.
2.
Launch (w/c 14 August onwards) // Share the ‘Explore More’ main invitation video and ‘Who Will You Invite?’ video followed by a new story every other week through to November.
In previous invitation launches, we have found Thunderclap to be an effective way to grab attention on social media and reach a large number of people with our messages organically. If you want to use Thunderclap to launch the Alpha Invitation in your country or region and would like some help or advice, please let us know and we will send you our recommended messaging.
YouTube Guidelines
As with previous invitations, we want as few uploads of the videos to YouTube as possible to make it easier for audiences to find the video they want. By accumulating views on as few videos as possible, we can ensure we make it to the top of the YouTube search rankings! Therefore, we ask please that: •
You only re-upload the new invitation videos if they are a translated version, e.g. Xola’s story with Spanish subtitles.
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You title the translated video so that it is clear to anyone searching for the video that it is a translated version, e.g. Xola // Alpha Historias (Español).
Alpha Invitation 17/18 | Suggested Social Captions
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